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tricks of the trade | by mark aiken

Cold Hollow Cider Mill Doing business the Vermont way

Vermont is a small state with a huge personality. Cold Hollow Cider Mill reflects its state; locally owned, the company’s success has come by doing things its own way—with good humor, hard work, and conscientious business decisions.

T

ake Erdine, Mac, and Ethan, for example. Erdine (“Sugar Sweet. Farm Tough. Can bake. Can rake”), Mac (“Knows everything. Fixes anything”), and Ethan (“Owns a tractor, rides a Harley. A real VER-mont-A, as the locals say”) are playful caricatures called “Hollowers” dreamed up by co-owner Gayle Brown

and drawn by Waterbury artist Sarah-Lee Terrat. Visitors will see them as they browse through the shop with word bubbles inviting them to try a free sample or to check out an attraction. Are the Hollowers real people? “They’re based on real people; sometimes they’re a combination of people,” says

www.bestofcentralvt.com 51

Profile for Best of Central Vermont

Best of Central Vermont - Fall 2016  

Read more about the Capitol Galleries, Di Stegano Landscaping, Arbortrek and more in the Fall 2016 edition of Best of Central Vermont.

Best of Central Vermont - Fall 2016  

Read more about the Capitol Galleries, Di Stegano Landscaping, Arbortrek and more in the Fall 2016 edition of Best of Central Vermont.

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