written and engage the prospect to take the next step (i.e. fill out your form with their contact information). Obviously, when using pay per click marketing for leads, you pay for all the clicks but only a small percentage of the respondents are viable prospects. In many industries, the big companies will out-bid you for leads but since you can target your ads to just your geographic region (if you are a local business), you can outbid them for just your area and get plenty of leads. This also takes quite a bit of time as you must continuously adjust your bids and test different ad formats and landing pages. If you want to outsource this type of Internet lead generation, we do that at Brokerville.
Co-generated Leads The next method of lead generation is called co-generation. Your ad runs on the websites of other business that do not compete with you. When the prospect is filling out the form on the other web site, they get an option to also have their information sent to you—i.e. they see your offer. If a prospect sees your ad and completes a form with their contact information, you then pay for this lead. This is called “cost per action.” The best part of this type of lead generation is that you pay for the prospect’s contact information. If the prospect does not fill out a form, you don’t pay. The worst part is that your ad may appear on a vitamin site and the prospects did not “go looking” for your product or service. Here is an example. Mrs. Jones goes shopping at the vitaminmart.com (fictional site). When she checks out, she sees a page with other offers as you see below. You could have an offer on a page like that and get exposure on hundreds of web sites. You can offer a free report or other items and pay only for those leads that opt-in to your offer.