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BUSINESS career other than the family business, adds: “In today’s brings us closer together,” says Rüschenbeck. And when globally competitive marketplace, some feel a family-run the situation escalates? According to Missoni, you just business is not always a good thing. You don’t have ac- have to wait until things have calmed down: “Take time then see what happens. In cess to international capithe end it all passes.” Thetal, you have to self-fund re is another element that your growth and yet hold sets family-run companies your own against competiapart from other businestors across the globe. The ses: it’s all consuming. “Of strength of an owner-macourse, we switch from fanaged family business lies shion design to my daughin being able to strongly ters' phone calls ... life identify with the comparegularly interferes with ny: a feeling instilled in our work. It’s impossible each employee.” Another to keep it separate from crucial factor: “A mathe business,” says Missojor plus with family-run ni. The topic of business businesses is that their is also never far from the shorter transport routes Rüschenbecks’ lips. “The often make them faster.” company is like our third This is essential in today’s Gerhard and Wilhelm Rüschenbeck child.” And it’s great when world. Relationships are also founded on a joint mission. “We know each other this child stays in the family, explains Minotti: “The comso well, we don’t need to be careful with words. When we pany is now led by the second and third generations wordisagree, it’s more fraught with emotion, more noticeab- king together in harmony. We hope that the next generale, but ultimately we have the same goal and that’s what tion will still fly the banner.” Rüschenbeck Cologne

Berlin Fashion Week Magazine #23  

Fall/Winter 2017/18