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GRAPHIC DESIGN APPLICATIONS One Week Long Group Project: 4-9

Introduction & Brief - 4-5 Research - 6 Analysis - 7 Experimentation - 8 Evaluation - 9

Mapping Project: 10-24

Introduction & Brief -11-13 Research - 14-19 Analysis - 20 Experimentation - 21-22 Evaluation - 23-24

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CO N PA TE GE NT S

Industry Set Project: 25-45

Introduction & Brief - 26-27

Research & Insight - 28-36 Analysis & Experimentation - 37-44 Evaluation - 45

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1WEEK PROJECT “Working from a series of randomly selected questions, your group are asked to conduct extensive research into the field of graphic design to gather a range of reference material you will use to ‘teach’ another group about one aspect of graphic design practice. We would like you to conduct this research in an interesting and creative manner in order to seek out useful, provoking and expansive findings to share, inspire and educate your audience; fellow design students.”

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WHO CARES ABOUT DESIGN PROCESSES? This was a research project lasting a week. Separated In to groups we were given the question: ‘Who cares about design processes?’ - Being posed this question myself I was Intruiged as to if I should really care about design processes and if so why? Within the group, we each had our own areas to investigate. My area of focus was ‘Who’ - who cares about graphic design?

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RESEARCH WHO? - My task was to research the Individual audiences for our

NO - If a designer has a clear idea about what they would like to crequestion. I did this by asking questions around university as well as ate and if it is for their own personal use, design processes are not as most people I came in contact with during this week to gain a better important to keep a record of although still necessary for personal use and to understand the best way of creating a design. understanding of different answer possibilities.

Client

Audience

Does the client care about design processes?

Does the audience care about design processes?

NO - The majority of clients only care about the finished product and believe that it is the designers job to worry about the process of the design up to the finished product. YES - A small percentage of clients do care about design processes - if work is being outsourced and the client is also a creative they are interested in the design processes especially if the designer is doing a good job.

NO - The majority of design audiences have no idea about what design processes are let alone care about them - quite frankly as long as it looks good and does the job the audience don’t think twice about the design process. YES - If the audience are creatives and impressed by the design or vice- versa they may be interested in the design process to see the logic behind the idea or where it went wrong!

Designer

Public Do the public care about design processes?

Does the designer care about design processes?

YES - As a designer there are a lot of things to think about when it comes to making a successful design. There are several different processes including concept, research, developing and testing and when working with a client it is especially important to have a record of the design processes so that they can be refelected back upon - what works and what doesnt.

NO - Most of our FDA class weren’t entirely sure about what a design process was, if this is the case surely the public have no idea and no care about the design processes?

‘What is a design process?’

Public figure: ‘ the steps it takes to making a design?’

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ANALYSIS Research for this project was not as easy as it could have been as it is such a broad question. Creating a completely accurate answer would have taken a vast amount of investigation and with only one week we decided to focus on four main aspects of the question. Design - what is design? define the definition of design in the context of this question. Why? - Why should people care about design processes, are they important? When? - When do people ‘design’ in what context and where did design originate from? Where? - Where is design important and where is it used?

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EXPERIMENTATION Wanting to display the information I found in the most simple form and having no reliable data source for the question proved difficult to think of a design that made sense and was not made up from false information. I decided to create a basic infographic to show essentially the hierachy of ‘Who cares about the design process?’ Designed like a bulls-eye, designers are at the center as they are the most important factor of the question folllowed by client and audience on the outside of the circle as they are most out the loop with the most little care in the matter.

aUDIENCE cLIENT dESIGNER GDA

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GROUP RESULTS Communication & Presentation For our presentation we discussed this subject with our peers and recieved mixed feedback as to whether people care or should care about design processes. We handed out ‘Who?’ cards and asked them to act as each different role/audience and give answers to our question.

Conclusion In conclusion to our question - ‘Who cares about design processes?’ we gained an understanding that really it is only the designer who cares and should care as it is the most important stage behind the making of design, without it a successful design is hard to create.The client also cares about the design process as they are the party paying for the designers time.

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MAPPING INTRODUCTION

This project gave us all an opportunity to explore specific areas within graphic design, and gave us a chance to recieve some insight into the possible aread of graphic design we would like to pursue in the future. GDA Mapping Project required us to produce a piece of communication design that visually explains and maps out an interesting aspect of 1 of the 6 areas of graphic design we were offered more of an insight and teaching in to. We were required to and attend 6 x different 1hour GDA project area intro sessions – 1 for each of the 6 areas highlighted at the beginning of this brief to help us decide which element we were most interested in.

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INFO GRAPHICS

Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing. Essentially Infographics are attractive and interesting ways of displaying information in a graohic design format

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RESEARCH BRANDING

I chose branding as having worked on logo design before and am aware of how much hard work and experementation goes behind branding. I am also fascinated by the endless colour possibilities and importance of colour in the graphic design industry – people remember visual aspects of anything as opposed to context which makes colour really important. Colours have a significant impact on people’s emotional state. They also have been shown to impact people’s ability to concentrate and learn. They have a wide variety of specific mental associations. In fact, the effects are physiological, psychological, and sociological.

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HOW HAVE SPRING COLOURS IN FASHION CHANGED SINCE 2000? Fashion As a teenager fashion is topical to every day life whether i;ts how much money i am wasting on clothes that are not needed, Enviously admiring others sense of fashion. Interesting patterns on clothing or even just window shopping and passing retail stores on a daily basis. In the 21st century we are surrounded by colour, clothes and fashion - it is impossible to get away from, but what makes everyones clothes different? surely designers have run out of clothing shapes by now, so the aspect of the fashion industry that changes so much on a quaterly basis is the colour.

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Research I decided to do some extensive research through Vogue back catalogues, researching different fashion trends and reccuring colour preferences used by high end designers each season. This proved a huge task to complete so i decided to scale it down to just Spring colours and pick out colours used by the most designers in those seasons. As I only used vogue my results display popular colours in high fashion and a lot of them proved very similar and reccured through out the years.

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2000 2001 2002 2003 GDA

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2004 2005 2006 2007 GDA

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2008 2009 2010 2011 GDA

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ANALYSIS By refinining my research (a small amount shown above) I scaled the colours down to the most popular for spring season clothing and selected 4 of the most reccuring

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From the research I was able determine which areas were my strong points and what type of visual outcome I wanted to work towards. Timelines are usually quite boring but are the easiest way of displaying a change over time and as I found it difficult to pin down to a simple suject I had to scale down my initial question of ‘do trends in fashion correlate with trends in graphic design?’ - far to complicated. When the question was refined the idea of an inforgraphic seemed a lot easier to comply with. I find branding and colour really interesting for the psychology behind and the different visual outcomes a colour can give. Fashion designers have the same difficulty as graphic designers when it comes to choosing the correct and appropriate colour - this is why I chose to look in to the different trends in colour in fashion.

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EXPERIMENTATION THE DESIGN

Displaying data in an attractive way that cleary explains what it is representing , proved a little more difficult than I imagined. Timeline - I wanted to create something that wasn’t so generic. Timelines obviously have to be linear but a straight line is boring.When focusing on spring fashion I thought of things that represent spring weather and leaves automatically came to mind. I created, drew and designed the leaves on Adobe Illustrator and altered the colour of each leaf to the popular spring colour trend of that year. I arranged the leaves in a fluid flowing swirl to give the effect of leaves blowing in the wind and listed them in chronological order.

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EXPERIMENTATION

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How Have Spring Colour Trends In Fashion Changed Since the Year 2000? As we are surrounded by both fashion and colour in our day to day lives, here is an Infographic timeline to show the most popular four colours in each spring high fashion collection showcased in Vogue magazine over the last 12 years.

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2006 2007 2008

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2010 2011

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TECHNICAL COMPITENCE Having already decided that digital design was most appropriate for this project I began experimenting with Photoshop and Illustrator. I found Illustrator was the most suitable out of the two programs for digital drawing. Although leaves were not the easiest thing to draw and I dont have much experience with CS5 it gave me the chance to widen my skills and knowledge.

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INDUSTRY SET PROJECT

LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. At LBi we make exceptional things. Things that live in your phone. Or dark corners at home. on street corners. And in imaginations. We are the world’s largest marketing and technology agency. And we can be a bit geeky. But the stuff we make starts with a blinding idea. You don’t need to understand code or talk digi-babble. You just need a passion for thinking creatively.

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LC C LB I

THE BRIEF LBi + London 2012 Lets create an exceptional thing together - you’ll come up with the idea, we’ll build it! The worlds greatest event is happening just down our road. We want to use this opportunity to show the world what LBi is made of: Unicorn magic... This is a real brief, for you to think of an idea for an LBi Exceptional Thing, which we can build in time for the Olympics.

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WEEK1 Introduction

A Very big white room full of intrestingly designed chairs, 24 eager LCC students and 6 LBi mentors. LBi introduced themselves and some of our future mentors shared their knowledge and excitement over the ideas and the beauty of the 21st century’s mobile apps and their endless possibilities.

WHAT MAKES AN APP SUCCESSFUL?

Apps which help make things reachable, like the hail a taxi or barclays ping it app. Apps which made people laugh. Apps that solve a problem. Something that doesn’t already exist. Apps which merged physical with digital, like co-create, eco-view etc. Games. GDA

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WEEK 2 OUR RESPONSE TO THE BRIEF:

WHAT WE NOTICED Whats going on In london in respects to the Olympics? How are Londoners feeling? GOOD/BAD WHAT THIS TELLS US What needs to be done? What does London need? How can we help? CREATE OUR OWN GROUPS Ash, Stuart & I became ABS! CREATE OUR OWN INSIGHT From this exercise what can we create to help solve a problem? What can we create to help spread infectious enthusiasm? What shall we do?

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RESEARCH Like most Londoners who didnt get tickets, myself along with the rest of my group were not particularly interested in the Olympics before this project, so starting by researching the basics: when? where? what? very basic ideas were springing to mind i.e time tables, olympic games, a time line, news updates and what other events would be going on at the same time. The Olympics in London to me and most others my age is just something that is going on and will mean that the tubes will be busier and hotter in my summer holiday and central London will be filled with tourists; an inconvenience to everyone, everywhere will be full, tube stations would be closed or even worse more accidents happening due to too many people. LBi wanted to make an app that could get londoners thinking better and getting into the Olympic spirit. So who better to aim our research and product at - teenagers and young people just like us so we could create something that we would use.

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WEEK 3 SPEED DATING

During this weeks session LCC students in our newly formed LCC groups of between 3-5 had our chance to dicuss our: Insight - our perception of the breif, Concept - our general idea of what we want our app to do, look like and how it will work Story - What is it? How does it work? Why does it work? Why would we use it?

Each group had a chance to have their own chat to six of our LBi mentors and recieve some much needed help and guidance to steer us in the right direction.

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WEEK 4 PRESENTATION WEEK 1

This weeks session consisted of multiple sleepless nights and a lot of team work so that we could come up with an idea that would not only solve a problem but inspire us at the same time. Presentations should be presented in a story format guided by the following four questions; without enough evidence to back up each answer, an idea is just an idea.

Insight What is it? How does it work? Why does it work?

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INITIAL DESIGNS WIRE FRAMING

Initial designs for out app using ‘Balsamiq’ wire framing to get a better understanding of the Iphone dimensions we were working with and how we should display our information - simplicity is key.

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WEEK 5 PRESENTATION

Our last week of LBi was a mixture of stress, excitement and anxiety. This week we had to present our final idea, concept and story to an even bigger number of LBi hot-shots. From simplifying designs and re arranging layouts to preparing and remembering our presentations, this week took a huge amount of determination and team work.

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ANALYSIS What would we use?

One of the most important lessons we learnt at LBi was asking yourself the question ‘would you use it?’ up until we were posed with this question ideas were flowing but nothing we were thinking of made us excited. from our research conducted young people our age are not interested in the Olympics, therefore we needed to think of an idea and create an app that provides us with something we want or need or that doesn’t already exist. After some extensive research through mobile apps and websites we discovered that infact our idea doesn’t exist.

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IN SIG HT

OUR INSIGHT:

From our research the majority of Londoners our age are feeling unenthusiastic and disconnected from the Olympics despite the fact it’s about to be staged on our doorstep. This may be because like thousands of others they didn’t get tickets or because they simply have no interest in any of the sports on show.What can we create to generate excitement for these people just like us over the Olympic time - period?

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WHAT ? MyFlyer is an app that provides all ‘underground’ music

nightlife event information in London in a calendar format. Connecting users via social media, MyFlyer gives the ability to upload,view and share media, as well as create your own personal event organiser in one place.

MyFlyer is also designed to act as a promotional tool for clubs in London, acting as a simple digital flyer distribution service. The majority of London clubs use flyers to promote their events, and scatter these paper copys all over the city. These clubs spend thounsands of pounds a year on promotion in many different formats. Why would they turn down a simple promotional tool that only requires them to provide a digital copy of their current flyer?

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HOW ? MyFlyer shows all underground music listings in

London, in a easy and enjoyable format, enabling the user to plan on the go. The ‘Home’ page is a scrollable display of popular and featued events in the form of the clubs promotional flyers. This enables easy browsing of popular upcoming events and could also be used as a tool for promoters wanting an extra push for their night. Users are free to browse though upcoming events on the ‘Calendar’ page which provides a spread of flyers from a user specified date, which is selected using the scrollers above the display.

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Selecting a flyer anywhere on the MyFlyer app will enlarge the image so the flyer is easily readable. Along with the enlarged image all the relevant information - date, time, cost and location is displayed in simple text format. Users will also be able to upload and view photo’s and video’s before, during and after the events to share with other users, social media and and also share and discuss them via Facebook and Twitter.

MyFlyer includes a simple text search function which can be filtered by anything from genre to dj, cost and location. This enables the user to work to their budget or simply just search for whatever they like.

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The ‘My Flyer’ page is dedicated to the users history. It displays events that the user has marked as attending or being attended in the form of the flyer used to promote the event. To keep track of event that users are attending we have the ‘Coming Up’ filter, which shows a collection of flyers representing events that users have marked as attending or favourited in an organised easy to read format.

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Selecting a flyer anywhere on the MyFlyer app will enlarge the image so the flyer is easily readable. Along with the enlarged image all the relevant information - date, time, cost and location is displayed in simple text format. Users will also be able to upload and view photo’s and video’s before, during and after the events to share with other users, social media and and also share and discuss them via Facebook and Twitter.

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WHY? It doesnt exist and its needed to make life a little easier and more exciting for people who enjoy this music

music is a common ground for so many people - MyFlyer enables all underground music lovers to share

MyFlyer Provides all the information for underground music events in one place It cuts out the middle man of endlessly searching through separate club listings and ticket websites Great events can be missed easily due to poor advertising Young Londoners are feeling disconnected from the olympics- Let’s give them something to look forward too!

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EVALUATION: MYFLYER My time at LBi was a fantastic experience, from working with mentors that have jobs we dream of to coming up with the idea for a mobile app that we believe can be hugely sucessfull.

MYFLYER LDN

We learnt how to work effectively in a team, the best way of creating an idea and all the steps needed in order to make something happen. Although we may not have leaen’t much to do with actual graphic design practices, LBi broadened my horizons in the world of graphic design and I would love to someday work there. With regards to MyFlyer - It is copyrighted now and will be coming to an IPhone near you by the end of summer.

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Graphic Design Applications