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Fashion Marketing & Management

Newsletter | Vol 1; Nov 2013



t’s hard to believe, but we are already half way through the fall quarter. We’ve transitioned from summer to fall and we’re gearing up for the winter holidays. It’s a festive time, giving us an opportunity to get together with family and friends. It’s also the biggest shopping season all year, and therefore an extremely important time of year for fashion brands and retailers. The day after Thanksgiving is commonly referred to as Black Friday because it’s often the first time in the year that a company’s financials are “in the black” or there is positive cash flow. This is followed by Cyber Monday, which is the biggest online shopping day and now accounts for a large percentage of overall holidays sales. Many brands and retailers rely heavily on these big sales days to ensure their ability to continue business in the coming year. Consumerism aside, Thanksgiving is an opportunity to share how grateful I am to be the Chair of Fashion Marketing & Management at Berkeley College. Every day, I get the chance to interact with amazing faculty and students. To work in education is to be part of building the future. Best Wishes,

AROUND CAMPUS Special Guest: Marina Spadafora “Fashion with a Mission” WindowsWear tour of Fifth Avenue windows Visual Merchandising with Myra Butensky #ShopTheHangout with Diane von Furstenberg Marketing Home, Accessories & Cosmetics with Alyssa Adomaitis Paramus Lobby Display Presentation The Great Designers with Dena Strong “A Queer History of Clothing” exhibit at FIT Introduction to Fashion Business with Kathy Mills #BusinessWithStyle © 2013 Berkeley College. All Rights Reserved

Fashion Marketing & Management


Faculty Highlight

WILLIAM FILERINO 1) What was your first job in the fashion industry and how did you get it?

My first job was as an assistant buyer in the Boy’s Furnishings area at Gimbles Department Store in New York. I got the job after completing the Executive Training Program.

2) What accomplishment are you most proud of in your career in fashion?

My twelve year tenure at Health-Tex, a $350 million childrenswear company headquartered in New York. I began as a road salesman in a training territory in Eastern Pennsylvania and progressed through a number of merchandising positions, culminating as Executive Vice President of Sales and Marketing.

3) What’s your favorite course to teach at Berkeley?

I enjoy teaching FAS 427 Operations Management. This is a capstone course in the Bachelors program and it really encompasses all of the topics the students study here at Berkeley College. The term project asks students to perform a detailed analysis of a public fashion company’s current business strategies, target customers, promotional efforts, licensing practices, pricing, global sourcing and product placement. When students complete this project successfully, they truly appreciate the functioning of a fashion business; there is a sense of accomplishment for the students and for me.

4) What advice would give you fashion students as they choose their internships?

The first thing I tell students who are starting an internship is to arrive early and stay late. First impressions count. Make as many contacts as you can and never refuse a task, no matter how menial you may think it is. The people who you are working for will remember you, and if you make a good impression, you will be the one who gets the call when a paying job comes open.

5) What’s one fashion item you can’t live without?

Mine is an outfit: white shirt, navy blazer, jeans, black loafers and a white teeshirt. Everything is a classic, if it’s good enough for Ralph Lauren...

FROM THE CLASSROOM William Filerino: “Students in my FAS 240 Visual Merchandising class painted value charts for the color portion of the course.” Joshua Williams: “Marina Spadafora shared with students and fashion professionals the importance of considering how and where your clothes are made, drawing from her experience as a designer and consultant for brands like Prada and Pinko. She stated that we can make a difference as consumers.” #BusinessWithStyle

Fashion Marketing & Management





1) Movie Matinee: “The September Issue” Wednesday, November 20th at 4:00.

2) “Understanding Textiles” Tour of Stoll, Inc. Monday, December 2nd

2) Culture Fest

Tentative collaboration with the CBA, 2nd Week of November Upcoming Events include a panel discuss with a fashion editor, a fashion show with the Visual Arts Club and a Berkeley Top Model event.

Visit the official club Facebook page:

FROM THE CLASSROOM Alyssa Adomaitis: “My FAS312: Marketing of Accessories, Home, & Cosmetics class attended #SHOPTHEHANGOUT with Diane von Furstenberg. It was a cybercast of Ms. Furstenberg discussing her fall 2013 collection while giving style advice to attendees.  Guests could also shop exclusive pieces during the event. It was a great way of using social media to connect with her target market and discuss fashion.”

Dena Strong: “Students in my FAS327: The Great Designers course finished their Design Presentation boards for the lobby display case in Paramus. Each group chose a prominent designer to profile, provided a brief bio, and featured looks from their current collection.” #BusinessWithStyle

Fashion Marketing & Management


Student Spotlight

CAROLINA NEELY “Berkeley College Online offered me the possibility to pursue a life goal, higher education. As a working mother and wife I don’t have much spare time. Thanks to Berkeley College Fashion Management and Marketing Program, I’m able to achieve something that my mother would be proud of, being the first in my family to graduate from a higher education institution. I’m so glad I chose Berkeley College. All of the professors do their best to help students achieve academic success. In particular, the Product Lifecycle Planning course helped me realize what I really want to do in the fashion industry once I obtain my BBA. I plan to join the Product Development Department at White House Black Market, where I work currently as a Sales Lead, after completing their Executive Management Trainee program in addition to design, merchandising, IT and finance.”

Be part of the Berkeley College conversation. Use the #bizwithstyle hashtag on Twitter and Instagram.



The Fashion World of Jean Paul Gaultier: From the Sidewalk to Catwalk Oct 25th-Feb 23rd, Brooklyn Museum, 200 Eastern Pkwy

Christian Louboutin: 5 Shades of Nude 965 Madison Avenue

Dress the Screen: Costume Design in Hollywood November 15th, FIT Museum, 27th @ Seventh Ave A Queer History of Fashion: From the Closet to the Catwalk thru Jan 4th, FIT Museum, 27th @ Seventh Ave Interwoven Globe: The Worldwide Textile Trade, 1500-1800 thru Jan 5th at the MET, 1000 Fifth Ave Fashion Icons with Fern Mallis: Bruce Weber Nov 13th, 92nd Street Y, 1395 Lexington Ave

A New York Holiday with Jay-Z Barneys, 660 Madison

COMING SOON! “Trend-ology” FIT Museum, 27 @ 7th, Dec 3rd-May 10th Fashion Icons with Fern Mallis: Kenneth Cole Dec 11th, 92nd Street Y, 1395 Lexington Ave Events listed on this page are not related to or sponsored by Berkeley College.

An American Style: Global Sources for New York Textiles thru Feb 2, 2014, Bard Graduate Center, 18 W 86th St. THREEASFOUR (avant garde fashion collective) through Feb 2nd, The Jewish Museum, 1109 Fifth Ave RetroSpective through Nov 16th, FIT Museum, 27th @ Seventh Ave Don’t forget to check out the holiday windows at Macy’s, Saks Fifth Avenue, Bergdorf Goodman, Barney’s and Bloomingdales. #BusinessWithStyle For more information about Berkeley College graduation rates, the median debt of students who completed programs, and other important disclosures, please visit

Fashion Newsletter Nov 2013  
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