Online Profitability Blueprint
However, if you focus on using headlines that grab the visitor’s attention, and use copy that builds their interest and desire and finally ask them to take action you will be leaps and bounds ahead of your competition. In fact, the best thing you can do right now is to simply put a call to action on your site. Actually ask your visitors to do something is much more effective than not asking them.
Gather Testimonials Having testimonials on your site will provide a huge boost to your credibility. Why would someone do business with you? If you have a bunch of testimonials sprinkled throughout your site your visitors will know exactly why and will not have to justify it in their own minds why. Someone else is already telling them why they should do business with you. It will make it a no brainer for them. For the next month you should gather as many testimonials as possible. Simply have your front desk personnel ask customers as they arrive to complete a form prior to them leaving. Or you can have them call random customers and ask for a testimonial. Be sure that you ask them for permission to use their name on your site.
Video Testimonials are the Best! If you want to really make your website convert like crazy do short 30-second interview testimonials with your most ecstatic customers. Nothing can drive home how awesome you are better than a truly happy customer. When you put the video on your site it will build credibility and trust beyond almost anything else you can do. To really get the biggest bang for your buck ask them several targeted questions that you can divide into several testimonials. Be sure to plan your interview in advance so you know the exact questions to ask that will be directly related to a page on your site. All you need is your smart phone. Ideally you would like to use an external mic to ensure great audio quality. Or you can use your smartphone although the sound quality won’t be as good. 32
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