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Arcade Fire – Creature Comfort (music video) Research File


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Contents Page three – insPiration research

Page four – director research

Page five – target audience research

Page six – legal research

Page seven – historical research

Page eight – Practical research

Page nine – theoretical research

Page ten – gallery research

Page eleven – gallery research continued

Page twelve - art and wider insPiration

Pages thirteen to fifteen – Primary research

Page sixteen – develoPmental research

Page seventeen – Practical Production research

Page eighteen – bibliograPhy


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inspiration research Nam June Paik is a video installation artist who combines his art work with technology and film, he created the term “video art” and is considered the father of it by many creative mediums. I was inspired by him because of his ‘Electronic Superhighway’ art piece which is now on show in the Smithsonian American Art Museum in Washington DC. Below are pictures of this piece.

I

was inspired by this piece because of Paik’s use of contrasting the fluorescent lights with the television monitors. His use of repeating the images shown on the monitors created a glitchlike effect throughout the art piece which is what inspired me to use the television monitors in my music video and also have two screens with looped footage on them. Nam June Paik’s other works are similar to this one and most of which use the repeated images on television monitors which has further persuaded me to use monitors in my music video and repeat the footage to give my music video an installation affect. Below is another example of his work.


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director research As a part of my director research I looked into a video installation artist named Douglas Gordon. Gordon was born and raised in Glasgow and at the age of Eighteen began to attend the Glasgow School of Art and studied environmental art and sculpture from 1984 to 1988. After finishing his studies there, Gordon went on to the Slade School of Fine Art in London from the year of 1988 to 1990 where he found that he began to explore further his interest in the art of cinema and film.

After completing his studies in 1990 Douglas Gordon went back to his hometown of Glasgow, getting involved with Transmission Gallery, an organization known for hosting exhibitions and social events. It was two years after this that Gordon created his 24 Hour Psycho installation which projected a 24 hour loop of Alfred Hitchcock’s 1960 film, Psycho, on a screen that hung down in a dark room.

I am interested in Douglas Gordon and his works because of his use of colour (especially using black and white to add a dramatic affect) and his use of electronic screens and mirroring them. Just like in his 24 Hour Psycho and A Divided Self exhibitions which are both shown in the images below.

24 Hour Psycho

A Divided Self


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target audience research In order to understand who my target audience is, I added a question into my survey asking for age ranges.

This shows me that my main target audience should be 18 to 24 year olds.

In addition to this, I looked on a website which lays out the favourite music genres of all age ranges in 2018 and it states that indie/alternative rock has the majority preference amongst 20-24 year olds at 40% which fits my target audience of 18-24 year olds.


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legal research Legally, I must give credit to the artist who’s song I am using to make sure that it is clear I am not pretending it is my own music because if I did pose it as my own, I could potentially face a lawsuit for using copyrighted music. In addition to this, to use an artists copyrighted music you could also get permission from the copyright owner to reduce your chances of getting your video claimed. When posting a video on YouTube with music in, your video may get claimed. In a situation like this, whoever owns the rights to the music you are using will choose what happens to your video if it is discovered you are using a copyrighted song.

The owner of the song can choose from systems such as monetizing your video which means that they ca runs advertisements on your video and they will claim the money made from the adverts. In addition to this, they could also choose to mute your video which involves muting all audio on your video so nothing can be heard however the video itself will still be there.

If your video gets claimed on YouTube there are a few things you could do in order to keep your video and all of it’s content. You could remove or swap the song you are using in the video, you could also share the revenue from your video with the copyright owners (if your video makes money from the views and advertisements) or you could also dispute the claim if you think that you have the right to use to music.


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historical research As part of my historical research I looked into the origins of indie music as this is the genre that the song I’m making a music video for is classed as. Today indie is it’s own genre of music however it originated as a sub-genre of rock music dubbed as ‘indie-rock’ which originated in the 1970’s as rock music began to be more defined. Artists and bands were originally dubbed as ‘indie’ if they were part of an independent record label.

In the modern day, indie music is usually made up of soft rock, techno beats and lyrics delving into the personal issues faced by the creative minds behind them because of the decrease in stigma around mental health and discussing it.

Music videos themselves originated in 1981 when the MTV channel was launched on television and showcased song’s music videos 24 hours a day on their channel. The first ever music video to be shown on television was “Video Killed The Radio Star" by a band called The Buggles.


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practical research For my initial practical research, I investigated a play called 4:48 Psychosis which was written by Sarah Kane and focuses on her own personal battle with depression and suicidal tendencies. The play is known as her suicide note as she took her own life shortly after completing the play. I decided to investigate this as it shows depression in a contemporary manner by combining it with dark humour and physical theatre. The production of her play that I watched was put on by Bilborough College and used varying practical techniques such as advanced lighting, prop/set and sound techniques. I took inspiration from their use of lighting techniques as the performers were able to convey the themes and matter of the play through their use of this. One moment that inspired me was the quick change from the actors discussing their poor mental states to playing a childhood game, which expressed their innocence and childhood naivety, which was juxtaposed by the used of Fresnel lighting which switched from a purple wash to a red wash. This quick contrast in lighting could be useful in my music video as I would like to explore the idea of this when filming my internal studio scenes, contrasting to the natural light I will used for my external scenes.


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theoretical research For my theoretical research I decided to look into Bulmer and Katz’ Uses and Gratifications theory. Below is a screenshot of a summary of the theory.

http://usesandgratification.blogspot.com/

The diversion side of the theory could relate to my music video because my aim in creating it is to distract my audience from issues they may be facing such as depression. In addition to this I want to relate my music video to the personal identity side of the theory because some viewers may be able to benefit from my music video as it could help them develop their own lives in a positive way.


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gallery research On the Twenty Second of March this year my college class went in lesson time to visit the Nottingham Contemporary museum which is not far away from my college. When we went the museum were showing their ‘The word for world is forest’ exhibition, created by the artist Daniel Steegmann Mangrané, in order to raise awareness for the depleting Mata Atlântica which is a tropical rainforest in Brazil which has been battling its own destruction since the 16th century.

This gallery visit could inspire elements of my work because I enjoyed the combination of colours with black and white images layered on top therefore I might consider using this in my music video. Below are pictures from our visit to the varying exhibitions and a descriptive poster explaining each room in detail.

These pictures are from a separate film exhibition which reflect on the social and technological changes that are taking place in modern workplaces.

This imagine is from the ‘Living Thoughts’ exhibition which represents the plant life forms that co-exist amongst each other in the rainforests of Brazil. The glass cases that some of the plants are suspended in were hand made by a glass-maker based in London to recreate the way that smaller, weaker plants in the rainforest attach themselves to larger ones and grow as air plants in order to survive by getting their much needed nutrients from the atmosphere around them.


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Gallery research Continued Below are more pictures from my visit with college to the Nottingham Contemporary museum. Showing a separate exhibition entailing giving prisoners the right to vote and an electronic piece displayed on a small vintage television surrounded by motivational and educational books in a small corner library.

This is also the poster explaining the ‘The word for world is forest’ exhibition which is where I sourced my information about the separate exhibitions from.


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art and wider inspiration When researching into ideas for my music video, I gained inspiration from images from collections of works by artist and photographer Dora Maar, from 1935-1936. Dora Maar started her career as a photographer but later gave this up to become a painter as this is was Picasso’s goal for her. Throughout her life, she became bewildered by her love for Picasso as she spent her life as one of his mistress’ and when he left her for another women, she descended into madness and became a reclusive woman. The life and works of Maar inspired my music video as I explore the idea of going insane within this as both Girl 1 and Girl 2 are haunted by an angel and cannot escape this (much like how she could not escape her love for Picasso). Upon further research into her works, I took inspiration from 3 images specifically; Danger (1936), Arcades (1936) and Gamin au coin de la genets avec une chausette rabattue sur le pied (1935).

This image inspired my final music video as I wanted to explore the sense of the unknown through the fear of someone following you within my music video. This image inspired the external scenes I film, with Girl 1 and Girl 2 as they both encounter the angel. Within this image, the fear of the girl inspired my initial idea of exploring the sense of the unknown and I would like to explore the idea of my actors creating this tension within their bodies while encountering the angel. Danger (1936) This image inspired my music video as the set path of the tunnel explores the idea of having no escape from the dangers of the world and your fate throughout life. The idea of this inspired me as I wanted to explore the sense of having no escape when Girl 2 is running through the forest. As she ultimately sees the angel, despite running to avoid it, it conveys the idea of being trapped within your fate much like this image. Arcades (1936) This image inspired my final music video as the ominous nature of the derelict side street creates a sense of fear and neglect with both Maar felt and I want my actors to convey within my music video. The image specifically inspired the scenes with Girl 1 as she is walking through side streets and alleyways such as these. The physicality of the boy in this image inspired me as I want my actor playing Girl 1 to express the casual manner but with the underlining tones of fear. Gamin au coin de la genets avec une chausette rabattue sur le pied (1935)


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primary research As part of my primary research I decided to create a survey to gain an understanding of what people would like to see in relation to my songs of choice’s lyrics without making people uncomfortable because the lyrics speak of self harm and suicide.

In question one I asked if music videos should show footage in relation to self harm or suicide. The responses show that 60% of those that answered believe they should show this content and 40% believed they shouldn’t.

In question two I asked if people like music videos that they personally relate to, this is because I feel that some of my music video’s content may be personal for some viewers.


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primary research continued

For question three I decided to ask what age category those taking my survey were in to gain a better understanding of my target audience. 100% of the 0participants said 18-24 years old and that is how I decided my target audience.

For question four I asked if the person taking the survey had ever suffered with self harm, suicidal thoughts or depression. I did this because I wanted to understand my audience better so that I do not risk offending them, 60% said they had whereas 20% said they hadn’t and another 20% said they’d prefer not to say.


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Primary research Continued For question five I asked if viewers of my music video could potentially be triggered by the explicit themes of suicide and self harm and 100% of those taking my survey said yes. Because of this I have decided to not show footage that includes or references suicide or self harm.

For question six I asked how relatable themes of suicide and self harm are to a modern audience on a scale of 1 to 10. The average response was 6.6 meaning it is rather relatable amongst the audience I have.


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developmental research In the beginning of filming week I ensured to check what the weather would be like on my filming days. Below are screenshots of the forecasts.

These forecasts show me that it is supposed to be raining from 9 p.m. on Friday and from 6 a.m. to 1 p.m. on Saturday it is supposed to be raining. Therefore on Friday I need to film before 9 and after 1 on Saturday.


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practical production research When filming my music video I will be using my Canon DSLR 1300D to film. Whilst filming I will need to ensure that I white balance the camera correctly so that the images of the sky in the latter part of my video are coloured correctly.

In addition to this, I will be editing the footage I film onto four old style television monitors. Because of this I will need to film in a square set frame so that I can edit each clip onto the monitors. I will need to do this because if I didn’t, I would have to change the size of the footage in the edit which could potentially ruin the quality of the footage if it is taken out of proportion.

I will be filming around mid-day on both of my filming days and one of my clips will be internal therefore I do not believe I will need any extra lighting other than the natural lighting. However, when filming the television monitors in the television studio I will consider using soft lights.


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Bibliography Youtube video on Douglas Gordon’s video installations: https://www.youtube.com/watch?v=n3mm-LNkmXU Website focusing on his A Divided Self piece (inspiration): https://www.tate.org.uk/art/artworks/gordon-a-divided-self-i-and-adivided-self-ii-ar01179 Information about Gordon: https://gagosian.com/artists/douglas-gordon/ Nam June Paik: https://www.youtube.com/watch?v=PlK1mfLmYto Target audience research: https://www.statista.com/statistics/253915/favorite-music-genres-inthe-us/ Copyrighted music: https://www.safemusiclist.com/can-use-copyrighted-music-youtube/

Music video origin:


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https://www.businessinsider.com/video-killed-the-radio-star-34thanniversary-of-music-video-on-mtv-2015-7?r=US&IR=T Bilborough College 4:48 production: https://www.youtube.com/watch? v=tlimJak5I0A&list=PLK8HwkSdv2IJSKoPvVw8abNfgnBLcnR6L&index= 11&t=833s Weather reports: https://www.bbc.co.uk/weather/2641170 Dora Maar: https://www.theartstory.org/artist-maar-dora-life-and-legacy.htm

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Final Major Project - Research File  

Final Major Project - Research File  

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