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ROBERTO GHIDINI Hounslow Middlesex United Kingdom TW34NE   + 44 208 570.9988 Home 55 41 9911 3921 Mobile beto.ghidini@gmail.com


I’ve been working in advertising since my second year at university (1998), and I’ve always been upgrading my skills. When I finished my studies I travelled to London and lived there for a year. As I have the Italian citizenship and my grandparents live in Hounslow it was an opportunity I couldn’t miss. Back to Brazil, I restarted my carrier, took not one but two Post graduation courses and now I’m heading back to London for a sabbatical period. As I’m allowed to work here( Brazil?? Or there, London??), I’m up for new experiences. Hope you guys get interest in meeting me, here is some more information. Cheers, --Beyond the office Award in 2010. Professional of the Year

JAN.08 - current. Communications Director of the

Chosen by the jury of the 10th Promotion Prize

Sociedade Peatonal NGO that promotes sustainable

Colunistas Paraná: colunistas.com/promo/

mobility. Responsible for communication strategies

pmpr10ata2010.html

of the NGO.

Lomographer

JAN.01 to DEZ.01 - Residence abroad

www.lomography.com/homes/ghidini

Period in London, working as a barista at Pret a Manger.

DEZ.09 to OCT.08. Commercial Director of CCPR (Clube de Criação do Paraná / Creatives Club)

SPECIALTIES

Responsible for the relationship between partners

Award in 2010. Promotional Marketing

of the club during the administration of President

Professional of the Year

Marcos Pamplona 2008-09.

Chosen by the jury of the 10th Promotion Prize Columnists Paraná: http://colunistas.com/promo/

1998 – Published the book Ponto e Vírgula – Published and edited by CCPR,I wrote one chapter of the book.

pmpr10ata2010.html


EMPLOYMENT HISTORY Account Director Group CCZ/Wow!

Account Executive Lowe Brasil May 2004 – August 2004 São Paulo , Brazil

August 2004 – Present Curitiba , Brazil

Working as an intern in the Marketing of Brazil Renault-Nissan and directly with the unit LOWE

At CCZ I started as an executive in client service,

Brazil in Sao Paulo,

after that supervisor, business unit manager and now as Director of Client Services at Wow! (www.

• Responsible for managing retail campaigns for

agenciawow.com.br). Responsible for managing

Nissan Brazil throughout the national market,

the agency’s operation and client services and

participating in the first action of integrated

improve the account team During this period I’ve

communications, including all stakeholders of

worked for some of the most important clients in

the client, domestic public, customers, sales and

Paraná State, like:

others.

• Schincariol Group • O Boticário

Account Executive .153 Marketing + Communications

• Volvo do Brasil

March 2002 – April 2004

• GVT (Global Vilage Telecom) • Curitiba City Hall

Worked for its main clients in this period: Hugo

• Eisenbahn Brewery

Boss; Centtro - Keune, Expand Wine Store;

• Group Positivo

Monalisa Jewelry and Kenzo Parfums.

• Clube Atlético Paranaense • GPP - Grupo Paulo Pimentel • Group RPC • Jewelers Big Ben • Spaipa (Coca-Cola Brasil) • Pernambucanas • others;


EDUCATION HISTORY

AWARDS & ACHIEVEMENTS

Federal University of Paraná

Dec 2010

Feb 2008 – Jan 2009 ( 1 year )

Marketing Professional of the Year

Postgraduate Degree in Marketing for Business

Chosen by the jury of the 10th Promotion Prize

Advancement 

Columnists Paraná colunistas.com/promo/pmpr10ata2010.html

FAE Business School Feb 2004 – May 2005 ( 1 year 4 months )

Jul 1995

Postgraduate Degree in Communication in

2nd Degree black belt: 2nd place in Taekwondo

Organizations  

World Championship - Little Rock, Arkansas - USA

Catholic University of Paraná

PUBLICATIONS, COURSES & EVENTS

Feb 1997 – Dec 2000 ( 3 years 11 months ) Undergraduation in  Advertising 

ASSOCIATIONS

Ponto e Vírgula Nov 2008 Published and edited by CCPR (www.ccpr.org.br), wrote one chapter of the book

CCPR (Clube de Criação do Paraná / Creatives Club) Oct 2008 – Dec 2009 ( 1 year 3 months ) DEZ.09 to Oct. 08. Commercial Director of CCPR (Clube de Criação do Paraná / Creatives Club) Responsible for the relationship between partners of the club during the administration of President Marcos Pamplona 2008-09.

Sociedade Peatonal Jan 2008 – Present Communications Director of the Sociedade Peatonal NGO that promotes sustainable

Languages Portugues Fluent Spanish Conversational

Personal Interests Lomographer www.lomography.com/homes/ghidini

mobility. Responsible for communications

Additional Information

strategies of the NGO.

JAN.01 to DEZ.01.residence abroad Period in London, working as a barista at Pret a Manger. Still have my National Insurance Number valid, even may baking account.


GOVERNMENT AND PUBLIC SERVICES

01

Client: Curitiba City Hall curitiba.pr.gov.br Agency: CCZ Comunicação Period: 2006 up to 2012 Services: • Advertising • Web • Graphic design • Promo Curitiba, 2 million habitants,

Results:

capital of Parana State.

Beto Richa approval record: 86% Elect for the

Most important project:

second time with 77% of the votes. After that

The new Curitiba. In 2004 mayor election

elected as the Parana State Governor with

introduced a change in the political party. Beto

53% of the total votes..

Richa’s victory, retook urban development as a priority, putting the well known life quality

Films can be watched:

of the city back in the centre of problems.

youtube.com/user/TVPREFEITURACURITIBA

Therefore, it had a huge impact by making

e.g.: http://youtu.be/kDcOIvXT8uE

public all the work that has been done and the benefits for our citizens.

Other important projects

The creative plot was to drive communication

Biodiversity city

trough the voice of the people. In the first

Campaign against vandalism

years we show them as reporters - Citizen Reporter. And for refreshing the campaign we choose to bring the real citizens and their family stories.


GOVERNMENT AND PUBLIC SERVICES

01


GOVERNMENT AND PUBLIC SERVICES

01


GOVERNMENT AND PUBLIC SERVICES

Client: ASID asidbrasil.org.br Agency: Wow! Period: 2009 up to 2012 Services: •Advertising •Web

PRO BONO

01


GOVERNMENT AND PUBLIC SERVICES

Client: Families of the victims 190milhoesdevitimas.com.br Agency: Wow! Period: 2010 and 2011 Services: •Advertising •Web •Promo

01


AUTOMOTIVE INDUSTRY

Client: Volvo Brazil and Latin America volvo.com.br Agencies: CCZ Comunicação e Wow! Period: 2005 up to 2012

FULL SERVICE ATL BTL PROMO AND EVENTS

• • • • •

Volvo Trucks Volvo Buses After sales Volvo Construction Equipment Volvo Financial Services

02


AUTOMOTIVE INDUSTRY

Client: Chevrolet Brazil Regional Retail chevrolet.com.br

Agency: CCZ Comunicação Period: 2010 up to 2012

STATE RETAIL

Services: • Advertising • Promo

02


AUTOMOTIVE INDUSTRY

Client: Nissan Brazil National Retail nissan.com.br Agency: Lowe Brazil Period: 2004

NATIONAL RETAIL

Services: • Advertising

02


FOOD AND BEVERAGE

Client: Spaipa – Coca-Cola Industry spaipa.com.br Projects: Estúdio Coca-Cola and Estúdio Coca-Cola Zero Agency: CCZ Comunicação Period: 2007 and 2008 Services: • Advertising • Promo • Social Media

03


FOOD AND BEVERAGE

Client: Eisenbahn Brewery eisenbahn.com.br Agency: Wow! Period: 2008 up to 2012

FULL SERVICE ATL BTL PROMO AND EVENTS

A kraft beer company. The most warded brewery in Brazil. Bought by Schincariol in 2008, which was after bought by the Japanese Kirin in 2010.

03


FOOD AND BEVERAGE

Client: Schincariol Group schincariol.com.br Agency: Wow! Period: 2008 up to 2012 2nd player in Brazilian beer market. After Schincariol bought Eisenbahn. Worked for many other company’s brands, such as:

03


ENERGY AND COMMUNICATION

Client: Exxon Mobil Brazil – BSC (Business Support Center) exxonmobil.com.br Agency: Wow! Period: 2011 An in company program that stimulate employees on getting healthier habits.

04


ENERGY AND COMMUNICATION

Client: Global Village Telecom gvt.com.br Agency: Wow! Period: 2008 up to 2011 Services: • Incentive campaings

INCENTIVE

04


BEAUTY

Client: Big Ben Jewel Store bigben.com.br Agency: CCZ Comunicação Period: 2006 up to 2007 Services: • Advertising • Promo

05


BEAUTY

Client: O Boticário boticario.com.br Agencies: Wow! Period: 2008 up to 2012 Services: • Promo • Arquitecture

WORLD BIGGEST COSMETICS FRANCHISING

MORE THAN 3.500 SHOPS • LATIN AMERICA • NORTH AMERICA • PORTUGAL • JAPAN • AFRICA • MIDDLE EAST

05


BEAUTY

05


BEAUTY

05


BEAUTY

05


EDUCATION AND CULTURE

Client: Grupo Positivo positivo.com.br Agency: Wow! Period: 2008 up to 2012 Services: • Web • Graphic design • Direct marketing

06


EDUCATION AND CULTURE

Client: Eisc Business School Agency: CCZ Comunicação Period: 2005 up to 2006 Services: Advertising

06

Client: FAE Business School Agency: Wow! Period: Parana Management 2011 Services: •Architecture •Event •Promo


EDUCATION AND CULTURE

Client: Mucha Tinta muchatinta.com.br Agency: Wow! Period: 2011 up to 2012 Services: • Web • Graphic design • Direct marketing

06


SPORT

Client: Atlético Paranaense atleticoparanaense.com Agency: CCZ Comunicação Period: 2006 up to 2008 and 2011 Services: • Advertising • Social networks • Promo

07


MEDIA ND PUBLISHING

Client: GRPCOM grpcom.com.br Agency: CCZ Comunicação Period: 2005 up to 2006 Services: • Advertising • Graphic design • Promo

4 DAILY NEWSPAPERS 2 RADIO STATIONS 2 TV CHANNELS 1 WEB PORTAL

08


MEDIA ND PUBLISHING

Client: Mundo Livre FM mundolivrefm.com.br Agency: CCZ Comunicação Period: 2010 up to 2012

2010 CANNES LIONS SHORT LIST

08


ROBERTO GHIDINI Hounslow Middlesex United Kingdom TW34NE   + 44 208 570.9988 Home 55 41 9911 3921 Mobile


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