10 Factors to Consider when Selecting a Bulk Wine Supply Partner
BTN talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider when Selecting a Bulk Wine Supply Partner.
Steve Dorfman, Partner and Broker, The Ciatti Company
Steve joined the Ciatti Company in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years.
Know your market: On-Premise or Off-Premise, branded, private label etc.
â€˘ What is your customer profile? â€˘ Are you looking to create a premium pour?
Know your target customer: Wholesaler, retailer, consumer • These three tiers are all your customers ultimately. • Will you be placing your brand with a small to medium wholesaler or a large one? • Will it be retail chain or a mom-and-pop shop or a supermarket that will house your brands? • What is the profile of the end consumer that will be buying your wine?
Know your plan to go to market: Do you have a brand? Do you have all of your appropriate licenses? â€˘ You need to finalize your brandâ€™s name, SKUs, label designs, carton design, decide whether you will use a cork or bottle cap, file for required licenses. â€˘ Ordering wine from a bulk supplier is only one step in the chain.
What varietals do you need? â€˘ What blends does your supply partner already create? â€˘ Ask if your bulk supply partner grows these or is able to source them without you incurring exorbitant charges for the same.
What appellations do you need? • This largely defines the geographical areas where you will be sourcing from. • There are specific laws relating to where the grapes for particular wine are grown. • The appellation is also dictated by the varietal of grapes that can be grown in a region.
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Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also organizes a line-up of B2B trade shows around the world like USA Trade Tasting and Australia Trade Tasting.
Published on Dec 2, 2016
BTN talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider when Selecting a Bulk Wine Supply Pa...