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WELCOME WELKOM The Stedelijk Museum Amsterdam is an international museum dedicated to modern and contemporary art and design. The museum was founded in 1874, when it was housed inside the larger Rijksmuseum. In 1895 the museum opened it’s own building. The construction was financed by dowager S.A. Lopez Suasso-de Bruyn who also left his art collections to the museum. The building housed a number of collections including Asiatic art, the Museum of Chronometry and the MedicalPharmaceutical Museum.

The museum first began to collect art in 1909. P.A. Regnault donated a number of pieces by renowned artists such as Georges Braque, Marc Chagall, Wassily Kandinsky and Pablo Picasso. During the 60’s and 70’s the Stedelijk also acquired artworks by De Stijl and related international movements such as Russian Constructivism and Bauhaus. The building was forced to close at the insistence of the fire department in 2003 as it needed urgent modernisation and repairs to continue to be safe for the public.


BUILDINGS

2003- The museum’s temporary residence for 4.5 years.

1874 - the museum was part of the Rijksmuseum.

2012- The original building reopens with a new extension. 1895 - The museum opened it’s own building.


Wim Crouwel In 1963, Edy de Wilde, director of the museum, appointed Wim Crouwel as head of design and branding. Crouwel, who was to become one of the most important designers of the 20th century also went on to establoish Total Design, which was hugely influential for the development of Dutch Design.

Wim managed to convey his own graphic style, but really communicate the Stedelijk brand and the indiviual exhibition. Particularly his use of typograhy to express a jackson pollock painting. It functions as a poster, and yet conveys Wim Crouwels trademark style.


My Visit Standing outside the entrance below the new logo, my two friends.

Exhibition space used to celebrate the designers who have helped advertise the Stedelijk over the years. The first posters are in an intricate art deco style with impressive type setting and decoration.


More posters advertsiing the museum from over the years.


An exhibition of Gispen furniture, a Dutch industrial furniture designer.

Cabinets showing Dutch designs in small scale, showing how the modernist principles were translated onto all formats.


Cabinets of printed material created for the museum by Wim Crouwel.

This section focused on Wim Crouwel’s contribution to the museum. A print of perhaps his most famous poster, showing how technology can be communicated through print.


Branding

Presentation summer brief  

Presentation about the Stedelijk museum

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