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BEN RUBY DESIGN


HELLO,

MY NAME IS

BEN

JACK BURGER:

647.938.5255 BEN@BENRUBYDESIGN.COM Skills

Photoshop, Illustrator, InDesign, Solidworks, Photoview360, Keyshot, Office, PC, Mac, Sketching, Concept Development, Graphic Design, Rendering, Logo Design, Brand Management, Rapid prototyping.

The most enjoyable part of pushing pixels is taking complex problems and turning them into simple and beautiful designs with elegant and efficient solutions.

Promotional Posters Menu Hand Outs

LIEFX:

Logos

WESTERN HOTEL:

Menu Cowboys Logo Late Night Menu Take-out Brochure

McCABES:

Cork Hall Let’s Play Posters Jack was Here Menu Summer Menu

THESIS:

Sketches Renders Presentation Graphics Model Assembly

RESUME


BRIEF:

From a re-branding project done for previously One-Eyed Jack’s Downtown Kitchener. I was to produce all collateral including: Logos, Menus, Handouts, Business Cards, and all relevent promotional material to accompany the opening of the new Jack Burger Pub. Open only during the summer months, Jack Burger caters to the twenty-somethings’ drinking on a budget. Characterized by it’s simple 3 item menu; burgers, dogs, fries, and popularized by its cheap draft and unbeatable bottle specials.


JACK BURGER:

(left & below)

Six unique promotional posters designed showcasing Jack Burger`s daily specials. An open minded client allowed for some fun design exploration.

MONDAY 45 DUKE W (519) 744 - 2644

MONDAY-WEDNESDAY 4PM-2AM

THURSDAY-FRIDAY 11AM-2AM

SATURDAY 2PM-12AM

PRICE 1/2 WINGS TALL CAN SPECIAL

CALL US (519) 744 - 2644

CALL US

VISIT US

(519) 744 - 2644

45 DUKE W

VISIT US

($4.25 Dom, $4.75 Prem, $5.25 Imp)

ES WEDN

45 DUKE W

MON-THURS 4PM-2AM

FRI

Whi Steam

11AM-2AM

$11 PITCHERS

SAT

2PM-12AM

45 DUKE W

CALL US

4PM-2AM

TUESDAY TUESDAY

TUESDAY TUESDAY

DJ RAINE

CALL US ft VISIT US

DAY

THURSDAY-FRIDAY 11AM-2AM

SATURDAY 2PM-12AM

(519) 744 - 2644

VISIT US 45 DUKE W

F$7.5R0 IdoDmeAstYic

schooners

MONDAY-WEDNESDAY

1/2 GERS BUR

price

thursday

MONDAY-WEDNESDAY 4PM-2AM

SATURDAY

THURSDAY-FRIDAY 11AM-2AM

SATURDAY 2PM-12AM

CALL US (519) 744 - 2644

45 DUKE W (519) 744 - 2644

VISIT US

MONDAY-WEDNESDAY

45 DUKE W

4PM-2AM

4PM-2AM

THURSDAY-FRIDAY 11AM-2AM

SATURDAY 2PM-12AM

THURSDAY-FRIDAY 11AM-2AM

SATURDAY 2PM-12AM

CALL US (519) 744 - 2644

VISIT US 45 DUKE W

IDAY FR $7.50 domestic

schooners

MONDAY-WEDNESDAY 4PM-2AM

THURSDAY-FRIDAY 11AM-2AM

SATURDAY 2PM-12AM

$11 PITCHERS

r $17)

ns fo

Tall ca

MONDAY-WEDNESDAY

INDUSTRY NIGHTNIGHT INDUSTRY (519) 744 - 2644

ets! (4

ck stle Bu


APPS

JALAPENO POPPERS (SERVED WITH SOUR CREAM)

8

DEEP FRIED PICKLE SPEARS (SERVED WITH JACK SAUCE) 7

FRIES

SIDE ORDER

POUTINE

BURGER'S LETTUCE - TOMATO

JACK BURGER

5

EXTRA PATTY

3

VEGGIE BURGER

5

CRISPY CHICKEN BURGER

6

CHEESE'S+1$ REAL CHEDDAR

KRAFT SINGLE SLICE

SWISS

HAVARTI

EXTRA'S+1$ FRIED MUSHROOMS

10 CLASSIC

LOADED

(BACON, CURDS, CHEDDAR, PEPPERS, ONIONS, TOMATOES, AND JALAPENO IN GRAVY)

(CURDS AND GRAVY)

ONION RINGS

CRISPY BEEF EATER ONION RINGS

BACON+1$

9

LARGE ORDER

SPECIAL`S MONDAY TUESDAY TALL CANS & BAR RAILS + HALF PRICE WINGS

JACK SAUCE

DIJON

MAYO

HONEY MUSTARD

GARLIC AOLI

HOT SAUCE

5

LIGHTLY COATED AND FRIED TO PERFECTION.

PITCHERS

SMOKED CRISPY BACON

6

0,/'0(',80)5$1.¶6+27+21(<*$5/,&%%4+$%$1(52 SWEET THAI, DRY CAJUN

SMALL ORDER

JALAPENOS

3

BONELESS WINGS (TRY THEM NAKED OR TOSSED IN ONE OF OUR SAUCES)

FRIED ONIONS

ASK FOR

2 FULL ORDER

WEDNESDAY STEAM WHISTLE BUCKETS THURSDAY HALF PRICE BURGERS FRIDAY

SCHOONERS

CALL US VISIT US (519) 744 - 2644

45 DUKE W LET JACK BURGER CATER YOUR EVENT!

15


MONDAY

$11 DOMESTIC PITCHERS

TUESDAY

INDUSTRY NIGHT FEAT. DJ RAIN!! TALL CAN SPECIALS ($4.25 DOM, $4.75 PREM, $5.25 IMP)

AND HALF PRICE BONELESS WINGS!

WEDNESDAY

STEAM WHISTLE BUCKETS! (4 TALL CANS FOR $17)

MONDAY-THURSDAY

THURSDAY

FRIDAY

FRIDAY

11AM-2AM

$7.50 32OZ DOMESTIC SCHOONERS

SATURDAY

SATURDAY

$11 DOMESTIC PITCHERS

4PM-2AM

2PM-12AM

CALL US VISIT US

(519) 744 - 2644 45 DUKE W LET JACK BURGER CATER YOUR EVENT!

HALF PRICE BURGERS

DOWNTOWN KITCHENER'S MOST FUN

PATIO BAR! HANDOUTS: (above) Jack Burger promotional handouts. MENU: (left) Jack Burger house menu.


LIEFX

BRODYMOORE

BRIEF:

LiefX is a popular Youtuber commentating largely on video games and gaming culture. I was approached by him to draw up some logo ideas for his blossoming Youtube channel.


W

1881

HOT EL

N R E T ES

1881

B

U S RG K ERS & STEA

BRIEF:

The Western Hotel, located in Guelph, is a modern day re-imagining of the hundred year old Diplomat Hotel. An effort was made in preserving both the heritage and atmosphere of its predecessor while catering to a more diverse crowd in Guelphâ&#x20AC;&#x2122;s downtown core.


S T E R N E W

H O T E L

72 GUELPH MACDONELL

51 9 82 4 2 56 0 SCOTCH WHISKEY BOURBON

ORGANIC BURGERS

The hear t of d ow nt ow n Guelph in the h istoric 100 plus year old heritage building. CRAFT BEER BBQ STEAKS

CIGARS


BURGERS

STARTERS & SALADS jalapeño poppers

classic

8

ESCARGOT Broiled to perfection "au gratin" style with tons of garlic butter, shallots and cheese.

STEAK CUT FRIES 5

Crispy hand-cut Yukon Gold potatoes. Served with garlic mayo. Add gravy for $1

POUTINE Our crispy fries smothered in cheese

7

curds and southern gravy. ADD PULLED PORK $4

SOUTHWESTERN 11 nacho plate

SMALL 6 LARGE 10

romaine, then topped with two bacon strips, parmesan, and croutons.

GREEN salad

Mixed green salad served with Apple spice vinaigrette or aged balsamic rosemary vinaigrette.

SMALL 5 LARGE 8

southern-style

8

SALAD

GARLIC SHRIMP 10 &cheese gratin

11

Our pulled pork with melted cheddar cheese, onions, and mushrooms, served with baked beans and sour cream.

7

BREAD&CHEESE

Topped with garlic butter, jalapeño jack and Cheddar cheese.

southern fried

6

Buttermilk and spice batter.

BOSS HOGG

12

meat plate

Local proscuitto, salami and beef jerky, nuts, mustard and toast!

CHICKEN

WINGS

HALF DOZEN 9 DOZEN 15

Served with veggies and blue cheese.

SMOKED CHICKEN

dinner

13

SIDES

A smokey-sweet chicken breast & thigh served with drippin’ dippin’ sauce and your choice of side.

choose one

RIBS

Mild, real honey & fresh garlic, habanero butter hot sauce, or apple butter chipotle medium sauce.

TEXAS-STYLE SIDE

Finished on the grill Texan style. Served with one side.

Kansas City BBQ, real honey & fresh garlic, habanero butter, or apple butter chipotle.

HONKY-TONK SLAW

A half rack of ribs & a quarter chicken. Choose your side.

! SMOKE RINGS !

WE SMOKE ALL OUR MEATS TO CREATE THAT SOUTHERN-STYLE SMOKE RING. WHILE THIS RING MAY APPEAR TO YOU AS UNDER-COOKED, WE WOULD LIKE TO ASSURE YOU THAT ALL OUR MEATS ARE COOKED TO THE CORRECT, SAFE INTERNAL TEMPERATURES

STEAK-CUT FRIES

Yukon Gold potatoes, served crispy.

smokehouse

GREEN SALAD

With smoked meat & spices.

HALF 15 FULL 19

CHICKEN&RIB combo

Cabbage, carrot & red pepper, with a zippy spicy mayo.

BAKED BEANS

Served on a local artisan kaiser with lettuce, onion and tomato.

CAESAR SALAD Add $1

- SIGNATURE DISHES

19

WESTERN burger

12

LOUISIANA BAM

13

triple

13

Topped with Cheddar and bacon.

CATTLEMAN’S

13

burger

Piled high with smoked meat and jalapeño jack cheese.

VEGGIE burger

10

Smoked tofu, Feta and spicy mayo.

Drenched in Cajun spices, topped with Brie and peach chutney.

CHEESE

Three-cheese cheeseburger with Raclette, goat cheese and mozzarella.

SANDWICHES 12

BANDIT Chicken, ham, bacon, smoked

SERVED WITH ONE SIDE.

+ BACON $2, + CHEDDAR OR JALAPENO JACK CHEEESE $1.

PULLED PORK

beef, lettuce, tomato, mozzarella, and smokey spicy mayo.

CHICKEN dippin’

sandwich

Smoked SMOKEHOUSE chicken on garlicky kaiser with drippin, dippin sauce on the side! Down home yummy.

CHICKEN W I N G S 10 MILE HIGH Montréal smoked beef

10

Slow roasted pulled shoulder with in-house BBQ sauce, piled on our crusty roll & topped with a handful of coleslaw. Simply the best!

12

A nod to our Quebec cousins! Shaved smoked beef brisket piled high with house mustard.

CHICKEN & RIBS smoked

10

BURGER

smokey and the

ADD CHICKEN$5 ADD 4-SHRIMP SKEWER$6

ONION RINGS

Six garlic shrimp broiled with melted cheese and lemon, bread for dippin'!

organic

A variety of organic lettuce, peppers, red onions, honey-roasted pecans, tomatoes and local Feta cheese under a smokey red pepper dressing.

western garlic

Corn chips, melted cheese, pulled chicken, and fresh salsa. Served with sour cream.

QUESADILLAS

CAESAR

NATURALLY RAISED ORGANIC GROUND BEEF DELIVERED DIRECT FROM PARADISE FARMS IN CALEDON.

SALAD Fresh garlic dressing tossed with crisp

Hand-rolled in house with herbed cream cheese. One has a suprise! Who gets their head blown off?

pulled pork

western

PARADISE FARMS

PRIME RIB sliders

15

TENDERLOIN

12

Slices of slow-roasted prime rib.

steak sandwich

Beef tenderloin served open-faced with onion straws and mushrooms on a garlic kaiser.

PRIME STEAKS OUR CUTS ARE CANADIAN AAA AGED 28 DAYS. HAND CUT THEN GRILLED TO PERFECTION! SERVED WITH A BAKED POTATO, GARLIC MASHED POTATO, OR FRIES.

8 oz.

16

10 oz.new york

19

6 oz.grilled beef

20

TOP SIRLOIN

STRIPLOIN TENDERLOIN

ADDS

Add fried mushrooms + $2 Add fried onions + $1 Add Béarnaise sauce + $2 Add peppercorn sauce + $2 Add 4-shrimp skewer + $6

8oz.steak

SERVED AFTER 4PM

RUSSIAN ROULETTE 8

SERVED WITH ONE SIDE

+JALAPENO JACK CHEESE $1 + BACON $2 + PULLED PORK $3 + CHEDDAR $1

OSCAR

20

10oz.new york

NEW YORK Our New York cut, pepper crusted and

23

6oz.blue cheese

FILET MIGNON

24

8 oz. or 12 oz.slow roasted

18 24

Our classic top sirloin, jump-fried shrimp, asparagus tips, and Béarnaise sauce.

served with Brie cheese and two sauces.

Benedictine blue cheese melted over our beef tenderloin & drizzled with garlic butter.

PRIME RIB (weekends only, while supplies last)


O

O

O

C

C

L S TE

S

h O

R N T E

L S TE

of the

w E

w E

COWBOYS

W es tern Ho tel

W estern Ho tel

WBOY O S C 1881

1881

h O

WE STERN HOTEL

COWBOYS

Cowboys

1881

1881

Cowboys 1881

S

S 1881

of the

O

Y

Y

1881

B

W

R N T E

B

S

W

1881

WE STERN HOTEL

COWBOYS

WESTERN HOTEL

COWBOYS 1881

1881

OF THE

W es tern Ho tel

1881

1881

COWBOYS of Western

W estern Ho tel

the

Hotel

Cowboys OF THE

WESTERN

HOTEL

C

BOYS W O C OF THE

OF THE

WESTERN HOTEL

WESTERN HOTEL

LOGOS: (above) Logos for

Cowboys of the Western Hotel, country themed bar and lounge.

MENU: (left) menu.

The Western Hotel house


W

1881

1881

U S RG ERS & STEAK

B

LATE NIGHT MENU:

HOT EL

TERN S E

Late Night Menu for the Western Hotel (right)

STARTERS JALAPEテ前 poppers

8

fried

CALAMARI Cajun quick-fried calamari. Served with sweet and

10

STEAK CUT FRIES

5

POUTINE Our crispy fries smothered in cheese curds and

7

SOUTHWESTERN

11

Hand-rolled in house with herbed cream cheese

spicy buttermilk dip.

Crispy hand-cut Yukon Gold potatoes. Served with garlic mayo. Add gravy for $1

southern gravy. ADD PULLED PORK $4

nacho plate

Corn chips, melted cheese, pulled chicken, and fresh salsa. Served with sour cream.

jump-fried

SHRIMP Fresh shrimp, lemon, red chili peppers, parsley,

10

garlic butter & grilled bread.

pulled pork

11

QUESADILLAS

Our pulled pork with melted cheddar cheese, onions, and mushrooms, served with baked beans and sour cream.

MONDAY pound and a pint $12 southern chili showdown

you against the pot $10

TUESDAY all you can eat ribs $23 (4 - 10 pm)

WEDNESDAY

1/2 price prime rib sliders

THURSDAY THURSDAY pub pig out

ribs, chicken wings, pulled pork, fries, and garlic bread

$20

FRIDAY& FRIDAY&

SATURDAY SATURDAY

slow-roasted prime rib $18 (4 - 10 pm, while supplies last)

SUNDAY SUNDAY rate our steak night We will give you $5 bucks off any steak. Enjoy!

Topped with garlic butter, jalapeテアo jack and Cheddar cheese.

T

SPECIALS

7

BREAD&CHEESE southern fried

6

ONION RINGS Buttermilk and spice batter.

SANDWICHES organic

BURGER

10

Served on a local artisan kaiser with lettuce, onion and tomato. SUB ONION RINGS $2

WESTERN burger

12

PULLED PORK

10

Topped with Cheddar and bacon. SUB ONION RINGS $2

sandwich

Slow roasted pulled shoulder with in-house BBQ sauce, piled on our crusty roll & topped with a handful of coleslaw. Simply the best! SUB ONION RINGS $2

VEGGIE burger

HO

DAILY

western garlic

WESTERN

10

Smoked tofu, Feta and spicy mayo. SUB ONION RINGS $2


FAMILY STYLE social

Southern Salad Red skinned Potato Salad Coleslaw-House Prepared Bucket of Fries Onion Rings Southern Mash Mixed Vegetables

2 MEAT ORDERS

Smoked Chicken (1/2 birds) Pulled Pork Sliders Smoked Beef Brisket Sliders Famous BBQ Wings Grilled Steak with Chipotle Organic Beef Sliders Veggie Sliders St Louis Side Ribs

DESSERTS

SMOKED SALMON PLATTER

10-20 $29.99 20+ $39.99 ASSORTED VEGETABLE TRAY WITH DIP 10-20 $29.99 20+ $39.99 ORGANIC BEEF SLIDER PLATTER $35.99/ DOZEN QUESADILLAS PARTY PLATTER $29.99

$29.99

FRESH FRUIT PLATTER, PEACH COBBLER TART, JACK DANIEL`S CHEESECAKE SEAFOOD

SERVES PRICE CHOICE

MUNCHIE PLATTER 100pc

ASSORTED SANDWICH PLATTER 20

$8.99/HALF DOZEN WINGS OUR FAMOUS BBQ CHICKEN WINGS.

STARTERS & SALADS JALAPEÑO poppers

8

fried

10

Hand-rolled in house with herbed cream cheese

EL OT

CALAMARI Cajun quick-fried calamari. Served with

western

CAESAR

with crisp romaine, then topped with two bacon strips, parmesan, cheese, and croutons.

GREEN salad

POUTINE Our crispy fries smothered in cheese

southern-style

Crispy hand-cut Yukon Gold potatoes. Served with garlic mayo. Add gravy for $1

7

curds and southern gravy. ADD PULLED PORK $4

SOUTHWESTERN 11 nacho plate

Corn chips, melted cheese, pulled chicken, and fresh salsa. Served with sour cream.

SHRIMP

10

Fresh shrimp, lemon, red chili peppers, parsley, garlic butter & grilled bread.

pulled pork

QUESADILLAS

11

Our pulled pork with melted cheddar cheese, onions, and mushrooms, served with baked beans and sour cream.

western garlic

BREAD&CHEESE

7

ONION RINGS

6

Buttermilk and spice batter.

classic

ESCARGOT

8

Broiled to perfection "au gratin" style with tons of garlic butter, shallots and cheese.

MONDAY

pound and a pint $12 southern chili showdown

you against the pot $10

SMALL 5 LARGE 8

8

A variety of organic lettuce, peppers, red onions, honey-roasted pecans, tomatoes & Feta cheese under a red pepper dressing. ADD CHICKEN TO

ANY SALAD$5

SIDES choose one

HONKY-TONK SLAW

Cabbage, carrot & red pepper, with a zippy mayo.

smokehouse

BAKED BEANS

With smoked meat & spices.

STEAK-CUT FRIES BAKED POTATO Served with butter.

GARLIC MASHED POTATOES

CAESAR SALAD Add $1

GREEN SALAD

TUESDAY all you can eat ribs $23 (4 - 10 pm)

smoked

CHICKEN

WINGS

HALF DOZEN 9 DOZEN 15

westernguelph

SMOKED CHICKEN

dinner

RIBS

S T E R N W E

13

SERVED WITH ONE SIDE + BACON $2 + CHEDDAR $1 + JACK CHEESE $1

HALF 15 FULL 19

TEXAS-STYLE SIDE

Finished on the grill Texan style. Served with one side.

Kansas City BBQ, real honey & fresh garlic, habanero butter, or apple butter chipotle.

A smokey-sweet chicken breast & thigh served with green tomato chutney and your choice of side.

CHICKEN &RIBcombo

A half rack of ribs & a quarter chicken. Choose your side.

SANDWICHES

SERVED WITH ONE SIDE. ADD BACON $2, ADD CHEDDAR OR JACK CHEEESE $1

Drenched in Cajun spices, topped with Brie and peach chutney. .

triple

Raclette, goat cheese and mozzarella.

10oz.new york

sliders

WEDNESDAY

1/2 price prime rib sliders

burger

Piled high with smoked meat and jalapeño jack cheese.

16 TOP SIRLOIN 10 oz.top sirloin 19

23

10 oz.new york

BASEBALL CUT

19

NEW YORK STRIPLOIN Our New York cut, pepper crusted and served with Brie cheese and two sauces.

6oz.blue cheese

MILE HIGH 10 Montréal smoked beef

Slices of slow-roasted prime rib, served au jus

CATTLEMAN’S 13

8 oz.

shrimp, asparagus tips, and Béarnaise sauce.

10

15

10

Smoked tofu, Feta and spicy mayo.

20

OSCAR Our classic top sirloin, jump-fried

Beef tenderloin served open-faced with onion straws and mushrooms.

PRIME RIB

VEGGIE burger

OUR CUTS ARE CANADIAN AAA AGED 28 DAYS. HAND CUT THEN GRILLED TO PERFECTION! SERVED WITH ONE SIDE.

12

Slow roasted pulled shoulder with in-house BBQ sauce, piled on our crusty roll & topped with a handful of coleslaw. Simply the best!

Served on a local artisan kaiser with lettuce, onion and tomato.

PRIME STEAKS

TENDERLOIN sandwich

13

CHEESE Three-cheese cheeseburger with

8oz.steak

PULLED PORK

12

Topped with Cheddar and bacon.

12

lettuce, tomato, mozzarella, and smokey spicy mayo.

10

BURGER

WESTERN burger

BANDIT Chicken, ham, bacon, smoked beef, steak sandwich

organic

19 LOUISIANA BAM 13

NATURALLY RAISED ORGANIC GROUND BEEF DELIVERED DIRECT FROM PARADISE FARMS IN CALEDON.

smokey and the

A nod to our Quebec cousins! Shaved smoked beef brisket piled high on rye bread and house mustard.

THURSDAY pub pig out

ribs, chicken wings, pulled pork, fries, and garlic bread

DAILY SPECIALS

(left)

Brochure designed to act as a take out menu for the Western Hotel.

CHICKEN & RIBS Served with veggies and blue cheese.

Mixed green salad served with creamy Apple spice vinaigrette or aged balsamic rosemary vinaigrette.

SALAD

FOLLOW US

Kansas City BBQ, real honey & fresh garlic, habanero butter, or apple butter chipotle.

Yukon Gold potatoes, served crispy.

Topped with garlic butter, jalapeño jack and Cheddar cheese.

southern fried

6

SALAD Fresh garlic dressing tossed

STEAK CUT FRIES 5

sweet and spicy buttermilk dip.

SMALL

LARGE 10

BROCHURE:

Inquire to: www.westernhotelguelph.com

$65.00

INCLUDES ASSORTED SMOKED MEAT, AND VEGETARIAN SANDWICHES

Fresh Fruit Patter Peach Cobbler Tart Jack Daniel`s Cheesecake

S

Let us help you plan your next corporate event!!

$89.00

ONION RINGS, STEAK CUT FRIES, JALEPENO POPPERS AND CORN BREAD GARLIC CHEESE MELT

1 DESSERT

18 81

&S TE AK

Book your party, outing, luncheon, dinner with us! 6 - 200 people, we do everything from venue to menu!

16 PIECES. PORK BEEF OR MUSHROOM BEAN

JUMBO SHRIMP $13.00/ DOZEN ROCKEFELLER SHRIMP COCKTAIL $13.00/ DOZEN CHIPOTLE AND $13.00/ DOZEN GARLIC SAUTE SHRIMP

jump-fried

E R S

$22.99/ LB FRESH FRUIT TRAY

SERVES PRICE CHOICE 10-20

SERVES PRICE CHOICE

PLATTERS

SERVES PRICE CHOICE

TEL

4 SIDE ORDERS

SALADS

PARTY SIZE 10-20 $29.99 SOUTHERN SALAD - MIXED GREEN SALAD SERVED WITH OUR HOUSE DRESSING. COLESLAW SOUTHERN RED SKINNED POTATO

18 81

HO

4 SIDE ORDERS 23.99 2 MEATS PER PERSON 1 DESSERT

STARTERS & SALADS

WESTERN

GATHERING MENU

G R BU

BUFFET

$20

FILET MIGNON

Benedictine blue cheese melted over our beef tenderloin & drizzled with garlic butter.

8 oz. or 12 oz.slow roasted

18 24

PRIME RIB (weekends only, while supplies last)

FRIDAY&

SATURDAY

slow-roasted prime rib $18 (4 - 10 pm, while supplies last)

20 TENDERLOIN 6 oz.grilled beef

24

ADDS + fried mushrooms + $2

+ fried onions + $1 + Béarnaise sauce + $2 + peppercorn sauce + $2 + 5-shrimp skewer + $6

SUNDAY rate our steak night We will give you $5 bucks off any steak. Enjoy!

H O T E L

72 GUELPH MACDONELL

51 9 824 2560 SCOTCH WHISKEY BOURBON

CRAFT BEERS

The hear t of downtown Guelph in the historic 100 plus year old heritage building. BURGERS BBQ STEAKS

COUNTRY

MUSIC


BRIEF:

Cork Hall, McCabeâ&#x20AC;&#x2122;s banquet & catering venue, is synonymous with mouth-watering tastes combined with generous and smart, quality ingredients. As a full service catering hall separate from McCabeâ&#x20AC;&#x2122;s in both venue and identity, Cork Hall required its own set of branding, catering to those with slightly more established tastes.


CORK CO R K H A L

ALL PROCE

ND LINKS NS WISH A

CHILDRE

ISH

ILDRENS W

ED TO CH DS DONAT

E

E DOOR

$25 AT TH

FOR HOPE

A L A G E V E S R A YE

H CTION WIT N U J N O C IN

NEW

L

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E

S FOR HOP

F OF LINK ON BEHAL

GLASS:

(left)

Champagne glass poster designed for Make a Wish Foundation’s New Year’s Eve party at Cork Hall.


Y

L

P S ET’ LA VIDEO GAMES

STREETFIGHTER FIGHTER4 STREET

JANUARY22

ND @ McCabes

1st $100 in cash + gifts 2nd $50 in cash + gifts

3rd Consolation prize

Y

L

P S ET’ LA

352 King St W,

WARM UP TOURNAMENT 6.30PM

SPONSERED BY: games exchange

& VGCC

7.30PM

SEPT22 MARCH22

@ McCabes ND @NDMcCabes

352 St King 352 King W, St W,

UP TOURNAMENT WARM UPWARM TOURNAMENT 6.30PM 6.30PM 7.30PM 7.30PM

1st $100 in cash + gifts 2nd $50 in cash + gifts

3rd Consolation prize

SPONSERED SPONSERED BY:BY: games games exchange exchange

& VGCC VGCC


P S T’ EL LAY

P S T’ EL LAY

P S T’ EL LAY

STREET FIGHTER

SMASH BROS.

MARIO KART

MARCH22

melee

ND @ McCabes

1st $100 in cash + gifts 2nd $50 in cash + gifts

3rd Consolation prize

352 King St W,

WARM UP TOURNAMENT 6.30PM

7.30PM

AUGUST18

TH @ McCabes

1st $100 in cash + gifts

SPONSERED BY: games

2nd $50 in cash + gifts

exchange

&

3rd Consolation prize

VGCC

LET`S PLAY:

352 King St W,

WARM UP TOURNAMENT 6.30PM

7.30PM

SPONSERED BY: games exchange

& VGCC

OCTOBER17

TH @ McCabes

1st $100 in cash + gifts 2nd $50 in cash + gifts

3rd Consolation prize

352 King St W,

WARM UP TOURNAMENT 6.30PM

SPONSERED BY: games exchange

& VGCC

(above & left) “Let’s Play” is a popular monthly video game tournament held at McCabe’s. Each month a new game would be selected by the community, along with a new poster design to advertise the upcoming event. The conscious decision to implement a cohesive identity for the event was made early and each new poster is designed within these parameters.

7.30PM


APPETIZERS

$6.99 -JALAPEÑO $8.99 -JACK’S NACHOS: ONE LARGE

CHEESE MUNCHERS: SIX

JALAPEÑO HALVES WITH CHEDDAR, DIPPED IN POTATO BREADING.

$6.99 -SPINACH DIP:

SERVED WITH PLENTY OF PITA BREAD AND TORTILLA CHIPS.

$4.99 -CAESER SALAD:

TOPPED WITH BACON AND CROUTONS. ADDBLACKENED CHICKEN-

$2.99

BASKET OF CORN CHIPS, ALL THE VEGGIES, JALAPEÑOS, AND SMOTHERED IN CHEESE. ADDBEEF -$2.99 ADDBLACKENED CHICKEN -$2.99 ADDCHILLI -$1.99

$14.99 -JACK’S SAMPLER: 10 WINGS,

SMALL VEGGIE NACHOS, JALAPEÑO MUNCHERS, FRESH CUT FRIES AND GARLIC BREAD. FEEDS A COUPLE . . . OR FIVE.

$7.99

-QUESADILLAS: FLOUR TORTILLA FILLED WITH CHEDDAR CHEESE, RED/GREEN PEPPERS, AND DICED TOMATOES. SERVED WITH SALSA AND SOUR CREAM. ADDBLACKENED CHICKEN -$2.99

PUB GRUB

$3.99 -GARLIC BREAD $5.99 -BREADED

BUFFALO CHICKEN WRAP: LIGHTLY BREADED CHICKEN TENDERS TOSSED IN YOUR CHOICE OF WING SAUCE, SERVED IN A WRAP WITH LETTUCE, TOMATO, AND MIXED CHEESE.

WITH 3 CHEESES

PICKLE SPEARS

$5.99 -MOZZARELLA STICKS

$3.29 - ONION RINGS

$8.49 -

$0.99

$6.99 -CHILLI: HOMEMADE CHILI SERVED WITH GARLIC TOAST $6.99 -CRISPY CHICKEN SANDWICH: CRISPY BREADED CHICKEN,

SHREDDED LETTUCE, AND SPICY MAYO.

$8.49 -

CHICKEN CAESAR WRAP: FRESH ROMAINE HEARTS, REAL BACON, FRESH CRUMBLED PARMESAN CHEESE, AND GRILLED CHICKEN IN A FLOUR TORTILLA.

$8.99 -

CHICKEN FINGERS: LIGHTLY BREADED CHICKEN FINGERS SERVED WITH PLUM SAUCE OR TOSSED IN YOUR FAVOURITE WINGS SAUCE.

$8.99 -JERK CHICKEN SANDWICH: OUR OWN JERK CHICKEN BREAST TOPPED

$5.99 -POTATO SKINS:

$2.99 SWEET POTATO FRIES: ADDGRAVY - $0.99

$4.99 -POUTINE:

WITH BACON AND CHEESE.

10 WINGS BY THE POUND: MONDAYCRAZY WING SPECIAL, ALL NIGHT. 9 SERVED WITH HOMEMADE BLUE CHEESE SAUCE AND VEGGIE STICKS. 8 1 LBS. - $7.99 CHEFS CHALLENGE: - $13.99 7 24 LBS. $1.00 A WING, SERVED ONE AT A TIME! TRY LBS. - $24.99 6 AND MAKE IT THROUGH MORE THAN ONE! SAUCES: WATER IS FREE! COURAGE IS NOT. 5 SUICIDE -10 FRANKS RED HOT ORIGINAL8 4 DRY: JACK’S SPIKED SWEET N’ HOT – REAL JACK 3 DANIELS! -6 CAJUN AND SEA SALT DANIELS – REAL SPIKED BBQ -6 LEMON PEPPER 2 JACK MEDIUM -6 SEA SALT AND CRACKED PEPPER MILD -4 1

BUTTER BASE:

HOT BUTTER– HOMEMADE WITH REAL BUTTER! -6 CURRY BUTTER, MEDIUM HOT -6

$0.29 WING SPECIAL BEFORE 10 PM 7 DAYS A WEEK

BACON $1.50

SAUCES

MAYO AIOLI HONEY MUSTARD HOT SAUCE

KETCHUP MUSTARD RELISH JACK SAUCE

EXTRA’S $1 GREEN OLIVES JALAPENOS FRIED ONIONS

JACK BURGER $4.99 EXTRA PATTY $1.99 VEGGIE BURGER $4.99 8” JACK DOG $3.99

CHEESE $1

REAL CHEDDAR JACK CHEESE SWISS

BANANA PEPPERS FRIED MUSHROOMS CHILLI

AUTOMATIC TOMATO LETTUCE PICKLE

ONION SESAME SEED BUN

BURGERS

A FAVOURITE HERE AT JACK’S – OUR FAMOUS SEASONED WINGS ARE BROUGHT IN FRESH DAILY –TOSSED IN OUR SECRET SPICES THEN COOKED TO PERFECTION. SERVED WITH YOUR CHOICE OF SAUCE.

WINGS

CHEESE CURDS AND BEEF GRAVY

GROUND ONTARIO BEEF BURGERS. TASTE THE DIFFERENCE IN OUR LOCAL 5oz GROUND FRESH ONTARIO PATTIES, PRESSED DAILY. 5 oz.

AND BASICS

STUFFED WITH CHEESE AND BACON.

$2.99

SWEET THAI CHILI -7 JALAPEÑO AND TEQUILA – GOLDEN! -7 HONEY GARLIC -2 JERK SAUCE - 5

ALL MEALS ARE SERVED WITH FRIES OR SUBSTITUTE; ONION RINGS, CAESAR OR SWEET POTATO FRIES FOR

$5.99 -GARLIC BREAD

POTATOES

FRESH CUT FRIES: ADDGRAVY - $0.99, ADDCHILLI - $1.99, ADDCHILLI AND CHEESE - $2.99

&

SANDWICHES

TUESDAYIS HALF PRICE

BURGER DAY! ALL BURGERS

AND TOPPINGS ARE %50 OFF!


McCABE'S SUMMER MENU

APPETIZER’S Gazpacho-sour cream

COCKTAIL¶S

MENU (far left)

RED SANGRIA 4.99

SUMMER MENU (left)

IRISH LEMONADE

Insert style menu indicating seasonal specails.

( vegetarian)

Bushmills Irish Whiskey, Triple Sec, fresh lemon, lemonade & simple syrup.

Scotch Egg Board

SOMERSBY STRAWBERRY BLAST

6.99

6.85

Trio of Dips

WHITE SOMER

4.99

A classic in the United Kingdom. Hard boiled egg and sausage croquette garnished with English pickle. Served hot or cold

Hummus, Spinach parmesan dip, Pico de gallo fresh tomato salsa, guacamole, pita, crostini, olives, and fresh veggies. Will feed two or more.

13.99

SALADS Nacho Salad

5.65

Somersby Cider with a touch of strawberry puree & cherry whiskey.

Richard's White & Somersby Cider combined for a truly refreshing combination.

6.85

FROZEN STRAWBERRY LEMONAIDE

Lemonade & Strawberry puree spiked with Vodka & Melon liqueur, flavour overload!!

6.52

Crispy nachos, melted cheese, spiced ground beef, jalapeños, tomatoes, and peppers drizzled with ranch dressing. Substitute refried beans for vegetarian.

PALOMA

11.99

5.65

French Salad

CUCUMBER GIN FIZZ

Organic greens, grapefruit segments, benedictine blue cheese, red onions, walnut pieces, citrus and olive oil sun dried tomato dressing.

9.99 +Steak/Salmon 6.99 +Chicken 4.49

ENTREE Local fresh Pickeral

Crispy House Breading - gherkin and tarragon mayo. Served with rice and your choice of side.

15.99

Placemat style menu designed for Jack was Here London.

A married blend of red wine, chopped fruit, brandy and mixed fruit juices.

A classic twist on the Margarita - Gold Tequila, Triple Sec Ruby Grapefruit juice, fresh lime & simple syrup.

Thirst quenching combination of Gin, soda water, fresh lime & simple syrup.

4.78

PUB CAN SELECTIONS 6.64

+tax

Enjoy some of our seasonal selections such as Alexander Kieth’s Cascade Hops, Somersby Cider, and others! Ask your server for details.

Kronenbourg 1664 – Sweet malt with a refreshing bitter hops flavour

Kronenbourg 1664 Blanc summer lager with hints of citrus

– A refreshing

Carlsburg – A footy favorite for a hot summer day Somersby Cider – Does it get any more

refreshing?

Somersby Blackberry – The famous Somersby flavour infused with a hit of blackberry Mill Street Organic – An organic selection with a light flavour balanced with a hoppy bitterness


BRIEF:

Current media trends regarding the green movement has resulted in a â&#x20AC;&#x153;pushâ&#x20AC;? for alternative transportation and fuel sources. This has resulted in a new boom in bicycle usage, leaving the market primed for new innovative green alternatives for personal transportation.


SKETCHES (far left) Sketch samples for thesis.

FINAL RENDERS (left) Keyshot renders the final design.


LONG DISTANCE

RUNNER

Why not take advantage of pre-existing bicycle infrastructure? AMP is a light weight, mobile alternative to traditional e-bikes and mopeds.

PLUG IT

IN


PRESENTATION (far left) Sample presentation graphic.

MODEL ASSEMBLY (left) Assembly of 3D printed model, finished and painted.


BEN RUBY DESIGN

HELLO

My name is Ben. I’m an enthusiastic designer with a BA in Industrial Design, a flair for sketching, and a love affair with Graphic Design. Over time I have embraced my passion and established myself as a successful graphic designer. ben@benrubydesign.com

647.938.5255

QUALIFICATIONS Highly creative and talented designer with real world experience in product design, graphic design, and print design. Exceptional collaborative and interpersonal skills. Dynamic team player with well developed written and verbal communication abilities. Highly skilled in client and vendor relations and negotiations. Talented at building and maintaining “win – win” partnerships. Passionate and inventive creator of innovative design strategies and campaigns. Accustomed to performing in deadline driven environments with an emphasis on working within budget constraints. Creative experience in the following; Brochures and Newsletters Logos and Business Cards Posters and Post Cards Letter Heads

CAD Surfacing & Rendering Mock ups Model Making & Rapid Prototyping

Soldiworks Animation Wordpress Social Media Management Graphics for video

EXPERIENCE PRESENT

GRAPHIC DESIGNER PARTYTOWN/ CMG ENTERTAINMENT

May 2012 - Present Kitchener, Ontario, Canada

Partytown is a large hospitality and entertainment company that is located and operates in southwestern Ontario. As resident designer, I am the creative force behind many events, Ad campaigns, and many brand management projects. My responsibilities within this company inlude; Design original promotional material intended for print from conceptualization all the way to distribution.

Manage several brands for the company such as Jack Burger, The Western Hotel, Bobby O`Briens, and Howl at the Moon by revitalizing the brand, logos, and menu's. Design logos and marketing collateral for new ventures.

'12

GENERAL MANAGER JACK BURGER PUB

May 2012 - September 2012 Kitchener, Ontario, Canada

Jack Burger is a local watering hole known for its live music and organic burgers. As General Manager I oversaw all operations, payroll, scheduling, inventory, sales reporting, and cash outs. Within the small team of four I wore many hats throughout the week, from bartending to organizing catering projects for large music festivals.


JUNIOR DESIGNER

'11

SPARK INNOVATIONS INC.

May 2011 â&#x20AC;&#x201C; September 2011 King City, Ontario, Canada

Focusing on developing new innovative products I successfully translated initial concepts into concrete designs through collaboration with both engineering and design departments while participating in overseas manufacturing as well as market ready package design for key clients under the direction of Lead Designer Steve Copeland.

DESIGN INTERN PHOENIX PERFORMANCE PRODUCTS

April 2011 â&#x20AC;&#x201C; May 2011 Vaughan, Ontario, Canada

Bull riding is a fun yet very dangerous activity. Noticing the inherent dangers, acclaimed designer Len Clement was among the first to design bull riding specific helmets. My role was to design a modular ear piece to be fitted with current bull riding helmet models, resulting in a successful product that was manufactured and is currently in market.

CYCLE CANADA MAGAZINE FEATURE

September 2011 issue

Featured in the September 2011 issue of Cycle Canada for my electric motorcycle concept.

'10

2010 INSITU COMPETITION

May 2010 Gladstone Hotel, Toronto

2ND RUNNER UP, PEOPLES CHOICE AWARD

Designed and prototyped a stack-able chair to fit the design langue of the College West area of Toronto, also known as Little Italy.

'08

HUMBER COLLEGE INDUSTRIAL DESIGN - B.A. APPLIED TECHNOLOGY

2008-2012

Humber College fostered creative talent through an effective combination of hands on experience, studio sessions, and design theory. Frequent design competitions promoted effective project planning and thorough research resulting in more successful designs with an emphasis in unspoken client wants and needs within budget or environmental restraints. This was especially true in fourth year thesis, with an significantly large emphasis placed on preliminary research and design phases.

TECHNICAL SKILLS Mac OS, Windows 7/Vista/XP/2000 Adobe Photoshop, InDesign, and Illustrator; Macromedia Flash; Microsoft Office Suite (Word, Excel, Powerpoint, MS Project, and Outlook); Solidworks, Photoview 360, and Keyshot. Sketching, Concept Development, Graphic Design, Rendering, Logo Design, Brand Management, and Rapid Prototyping.

THANK YOU References and portfolio available upon request ben@benrubydesign.com

647.938.5255



Graphic design Selection 2013