PROMOTIONAL TIMELINE
FEBRUARY
MARCH
Pre-launch - The initial promotion of the brand will be in print and across social media. To coincide with this there will be regular interactive competitions on Instagram that increase the shareability of the brand The website will go live for people that want to find out more about the brand.
The products will be sent out to the Hoxton Hotel and press releases sent to relevant media such as Wallpaper*. Dezeen, ItsNiceThat, Elle Decoration. We will arrange influencer marketing trip with Lucy Williams.
JUNE
JULY
June would see the launch of our second store in Puglia, Italy. This will be around the time people book their summer holidays, therefore there will be hype around it across social media, with articles and advertisements featured in Condenast Traveller.
In July we will launch the first workshop weekend in South Korea as there will be more of an awareness of the brand. Lucy Williams will go on her visit to the store and workshop day and document this on her blog ‘Fashionmenow’. We will also launch the Puglia summer guidebook.
OCTOBER
NOVEMBER
The New Orleans store will open in conjunction with the ‘Art for Art’s Sake’ event that takes place, named one of the most chic street parties ever, where galleries and boutique shops open to celebrate the exciting art season. There will be an exclusive promotion on for consumers to celebrate the launch.
The New Orleans winter guidebook will be released alongside the opening of the workshop events. From this month, all three exisiting stores will be open with workshops running and existing guidebooks. We will have an active social media engagement to find out where would be the next best place to open.
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