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YCN Student Awards Submission Fairtrade Video by

Ben Rider & Nathan Medford

rider_ben@hotmail.com nathanmedford@gmail.com issuu.com/rider benjaminrider.blogspot.com


Fairtrade Video //

Ben Rider & Nathan Medford

“Direct Profits” A short film to show how buying Fairtrade Products Puts more profit directly into a Producer’s hands. FAIRTRADE work to ensure profits from produce go more directly into the Producer’s hands. We wanted to show this by juxtaposing the role of a Producer with where FAIRTADE profit is generated with the producer/farmer acting as cashier in a humble supermarket-and accepting paymet fro the fairtrade product directly.


Description

Fairtrade Video //

Ben Rider & Nathan Medford

Close up of a Fairtrade product about to be purchased by an average british shopper in an everyday supermarket.


Description

Fairtrade Video //

Product moves along conveyor, and is scanned.

Ben Rider & Nathan Medford


Description

Fairtrade Video //

Ben Rider & Nathan Medford

Transaction is made, money from the shopper is put into hands


Description

Fairtrade Video //

Ben Rider & Nathan Medford

We see the money actually going direct into the hands of a producer, not cashier for the supermarket.


Description

Fairtrade Video //

Explanation/title.

Ben Rider & Nathan Medford


Description

Fairtrade Video //

End on Logo

Ben Rider & Nathan Medford

Fair Trade Storyboard  

Submission for FAIRTRADE animation brief. This is a storyboard for the concept of showing how fairtrade products put money directly into pro...

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