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FASHION + TECH

DATE 18 January 2017

LOCATION Kühlhaus, 4th & 5 th floor Luckenwalder Straße 3 10963 Berlin VISITORS Trade visitors + public SCOPE International Entry is free of charge for trade visitors with PREMIUM GROUP visitor badge.

Valerie Lamontage

Ready for a digital upgrade? Berlin’s #FASHIONTECH conference, Europe’s largest showcase for wearable designs, is set to take place on 18 January on floors four and five of Kühlhaus, presenting the latest in 3D printing technology, virtual reality, issues relating to e-commerce and digital solutions as well as innovations from 20 fashion-tech designers hailing from ten different countries and four continents. Fashion-tech pioneers and high-calibre fashion and marketing experts will also be on hand to discuss innovations and business concepts. Light-up LED patterns that turn designer bags into smart screens, elegant accessories that reflect different emotions and impressive sci-fi outfits that change according to the wearer’s mood: the fashion trends of the future dissolve the boundaries between high-tech and design, with couture turning fashion into an experience that expands the senses. From jewellery that can alert you to calls or act as a calorie tracker to smart clothing – at #FASHIONTECH, guests can discover creations by designers such as rising star Anouk Wipprecht. The Dutch designer’s futuristic garments are wearable works of art kitted out with sensors and artificial intelligence that allow them to react to their surroundings. Electronically illuminated crystals add emphasis to the works of new media artist Melissa Coleman and British leather speci­a list Rachel Freire. Style icon Iris Apfel and the bracelets featured in the ‘Socialite Collection’ by tech company WiseWear prove that wearables can be both stylish and functional. And even the most unusual of materials (step forth mycelia and micro-bacteria) are being employed in fashion to innovative effect. Lusi Ajonjoli will be busy demonstrating bioscience experiments in fashion-tech agency ElektroCouture’s new biochemistry lab. World-class experts will take the stage in various panel discussions and talks to shed light on current trends. Jury members judging Deutsche Telekom’s ‘Fashion Fusion’ innovation contest and representing Wired, Gala, Deutsche Telekom, Adidas Sport Style Division, ElektroCouture and PREMIUM will form a panel discussing what the next level of fashion-tech might have in

by SONJA PETERANDERL

© Offenblende

# FA SHIONTECH

The nex t level: Tech Couture

OPENING HOURS 10.00 – 19.00

Berlin Fashion Week Magazine #23  

Fall/Winter 2017/18

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