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Photo by David Trud

Thanks for choosing Better Moments for your next adventure workshop. Better Moments was founded in 2011 by Philip Boissevain and me, two experienced veterans of the international professional photography industry. We met when working at Hasselblad, Philip as the Global Marketing manager and me as the Global Photographer Relations manager. Today Better Moments has become the leading photo workshop platform organizing high-end workshops for photo enthusiasts worldwide. You will learn from the world’s most experienced photographers within their fields to refine your personal style and sharpen your technical skills. Additionally, we want you to share your excitement for photography and enjoy great moments in life. And we want you to explore your passion and expand your photographic skills and vision.

Better Moments CEO and founder: Christian Nørgaard Graphic design: Anders Lundgren Text editor: Jeff Grant All images and text in this catalog are under International Copyright Legislation. However, Better Moment’s guests and potential customers may download the catalog for private use, but not for any commercial use. Any violation of the International Copyright Legislation will be reported to the International Court of Justice of International Copyright Legislation Cover photo by Steve Bloom

Better Moments mission is to deliver exclusive workshops in landscape, wildlife and travel photography at unique locations around the world. I want you to explore your passion for photography and work and earn from the world’s most renowned photographers who all have excellent teaching skills, local knowledge and experience. Photography with passion, Christian Nørgaard


Photo by Steve Bloom

TRIBES OF OMO VALLEY Ethiopia’s landscapes are dramatic. The mountainous country in eastern Africa hold a vibrancy that captivates and enchants. It has more UNESCO-listed sights than any other country on the continent. The lush mountains with their jagged spires and magnificent views hide animals and birds seen nowhere else on earth and the lowlands are home to some of Africa’s most fascinating tribes. It is the only country on the African continent that has not been a colony. It is authentic, intoxicating and truly a photographer’s dream.

Photo by Steve Bloom



Better Moments’ mission is to deliver exclusive workshops and we want you to explore your passion for photography and work with the world’s most renowned photographer, Steve Bloom during your Ethiopia expedition

HIGHLIGHTS Learn about how to approach the unique challenges of travel and reportage photography. How to capture images of people in their natural environment and how to approach locations and subjects.

with short/long apertures.



How to handle equipment with care on location. Private hands-on lessons that can help to take your photography skills to the next level.

A cruise on Lake Chamo. Here you will find a great variety of birdlife, hippos and crocodiles.


Meet tribes such as the Kara, the Hamer, and the Mursi, who decorate themselves with beads, feathers, and elaborate body paint and pride themselves on thier ancient traditions.

The secrets behind the travel and reportage photography.

Meet the Arbore people, who live in tall, rounded huts. Travel by 4X4 to the terraced hills of the Konso region, declared a UNESCO World Heritage site for its rich culture. WHAT YOU WILL LEARN

How to approach local people in a natural way.

IN CLASSROOM Expert review and constructive criticism/feedback of the images taken during the day. A Better Moments Certified Photo Instructor is available during the entire workshop to offer assistance with camera settings, the basics of composition, and to generally guide and help.

Teaching and training in the best techniques and personal hints and advice. Composition and focus on lines, golden section, perspective, foreground, background and middle ground.


Work in different lighting and Photo by Steve Bloom


Photo by Steve Bloom

STEVE BLO In the early nineties, during a safari holiday, Steve Bloom began photographing animals, and within a short time he had swapped his established city career for the precarious life of an international travelling photographer. GO WILD Steve Bloom’s concern for the environment is strongly evident in his wildlife images. He strives to capture the animal’s spirit, and blur the lines separating different species. His photographs of people reveal a compassionate understanding of his subjects, evident in his books Living Africa and Trading Places: The Merchants of Nairobi. He has won international awards for his work, including The Power of Photography Award, The Golden Eye of Russia, and Lucie Awards. Numerous magazine publishers such as Life, Times, Terre Sauvage, National Geographic, Geo, Airone, and Geographic, as well as many photographic publications have featured his pictures. His own books have been published internationally in over seventy editions.

Photo by private

“It’s tempting to look at computer screens and review images during the evenings while on safari. It helps the photographer assess the quality of the day’s shoot, but people should also try to make extra time to appreciate the magical splendor of where they are, and enjoy the sounds and sights of wild Africa at night.”


Explore Ethiopia together with award winning wildlife photographer Steve Bloom

Photo by Steve Bloom

THE ESSENCE OF WILDLIFE Today Steve Bloom is internationally renowned for his stun­ning wildlife images. He creates atmosphere and brings his subjects to life; revealing the essence of animals in the wild. The eyes of Steve Bloom are drawn to the visual drama of the natural world. A resolute believer in the power of aesthetics, he shows us raw emotion and the common threads that link all living beings. By deliberately aiming to acknowledge sentience in animals, he reveals how at a root level, they behave, think and feel in ways similar to us. He sometimes pre-visualizes the images he wants and is delighted when he is able to approximate what he first saw in his mind’s eye. On other occasions there are surprises along the way and he has to adapt, which he likens to musicians improvising. In such situations he goes for the image that he instinctively feels will connect with the viewer. In these moments he has to think very quickly about his position and the best an­gle. A simple close-up with a long lens might not be appropriate, so he may incorporate the environment into the shot to show it in a wider context. Shooting wildlife is not just about observing the ani­mal, it is about understanding its place in the environ­ment and determining what makes an exciting image.

Photo by Steve Bloom

A STAR IS BORN Steve chose to shoot wildlife as an antidote to city life. For him it was like delving into another world, another culture, and he became hooked after making a ten day safari in 1993. His first big project was a book called In Praise of Primates. Nearly a quarter of a million copies were sold in 10 languages. This gave Steve the confidence to embark on the second of many books which were to follow, but with photo shoots proving expensive, he needed to generate income from his images. He responded by creating his own picture library, which he now runs with his wife Kathy. EVERY MORNING COUNTS When attempting to capture atmosphere, Steve goes out early each morning and late in the afternoon when the sun is low, for greater saturation of colors and longer shadows. He takes at least two camera bodies and a range of lenses from fisheye to 500mm. He backs images up each night, though he admits that he miss­es the old days when he could just label his films and then look up at the stars.

Photo by Steve Bloom

ITINERARY DAY 1 ARRIVAL Upon arrival in Addis Ababa you will be picked up at the airport and taken to our hotel. After dinner Steve Bloom will introduce the workshop, and present his magnificent work from Ethiopia. This will be followed by a workshop on how to capture great portraits and how to approach the people along our way. DAY 2 HISTORICAL TREASURES We will spend the morning at the National Museum of Ethiopia. Here we will enjoy the historical treasures as well as some of the most important early human fossils. In the afternoon we will fly south to Arba Minch. DAY 3 4x4 DRIVE TO TURMI In the morning we drive to the market town of Turmi in southwestern Ethiopia. We visit surrounding villages and tribes, such as the Tsemay, Erbore and Konso, who decorate themselves with beads, feathers and elaborate body paint, and pride themselves on their ancient traditions. During the day there will be unique opportunities to practice portrait and reportage from everyday village scenes to portraits of women, men and children to intriguing initiation rites.

The program for the day is quite flexible. Steve Bloom will assist, guide and teach our guests how to approach people and locations, and there will be great opportunities to practice portrait and reportage photography in some of worlds most stunning locations. DAY 5 JINKA After breakfast we drive to Jinka to explore the market in Dimeka. The variety of color, culture and customs of the Omo Valley tribes will inspire us to practise both portrait and reportage photography under Steve’s guidance. Towards the end of the day a workshop will offer constructive feedback on your best shots of the day. DAY 6 MAGO NATIONAL PARK AND MURSI VILLAGES We will spend the day exploring Mago National Park located on the east bank of the Omo River. The park is 1,343 square miles and its highest point is Moun Mago. We will have an opportunity to meet the Mursi, a community that inhabit Mago National Park, known for the lip plates worn by the women. During the day there will be handson sessions with Steve. You will receive constructive criticism and personal tips to help optimize your photography.

ARBA MINCH AND VISIT A DORZE VILLAGE In the morning we return to Arba Minch where you will have time to explore the city. We will also visit the Dorze people, who belong to one of the Omotic groups in the southwest of Ethiopia. They are a hard working tribe renowned for their skill in weaving, bamboo carpentry and other traditional crafts. Farewell dinner and a thorough review of some of your best workshop photos led by Steve Bloom. DAY 9 CRUISE ON LAKE CHAMO AND DEPARTURE Cruise on Lake Chamo, where you will find a great variety of birds, hippos and crocodiles. After lunch return by plane to Addis Ababa and explore the city before your transfer to the international airport for your return flight.







On our last full day in the Omo Valley we will drive to Konso and visit the market in Key Afer where we will meet tribes such as the Ari, Bena, Tsemay, Hamer. The day is truly an adventure with our camera – from great landscape photography to fantastic opportunities for unique portrait photography.

We will use the day to explore the market in Turmi, and to photograph fascinating tribes and local people such as the Hamer Bena, Tsemay, Beshada, Karo and the Ari, who lives in the Omo Valley – a UNESCO World Heritage site.


Photo by Steve Bloom

GETTING THERE Fly to Addis Ababa Bole International Airport, where we meet and pick you up at the airport. VISA The Ethiopian embassy in your home country is the best source of up-to-date information.

Menelik II to commemorate his stunning 1896 defeat of the Italians in Adwa, and dedicated to St George (Ethiopia’s patron saint), whose icon was carried into the battle. This Piazza cathedral was completed in 1911 with the help of Greek, Armenian and Indian artists. Empress Zewditu (in 1916) and Emperor Haile Selassie (in 1930) were both crowned here.

WEATHER Expect sunny skies and warm days in June.


LANGUAGE Ethiopia has about 200 dialects but many speak English. CURRENCY


Ethiopia’s currency is the birr. It’s divided into 100 cents in one, five, 10, 25 and 50 cent coins as well as a one birr coin, and there are one, five, 10, 50 and 100 birr notes. QUICK GUIDE Top things to do in Addis Ababa: Ethnological Museum. Set within Haile Selassie’s former palace and surrounded by the beautiful gardens and fountains of Addis Ababa University’s main campus is the enthralling Ethnological Museum – it’s easily one of the finest museums in Africa. Yekatit 12 Monument. Rising dramatically from the roundabout Siddist Kilo is this moving monument to the thousands of innocent Ethiopians killed by the Italians as retribution for the attempt on Viceroy Graziani’s life on 19 February 1937. ‘Yekatit 12’ is a date in the Ethiopian calendar roughly equivalent to 19 February Tomoca. Coffee is serious business at this great old Italian cafe in Piazza. The beans are roasted on and Tomoca serves what’s likely the capital’s best coffee. If that isn’t enough, it’s also dripping in 1920s atmosphere. Beans are also sold by the half-kilo. St. George Cathedral & Museum. Commissioned by Emperor

Photo by Steve Bloom

QUICK GUIDE We wish you to travel with the greatest possible comfort and to know that you have received as much information as possible

EQUIPMENT Whether this is your first trip or your ”hundredth” workshop with us, it’s always helpful to have a rundown of what items you may want to pack so you have a travel checklist. Bookmark this packing list, because you’ll want to refer back to it to make sure you’ve thought of everything you might want to pack.

CAMERA The camera list is for inspiration, since you know better than anyone what equipment you prefer. Bring you own laptop computer and storage medium Camera bodie(s) Lenses, 24-70mm zoom and 70-200mm zoom or similar lenses are very good Bag for all camera gear Light bag for easy hiking with camera bodies and accessories

Cleaning kit for cameras and lenses Rain/dust covers for cameras and lenses

NICE TO HAVE Tripod Lens extenders

Spare batteries

Camera straps for ease of changing from one camera to another

Standard power converter

Graduated filter set

Raw processing software

Filter holder

Memory cards and card wallets

High quality polarizing filter

Charger for batteries

Lens belt

Memory card reader USB key to exchange images

Photo by Steve Bloom

Photo by Steve Bloom

PHOTOGRAPHER Catarina Kent was awarded Photographer Of The Month, March 2016 Catarina Kent participated in the Bhutan 2012 workshop and the Tanzania 2013 workshop. She also joined Better Moments on a Copenhagen workshop with Steve McCurry in 2012, and Söderåsen with Hans Strand also in 2012.



Each month we select a photographer from one of our many workshops who deserves special recognition. The Photographer of the Month is chosen by the Better Moments workshop experts, including Better Moments CEO, Christian Nørgaard.

ETHIOPIA - 2017  

The Tribes of Omo Valley - 9 days of adventure with photographer expert Steve Bloom

ETHIOPIA - 2017  

The Tribes of Omo Valley - 9 days of adventure with photographer expert Steve Bloom