INTERVIEW WITH CAFFREY FRANCIS CLIENT MARKETING SPECIALIST

INTERVIEW WITH CAFFREY FRANCIS

Caffrey Francis is Founder and CEO of Grow Hair Clients, a company breaking the mould for small business owners in the beauty industry, teaching hair stylists and salon owners how to increase their client base by using marketing automation without wasting money.

Who is Caffrey Francis? I am a business coach and entrepreneur. I was raised by a family who owned and ran several successful small businesses across industries; from construction and home inspections to dog boarding services. Growing up in such an environment allowed me to observe my parents. I was able to witness firsthand the trials and tribulations of establishing a successful business, even during periods of economic fallout.

When I was 16 years old, I launched my first successful business as a children’s tennis coach. Simultaneously, my mom and I had begun fostering hundreds of dogs. What began as a source of enjoyment and an opportunity to play with dogs, quickly transformed into a fullblown dog boarding business.

After having built several successful businesses by such a young age, I already knew I wanted to hone my skills. I made the decision to attend Oglethorpe University where I earned a BS in Business Administration. While attending college I joined a studentled association called Team Wildlife. It was a group of high achieving individuals who coordinated events with colleges in an environment that did not support drug or alcohol use. During this time, I met a lot of people in the entertainment industry and learned from them about social media, event planning and professional marketing. The knowledge they shared had a large impact on my life. I had always had a passion for hair and make-up but after meeting them I was encouraged to create my own beauty-related content for social media. However, at the time, I was just doing it for fun. I hadn’t figured out how to turn my passion into a profitable business.

After graduating, I got a job as a leasing agent at a property management company and quickly worked my way up to assistant manager. However, at the same time, my health began to deteriorate to a point where it began to impact my job. Due to my health, I knew it was not sustainable to stay in my current job. I needed to be my own boss and work my own hours, which is when I left corporate America and went back to my roots as a business owner.

Can you tell us about Grow Hair Clients? Grow Hair Clients is a business coaching agency that provides hairstylists and salon owners with a nine-step program to help them gain up to ten clients in 30-days. The program is simple to understand, customizable to individual stylists and doesn’t waste anyone’s time and money. Clients are able to access this program through the membership site and receive coaching from me five times a week for life. During the coaching calls, I answer questions, concerns and provide guidance to them about how to best utilize my program, pricing calculator, and growth roadmap.

Grow Hair Clients separates itself from competitors by providing the clearest, fastest and simplest way to grow clients and sales. Hairstylists and salon owners come to us because we bring results.

Why did you start this business and how did it come about? When I was going through a period of poor health, I realized that not only was a traditional 9-5 not a sustainable career path for me but that I also just didn’t want to work a corporate job. It was during this time period that I went to get my hair done and inspiration struck. My stylist told me he wanted to open an Instagram account to market his services and increase his clientele but was hesitant

to get started because he wasn’t particularly knowledgeable about social media. As soon as I heard this, the entrepreneurial spirit in me came alive - I could create a company, coaching hair professionals on how to grow their clientele base. I loved my idea not only because I knew it would be successful, but it was the perfect way to combine my love for beauty with my passion for business while simultaneously helping others succeed.

I sat on this business idea for a few weeks until I was not able to keep up with work any longer due to health concerns. I sold all my belongings and moved back into my parent’s home. I was excited. I finally knew what my purpose was and I was going to make it happen.

As a female entrepreneur, what obstacles have you come up against and how did you deal with them? Despite the stereotype that women encounter discrimination in the professional world, I have been fortunate enough to not experience unfair treatment based on my gender. I credit that in part to the nature of my job as an entrepreneur; I work for myself and answer only to myself.

You have successfully scaled businesses with ease. What is your strategy? My method for success lies in my nine-step program. It can be applied to any industry and if followed correctly, it will produce desired results and can effectively scale any business. One of my favorite sayings is, if you are not growing you are dying. Some key aspects of my program are to help my clients identify a target audience, establish an ‘it factor message,’ create an irresistible offer, develop a sales funnel and drive a huge amount of traffic towards their offer.

I spent 13 months working 12–15-hour days developing my 9-step plan. I did all the hard work, so my clients wouldn’t have to. My ultimate goal was to compile all my research into a digestible form that others could learn from and use to succeed. I studied textbooks, reflected on my old business plans and identified what I could have done better in my past endeavors. I took to the internet and taught myself how to create a website, what a sales funnel is and how to market on Facebook, Google and YouTube.

It was through discussions with my mentors, Aaron Fletcher and Matt Lopez that I finally condensed all my research and created the clear and understandable 9-step roadmap.

You started your company during a pandemic. Most people wouldn’t even think about such an idea. What was your inspiration? I wouldn’t be the person I am today without the continuous support and guidance from my parents. My mom would often tell me, “If you want something bad enough, you will find a way to get it,” and “there is more than one way to skin a cat.” I’ve learned from them that I am the only

person who can put limits on myself and that if I continuously work towards one singular goal, I will achieve it. Some people view the pandemic as a block to starting or expanding their business. However, in my mind it is the exact opposite, it is an opportunity to reinvent yourself and your business. I did not let the pandemic be a mental barrier that would slow me down. I did not allow the pandemic to be a limit to my success.

I have had a ton of people attempt to tell me what I am capable of. I soon realized that they were telling me a lie, one that was passed down to them by someone who also told them what they were capable of and they accepted someone else’s limitations over their lives. I decided a long time ago that I am the only person who can limit myself and I’m never going to do that and that I

As a female entrepreneur, what insights and ideas can you impart to women who want to start their own businesses? If I had to pass on one piece of business advice to other women, it would be something my mom told me when I was younger, “To be successful I would just need to find a way to turn my passions into profitable business.” Her knowledge has been a guiding light in my life.

Some additional insight I have learned from my experience in business, is to not sell yourself short; do not offer discounts or coupons on your services. If anything, increase your prices and show your clients exactly how your products or services solves one big problem they have been seeking to solve. By doing this you can outshine your competitors and increase your clients and sales.

I would also say, for you to increase your client retention rate, you need to give more value to your customers than your competitors do and to always build your relationships with them through online What would you want to be remembered for? In my professional life, I would want to be remembered as a business-savvy entrepreneur and coach who pursued her passions and was able to create a successful and profitable business in any industry while still helping improve the lives of others.

In my personal life, I would like to be remembered as a happy and optimistic person. I place a lot of value on being a good person, doing good for others and having positive healthy relationships.

What is the best way to contact you? Website: https://www.growhairclients.com/home Facebook: www.facebook.com/growhairclients Booking Website: https://www.growhairclients. com/booking Email: hello@growhairclients.com