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HEY

FRIENDS Here is your guide to successfully implementing and developing your BSSM identity. Feel free to kick back and take a look through this booklet for practical steps to a unified look.


WORLD VIEW

1:


WORLDVIEW

05


is impossible

WORLDVIEW

NOTHING

06


WE

D RL

WORLDVIEW

THE W E O W O

A

N

EN

R

07

COU

E T N


FINISHED

at the cros s

&

we live from

VICTORY

WORLDVIEW

ything was ever

08


WORLDVIEW 09

is sp e lle d


is significant

WORLDVIEW

EVERYONE

10


WHY WE EXIST

2:


WHY WE EXIST

TO SEE HIS KINGDOM ON EARTH AS IT IS IN HEAVEN.

12


THE MISSION

3:


THE MISSION

TO EQUIP & DEPLOY REVIVALIST WHO PASSIONATELY PURSUE WORLDWIDE TRANSFORMATION IN THEIR GOD GIVEN SPHERES OF INFLUENCE.

14


KEYWORDS

4:


KEYWORDS

IDENTITYHONORPASSION KINGDOM CULTUREEMPOWER TRANSFORMREVIVALWORSHIP FREEDOMFAMILYTRAINING SUPERNATURALHIS PRESENCE DREAMPUREENCOUNTER SIGNIFICANCE

16


THE LOGO

1:


Meet our face to the world. The

LOGO | the mark 19

BSSM logo visually represents everything we are and the culture we carry.

PRIMARY We have two arrangements for our BSSM logo. One vertical and the other horizontal. We should try to stick to the primary logo if possible.


There will be occations were the horizontal format is a better choice for your project. Please feel free to use this secondary arrangment if it aids in the success of your design.

LOGO | the mark

SECONDARY

20


LOGO | the mark

CLASS YEARS 1.

2.

It’s fun when students take ownership over their shool year. So if you are speaking to a particular class go ahead and be specific. There are two different ways to communicate “class year.” 1) first year, second year, third year

first year

2013 - 2014

21

first year

2013 - 2014

2) 2013-2014, etc.


Our logo needs room to breathe to make it stand out from other graphical elements such as

.25”x min.

.25”x min. .25”x min.

typography, imagery and document

.25”x min.

.25”x min. .25”x min.

edges. (x = logo hieght) Sizing is also important because if the logo is too small it will be illegible. Use this guide to make things easy.

.25”x min. .25”x min.

.25” min.

.15” min.

LOGO | the mark

SPACING/SIZE

22


LOGO | the mark 23

STRAPLINE Our strapline consists of the schools full name along with our

Bethel School of Supernatural Ministry ibssm.org

Bethel School of Supernatural Ministry ibssm.org

website. Choose from either to suit your branding needs.


Being manipulated isn’t fun and our logo doesn’t have arms so it can’t fight back. Here’s some stuff to keep in mind so that we all have

1.

2.

fun.

1) Making the logo look like the inside band of your stretchy pants is not a good idea.

LOGO | the mark

STEER CLEAR

2) Elongating the logo upward is also “no bueno.” 3) Tilting the logo so it appears to be ascending is, unfortunately, not an option. 4) Upside down. Really?

24 3.

4.


LOGO | the mark

1.

4.

FUN & NO FUN We’re not overly religous with our branding; however, here are some exaples of what we think is fun and things to stay away from. 1) White backgrounds are super

2.

5.

cool! 2) Color backgrounds are also very nice! 3) Say no thanks to gradient backgrounds, they hurt

25 3.

people’s eyes. 4) Levitation mode (logo drop shadows) isn’t fun, because it makes the logo hard to see. 5) Backgrounds that are visually cluttered or squished are an “epic fail.”


TYPE FAMILY

2:


TYPE | our family 27

MUSEO SLAB

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*%) 0123456789

Museo Slab is our headline font. It has a scholastic yet creative feel that is intended to evoke an element of nostalgia.

VARIATIONS (12) Light Regular Semibold Bold Extrabold Italics


The Open Sans family is our body copy typeface. It’s what we’ll use for conversation. Light and regular look the best when paired with Museo Slab on white backgrounds.

VARIATIONS (12) Light Regular Semibold Bold Extrabold Italics

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*%) 0123456789

TYPE | our family

OPEN SANS

28


TYPE | our family

1.

Headline

2.

Body Text

Headline Body Text

HEADLINE & BODY Here are a couple examples of what your headline and body copy can look like. Remeber, we like to very the wieghts between headlines and body to show distinction.

1) Headline (Museo Slab _ 900) Body (Open Sans _ Regular) 2) Headline (Museo Slab _ 900 italic) Body (Open Sans _ Regular)

29 3.

Headline Body Text

4.

Headline

3) Headline (Museo Slab _ 500)

Body Text

4) Headline (Museo Slab _ 1000)

Body (Open Sans _ Light)

Body (Open Sans _ Light)


OUR COLORS

3:


COLORFUL COLOR | years 31

We like color. Especially color thats vibrant and has life. Think Califonia sunshine, fresh air, and great times.

C75 M24 Y8 K0

R34 G155 B202

C0 M53 Y67 K0

R246 G144 B95

C69 M0 Y59 K0

R49 G197 B145

C2 M8 Y72 K0

R253 G224 B103


In addition to our year colors here is a color palette that you may use while designing to make things more excitting. 1)

R65 G65 B65

2)

R246 G80 B38

3)

R255 G255 B255

4)

R100 G158 B146

5)

R231 G217 B170

6)

R37 G88 B115

7)

R49 G197 B145

8)

R253 G227 B114

9)

R57 G191 B220

1

2

3

4

5

6

COLOR | accents

ACCENTS

32

7

8

9


PHOTO STYLE

4:


When designing for promotional material use duotone or monotone images. Here are some examples of what we’re shooting for.

PHOTOS | promo

DUOTONE/ MONOTONE

34


WARM FEEL PHOTOS | warm 35

When using photography for internal use we want to use warm filters like snapshots of a good memory.


OUR ICONS

5:


SOCIAL When projects need to reference social networking sites, use these

ICONS

icons.

1.

2.

3.

4. 1) Instagram 2) Twitter 3) Vimeo 4) Facebook 5) Flickr 6) Skype

37

5.

6.

7.

7) RSS Feed


ICONS Icons should be trendy and consistant with the overall look and You can find these icons here: http://symbolset.com/icons/standard

ICONS

feel. Here is an example of a good fit.

38


AND

THAT’S IT Hope you’re as excited as we are. It’s been fun catching you up on all the new stuff. Be on the look out for the updated versions as we continue to build out our brand.


Bethel Media Š 2013 | 5090 Caterpillar Rd. Redding CA 96003 | 530-351-7500

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