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3 Bethany Yates | OUGD205 | IMAGE

BRIEF 3

SCALE/FRAME/FORMAT BRIEF: produce an eye chart based on imagery of glasses. A2 format. One colour plus stock. AUDIENCE: People with an interest in glasses. Could also be used as an alternative eye test. The audience need to know that the images are of glasses. The eye chart could be used to test their eyesight. The imagery used needs to be clear and recognisable.

BRIEF 3


Wanted to try a hand drawn approach to this one - all the other briefs I had done had been digital so wanted to break away from this a bit.

Bethany Yates | OUGD205 | IMAGE

BRIEF 3


Didn’t really develop this one much, tried to add as much detail as possible while still leaving the images legible. I copied the layout/sizes off an actual eye chart. My crit feedback was that the ones at the bottom were quite hard to see from a distance, but eye charts are and only people with perfect vision can read the bottom rows so I’ve decided to leave the layout as it is. Still learnt a lot about image/line quality, and as things get smaller they have to become much simpler, use bold clear lines and little detail to be legible.

Bethany Yates | OUGD205 | IMAGE

BRIEF 3


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