BETA THETA PI GRAPHIC STANDARDS MANUAL
The vertical identity, as shown above, is the primary visual element for Beta Theta Pi’s brand identity and must appear on all official Beta communications. It may not be modified in any way (i.e., the colors must remain the same and the words “Men of Principle” may not be replaced with “Fraternity,” a chapter or university name). However, the shield icon may be used as a standalone element. This and the other identities shown in this manual are available in various electronic formats appropriate to one’s usage needs at beta.org.