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BA (Hons.) GRAPHIC DESIGN

LEVEL

06

Module Code

OUGD301

Outcomes

Module Title

Design Practice 3

Doc. Code

BRIEF TITLE

1, 2, 3, 4, 5,

Candle in the wind

The Brief

Background

Design and produce typographical packaging for a range of candles. Design at least 10 different outcomes

Candles are seen to be very sensual and delicate and so they don’t appeal to a young audience.

Concept/Proposition

Candles are nice little presents for you mum or grandma but they don’t have the appeal to a young audience and especially not males.

Boys like candles too

Considerations

Mandatory Requirements

Who buys candles?

Must be typographic. Use a 4 colour process to enhance your design.

How can you get a male to pick up this product and make them want it? What type of candles would be appropriate to package Where will these be distributed?

Target Audience

Deliverables

Males 19-25

Produce at least 3 different packaging finals. A full blog of research and experimentation showing your development

Tone of Voice

Studio Deadline

Humour

TBC

Candle packaging brief  

a self initiated brief on packaging candles to make them appeal to men more.

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