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M E D I A K I T


STORY

Solé Bicycles was founded in 2009 by two best friends in college who were fed up with the state of fixed and single speed bicycles. With a shared determination and a vision of change, we set out to introduce high performance and stylish bicycles that wouldn't break the bank. Fast forward four years, and we’re still doing what we love. Our passions for design, simplicity, and craftsmanship shine brighter than ever, translating into our best bikes yet. We're constantly intrigued and influenced by the vast and intricate surroundings at our home here in Venice Beach, California. The Culture of this iconic city courses through our veins thus creating a unique umbrella of music, art, and apparel all delicately catered to your Solé experience. A Solé bicycle should be an extension of yourself, and we believe that we have cultivated a bond unlike any other company. There's our story, now its time to create your own.


BICYCLE LINE SUMMER 2013

Why settle for something you don’t love? Chances are your current bicycle is nothing more than mere transportation. Solé exists to change that. Like Slim always told us, "It’s not where you’re going, it’s how you get there." We couldn’t agree more. We believe your bicycle should be an extension of your life. Your bicycle should be live music, it should be art, it should epic, it should be dawn patrol and late night adventures.  Solé bicycles are you, they’re your mobile canvas, and oh yeah, they’ll get you there too.


ARTIST SERIES The SolĂŠ Artist Series is a way for us to push the boundaries and create limitless beauty from a simple bicycle frame. A transformation takes place as we hand select our artists from all over the globe, ranging in a multitude of different styles and mediums, then say, "Ride Free." The results have been astounding, showcasing how deeply rooted art, creativity, and originality are embedded in the SolĂŠ lifestyle.

Taylor Dunfee Taylor Dunfee fueled by gasoline and the soul of Hunter S. Thompson. He loves, art, photography, his life, whisky, being creative, riding motos, creative people, and many more loves to name. He says, "Do something creative every fucking day, you may surprise yourself. Love More."

Cyrcle Art Collective

We Left our Families, we abandoned our homes, we worked for nothing, we slept on floors, we partied hard, we lost our minds, we danced with the devil, we faced our fears, we swallowed our pride, we gave our hearts, we tried and failed, we followed our dreams, we are Cyrcle. We never die!

Mike Parillo

An icon in the snowboard universe, the legendary Mike Parillo is respected as one of the leading artistic visionaries of the action sports industry. Mike has contributed substantial inspiration and essential work to major companies like Volcom and Lib Technologies for two decades. His personal artistic endeavor conveys a soulsearching journey through reality and beyond. Parillo accesses extraordinary depth; his work maps the common as well as less traveled intricacies of our existence. Using symbols and visions from personal and universal human experience, he captures an essence of introspective awareness and sets a stage for true-life adventure. Total Fantasy / Absolute Reality


FIXTAPES

The SolĂŠ Fixtapes are a curated monthly mixtape series crafted by us to showcase some of our favorite musicians and the tunes that both inspire and move them. Keeping consistent with our feel-good, always on the move lifestyle, our handpicked artists are true pioneers in originality and sound. We let them loose on the decks, with 'movement' on their minds.


EVENTS

Solé Events emulate the lifestyle mosaic we represent.  From the musical acts, to the art bikes, to the venues, and even the craft cocktails, everything has been catered directly around our brand.  But most importantly, we pride ourselves on everyone having a smashing good time! LOCATIONS: From beach parties in the Hamptons in New York to sold out club parties in our own backyard in the west side of Los Angeles, we pride ourselves in picking the perfect venues and accommodating our guests to the Solé lifestyle. ARTISTS: The artists we choose to play our events come from around the globe and range from live bands to DJs. Some past musical guests include Bag Raiders, Goldroom, Moonboots, U-Tern, and Plastic Plates.


COLLABORATIONS

There's an old saying, "You're only as good as the company you keep." Well, we hope its true, because we're lucky enough to be surrounded, and working with, some of the most talented entities in their respected fields. At Solé we approach each project individually, strive for originality, and believe anything can be done. This approach has transpired into some incredible projects, all while making loyal friends on the way.

Solé X Zico

Solé X Ezekiel

Solé X Beats by Dre

Solé X Patagonia

Solé X Dollar Shave Club

Solé X Movember


FRIENDS & FAMILY

Over the years we have had the privilege to work with great artists, musicians, and businesses a like. These are the people that make us love what we do.


PRESS


Media deck 2013