A2 MEDIA EVALUATION; GIRLS JUST WANNA HAVE FUN QUESTION 2 :
“How effective is the combination of your main product and ancillary texts?” HAYDON SCHOOL 8058
“ H ow effect i v e i s t h e c o mbination o f y o u r m a in p r odu ct and a n c i l l a r y t ext s?” W
hen making my ancillary texts, I knew I wanted to make them as cohesive as possible, because I understood that marrying a moving image with written texts would be a challenge. As seen on the previous page are both of my ancillary texts. Many of the same colours and fonts have been used in both my album advert (top right) and my digipack (left), which is something I felt was important to the integrity of the texts, as otherwise they may not look united or give off a signature aesthetic that an audience is able to associate with a brand - but in this case a music artist.
iconography is able to link my products together and show through imagery, the similarities in my creative processes.
The most significant product which helps the sales and promotion of an artist are things like posters and advertisements. So this is also true for my produce, whereby the album advert was one of the most important tasks and one that was top of the list in my process. The advert is for the album ‘Jupiter’ by band ‘STRFKR’. I included this information at the forefront of the advert, then making way for secondary importances such as reviews and mentionings of social media. At the bottom of the portrait advert, is The images used on the ancillary texts the symbol of the British record label are from the same contact sheet of the company ‘Polydor’ of whom supports the same photoshoot completed by myself, work of STRFKR. This was also included in an indoors location. This iconography on the back cover of the album digipak, is quite striking and bold, as using pink legitimising the quality of work and toned lighting and a variation of close-ups giving off a trustworthy impression to to mid-shots, I was able to create the type undiscovered listeners. of photography that I thought would best suit my target audience, (this being mainly adolescent girls and young women.) There The photography takes up just almost is then also another photograph of the a third of the page of the album advert same girl - my protagonist throughout and an extreme close up is used of the my still and moving image pieces - in an model’s eyes. Alternatively, on the front outside location, of which I had filmed in. cover of my digipak, the same model is used This film was then also used in my main but her eyes are blocked from view by the product; my music video. This trademark text which informs the audience of what the
album is and who it is by. I have structured it this way due to STRFKR being an all male band. The model used through my photography is not in the band, nor is she represented by someone relatable to her, but she is rather a muse for the band to work off of. She works as a subject of inspiration, which is why she is featured in the music video (along with two other girls who could also be said to strike inspiration from) , the album advert, and the digipak. I chose to do this as I really wanted to create a female centric video, and it is often the case that indie bands, such as STRFKR, do not use their own faces to promote their music or to be featured in a video, but rather an animation or some sort of graphic design, or the route I have chosen, a kind of material motivation. In order to give my project more of a brand identity I inserted little details which were able to solidify the band’s house style. For example, the song listings set at the back cover of the digipak. There are variatious random song titles, however there are an additional three titles at the end, which are set apart from the others. This is due to them attempting to appear as ‘cover songs’. Due to ‘Girls Just Wanna Have Fun’ (the song used in my final product of my music video) not being an original song by band STRFKR, I thought there should be a theme of songs being covered that were also able
C l i ck h e r e f or my mu sic v i de o
to feature on the album. The other two songs I included were ‘Love is a Battlefield’ by Pat Benatar, and ‘Manic Monday’ by the Bangles; all significantly popular songs released in the 1980s by women. This I feel in kept with the female centric foundation I based these tasks on, as well as maintaining a brand image and a proven coherent narrative. The final music video invited many different ideas that were still within the guidelines of what I had previously created with my ancillary texts, which were of course interchangeable as I was able to develop my products as the process went on. It imitated the 80s themed electro font, though took on two different colouring methods, a contrasting red and blue. I chose to colour grade this way rather than using pink through-out the entire video (as it would tie in with my advert and digipak) because I decided too much of one colour would be too excessive and not very tasteful, this alongside a politicised angle that was able to add to the in-depth thought processes which I experienced pre-production. For these reasons I feel my ancillary tasks acted effectively in accompanying my main product through aesthetically well thought out themes which provided a cohesive trinity, enabling a strong brand identity.
Published on Mar 12, 2018