BEN ROBSON Copywriting, Social Media Marketing and PR
Skills and Specialisms Copywriting & PR (Advanced) Social Media (Advanced) Microsoft Office Suite (Advanced) Hootsuite (Advanced) Text Pattern (Intermediate)
Adobe Indesign (Intermediate) Adobe Photoshop (Intermediate) Adobe lllustrator (Entry) HTML (Entry/Intermediate) Dreamweaver (Entry)
Social Media Marketing
Address: 29 Rose Green Road, Bognor Regis West Sussex PO21 3EU
Driven by my passion and enthusiasm, I set up Social Media at One2create - a service that was not previously available to our clients, and thereby creating a brand new revenue stream in the process. I also set up and manage the company blog.
I am a highly creative, multi-dimensional copywriter, able to write across a range of tones and for any purpose.
Email: email@example.com Phone: 07798 735 164
Education Bournemouth University 2002-2006 BSc (Hons) Business Information Systems: 2:1 Chichester High School for Boys 1994-2001 - A-Levels Business Studies: Grade C English Language: Grade C Geography: Grade E 10 GCSEs: All Grades A to C
I have since managed Social Media for a number of clients across multiple platforms, including Twitter, Facebook, LinkedIn and Google+. I devised and wrote instructions and policy documents and have a strong knowledge of using Social Media monitoring tools to measure progression and return on investment.
I have written copy that has won awards for clients, in addition to individual blog pieces that have driven over 140 unique visitors to my employer’s website, through publication and coverage on Social Media platforms. My experience includes writing for: Public Relations (PR), websites, email mailers, newsletters, case studies, product launches, slogans, product taglines, event collateral, Social Media, blogs, bids and proposals.
In addition, I have utilised ‘social listening’ methods to generate sales.
Employment History One2create Ltd | Marketing & Social Media | August 2010 - Present During my time at One2create I have moved from writing bids and proposals, into the marketing team, where I have flourished. My main responsibilities are copywriting for websites, mailers, newsletters, case studies and PR. I write content for Social Media and the company blog, which I also setup. I am proud of having set up the Social Media service from scratch and delivering a new revenue stream for One2create, whilst managing the accounts of our clients. Edge Partnership Ltd | IT Manager | February 2010 - August 2010 I was responsible for writing management reports to clients and portraying the sales opportunity in a concise yet comprehensive manner. I held training sessions with team members, displaying my high-level communication skills. I was influential in improving their reporting and drafting of client opportunities. In addition, I wrote copy for case studies and client facing marketing materials. Safesat Ltd | Sales Representative | August 2009 - February 2010 Telesales and customer service. London School of Hygiene & Tropical Medicine | Data Quality Assurer | January 2009 - May 2009 Data checking for a clinical trial. MITIE Engineering Services Ltd | November 2007 - December 2008 | Bid Writer and Designer I was a key member of the bid team, writing contract proposals and pre-qualifications. This required a great deal of organisational skills, the ability to write in a formal, structured manner and an aptitude for coolness under pressure. I was a significant contributor to the team’s success in winning MITIE an £80 million contract with the NHS. Travelling around China, Australia and New Zealand | August 2006 - August 2007
I was so impressed by both Ben’s attitude and intellect. His creative capacity and team-working skills were an instant asset to a very high calibre team. Paul Burnett, Strategic Development Director, MITIE
PORTFOLIO OF EXPERIENCE Copywriting, Social Media Marketing and PR
Management, reporting, content search & creation, client engagement, account setup, blog setup and management. Click to view each page (with the exception of reporting and Google+).
Facebook, LinkedIn, Google+:
Quick insights: Follower increase: I have increased One2create’s followers on Twitter by 132% in just 6 months, enhancing brand reach and awareness in the process. Increased traffic to website: I have driven 389 visitors to the One2create website from Social Media activity in just 6 months.
Sales leads: I have delivered 10 sales leads in 3 months from Social Media activity.
Blog Posts: (click to read)
Websites: (click to read)
I am skilled at crafting and tailoring copy for websites, mailers, blogs, social media, PR, slogans, video storyboarding and all marketing collateral. I have a vast range of experience in writing for multiple requirements, across several sectors, including pharmaceutical, fleet, web design and development, marketing, systems development, health and safety, construction, computer visualisation and more. I have written PR and copy for major clients including BT Fleet (Part of BT Group) and Inchcape Fleet Solutions.
“When life imitates art, beautiful things happen” - For Black Box Studio. “Flexible expertise, just the way it should be” - For One2create Chameleon. And there’s more: PR, Case Studies, Newsletters, Editorials, copy for any purpose.
Published on Feb 13, 2013
A click-able CV and mini portfolio highlighting Ben Robson's expertise as a marketer, copy writer and social media community manager.