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COSMEC S.p.A Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760


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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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BASE: BES HI-FI LIQUIRIZIA 4.71 - HIGHLIGHTS: BES HI-FI CRISTALLO 900.12

Hair: Saverio Palma, Katia Bellanti for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec Milano 4

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BASE: BES REGAL SOFT 2.92 - BES HI FI PIETRA VULCANICA 5.13 - BES HI FI DATTERO 5.76

Hair: Filippo Sepe for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec S.p.A. 6

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ZONE 1째: BES HI-FI BRONZOTTO 4.27 - ZONE 2째: HI-FI CASTANO CHIARO IRISEE 5.20 + BES KONTRAST RIBES 10.62 - ZONE 3째: BES HI-FI GRANATO 6.29 + DECOBES KOMPACT

Hair: Saverio Palma, Giuliana Braglia for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec S.p.A. 9

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BASE: BES REGAL SOFT 2.92 - BES HI FI PIETRA VULCANICA 5.13 - BES HI FI DATTERO 5.76

Hair: Saverio Palma, Alfonso Palma for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec S.p.A. 10

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BASE: BES HI-FI NERO BLU 1.90 - HIGHLIGHTS: BES HI-FI GRANATO 6.29

Hair: Saverio Palma, Antonio Caccavale for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec S.p.A. 11

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ZONE 1째: BES HI-FI CRISTALLO 900.12 - ZONE 2째: BES HI-FI MADREPERLA 900.82


COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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Collaboration: Salvatore Setola, Luigi Tufano, Vincenzo Piccolo


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Collaboration: Salvatore Settola, Luigi Tufano, Vincenzo Piccolo

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Collaboration: Donato Guida, Enzo D’Alessandro, Eraldo Bianchi

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Hair: Maria Barbosa, Colour: Edmee Ogando for Bes, Photography: Eric Stella

COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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bes beauty & science Bes Beauty & Science is the brand under which the company Cosmec SpA was launched in the professional hair products. COSMEC S.p.A. was born in 1964 and now boasts extensive experience in the field of professional products for hair. Its headquarters is located in San Zenone al Lambro, in the south area of Milan. The plant is spread over an area of about 25,000 sqm., of which 17,000 sqm. are covered. The plant includes: offices, production, packaging, store raw materials, finished goods inventory, laboratory for quality control, research and development, training centre. The brand Bes Beauty & Science is currently present in 67 worldwide countries and has a strong distribution network ensuring a punctual and unexceptionable service. The company potentiality lets catch a glimpse of development designed to learn more commercial realities and to acquire new markets. Their identification and the expansion of the network of exclusive distributors, national and international, are central to the strategy of business development. The main goal is to identify the different realities with which the company will have to interact and compete in future in order to achieve market share that throw it in an ever more important dimension. Bes Beauty & Science in addition to ensuring distribution, offers its customers technical support information (technical seminars, workshops), educational (academic courses) and advertising. In the training centre, next to the factory, a team of stylists hairdressers with high academic experience organizes colour training, bleaching, perms, styling and of course cut courses. Thanks to technologically advanced equipment for the preparation of products and a good automation equipment for the stage packaged is ensured a production cycle with short production times. Cosmec S.p.A. to ensure a high quality subjects to strict testing and controls, all the range of products. A very wide range that includes various lines of hair colour, bleaching, oxidizing, perms, neutralizing, shampoo, styling products, specific and combinated treatments.

Bes Beauty & Science es la marca bajo la cual la empresa Cosmec SpA lanzo su franquisia en productos profesionales de cabello. COSMEC SpA nació en 1964 y ahora cuenta con una amplia experiencia en el campo de productos profesionales para el cabello. Su cuartel general localizado en San Zenone al Lambro, en la zona sur de Milano, se extiende sobre una superficie de unos 25.000 metros cuadrados. La planta incluye: oficinas, en producción, envasado, almacén de materias primas, productos en terminados, en inventario, laboratorio de control de calidad, la investigación y el desarrollo, con un centro de formación. La marca Bes Beauty & Science presente en 67 países en todo el mundo y cuenta con una fuerte red de distribución para garantizar un puntual y unexceptionable servicio. El potencial de la empresa permite vislumbrar desarrollos destinados a obtener realizaciones comerciales adquiriendo nuevos mercados. Su identificación y expansión cuenta con una red de distribuidores exclusivos, nacionales e internacionales, son fundamentales para la estrategia de desarrollo empresarial. El objetivo principal de la firmsa es identificar las diferentes realidades con las que tendrá que interactuar, a fin de lograr la cuota de mercado para portarla a una importante dimensión. Bes Beauty & Science, además de garantizar la distribución, ofrece a sus clientes información de asistencia técnica (seminarios técnicos, cursos prácticos), educación (cursos académicos) y publicidad. En el centro de formación, junto a la fábrica, cuenta con un equipo de estilistas de peluquería con una alta experiencia académica organizada para la formación de color, decoloración, permanentes, estilo y, por supuesto, cursos de cortes. Gracias a los equipos tecnológicamente avanzados para la preparación de los productos y un buen equipo de automatización en la fase de envasado se garantizando un ciclo de producción en un corto tiempo. Cosmec SpA asegura una alta calidad calidad en control de productos. Una gama muy amplia que incluye diversas líneas de color del cabello, decoloración, permanentes, neutralizantes, champús, estilos de productos específicos y tratamientos combinados.

COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760 28

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headquaters & philosophy Bes Beauty & Science è il marchio con il quale l’azienda Cosmec S.p.A. si è proposta nel mercato professionale dei prodotti per capelli. La COSMEC S.p.A. nata nel 1964 vanta ormai un’esperienza pluriennale nel settore dei prodotti professionali per capelli. La sua sede è situata a San Zenone al Lambro, nell’ interland di Milano. Lo stabilimento si sviluppa su una superficie di circa 25.000 mq., dei quali 17.000 mq. coperti. Lo stabilimento comprende: gli uffici, la produzione, il confezionamento, il magazzino materie prime, il magazzino prodotti finiti, laboratorio per controllo qualità, ricerca e sviluppo, training center. Il marchio Bes Beauty & Science attualmente è presente in 67 paesi del mondo e si avvale di una solida rete di distribuzione che assicura un servizio puntuale ed ineccepibile. Le potenzialità dell’azienda lasciano tuttavia intravedere uno sviluppo volto a conoscere altre realtà commerciali e ad acquisire nuovi mercati. L’individuazione degli stessi e l’ampliamento della rete di distributori esclusivisti, nazionali ed internazionali, sono al centro della strategia di sviluppo aziendale. L’obiettivo principale è quello di identificare le diverse realtà con le quali l’azienda dovrà interagire e confrontarsi in futuro al fine di raggiungere quote di mercato che la proiettino in una dimensione sempre più importante. Bes Beauty & Science oltre a garantire una distribuzione capillare, offre ai propri clienti un supporto tecnico informativo ( seminari tecnici, workshop), didattico ( corsi accademici) e pubblicitario. Nel training center, adiacente allo stabilimento, uno staff di stilisti acconciatori con un’elevata esperienza accademica organizza corsi di specializzazione relativi al colore, alla decolorazione, alla permanente, allo styling e naturalmente al taglio. Grazie a macchinari tecnologicamente avanzati per le fasi di preparazione dei prodotti e a una buona automazione dei macchinari per le fasi di confezionamento assicura un ciclo produttivo con tempi di realizzazione assai contenuti. La Cosmec S.p.A. per garantire un’elevata qualità sottopone, a severi test e controlli, tutta la gamma dei prodotti. Una gamma molto ampia che annovera varie linee di tinture, decoloranti, ossidanti, permanenti, neutralizzanti, shampoo, prodotti finish, trattamenti specifici e trattamenti in binomio.

Bes Beauty & Science est la marque sous laquelle la société Cosmec SpA s’est lancée dans le marché professionnel produits pour cheveux. Le COSMEC SpA né en 1964 compte une vaste expérience dans le secteur des produits professionnels pour cheveux. Son siège est situé à San Zenone al Lambro, dans la province de Milan. L’usine s’étend sur une superficie d’environ 25.000 m², dont 17.000 m² couverts. L’usine comprend: les bureaux, la production, l’emballage, le stockage des matières premières, le stock de produits finis, des laboratoires de contrôle de la qualité, recherche et développement, et formation. La marque Bes Beauty & Science est actuellement présente dans 67 pays à travers le monde et a un solide réseau de distribution qui garantit ponctualité et service irréprochable. Le potentiel de l’usine laisse toutefois entrevoir un développement sensible aux réalités commerciales et l’acquisition de nouveaux marchés. L’identification de ceux-ci et l’expansion du réseau de distributeurs exclusifs, nationaux et internationaux, sont au cœur de la stratégie de développement de l’entreprise. L’objectif principal est d’identifier les différentes réalités avec lesquelles la société aura à interagir et concurrencer dans le futur ,afin d’atteindre des parts de marché pour se projeter dans une dimension de plus en plus importante. Bes Beauty & Science, en plus d’assurer une distribution très étendue, offre à ses clients des informations de support technique (séminaires techniques, ateliers), de l’enseignement (cours académiques) et de la publicité. Dans le centre de formation, à côté de l’usine, une équipe de coiffeurs stylistes de haute expérience académique organisent des cours de formation sur la couleur, la décoloration, la permanente, le styling et bien sûr la coupe. Grâce aux équipements technologiquement avancés pour la préparation des produits et un bon matériel pour les phases d’emballage, un cycle de production est assuré avec temps restreint. Cosmec SpA pour assurer une qualité élevée, soumet au contrôle strict toute la gamme de produits. Cette très large gamme comprend plusieurs lignes de teinture pour les cheveux, coloration, oxydants, permanentes, neutralisant, shampoing, produits coiffants, ainsi que des traitements et des traitements spécifiques en combinaison. 29

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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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Bes Regal Soft Color High lift 9988 Hair: Stevn Thomas, Colour: Saverio Palma, for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec S.p.A. 34

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Bes HI-FI Hair color: 10.28 Zucchero a Velo + 9.83 Caramello

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Hair: Filippo Sepe, for Bes Style Stars Makeup: Big Lydia Milano Photostyling: Nila Agency Art-direction Photo: Stevn Thomas Production: Cosmec S.p.A.

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Coloration Techniques: Saverio Palma, Katia Bellanti

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Coloration Techniques: Saverio Palma, Giuliana Braglia

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Coloration Techniques: Saverio Palma, Antonio Caccavale

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Coloration Techniques: Saverio Palma, Alfonso Palma

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Coloration Techniques: Saverio Palma, Katia Bellanti


Coloration Techniques: Saverio Palma, Giuliana Braglia

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Coloration Techniques: Saverio Palma, Alfonso Palma

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new products

colours

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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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step by step

Cut the base guide line using the A section. Within the A section continue to cut diagonal sections lifting each section to meet the upper diagonal guide line. Concave slide cut the rear B section parting from the guides created in section A. Creare nel settore A una linea di base perimetrale. Proseguire nel settore A per linee diagonali anteriori creando una forma digradata asimmetrica. Proiettare e tagliare il settore B creando una acon effetto piumato.

Using the guide from the B section create an upper base line in the C section, Then up-slide cut to texturize the front right side of the C section. Projecting the left side of the C section back twards the B section texturize the C section by up-slide cutting the front left side. Proiettare e tagliare il settore B creando una acon effetto piumato. Stabilire nel settore C una linea base di taglio e proseguire in slide cutting creando una forma progressiva. Tagliare sulla linea di base del settore C in slide cutting creando una forma progressiva digradata. Stabilire nel settore C una linea base di taglio e proseguire in slide cutting creando una forma progressiva.

Apply a single nuance to the entire lower division of sections. Create a spiral section following the form of the head and hair growth pattern, colour this section with a colour in contrast to the section. To complete the application apply to the upper section the same nuance as the lower sections. Colorare la zona inferiore del settore A con una nuances uniforme. Creare nel settore B una forma a spirale e colorare con una nuances leggermente in contrasto con il settore precedente. Colorare la zona superiore del settore A con la stessa nuances applicata nella zona inferiore. Hair: Saverio Palma for Bes Style Stars - Make up: Big Lidia Milano - Photography: Stevn Thomas - Grafics: Sofia Ghisletti, Erion Lekaj - Production: Cosmec S.p.A. 50

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Bes HI-FI Hair Color Liquirizia 4.71

Collaboration: Alfonso Palma, Enzo D’Alessandro, Eraldo Bianchi

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distribution AMERICA

EUROPE Albania, Arben Braka

Bahamas Regal Usa Haircolor

Austria, Geissler Cosmetic Gmbh

Canada Cosbec Inc.

Belgium, Riggio Cosmec BVBA

Cuba Regal Usa Haircolor

Bulgaria, Christian of Roma Group SRL

Dominican Republic Casalin Division Cosm eticos S.A.

Czech Republic, Fremach Servis s.r.o.

Bielorussia, Synayeu Siarhei

Croatia, Zavas d.o.o.

Denmark Id Hair Company A/S Salon Support DK A/S

El Salvador Elite Brands S.A. de C.V.

Finland, SKT-GROUP OY

Jamaica Regal Usa Haircolor

France, Bes France Funchal, Lilia & Sandra Ribeiro Lda

Guatemala Elite Brands S.A. de C.V.

Greece, Menelao Timotheatos e Comp. O.E. Holland, Joling Total Hair Products B.V.

Martinique Coiff’ Discount Distribution

Hungary, Bes Hungary Italy, Cosmec SpA

Mexico SBCBSG Company de Mexico S. de R.L. de C.V.

Ireland, B.E.S. Colour Company Kaliningrad, Cosmea Balt

U.S.A. Commco Beauty & Science Regal Usa Haircolor

Lettonia, SIA KCC Ltd Lithuania, UAB Inter Maze

US Virgin Islands (St. Croix, St. Martin, St. Thomas) Regal Usa Haircolor

Luxembourg, Riggio Cosmec BVBA Poland, Bes Polska Sp. z o.o. Portugal, Rui Romano Romania, Bes Romania SRL Russia, Bes Professionale Russia Spain, Importaciones D’Alessio Slovenia, Krem d.o.o. Serbia & Montenegro, Milpop Slovakia Republic, Pro Beauty spol. s.r.o. Switzerland, Aldo Villani - Chiquita Turkey, Dogan Kozmetik Ucraina, Bes Professional Ucraina

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worldwide MIDDLE EAST & AFRICA

A S I A & PA C I F I C

Algeria Bifecta International

Armenia Narine Pepoyan

Egypt Abd El Moteleb Beauty Center

Australia Beautopia Hair & Beauty Pty Ltd

Eritrea Alazar Mogos

China Rockwood Trading

Ivory Coast Sayoro Niang

Hong Kong Rockwood Trading

Israel Health Beauty Fitness

Indonesia Pd Cantik

Libia Bifecta International

Iran Ehsan Kish Co.

Madagascar Le Snob Ltd

Macau Rockwood Trading

Morocco Comaforcop

New Zealand Beautopia Hair & Beauty Pty Ltd

Republic of Mauritius Le Snob Ltd

Republic of Kazakhstan Prosvirin Studio

South Africa Hair Focus System

Singapore Revolution Cosmetics U.S.A. Pte Ltd

Syria Millia Hairtrend Co.

Taiwan Artist Cosmetic Co. Ltd

Tunisia Bifecta International

Vietnam Bes Vietnam JSC

U.A.E. Planet of Beauty

present in 67 countries ... 63

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Collaboration: Katia Bellanti, Giuliana Braglia, Antonio Caccavale, Alfonso Palma 67

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Collaboration: Katia Bellanti, Giuliana Braglia, Antonio Caccavale, Alfonso Palma


distribution italy AGNETTI Centro Diffusione Cosmetici & Arredamenti San Giorgio (MN)

FACE TO FACE di GRASSATO Paola Carità di Villorba (TV)

ARPAC di LODOVICI Giancarlo San Pietro in Palazzi (LI)

FAPER di FOGLIETTI & C. S.n.c. Salò (BS)

ATELIER BEAUTY & SCIENCE Stornara (FG)

FREMIS S.r.l. Milano

BEAUTIFUL HAIR di SANTARELLI F. & C. S.n.c. Castel di Lama (AP)

GUERRESCHI Alberto Sommariva del Bosco (CN)

BELLES E.T. CHIC di SPADARO Anastasia Catania

KB Parrucchieri Besate (MI)

CASATI Maurizio Danilo Seveso (MI)

L’ARABA FENICE di GASPAROTTO Loretta Saronno (VA)

CLUB DEL PARRUCCHIERE Gera Lario (CO)

MAROTTA S.a.s. di ESPOSITO M. Grazia Marigliano (NA)

COCCINELLA di VIRGALLITA Teresa Policoro (MT)

MECOS di MERCURIO Paolo Melegnano (MI)

COIFFEUR SERVICE S.n.c. di MARRAS & UNALI Sassari

M.G. Cosmetici di GUERRATO Mario Trieste

COSMOLINE di VOLPE S. Agrigento

MORELLI Paolo Corpolò (RN)

CUROCOSMO S.a.s. di CUCCOLI Loriano Figline Valdarno (FI)

RESTI Marco Levane (AR)

DA CHI di CHIAPPINO Danilo Genova

SALON SERVICE CARRARA S.a.s. Avenza (MS)

DE.GI.CO S.r.l. Fonte Nuova (Roma)

SALON SERVICE RIVIERA DEI FIORI Vallegrosia (IM)

ESSEBI Esteta S.r.l. Reggio Calabria

SAMI di MINELLI Sara Villa Cortese (MI)

EUROCOS S.n.c di RONCELLI P. & MARTINELLI M. Bergamo

VAIFRO MISSANA SERVICE S.r.l. Abano Terme (PD)

COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760 75

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Art-direction Photo, Hair: Stevn Thomas

COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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Hair: Maria Barbosa, Colour: Edmee Ogando, Photography: Eric Stella 60

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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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step by step

Separate section A horizontally from temple to temple. Direct downward the section A flat against the central nape, proceed to cut a base line. Separare il settore A con una linea orizzontale collegando parietali e temporali. Creare una linea di base perimetrale.

Separate the B section in a star shape. Using the sculpting technique cut the central divisions in natural free fall to create a double level cut. Cut the C section with the Torcion technique. finish the cut by personalizing the facial contours. Nella zona B creare una separazione a forma di stella. Tagliare i settori centrali in caduta naturale creando una doppia lunghezza con la tecnica sculpting. Tagliare i settori C con la tecnica Torcion. Rifinire armonizzando il taglio alla forma del viso.

Apply three different colour shades throughout section A1, A2, A3 using diagonal curved subdivisions. Follow through with the same techique throughout the frontal area of the B1, B2, B3 section. Between each division create a mini sub section and apply a forth contasting colour shade. Colorare il settore A1, A2, A3 alternando tre nuances con sezioni diagonali. Proseguire con la stessa tecnica nel settore B1, B2, B3. Tra una nuance e l’altra alternare microsezioni a contrasto. Hair: Saverio Palma - Make up: Big Lidia Milano, Monsurrò Costanza - Photography: Stevn Thomas - Styling:Nila Agency - Grafics: Sofia Ghisletti, Erion Lekaj - Production: Cosmec S.p.A. 86

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B es Fa s h i o n e St y l e Hair Stylist Creative e Technical Director: Saverio Palma Special Guest Star: Filippo Sepe Hair Stylist Assistent Katia Bellanti Eraldo Bianchi Giuliana Braglia Antonio Caccavalle Alfonso Palma G.M.B. Gruppo Moda Bes Enzo D’Alessandro Donato Guida Vincenzo Piccolo Salvatore Setola Luigi Tufano

Co l l a b o rato r i A z i en d a l i Carmelo Piraino National Sales Manager Dr. Luigi Angiolini National Sales Department Ursula Pedrini Export Sales Department Sabrina Mastellari Export Sales Department Maria Cristina De Angelis Export Sales Department Arnaldo Colombo Accounting Department Gabriella Frezzato Purchasing Department Italo Drago Customer Service

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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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Un vasto assortimento di colori A vast assortment of colors

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COSMEC S.p.A. Via delle Industrie, 9 - 20070 S. Zenone al Lambro - (Milano) ITALY - www.besbeautyscience.com - e-mail: info@cosmecspa.it - Tel. +39 02 98870353/4 r.a. - Fax +39 02987760

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