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Beer Info graphic Visual Explanation Illustration

Alberto Chavez | GD 208 | Winter 2013


The Project Statement 1. Background This info graphic is to inform the public off the different types of beers available. It is focused on educating the public on what types of beer there are and what makes them unique. 2. Target Audiences The target audience is people 21 and over who consume alcoholic beverages and are interested in trying different things. Mostly for the casual drinker who is looking to find a beer that fits their lifestyle and tastes. 3. Objectives After using this application the viewer should want to go out and try the different varieties of beer that are available. Equipped with information they should be able to know or expect what they will get from purchasing a type of beer presented in the application. 4. Obstacles The availability of certain types may not be accessible to everyone and the age restriction for purchasing alcohol will also hinder some from indulging in this experience. 5. Key Benefit Those new to drinking beer will benefit more after using this application having been informed about the different types of beer outside of your common market varieties. 6. Support Statements/ Reasons Why Being informed about the wide variety of beer that can be purchased will bring new consumers to the market and inform beer enthusiast about some beers they may have not tried. 7. Tone The tone of the presentation should be light and fun to inform and intrigue the viewer. 8. Media This application would be web-based, ideally found on a brewery or brand name website.

Alberto Chavez | GD 208 | Winter 2013


Sketches/Concepts

Alberto Chavez | GD 208 | Winter 2013


Sketches/Concepts

Alberto Chavez | GD 208 | Winter 2013


Inspiration

Alberto Chavez | GD 208 | Winter 2013


Digital Process

Alberto Chavez | GD 208 | Winter 2013


Digital Process

Alberto Chavez | GD 208 | Winter 2013


Hefeweizen Weizen bier is a top fermenting beer style that originates from southern Germany, particularly Bavaria, and is brewed with at least 50% wheat in the mash. Hefe weizens are refreshing, highly carbonated beers ideal for quenching summer thirsts.


Sources “Libbey - Craft Beer Glass Set 6pce.” Libbey - Craft Beer Glass Set 6pce. N.p., n.d. Web. 24 Feb. 2013. <http://www.petersofkensington.com.au/Public/Catalog/EntryInfo.aspx?ec=537090>. “New Braunfels Brewpub, Bar and Restaurant - Faust Brewing Company.” New Braunfels Brewpub, Bar and Restaurant - Faust Brewing Company. N.p., n.d. Web. 24 Feb. 2013. <http://www.faustbrewing.co/>.

Alberto Chavez | GD 208 | Winter 2013


Visual Explination