Best Ever Report February Edition 2018

BESTEVER REPORT

EXCLUSIVELY FOR JOE’S ACCREDITED INVESTORS

ISSUE 4/ FEBRUARY 2018

BEST EVER CONFERENCE 2018

TERRELL FLETCHER

PHOTOS

FROM THE HEART INSIDE LOOK AT FORMER NFL PRO TURNED ENTREPRENEUR NEARLY LOSING EVERYTHING TO DISCOVERING HIS PURPOSE

EXCLUSIVE INTERVIEW WITH

HOLLY WILLIAMS

LETTER FROM JOE

HOW SHE TURNED HER PART-TIME INVESTMENTS INTO BOOMING PROPERTIES ACROSS THE NATION.

Interview with

HOLLY WIL Redesigning Real

Location: Brooklyn, New York Primary Biz: Advertising & Market Research

Strategist for Fortune 500 Co. Biz Highlights: 20+ years in real estate investing while holding top-level market strategist position.

Invested in multiple deals with Joe.

How she turned her part-time investments into booming properties across the nation.

Q: Share a brief background about yourself professionally and how you came to know Joe.

HW: I hit the ground running after college and worked in advertising for five years in Dallas. I had the opportunity to come up to New York in 1990 for what was supposed to be a year to work for a company called Arbitron which is now a part of Nielsen.

I loved working there. I’ve had a very successful career in marketing and market research. I was just having such a great time in New York that I ended up staying. In 1996, I met my husband. One thing led to another and we’re now married with a 14year old daughter.

I’m a person that started real estate at a different point in my life. My father used to say there’s no substitute for ownership, and I saw the benefits of real estate but didn’t really know it until I experienced it.

My first foray into real estate was my Manhattan apartment in 1990. I scrimped and saved when I first started working. The Manhattan apartment did really well, and I ended up keeping it until I had my daughter.

That gave me some capital to work with, which I used to buy a single-family home in Texas. That’s where Joe and I started meeting and talking about real estate.

I’m older. I’m 55 years old and Joe is quite a bit younger than me. I tell everybody

he’s doing what I did not have the courage to do when I was his age. He’s pretty incredible and just a really good person.

I’m still in advertising/market research and was at AOL for a number of years.

This is my plan, this is my retirement income basically. I want to spend more time with my daughter before she goes off to college, so I’m doing that. My job situation allows me to do so.

Q: What are the keys to your longterm success with real estate, and what contributed to your success with your other career as well?

HW: Treat people well. I think that’s really important, especially in real estate. There are so many people who are just out to make big money and don’t care about making the world a better place. Surround yourself with people who are supportive and that are winners. It’s about not giving up on yourself or in others. If you fail a couple of times, just pick yourself back up.

I’ve failed multiple times. But, it was a good experience because I’ve learned a lot.

Be flexible to change. Change as the marketplace changes. I think that nothing in real estate stays on a roll forever. Some days you’re going to have a bump in the road.

Q: Was your initial intention to use real estate investing as a platform to

retirement?

HW: Throughout my life, I was often told to “Get a job and put the maximum amount in your 401k”. My age group is really the first group that’s retiring or coming close to retiring with no pension plan. We’re in a situation where people are going to be in a sort of mess. What real estate does is provide a cash flow with tax benefits. It fits my life where I am right now.

At the beginning, I knew the value but I didn’t know much about general partnerships. But, with Joe, I learned an immense amount from him as an investor in his deals and enjoy the tax benefits. I then started getting my friends and family involved with what Joe is doing.

As I network for my current job, I list on LinkedIn that I’m a real estate investor also.

A lot of my clients and business colleagues want to know about that, many of whom are high net worth individuals. I often share my experiences. I believe my age group is just starting to think about retirement, and this is an amazing cashflow vehicle.

Q: Of all of the areas you’ve bought and invested in, TX/NY/MS/OH, which do you think is the best place to invest today?

HW: Texas. It’s one of the best places to invest because of the growth, coming directly from the business climate.

LLIAMS Estate for Decades Q: Top 2 places on the globe you have visited. Either for business or pleasure.

here. It was a life changing experience for me.

HW: Top two places I’ve visited, the Maldives and Micronesia. One hobby of mine has been scuba diving. I’ve been all over the world scuba diving, including some WWII wreckage. There’s an island

Q: Given the current market, are you forecasting any changes within your investing approach?

HW: Absolutely. What I'd like to do investing-wise is focus more on class B properties.

These are working people that want a decent place to live and maybe a decent school.

I believe when the economy is really good, people trade up; when it declines, people trade down. You have two opportunities with class B type properties - you can appeal to the people that need to trade down, and you can appeal to the people that need to trade up. And everyone needs a place to live.

I believe my age group is just starting to think about retirement, and this is an amazing cashflow vehicle. in Micronesia called Yap. It was then that I made the decision that I was gong to believe in myself. Because that's when I first found people that live a sustenance lifestyle who use stone money to buy things. And I saw how happy they were.

In those moments I felt how big the world is and how lucky we are to live

PHOTOS FROM THE BEST EVER CONFERENCE 2018

Joe's Take

I’ve known Holly for 10+ years. We met when I became a board member for the College of Media and Communication at Texas Tech University.

We were one of the only members who lived in NYC so we started talking. Fast forward to today and we hang out every year in Lubbock during our board meeting, have a lot of mutual friends (many of whom she’s referred to Ashcroft) and she has invested in more than 5 deals with us.

One thing I find really special about Holly is how real she is. She speaks her mind and you will know her true opinion on whatever you end up discussing. There will be no gray area. For the most part that approach actually puts people at ease. In fact, it reminds me of a passage from The 48 Laws of Power by Robert Greene (one of my favorite authors). It reads: “Most of us are timid. We want to avoid tension and conflict and we want to be liked by all. We may contemplate a bold action but we rarely bring it to life. We are terrified of the consequences, of what others might think of us, of the hostility we will stir up if we dare go beyond our usual place.

Although we may disguise our timidity as a concern for others, a desire not to hurt or offend them, in fact it is the opposite – we are really self-absorbed, worried about ourselves and how others perceive us. Boldness, on the other hand, is outer-directed, and often makes people feel more at ease, since it is less self-conscious and less repressed.”

We’ve all heard “fortune favors the bold” but maybe it doesn’t favor it for the reason we initially thought. Maybe it doesn’t favor the bold because of massive action. Instead maybe fortune favors the bold because others see boldness as a sign of strength and leadership which then translates into people feeling at ease with the person taking those bold steps. It’s an interesting dynamic for us as leaders to think about and I’m grateful that Holly’s approach brought this to light.

LETTER FROM JOE A lot of you attended the Best Ever Conference this month in Denver and I really enjoyed hanging out and talking to each of you. If you didn’t attend then we’ll be doing it again February 8th and 9th next year, in Denver as well. Hope to see you there. More info on it will be provided later.

You'll see the Q&A below with Terrell when I interviewed him on my podcast. Well, he also did a keynote at our conference and it absolutely blew me away. That man is special. He has a gift. He emotionally connects with people while giving them actionable advice. In his keynote he talked about the keys to being a champion.

5

Questions with

One point he made is you have to love the process as much as the outcome.

Okay, I had heard that before, but then he got a little louder and said, “You can’t just like it. You have to LOVE it!” Then and only then did it truly resonate. I can’t just LIKE what I do. I have to LOVE what I do. We spend so much time (99%) in the process and just a little bit of time (1%) at the destination. So it would behoove us to LOVE the 99% part.

Some good resources for this are as follows: • 10% Happier by Dan Harris - it’s a practical book on meditation. Entertaining read and gives useful tips for those of us who think “yogi” is the offspring of a Star Wars character • 80/20 Sales and Marketing by Perry Marshall - there’s an exercise in this book that has you ask those closest to you what your special gifts are. It’s worded in a way that doesn’t sound so esoteric. Great exercise to do in order to discover some things you’re especially talented at doing, which is likely stuff you love. I have a document on this. If you want it, just email me - joe@ashcroftcapital.com and I’ll send it to you.

with

THIS IS AN EXCERPT FROM AN EXCLUSIVE INTERVIEW JOE DID WITH TERRELL, FORMER NFL PRO, REAL ESTATE INVESTOR & SR PASTOR OF CITY OF HOPE CHURCH

TERRELL FLETCHER

Listen to the full interview by Googling "Terrell Fletcher + Joe Fairless". only way we do that is not to just touch TALK ABOUT THE '03-'06 PERIOD WHEN YOU HAD LEFT NFL BUT YOU people's heads, but to touch people's hearts.

HAD NOT STARTED AS A SENIOR PASTOR. A lot of soul searching. I was HOW DO YOU TAP INTO PEOPLE'S looking for a new identity. "Who in the HEARTS? Here's the reality behind world is Terrell?" I put my hand in a what you do - you don't just have an lot of things that I could do. One of my amazing financial portfolio, you house loves was real estate, one of my loves was people. Sometimes we miss that when public speaking, and my other love was we're buying a multi-unit complex, we inspiring and motivating people. During forget that "Hey, we're impacting lives." those years I tried to hone those skills You're changing people's dynamic. down, hoping one or two of them would You provide opportunities for stability, shake out. This transitional phase evenfor communities to be stronger, and very tually inspired my recent book, The Book rarely does a highly successful entrepreOf You: Discover God's Plan And Transneur see themselves as being a part of form Your Future. the continuum of humanity... But that’s

Lincoln High School football team, we feed them and do their chapel services for them.

We have live classes and Bible classes on the high school campuses of four high schools in San Diego county, and in two middle schools.

WHAT'S YOUR BEST ADVICE EVER FOR REAL ESTATE INVESTORS AND ENTREPRENEURS? As visionaries, we tell people to have the end in mind, and we don't spend why you've got to keep doing it at the levGIVE US AN EXAMPLE OF HOW a lot of time talking about what will show el that you're doing it. Connect to heart YOU'VE CREATED A NICHE FOR up between now and the end goal. Barriers, with the project, and you'll operate not YOURSELF? One of the things I do as enemies to your success, whether they're just in business, but in purpose. a public speaker, before you're over-consumed and over-powered by information, WHAT'S THE BEST EVER WAY YOU external or internal - they show up along the journey, but don't give up on the journey.

I want to touch your heart. My niche is LIKE TO GIVE BACK? We have built Fight them, do battle with them, get victory having a heart-to-heart conversation, some amazing partnerships with the San over them... Because if you are on the right and a heart-to-head conversation. I don't Diego Food Bank with our church, where path, those barriers are not even designed to want to just give you the tips and tools to we give away food on a regular basis to win, they're just designed to make you stronbe successful, I want to give you a purneedy men and women in the communi- ger. So stick in there, go finish the deal, and pose for wanting to be successful, and the ty. We're able to be the parent to the change the world with your gift.