Online Profitability Blueprint
An Example of Actions Steps to Increase Conversions 1. Re-write, at minimum, your Home Page to include a powerful headline, benefit laden bullet points and a call to action. The call to action should be signing up for your newsletter and free report! ☺ 2. Gather at least ten testimonials from current customers and sprinkle them throughout your website. Remember video testimonials are the best. 3. Develop at least one conversion tool. You can use this as your Irresistible Offer and ethical bribe to get visitors to sign up for your newsletter. Choose from the following: ▪ Free report ▪ Audio Infomercial covering a specific solution to a problem ▪ Videos. Online or on DVD that can be sent to your customers. ▪ Checklists on steps they can take to solve or prevent a problem. ▪ eCourse to take a person step-by-step through a series of action items to help them solve a problem.
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