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ON/OFF is a publication that aims to involve its audience by introducing the concept of ‘breaking up’ reality into a series of pixelated shapes and colours. By doing this, the aim is to bridge the gap between the real and the digital through a metaphorical digital eye. By creating a pixelated version of reality, it is essentially creating a visual metaphor of the world in digital form. With pixels being like, in essence, building blocks of the digital realm, it links closely together with today’s societal influences within the current digital technological era. ON/OFF takes a step into establishing and combining the aesthetics of both the physical and virtual environments. Each page provides location details, a photograph, QR code for the animated pixels and a visual still. Seeing your surroundings from a different perspective will allow you to experience reality in a new light.

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“Now we all need to focus on the many, many ways technology can lead us back to our real lives, our own bodies, our own communities, our own politics, our own planet. They need us.� -

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H I G H S T R E E T ( W E S T ) L a t i t u d e : 5 1 . 3 3 3 1 6 2 L o n g i t u d e : - 0 . 2 6 8 8 4 3

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CHURCH STREET(NORTH) L a t i t u d e : 5 1 . 3 3 3 7 1 2 L o n g i t u d e : - 0 . 2 6 3 5 4 3

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CHURCH STREET(SOUTH) L a t i t u d e : 5 1 . 3 3 2 7 6 0 L o n g i t u d e : - 0 . 2 6 2 0 8 4

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On:off mock up