BESPOKEN 12 - Chinese

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We work mainly with international advertisers. If you are interested in our advertising rates, please contact : Custom Regie, Thierry Magerman thierry@customregie.be or +32 (0)475 72 84 47 Nothing in this magazine may be reproduced in whole or in part without the written permission of the publisher. The publisher cannot be held responsible for the views and opinions expressed in this magazine by authors and contributors. Bespoken is neither responsible for nor endorses the content of advertisements printed on its pages. Bespoken cannot be held responsible for any error or inaccuracy in such advertising material. Editor Jérôme Stéfanski Publisher Gregor Thissen Project Coordinator Kristel Geets Styling Sylvain Gadeyne Graphic Design BaseDESIGN Writers Cécile de Forton James Drew Stephanie Duval Federico Grandesso Eric Musgrave Janet Prescott Jérôme Stéfanski Proofreading james drew & colin moors ReadRight.be

Photographers Luk Vander Plaetse Quentin Caffier Stephen Papandropoulos Ronald Stoops

E DITORIA L CO MMEN T

From Sheep to Shop : Today and tomorrow

D

ear reader, We are very proud to be able to present a new twist to the history of our company. The famous slogan ‘From Sheep to Shop’ has new meaning from now on – even though we have served customers in our Savile Row store for many years, it is only since last year that we began a more systematic approach to selling ‘retail’. Indeed, the opening of our first flagship ‘new style’ store in Brussels (September 2012) and Beijing (December 2012) mark the beginning of a new strategic orientation. With enlarged ranges, including a complete new selection of accessories and a carefully crafted shop design, we are striving to get closer to our customers in a contemporary yet traditionally British environment. Our aim is to gain a better understanding of the Scabal customer of today and tomorrow – knowledge that we will use for the development of our wholesale and retail activities. A truly inspirational project for our whole organization.

Obviously, ‘From Sheep to Shop’ cannot just be about retail, so in our latest edition, you will find many interesting articles about what really makes a great suit…namely, great fabrics. It is very important to us not that we do not forget our origins, and we never will. Creating fabrics remains at the very heart of our enterprise, and we are happy to share our knowledge with our readers. Even though new ventures are taking up much of our time and energy at present, we still believe that it is important to consider others less fortunate than ourselves. In this spirit, we have launched the Peace Fund, a corporate social responsibility project that aims to support the highly regarded NGO Médecins Sans Frontières/Doctors Without Borders in bringing aid and assistance to the world’s most devastated regions. You will find out more in the magazine. Many thanks for your loyal interest and your continued support. We wish you happy reading.

Peter & Gregor Thissen

SCABAL Boulevard d’Anvers, 33 B–1000 Brussels Belgium Phone : + 32 (0)2 217 98 49

‘We still believe that it is important to consider others less fortunate than ourselves.’

www.scabal.com Do you have any suggestions or feedback ? Let us know at www.bespoken.com Read Bespoken on your iPad : www.bespoken.com/ipad

Gregor Thissen, Scabal CEO

Bespoken is printed on environmentally friendly, fair-trade paper.

Scabal CEO Gregor Thissen and his father Group Chairman J. Peter Thissen  © Scabal

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