10 Factors to Consider when Selecting a Bulk Wine Supply Partner
BTN talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider when Selecting a Bulk Wine Supply Partner.
Steve Dorfman, Partner and Broker, The Ciatti Company
Steve joined the Ciatti Company in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years.
Know your market: On-Premise or Off-Premise, branded, private label etc.
â€˘ What is your customer profile? â€˘ Are you looking to create a premium pour?
Know your target customer: Wholesaler, retailer, consumer • These three tiers are all your customers ultimately. • Will you be placing your brand with a small to medium wholesaler or a large one? • Will it be retail chain or a mom-and-pop shop or a supermarket that will house your brands? • What is the profile of the end consumer that will be buying your wine?
Know your plan to go to market: Do you have a brand? Do you have all of your appropriate licenses? â€˘ You need to finalize your brandâ€™s name, SKUs, label designs, carton design, decide whether you will use a cork or bottle cap, file for required licenses. â€˘ Ordering wine from a bulk supplier is only one step in the chain.
What varietals do you need? â€˘ What blends does your supply partner already create? â€˘ Ask if your bulk supply partner grows these or is able to source them without you incurring exorbitant charges for the same.
What appellations do you need? • This largely defines the geographical areas where you will be sourcing from. • There are specific laws relating to where the grapes for particular wine are grown. • The appellation is also dictated by the varietal of grapes that can be grown in a region.
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From: Wednesday, July 26, 2017 at 11:00 am.
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To: Thursday, July 27, 2017 at 6:00 pm (PDT).
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Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also organizes a line-up of B2B trade shows around the world like USA Trade Tasting and Australia Trade Tasting.