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July 2013

Update

You’re Unique

Just Like Everybody Else! As I left the house this morning, the sun came out. No really, it did! I kid you not! I even took my jacket off! There’s a funny thing about the sun. It doesn’t matter what kind of day you’re having, the feeling of the sun on your back just makes everything that little bit better.

Take a look at your business The people behind the business New members this month Tip of the month

an d M ore...

thebestof.co.uk/aldershotandfarnborough

Interestingly enough, amazing customer service can make you feel the same way. A friend and I recently visited a coffee shop I hadn’t been to before. Although there wasn’t table service at this particular shop, once we’ drinks the waitress came over and asked us if we wanted a re Les ve minutes later our order arrived with biscuits on the side. As I reached for my wallet, the cheery waitress said ‘No need to pay now, just see Mark at the till when you’re ready to leave; the biscuits are complimentary, enjoy your drinks.’

Continued...


Rather pleased with the attention (and quite frankly the trust) we received, I watched the waitress in action and noticed that between serving drinks at the counter she quietly buzzed around the r. To tables where families with small children sat, she brought extra napkins, as well as pointing out the pile of brightly coloured toys on a low table in the corner. To tables where people sat alone, she brought a paper. To tables where couples sat, deep in chat, she offered re s. Every table was served according to the people who sat there, and in doing so, that waitress brought a little bit of sunshine to every customer, making their day just that little bit better. There are lots of reasons why I will visit that coffee shop again. The coffee is great, and the environment is lovely. But, in truth, there are lots of great coffee shops out there now, and I could choose any one of four and get a similar experience. None of them, however, have that attention to detail or cater to individual requirements

in the same way. That waitress behaved much like a modern day business owner has to. Her attention to the individual needs of her customers made them feel special. To me, that makes that particular coffee shop stand out from the crowd. We all know that when it comes to marketing and customer service, one size does NOT fit all . When it comes to customer service, independent businesses actually have a major advantage over chains. We have an ability to be exible with our service and make each interaction we have with our customers truly personal. Those small touches don’t just make a difference, they are often the difference.

Jo h n

Offer of the Month Mobile express valet and deodorise for £30 Owner Shaun Robinson of Pro Valet Vehicle Cleaning is rapidly gaining a reputation for the quality of his car wash services and the hard-work and care he puts into every job. He is a perfectionist and guarantees to complete your vehicle’s wash and valet to your absolute satisfaction, no matter what it takes. Is it time to get your car looking good for the summer? Well Shaun is offering an express valet & deodorise for just £30 (and he’ll even come to you to do it!)

Give him a call on 07593 903863 and quote thebestof.

thebestof.co.uk/aldershotandfarnborough Update July 2013


The People Behind The Business Sam Jones from The VIP Lounge/Bingo Plus in Aldershot Sam Jones, owner of the VIP Lounge and Bingo Plus in Aldershot is certainly no stranger to hard work. We caught up with her recently t ttle more about her ... What sort of training did you have before going into business? I didn’t go to university but my college course, Communications Studies, I think really helped me. But I have learnt most from being on the job, through trial and error! I’m always learning. What w your fridge right now? I’m a big cheese fan so I always have some nice cheeses in there! What advice would you give to someone who wants to set up their own business? I’d say you need to make sure you research your sector; know about your competition. Be prepared to work hard and put in long hours. If the job’s worth doing, make sure you do it properly. Who is the most interesting person you have met? My Dad would have to be the most interesting, he has been my mentor throughout my business life and I have learnt a great deal from him. What makes your business the best? As a family run business we put in a lot of hard work and we make sure the whole team provides a seven star service!

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What is your favourite spot in Aldershot and Farnborough? I would have to say VIP Lounge/Bingo Plus! Simply because, as a family, we have created an amazing place to have fun, socialise and relax and there is no other place like it. If Hollyw of your life who would you like to see play your part? I would like Angelina Jolie to play me, she is such an inspiring actress.

If you’re looking for a unique venue to host an upcoming event, be sure to contact Sam who’ll be more than happy to show you around the fantastic VIP Lounge.


Working Well... It’s always fantastic to hear about business being done within our ever-growing community of great local businesses. Your success stories make it all worthwhile for us, so don’t be shy … let us know when things are going well. We’ve heard from a number of you recently about your successes with thebestof …

Seen2Help John Thompson from Your Next Mortgage has been taking full advantage of Seen’s virtual call assistant service, ensuring his calls are always answered quickly and professionally when he’s unavailable to take them himself. John is keen to highlight how happy he’s been with the service - “Seen provide a top notch professional service whilst supporting our CSR policy.”

your e r a h “S J

iPrint They may be new to thebestof, but Simply Carpets and Flooring in North Camp have certainly embraced our “Buy Local” philosophy. They’re working with Andy Laughton from iPrint to provide the new signage and printed material for their new showroom.

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g orkin w e r a u.” for yo

The Cedar Hut Having been a member of thebestof for a number of years, Lynn Dixon from The Cedar Hut in Ash Vale is still receiving a ste ow of new customers via the website as well as our monthly networking evenings. Being awarded the most loved massage therapist in the UK in our recent 14 Days of Love campaign is certainly helping to bring in new customers. And the award for the best success story goes to … Woods Butchers in North Camp who recently played host to a stag party of all things!

At thebestof Aldershot & Farnborough we are on the lookout for other great members. This month we are looking for....

Funnily enough, this isn’t something Rob and his team usually offer, but after a request came in via the bestof website, the red it was worth a shot and have fully embraced the idea.

• Hairdressers Farnborough

• Driving Schools • Electricians If you know a busines ts the bill please contact the team...

01252 217 101

The stag (whose nickname happens to be Bunny) had a fantastic morning making his own sausages … could this be the start of a pro table new sideline for Woods Butchers? Watch this space!

thebestof.co.uk/aldershotandfarnborough Update July 2013


We’ve uncovered more hidden gems over the last few weeks. A big welcome to the following businesses who have joined us recently:

Big Fry

Simply Carpets and Flooring

C ps is about quality ingredients, consistency, and attention to detail, all of which is in evidence at Big Fry in Farnborough, together with friendly service and good prices. It just has everything you want from a local chippy.

Tania, Mel, Ronnie and the team at Farnborough based Simply Carpets and Flooring will provide you with carpet, ay and everything else you need at very competitive prices. Call: 01252 514649

Call: 01252 543411

Woods Traditional Butchers

DeVere Village Urban Resort

Woods Butchers in Farnborough are a familyrun butchers selling locallysourced, traceable British meat and poultry, plus preprepared meats, pies, cheeses, and award-winning sausages.

Whether you’re staying for business or leisure, this wonderful hotel caters for everyone. Their fantastic ‘Chop House’ restaurant is an experience not to be missed. Call: 0871 2224590

Call: 01252 377443

Pro Valet Vehicle Cleaning

The Community Matters Partnership

Shaun offers a range of professional mobile car valeting services from an express valet to a full interior and exterior clean which will bring your car back to showroom condition.

Many companies and organisations already do brilliant things within their local community – Community Matters brings these locallyengaged businesses together into an alliance, using the combined strength to make bigger things happen and tackle some of the area’s pressing social challenges.

Call: 07593 903863

Call: 01252 607850


The Importance of BEING ERNEST No, I’m not referring to the play… although it doesn’t matter how often I see it, the line “to lose one parent is unfortunate, to lose both is carelessness!” always makes me laugh. I’m actually referring to something very close to our hearts, fondly known as the G.A.S factor.

transparent world customers engage by you’re blue in the face, but if you’re not part of your customers’ lifestyle and culture why would they want to spend time with you.” Sam Wilson, Wolff Olins

And how our culture has changed! Mobile phones and the internet mean we really do have a more transparent world. Celebrities cannot hide from their indiscretions, banks cannot pretend that they weren’t greedy and certain politicians cannot deny that they felt themselves above both the law and the populace. The hypocrisy and ‘cost to people’ will not be forgotten for a long time.

thebestof.co.uk/aldershotandfarnborough Update July 2013


So what’s that got to do with this here G.A.S factor? Well the truth is, people are now looking for businesses to display the same values as they do. They want you to prove that you’re not ‘just like all the others’.

They want you to ‘Give a S*!t’

Richard Branson On saying that, there’s caring because it’s pro table, and only because it’s pro table, and there’s caring because you do, and as a consequence it’s pro table. Believe me, people can really tell the difference and this is why the banks pouring money into social causes does nothing to improve their public image.

We all care about something.

It may be a charity that’s close to your heart, maybe you’re a butcher whose passionate about British beef, maybe you’re a picture framer who loves to collect old images of the area where you live. Whatever it is, letting your customers know about it not only shows your human side, which can only help to strengthen your relationships, but also makes you stand out from the competition.

www.thebestof.co.uk/aldershot & www.thebestof.co.uk/farnborough Monthly Update November 2012


Thebestof Aldershot & Farnborough is run by John & Carly Baker

Our aim is to provide the best businesses in Aldershot and Farnborough with a

world class marketing service.

1. Testimonials 2. Dual-branded postcards 3. Mix and match 4. Commercial photos 5. Cer

cates

6. Brand Awareness 7. Campaigns

We’ll raise your pro e, connect you to new contacts and customers - and maximise your business potential. We really do care about every one of our Business Members and we are there every step of the way to ensure that thebestof works for you.

8. Call Tracking 9. An Evening with 10. Social Media 11. Blog 12. Events 13. Video 14. Special offers for members 15. Quote me 16. Mobile Website and App

Our 17 marketing tools

17. Website feature

Here at thebestof it’s our job to bring trusted businesses and the community together. Every business we feature has been checked out by us AND recommended by other local people, so you can use them with con ce knowing they truly are one of the best at what they do.

Call Us: 01252 217 101 Email: aldershot@thebestof.co.uk or: farnborough@thebestof.co.uk

Farnborough Connections Our July breakfast networking sessions will be on 2nd, 16th and 30th of the month. Come along and see how we are very different to other breakfast networking sessions.

Call Carly on 01252 217101 or email carly@bestoffarnborough.co.uk

An Evening With thebestof Come and join us at our next networking events in July and August. On the 18th of July we’ll be at the VIP Lounge in Aldershot and on August 15th we’ll be at Barons BMW MINI. Our evening events are always well attended and run from 6-8pm. Come along and make new business connections, our networking evening are always well attended and open to everyone.

Call Carly on 01252 217101 or email carly@bestoffarnborough.co.uk thebestof.co.uk/aldershotandfarnborough Update July 2013

thebestof Aldershot and Farnborough Newsletter - July 2013  

http://www.iamthebestof.biz

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