Page 1

2012 EDITION

GRAPHIC STANDARDS MANUAL BETA THETA PI / 2017


02 BETA THETA PI

GRAPHIC STANDARDS MANUAL


03 BETA THETA PI

GRAPHIC STANDARDS MANUAL

CONTENTS 04

INTRODUCTION

07

BRAND & STANDARDS

08

BRAND POSITION

09

IDENTITIES

28

STATIONERY

31

TYPOGRAPHY

34

BETA CLASSICS

38

COLOR PALETTES

54

DIGITAL MEDIA

59

CUSTOM DESIGNS

63

CONTACTS


04 BETA THETA PI

GRAPHIC STANDARDS MANUAL

INTRODUCTION In an effort to provide a viable resource that’s intended to assist members, volunteers, designers and licensed vendors to help manage and implement Beta Theta Pi’s brand identity, the Beta Theta Pi Foundation and Administrative Office has compiled this graphic standards manual. This manual outlines the primary visual elements of Beta’s brand identity and provides basic instructions for the successful execution of the identity across a myriad of platforms and mediums. It should also be noted that, like the Fraternity, Beta’s brand identity will evolve over time. These guidelines and brand elements are regularly reviewed and assessed to determine if changes are needed. Please check the General Fraternity website at beta.org to ensure you have the most up-to-date version of this manual. Please note that all other visual elements not appearing in this manual have been retired and should not be used under any circumstances. If you have any questions beyond what is covered in this manual, please contact the Communication Department at the Beta Theta Pi Foundation and Administrative Office at 800.800.BETA (2382).


MISSION To develop men of principle for a principled life.

VISION Every member will live Beta Theta Pi’s values.

CORE VALUES Mutual Assistance Betas believe that men are mutually obligated to help others in the honorable labors and aspirations of life. Intellectual Growth Betas are devoted to continually cultivating their minds, including high standards of academic achievement. Trust Betas develop absolute faith and confidence in one another by being true to themselves and others. Responsible Conduct Betas choose to act responsibly, weighing the consequences of their actions on themselves and those around them. Integrity Betas preserve their character by doing what is morally right and demanding the same from their brothers.

05 BETA THETA PI

GRAPHIC STANDARDS MANUAL


06 BETA THETA PI

GRAPHIC STANDARDS MANUAL


07 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BRAND A “brand” is an intangible collection of perceptions that exist in people’s minds. A brand is not simply a logo, a color scheme, a mission and vision statement or a strategic plan developed in a board meeting. A brand is not a rule book, advertising campaign or a simplified listing of attributes. A brand is every association and experience, active and intentional. It is how people think and feel about something. In our case, it is how people think and feel about a fraternity. It is the awareness and relevance of Beta Theta Pi in the minds of students, alumni, university faculty and the community at large. A brand is not only built through effective communications or appealing graphic identities, but through the total experience that it offers. This graphic identity system is simply a reflection of our brand.

STANDARDS Consistency is key to successfully conveying the Beta Theta Pi brand to the rest of the world. A strong and consistent graphic identity system helps shape the way constituents view our Fraternity, both now and in the future. An effective graphic identity system begins with this Graphic Standards Manual. This manual will help differentiate the Beta Theta Pi brand from other organizations, student groups and campus clubs by helping us clearly define Beta Theta Pi visually and maintain the consistency necessary for effective communication to the public.


08 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BRAND POSITION The following statement is Beta Theta Pi’s brand position statement. It was created after a lengthy qualitative and quantitative research study and summarizes the essence of the Beta Theta Pi brand. Please note that this statement, which encapsulates the Beta experience, serves as an internal reference to guide marketing communications and should not appear on outward facing materials. With a history of more than 173 years, Beta Theta Pi is a leading, internationally recognized Fraternity that challenges itself to become a new paradigm among college fraternities by seeking to develop men of principle for a principled life who live out our core values of mutual assistance, intellectual growth, trust, responsible conduct and integrity. This statement is informed by the following tonal words that reflect the personality of Beta: Brotherhood Gentlemen Established Fidelity Integrity Helpful Friendship Trustworthy Intellectual Leadership Responsible Approachable Tradition Confident Supportive


09 BETA THETA PI

GRAPHIC STANDARDS MANUAL

IDENTITIES


10

BETA THETA PI GRAPHIC STANDARDS MANUAL

VERTICAL IDENTITY

The vertical identity, as shown above, is the primary visual element for Beta Theta Pi’s brand identity and must appear on all official Beta communications. It may not be modified in any way (i.e., the colors must remain the same and the words “Men of Principle” may not be replaced with “Fraternity,” a chapter or university name). However, the shield icon may be used as a standalone element. This and the other identities shown in this manual are available in various electronic formats appropriate to one’s usage needs at beta.org.


11

BETA THETA PI GRAPHIC STANDARDS MANUAL

HORIZONTAL IDENTITY

FRATERNITY WORDMARK

Alternatively, the horizontal identity and wordmark may also be used. They are the secondary and tertiary visual elements for Beta’s brand identity and may not be modified in any way (i.e., the colors must remain the same, no iconic elements may be added to the wordmark and the words “Men of Principle” may not be replaced with “Fraternity,” a chapter or university name).The horizontal identity and wordmark are well suited for landscape formats or where vertical space is limited.


12

BETA THETA PI GRAPHIC STANDARDS MANUAL

TWO-COLOR IDENTITY

Sometimes in print production, it is cost effective to use fewer colors than the four-color process necessary to reproduce the identities on the previous page. The two-color identity is well suited for screen printing on apparel items and on two- to three-color printed pieces. Additionally, some low-end printers have difficulty in replicating the chrome and blue gradient in the main identity; therefore, using the two-color identity would be preferred.


13

BETA THETA PI GRAPHIC STANDARDS MANUAL

ONE-COLOR IDENTITIES Positive Stamp

Inverted Stamp

The one color identities (positive stamp and inverted stamp) may be used in place of the full color or two-color identities. The positive stamp in black may be used on solid white or other light colored backgrounds. Whereas, the inverted stamp in white may be used on solid black or dark colored backgrounds. It’s important to note that one may use either the positive stamp and inverted stamp on some mid-range colors like red or royal blue. Regardless, it is important to make certain that the text in the identity is completely legible on whichever background is used.


14

BETA THETA PI GRAPHIC STANDARDS MANUAL

WHITE SPACE

All of Beta’s brand identities should have some “white space” or breathing room surrounding the identity so that it does not feel too crowded or busy. If one takes the letter “B” from “Beta” and positions it around the maximum extent of the graphical and textual elements of the identity, this will provide a general idea of how much space should be around the brand identity. The size of the “B” should be relative to the size of “Beta Theta Pi” on the identity.


15

BETA THETA PI GRAPHIC STANDARDS MANUAL

DIGITAL MEDIA

The digital media icon to the left may be used on any social media network (including Facebook, Twitter, LinkedIn, YouTube, Vimeo, etc). This icon may also be used as a favicon on web pages. Alternatively, chapters have the option of using the icon on the right that’s personalized with their chapter designation. Contact the Administrative Office to obtain your chapter’s digital media icon. Colonies without a Greek letter designation should use the general digital media icon (left) until chartered and bestowed one by the General Convention. Do not alter these designs or change the colors. For legibility reasons, do not use the chapter digital media icon as a favicon.


16

BETA THETA PI GRAPHIC STANDARDS MANUAL

FOUNDATION IDENTITY

The Beta Theta Pi Foundation identity, as shown above, is the primary visual element for the Foundation and must appear on all official Foundation communications. It may not be modified in any way (i.e., the colors must remain the same and the words “Foundation� may not be replaced with any other text). However, the shield icon may be used as a standalone element. This and the other Foundation identities shown in this manual are intended for Foundation staff only. Limited exceptions may apply; please contact the Director of Brand Management for more information.


17

BETA THETA PI GRAPHIC STANDARDS MANUAL

HORIZONTAL IDENTITY

FOUNDATION WORDMARK

Alternatively, the horizontal identity and wordmark may also be used. They are the secondary and tertiary visual elements for the Foundation identity and may not be modified in any way (i.e., the colors must remain the same, no iconic elements may be added to the wordmark and the words “Foundation� may not be replaced with other text).The horizontal identity and wordmark are well suited for landscape formats or where vertical space is limited.


18

BETA THETA PI GRAPHIC STANDARDS MANUAL

TWO-COLOR IDENTITY

Sometimes in print production, it is cost effective to use fewer colors than the four-color process necessary to reproduce the identities on the previous page. The two-color identity is well suited for two- to three-color printed pieces. Additionally, some low-end printers have difficulty in replicating the chrome and black gradient in the main Foundation identity; therefore, using the two-color identity would be preferred.


19

BETA THETA PI GRAPHIC STANDARDS MANUAL

ONE-COLOR IDENTITIES Positive Stamp

Inverted Stamp

The one color identities (positive stamp and inverted stamp) may be used in place of the full color or two-color identities. The positive stamp in black may be used on solid white or other light colored backgrounds. Whereas, the inverted stamp in white may be used on solid black or dark colored backgrounds. It’s important to note that one may use either the positive stamp and inverted stamp on some mid-range colors like red or royal blue. Regardless, it is important to make certain that the text in the identity is completely legible on whichever background is used.


20 BETA THETA PI

GRAPHIC STANDARDS MANUAL

UNACCEPTABLE USES It is extremely important for brand success that the Beta Theta Pi brand identity, Foundation marks, program logos and other graphic elements be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all graphical elements. The examples on this and the following pages illustrate unacceptable displays. 1. Do not distort any portion of the identity. 2. Do not crop any portion of the identity.

Example 1

3. Do not tilt the identity. 4. Do not rotate the identity. 5. Do not rearrange components in the identity. 6. Do not alter the alignment of any component in the identity. 7. Do not flip the dragon so that it faces to the right. 8. Do not change the color of the identity. 9. Do not replace “Men of Principle” with a university name. To do so would infringe upon the rights of that academic institution. 10. Do not replace “Men of Principle” with a chapter name. Listing a chapter designation does not help to advance Beta’s unified brand.

Example 2


21 BETA THETA PI

GRAPHIC STANDARDS MANUAL

Example 3

Example 4

Example 5

Example 6

Example 7

Example 8

Example 9

Example 10


22 BETA THETA PI

GRAPHIC STANDARDS MANUAL

EVENT IDENTITIES The Beta Theta Pi Fraternity and Foundation sponsors a number of events throughout the year that support the mission, vision and core values of the Fraternity. The identities shown in this section are available upon request for all chapters to use in their promotional materials.


23 BETA THETA PI

GRAPHIC STANDARDS MANUAL

CONVENTION SYMPOSIUM

LEADERSHIP COLLEGE

WOODEN INSTITUTE

The primary color for the award-winning Wooden Institute is Pantone® Plus Series 5473 or #197889 for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).

The primary color for the Peter F. Greiner Leadership College is Pantone® Plus Series 1595 or #E36307 for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).

The primary color for Convention Symposium is Pantone® Plus Series 288 or #163F8B for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).


24 BETA THETA PI

GRAPHIC STANDARDS MANUAL

PRESIDENTS ACADEMY

CORNERSTONE HOUSING SUMMIT The primary color for the Cornerstone Housing Summit is Pantone® Plus Series 444 or #717C7D for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).

The primary color for the award-winning Miller Nichols Chapter Presidents Leadership Academy (CPLA) is Pantone® Plus Series 1788 or #C51315 for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).


25 BETA THETA PI

GRAPHIC STANDARDS MANUAL

KEYSTONE CONFERENCES

LEADERSHIP SUMMIT

The primary color for the award-winning Hugh E. Stephenson, Jr. Leadership Summit is Pantone® Plus Series 513 or #8C1C82 for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).

The primary color for the Keystone Regional Leadership Conferences is Pantone® Plus Series 349 or #004519 for HTML. Shown above is the full color version (top), with grayscale (center) and positive stamp (bottom). The two-tone and inverted stamp versions may be used as well (not shown).


26 BETA THETA PI

GRAPHIC STANDARDS MANUAL

FOUNDATION PROGRAM IDENTITIES In addition to the event identities, Beta Theta Pi sponsors a number of other key programs and initiatives that support the mission, vision and core values of the Fraternity and Foundation. These identities may not be distributed for general use by the public or membership.


27 BETA THETA PI

GRAPHIC STANDARDS MANUAL

SUPPORT WEBSITES Beta Theta Pi maintains and operates a supporting website called MyBeta at my.beta.org. MyBeta allows members and chapters to update contact information, submit reports, update communication preferences and more. It also serves as a chapter and member directory. Beta Spirit is Beta’s official online store and can be accessed at BetaSpirit.com.


28 BETA THETA PI

GRAPHIC STANDARDS MANUAL

FRATERNITY LETTERHEAD The Fraternity’s vertical identity should be placed approximately 2/3 to 3/4 of an inch from the top of the letter and aligned to the center. The identity is not to exceed 2.5 inches in width. The body copy should have an inch margin on either side of the letter and justified to the left. The return address is to be placed approximately a half inch from the bottom of the stationery. This line is to be aligned to the center and should include chapter designation; university/ college name; street address; city, state/province, zip code; chapter phone number; and the chapter website URL or country (if room permits). A vertical bar “ | ” with two spaces before and after each segment should be used as separators. The text in this line must be in 8 point Arial or Helvetica regular type. This stationery may be purchased online at BetaSpirit.com.


29 BETA THETA PI

GRAPHIC STANDARDS MANUAL

FRATERNITY ENVELOPE The Fraternity’s horizontal identity is to be placed at 1/3 of an inch margin from the top and left side of the envelope. The identity is not to exceed 3 inches in length. The address block is to be placed 1 inch to the right of the horizontal identity with a single line or separator placed 1/8 of an inch to the left of the address block. The text in the address block must be in 8 point Arial or Helvetica regular type. The first line should include the chapter designation, followed by “at” and the academic institution name. The second line will include the street address, followed by city, state/province and zip code on the third line. The fourth line may include either the country, chapter phone number or chapter website URL. The phrase “developing men of principle for a principled life” is to be placed at the bottom-right of the envelope, with 1/3 inch margin. The type should be in Helvetica light at 24 points with leading set to 21 points. All text is in lower case. This envelope, as well as other envelope options, can be purchased online at BetaSpirit.com.


30 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BUSINESS CARD The horizontal identity should be used on a business card with the format shown below and should not exceed 2.25 inches in length. The identity should be placed 1/4 of an inch from the top-center of the card. The name and title block is to be centered 3/4 of an inch from the top of the card. The name is to be in 8 point Arial or Helvetica bold. Whereas the title should be in 6 point Arial or Helvetica regular. The chapter name, school and address is to be placed to the left of the card (left justified). All other contact information should be placed to the right of the card (right justified). Contact information should be in 5 point Arial or Helvetica regular with 3/16 of an inch margin. This business card, as well as several other approved business cards, may be purchased online at BetaSpirit.com.


31 BETA THETA PI

GRAPHIC STANDARDS MANUAL

TYPOGRAPHY Four typefaces have been chosen to represent the Beta Theta Pi brand: Friz Quadrata (serif) for use in logos, Gotham (sans serif) for headline text, and Helvetica (sans serif) or Hoefler (serif) for body copy. All attempts should be made to use these four primary typefaces. Headlines should be set in all caps and utilize Gotham. The weight may vary based on the length of the headline in relation to the layout. Alternatively, long headlines set in all caps that create visual clutter may be set to title case. Do not use other typefaces in place of what is outlined here. The Beta Theta Pi logo makes exclusive use of the Friz Quadrata (serif) typeface, which should not appear elsewhere within a publication. Should one want to purchase these typefaces independently, they are available for both Windows and Mac platforms and may be purchased from the following websites, among other sources: Friz Quadrata: Helvetica: ITC or Linotype Linotype www.itcfonts.com www.linotype.com www.linotype.com Gotham: Hoefler: Hoefler & Co. Hoefler & Co. www.typography.com www.typography.com


32 BETA THETA PI

GRAPHIC STANDARDS MANUAL

HEADLINE TEXT GOTHAM*

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 *Do not use italics with this typeface.


33 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BODY COPY HELVETICA HOEFLER

Regular or Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Regular or Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


34 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA CLASSICS FRATERNITY COAT OF ARMS

FRATERNITY GREAT SEAL The Fraternity’s Great Seal was adopted in 1897, thanks to the design of John I. Covington, Miami 1870. Its design consists of the Coat of Arms supported by two rose sprigs, which are encircled by the words: “THE GREAT SEAL OF BETA THETA PI — 1839.” It is primarily used on charters and other official documents of the General Fraternity.

The Beta Theta Pi Coat of Arms was adopted in 1897, thanks to the design of George M. Chandler, Michigan 1898. The Coat of Arms may be used on internal communications (i.e., member to member), collegiate apparel items, individual recognition awards and certificates.


35 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA THETA PI FLAG

FRATERNITY CREST The Fraternity Crest, as shown above, may be used on apparel items and official Fraternity documents, such as stationery or certificates. Chapters may use this form, the outline form or silhouette form (not shown). Alternatively, it’s acceptable to use this version with the dragon seated on the “torse” (red and white ribbon underneath the dragon) and without the “torse” (not shown).

The Beta Theta Pi flag was designed by George M. Chandler, Michigan 1898, and adopted in 1902. The flag has three equal horizontal stripes of blue, white and blue. The upper blue stripe bears a single white five-pointed star; the lower blue stripe, two similar stars, the three forming an equilateral triangle about the Beta crest (dragon) in red. In addition to being used as an actual flag, the design may also be placed on apparel items, promotional products and other types of ephemera. The blue stripes use Pantone® Plus Series 295 and the crest is in Pantone® Plus Series 7621. The Beta flag may be downloaded from the Beta Theta Pi website at beta.org and may not be altered in any way.


36 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA BADGE & PLEDGE PIN

Shown above are the Chandler badge (left), Kirby or President’s badge (center) and pledge pin (right). Per the Code of Beta Theta Pi, Chapter XV, Seals and Emblems, Section 10, Use of Emblems: (a) The use of all emblems of the fraternity (except the badge) shall be permitted on jewelry, stationery, novelties, and wearing apparel. (b) No reproduction of the badge shall be used for any purpose except that the Board of Trustees may, upon written application to it, approve specific and limited uses of such a reproduction. If you would like to seek permission from the Board of Trustees, please contact the Creative Director at the Administrative Office.


37 BETA THETA PI

GRAPHIC STANDARDS MANUAL

FRATERNITY GREEK LETTERS

In an effort to facilitate better brand recognition, one should always use the graphic identities with Beta Theta Pi spelled out, especially on printed and digital materials geared towards recruitment, the campus community at large and all other non-Greek affiliated organizations and companies. However, the Greek letters may be used on intramural athletic gear and apparel items specific to the Greek lettered organizations. These letters, with Beta’s official typeface, may be downloaded from the Beta Theta Pi website at beta.org.


38 BETA THETA PI

GRAPHIC STANDARDS MANUAL

COLOR PALETTES


39 BETA THETA PI

GRAPHIC STANDARDS MANUAL

PRINT COLORS Beta’s primary graphic identity colors for print are Pantone® Plus Series 294, Pantone® Plus Series 2945, Pantone® Plus Series Process Blue, Pantone® Plus Series Cool Gray 1 and Pantone® Plus Series 7621. Equivalent color formulas for digital media are provided on page 40. PANTONE®

PANTONE®

2945

PANTONE® PROCESS BLUE

PANTONE® COOL GRAY 1

PANTONE®

CMYK

CMYK

C100 M53 Y2 K16

CMYK

CMYK

C100 M69 Y7 K30

C100 M13 Y1 K2

C4 M2 Y4 K8

CMYK

RGB

RGB

RGB

RGB

294

R0 G47 B108

R0 G76 B151

R0 G133 B202

R217 G217 B214

7621

C0 M98 Y91 K30

RGB

R171 G35 B40

This supplementary set of gray colors has been selected to complement the primary color palette. The colors shown to the bottom right are Beta’s official delicate shades of pink and blue and should not be used with the primary palette. PANTONE® BLACK 6

PANTONE® COOL GRAY 10

PANTONE® COOL GRAY 8

PANTONE® COOL GRAY 5

PANTONE® COOL GRAY 3

PANTONE®

PANTONE®

CMYK

CMYK

CMYK

C23 M16 Y13 K46

CMYK

CMYK

CMYK

CMYK

C40 M30 Y20 K66

RGB

RGB

RGB

RGB

RGB

RGB

RGB

C100 M79 Y44 K93 R0 G0 B10

R71 G76 B85

R121 G125 B130

C13 M9 Y10 K27 R169 G171 B172

C8 M5 Y7 K16 R199 G201 B200

210

C0 M45 Y4 K0 R249 G159 B201

277

C35 M9 Y0 K0 R171 G202 B233


40 BETA THETA PI

GRAPHIC STANDARDS MANUAL

DIGITAL COLORS Beta’s primary graphic identity colors for digital media are Deep Phthalo Blue (#00062D), Sapphire Blue (#003287), Azure Blue (#006DC8), Timberwolf Gray (#D9D9D9) and Firebrick Red (#992013). Equivalent color formulas for print media may be found on page 39. DEEP PHTHALO BLUE

SAPPHIRE BLUE

AZURE BLUE

TIMBERWOLF

FIREBRICK RED

RGB

RGB

RGB

RGB

RGB

HTML

HTML

HTML

HTML

HTML

R0 G6 B45 00062D

R0 G50 B135 003287

R0 G109 B200 006DC8

R217 G217 B217 D9D9D9

R153 G32 B19 992013

This supplementary set of gray colors has been selected to complement the primary color palette. The colors shown to the bottom right are Beta’s official delicate shades of pink and blue and should not be used with the primary palette. BLACK

GUNMETAL GRAY

TAUPE GRAY

ARGOS GRAY

SILVER GRAY

PANTONE®

PANTONE®

RGB

RGB

R51 G51 B51

RGB

RGB

RGB

RGB

RGB

R0 G0 B0

HTML

HTML

HTML

HTML

HTML

HTML

HTML

000000

333333

R102 G102 B102 666666

R153 G153 B153 999999

R188 G188 B188 BCBCBC

210

R249 G159 B201 F99FC9

277

R171 G202 B233 ABCAE9


41 BETA THETA PI

GRAPHIC STANDARDS MANUAL

ACCEPTABLE COLOR COMBINATIONS The following pages lists acceptable color combinations. Below are the best combinations for the vertical identity. The next page shows the best color combinations for the horizontal identity. Unless specified otherwise, do not deviate from what is shown here. Color combinations are specific to identity type and background. Top Left Vertical Identity Background: White or #FFFFFF Top Right White Wordmark Background: PANTONE Cool Gray 10 or Gunmetal Gray #333333

Middle Left Vertical Identity Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6 Middle Right White Wordmark Background: PANTONE 2945 or Sapphire Blue #003287

Bottom Left Vertical Identity Background: PANTONE Cool Gray 3 or Silver Gray #BCBCBC Bottom Right White Wordmark Background: PANTONE 294 or Deep Phthalo Blue #00062D


42 BETA THETA PI

GRAPHIC STANDARDS MANUAL

Top Left Horizontal or Vertical Identity Background: White or #FFFFFF Top Right White Wordmark Background: PANTONE Process Blue or Azure Blue #006DC8

Middle Left Horizontal Identity Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6 Middle Right White Wordmark Background: PANTONE 2945 or Sapphire Blue #003287

Bottom Left Horizontal Identity Background: PANTONE Cool Gray 3 or Silver Gray #BCBCBC Bottom Right White Wordmark Background: PANTONE 294 or Deep Phthalo Blue #00062D


43 BETA THETA PI

GRAPHIC STANDARDS MANUAL

ACCEPTABLE COLOR COMBINATIONS

Top Left Two-Tone Vertical or Horizontal Identity Background: White or #FFFFFF Top Right Two-Tone Vertical or Horizontal Identity with White Wordmark Background: PANTONE Process Blue or Azure Blue #006DC8

Middle Left Two-Tone Vertical or Horizontal Identity Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6 Middle Right Two-Tone Vertical or Horizontal Identity with White Wordmark Background: PANTONE 2945 or Sapphire Blue #003287

Bottom Left Two-Tone Vertical or Horizontal Identity Background: PANTONE Cool Gray 3 or Silver Gray #BCBCBC Bottom Right Two-Tone Vertical or Horizontal Identity with White Wordmark Background: PANTONE 294 or Deep Phthalo Blue #00062D


44 BETA THETA PI

GRAPHIC STANDARDS MANUAL Top Left Fraternity Wordmark Background: White or #FFFFFF Top Right White Wordmark Background: PANTONE 2945 or Sapphire Blue #003287

Upper Middle Left Fraternity Wordmark Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6 Upper Middle Right White Wordmark Background: PANTONE 294 or Deep Phthalo Blue #00062D

Lower Middle Left White Wordmark Background: PANTONE Cool Gray 8 or Taupe Gray #666666 Lower Middle Right White Wordmark Background: PANTONE Black 6 or Black #000000

Bottom Left White Wordmark Background: PANTONE Cool Gray 10 or Gunmetal Gray #333333 Bottom Right White Wordmark Background: PANTONE 7621 or Firebrick Red #992013


45 BETA THETA PI

GRAPHIC STANDARDS MANUAL

ACCEPTABLE COLOR COMBINATIONS

Top Left One-Tone Vertical or Horizontal Stamp Inverted Background: PANTONE Process Blue or Azure Blue #006DC8 Top Right One-Tone Vertical or Horizontal Stamp Inverted Background: PANTONE Cool Gray 10 or Gunmetal Gray #333333

Middle Left One-Tone Vertical or Horizontal Stamp Inverted Background: PANTONE 2945 or Sapphire Blue #003287 Middle Right One-Tone Vertical or Horizontal Stamp Inverted Background: PANTONE Black 6or Black #000000

Bottom Left One-Tone Vertical or Horizontal Stamp Inverted Background: PANTONE 294 or Deep Phthalo Blue #00062D Bottom Right One-Tone Vertical or Horizontal Stamp Inverted Background: PANTONE 7621 or Firebrick Red #992013


46 BETA THETA PI

GRAPHIC STANDARDS MANUAL

Top Left One-Tone Vertical or Horizontal Stampwith PANTONE 2945 or Sapphire Blue #003287 Background: White or #FFFFFF Top Right One-Tone Vertical or Horizontal Stamp with PANTONE 2945 or Sapphire Blue #003287 Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6

Upper Middle Left One-Tone Vertical or Horizontal Stamp PANTONE Black 6 or Black #000000 Background: White or #FFFFFF Upper Middle Right One-Tone Vertical or Horizontal Stamp with PANTONE 294 or Deep Phthalo Blue #00062D Background: White or #FFFFFF

Lower Middle Left One-Tone Vertical or Horizontal Stamp PANTONE Black 6 or Black #000000 Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6 Lower Middle Right One-Tone Vertical or Horizontal Stamp with PANTONE 294 or Deep Phthalo Blue #00062D Background: PANTONE Cool Gray 1 or Timberwolf #D9D9D6

Bottom Left One-Tone Vertical or Horizontal Stamp PANTONE Black 6 or Black #000000 Background: PANTONE Cool Gray 3 or Silver Gray #BCBCBC Bottom Right One-Tone Vertical or Horizontal Stamp with PANTONE 294 or Deep Phthalo Blue #00062D Background: PANTONE Cool Gray 3 or Silver Gray #BCBCBC


47 BETA THETA PI

GRAPHIC STANDARDS MANUAL Top Left Greek Letters: PANTONE 294 or Deep Phthalo Blue #00062D Background: White or #FFFFFF Top Right Greek Letters: PANTONE Cool Gray 3 or Silver Gray #BCBCBC Background: White or #FFFFFF

Upper Middle Left Greek Letters: PANTONE Process Blue or Azure Blue #006DC8 Background: PANTONE 294 or Deep Phthalo Blue #00062D Upper Middle Right Greek Letters: White Background: PANTONE Cool Gray 8 or Taupe Gray #666666 Lower Middle Left Greek Letters: White Background: PANTONE Process Blue or Azure Blue #006DC8 Lower Middle Right Greek Letters: White Background: PANTONE Black 6 or Black #000000

Bottom Left Greek Letters: White Background: PANTONE 294 or Deep Phthalo Blue #00062D Bottom Right Greek Letters: White Background: PANTONE 7621 or Firebrick Red #992013


48 BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA CREST

ACCEPTABLE COLOR COMBINATIONS The following pages list acceptable color combinations for the Fraternity crest. The next page shows the best color combinations for the crest identity and it shouldn’t be changed to reflect your school colors for any reason. Do not deviate from what is shown here. Color combinations are specific to identity type and background.


FRATERNITY CREST

49 BETA THETA PI

GRAPHIC STANDARDS MANUAL

PANTONE® 294

PANTONE® 2945

PANTONE® Process Blue

PANTONE® Black 6

PANTONE® Cool Grey 8

PANTONE® Cool Grey 3

PANTONE® 7621

PANTONE® 210

PANTONE® 277

Reversed White

PANTONE® 872

PANTONE® 877


BETA THETA PI

GRAPHIC STANDARDS MANUAL

FRATERNITY CREST

50

PANTONE® 294 - Base Color

PANTONE® 2945 - Base Color

PANTONE® Process Blue - Base Color

Reversed White

Reversed White

Reversed White

PANTONE® 277

PANTONE® 294

PANTONE® 924

PANTONE® 210

PANTONE® 210

PANTONE® 210

PANTONE® 294

PANTONE® 2945

PANTONE® Process Blue


PANTONE® 210 - Base Color

PANTONE® 277 - Base Color

51

Grey - Base Color

BETA THETA PI

GRAPHIC STANDARDS MANUAL

Reversed White

Reversed White

Reversed White

PANTONE® Cool Grey 8

PANTONE® 924

PANTONE® Cool Grey 8

Reversed White

PANTONE® 294

PANTONE® Cool Grey 8

PANTONE® Cool Grey 8

PANTONE® 282

PANTONE® 210

PANTONE® 277

Reversed White

PANTONE® 7621 - Base Color

PANTONE® 7621


52 BETA THETA PI

GRAPHIC STANDARDS MANUAL

SAMPLE CHAPTER NEWSLETTERS Shown here are several examples of well-designed chapter newsletters. Feel free to emulate the design.


53 BETA THETA PI

GRAPHIC STANDARDS MANUAL


54 BETA THETA PI

GRAPHIC STANDARDS MANUAL

DIGITAL MEDIA


55 BETA THETA PI

GRAPHIC STANDARDS MANUAL

SAMPLE CHAPTER WEBSITES Shown here are several examples of well-designed chapter websites. Feel free to emulate the design.

This example features the horizontal identity with the chapter designation and academic institution name in italics on the upper-right hand side of the page.


56 BETA THETA PI

GRAPHIC STANDARDS MANUAL

Here’s an example of a layout that utilizes the vertical identity with the chapter designation and university name in a cell above the marquee image. This design uses Azure Blue (HTML 006DC8) as the accent color and the secondary colors from the digital color palette. Chapters should feel free to use any of the other primary colors in the digital color palette.

This layout features the horizontal stamp identity with the chapter designation on one line and the university name on a second line. Both lines of text are separated from the main identity with a vertical line. This page uses Azure Blue (HTML 006DC8) as the accent color and the secondary colors from the digital color palette. Feel free to use the inverted stamp identity on darker layouts.


57 BETA THETA PI

GRAPHIC STANDARDS MANUAL

CHAPTER FACEBOOK PAGE This Facebook page uses the chapter social media icon from the Administrative Office as the profile picture. The cover picture features a photograph of the members with a semi-transparent bar and the chapter designation with university name on a single line that’s aligned center-right. The text is in 14 point Helvetica light and bold. The cover picture dimensions are 850 px by 350 px. The bar is 850 px by 36 px.


58 BETA THETA PI

GRAPHIC STANDARDS MANUAL

CHAPTER TWITTER ACCOUNT Here’s an example of a chapter Twitter account using the proper Style Guide recommendations regarding naming standards. In addition, this layout utilizes the chapter social media icon from the Administrative Office and a gray web 2.0 background that’s consistent with the General Fraternity’s Twitter account. Furthermore, all links and hashtags are in Firebrick Red (HTML 992013). Chapters may wish to experiment with other colors within the digital color palette for links, hashtags and web 2.0 backgrounds.


59 BETA THETA PI

GRAPHIC STANDARDS MANUAL

CUSTOM DESIGNS There are a number of licensed vendors that can facilitate the production of a custom design for apparel items, printed materials and other ephemera products. This section outlines the approval process for customized designs, inappropriate usage and the appeal process. Licensed vendors have a contractual obligation to abide by Beta’s branding standards and have expressed permission to use our name, crest, letters, coat of arms, brand identities (logos) and insignia. Unlicensed vendors may be found guilty of infringing upon our rights if discovered to be using any of Beta’s registered trademarks on their products. Therefore, it is incumbent upon all members of Beta Theta Pi to only use licensed vendors that carry the “Official Licensed Product” logos on their products and websites from greeklicensing.com. Approval Process 1. A member contacts a licensed vendor to create a customized product. 2. The licensed vendor develops a new design or accepts a design from the member. 3. The vendor submits the design to Affinity Marketing Consultants (AMC) for approval. 4. If the design meets Beta Theta Pi’s branding standards, then AMC approves the design. 5. If not, the design is submitted to the Administrative Office for review. Unacceptable Usage • References to alcohol, drug use or hazing, or words/images that run counter to Beta’s core values. • Sexual innuendo or the belittling/objectifying of a particular group based upon gender or sexual orientation. • Demeaning any cultural segment based on religious affiliation or race, or by inferring socio-economic superiority. • Manipulation or alteration of any Beta Theta Pi brand identity or insignia. • Infringement upon another brand’s graphic identities or trademarks. Appeals Contact the Director of Communication at 800.800.BETA to appeal. Decisions of management are final.


60 BETA THETA PI

GRAPHIC STANDARDS MANUAL

FRATERNITY EMAIL SIGNATURES

There are three different formats that can be used for email signatures. Two of those formats may be used for HTML enabled emails, while the third is to be used for text-only emails. The two HTML signatures can either be aligned to the center with the vertical or stacked identity (example 1) or aligned to the left with the horizontal identity (example 2). Under no circumstances may the vertical identity be used when the text portion of the signature block is aligned to the left, nor may the horizontal identity be used in conjunction with centered text. The vertical and horizontal identities should be no wider than 225 pixels at 72 Dots Per Inch (DPI).


61 BETA THETA PI

GRAPHIC STANDARDS MANUAL

Text-only emails should have an underscore, hyphen or an em dash line preceding the text portion of the signature. The line should be slightly longer than the longest line of text within the signature block (example 3). The text portion of the signature block for all formats should be no smaller than 8 points and no larger than 10 points. The typeface should either be in Helvetica or Arial.


62 BETA THETA PI

GRAPHIC STANDARDS MANUAL


63 BETA THETA PI

GRAPHIC STANDARDS MANUAL

CONTACTS Staff, Volunteers and Friends of Beta The Communication Department at the Beta Theta Pi Foundation and Administrative Office is responsible for managing the Fraternity’s identity and is available to respond to inquiries regarding its use. Feel free to contact the Creative Director below.

Beta Theta Pi Foundation & Administrative Office c/o Communication Department, Creative Director 5134 Bonham Road Oxford, OH 45056 800.800.BETA (2382)

Trademark Licensing for Vendors Affinity Marketing Consultants regulates the use of the Fraternity’s name and identifying marks for the purposes of selling merchandise and other ephemeral items. To become a license vendor, please visit greeklicensing.com or contact Affinity Consultants below. Affinity Marketing Consultants 3231-C Business Park Drive, #300 Vista, CA 92081 760.734.6764

Version: May 2017


Beta Theta Pi Foundation & Administrative Office | 5134 Bonham Road | PO Box 6277 | Oxford, Ohio 45056 | 800.800.2382 | beta.org

2017 Beta Theta Pi Graphic Standards Manual  
Read more
Read more
Similar to
Popular now
Just for you