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BETA THETA PI GRAPHIC STANDARDS MANUAL

HORIZONTAL IDENTITY

FRATERNITY WORDMARK

Alternatively, the horizontal identity and wordmark may also be used. They are the secondary and tertiary visual elements for Beta’s brand identity and may not be modified in any way (i.e., the colors must remain the same, no iconic elements may be added to the wordmark and the words “Men of Principle” may not be replaced with “Fraternity,” a chapter or university name).The horizontal identity and wordmark are well suited for landscape formats or where vertical space is limited.

2017 Beta Theta Pi Graphic Standards Manual  
2017 Beta Theta Pi Graphic Standards Manual  
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