Visual interaction design document

ADAMAH FARMS

BEN O’DONNELL / B.ODONNELLDESIGN@GM AIL.COM / VISUAL INTERACTION DESIGN / CCA FALL 2015

ABOUT Through a seasonal delivery of the highest quality, and locally sourced ingredients, products and tasty treats, Adamah Farms aims to provide the consumers with a glimpse into the best, freshest and highest quality foods and drinks by an exclusive seasonal service.

Each season, Adamah Farms provides the consumer with a wide variety of foods and products sourced locally from a farm collective, in a Community Supported Agriculture (CSA).

Always focusing on providing their consumers with the simple, delicious and highest quality local ingredients, Adamah Farms creates a whole new, unique organic gastronomic experience for its customers.

ADAMAH FARMS - BENJAMIN O’DONNELL

2

Web prototype: https://invis.io/TF59GK7UC App prototype: https://invis.io/9859M2A5W

ADAMAH FARMS - BENJAMIN O’DONNELL ADAMAH FARMS - BENJAMIN O’DONNELL

3 3

EARLY MOODBOARDS

ADAMAH FARMS ADAMAH FARMS ADAMAH FARMS Adamah Farms

ADA M AH-VISUAL INTER ACTION-OCT15

ADAMAH FARMS - BENJAMIN O’DONNELL ADA M AH FAR MS-VISUAL INTER ACTION-OCT15

ADA M AH FAR MS-VISUAL INTER ACTION-OCT15

4

EARLY STYLE TILES

ADA M AH-VISUAL INTER ACTION-OCT15

ADAMAH FARMS - BENJAMIN O’DONNELL

5

EVALUATION AND REFLECTION

ADAMAH FARMS - BENJAMIN O’DONNELL

6

NEW CONCEPT

primary logo

secondary logo

ADAMAH FARMS ADAMAH FARMS ADAMAH FARMS Adamah Farms

ADAMAH FARMS - BENJAMIN O’DONNELL

7

ADAMAH FARMS - BENJAMIN O’DONNELL

8

FA

RM

M A H FA R M

“

S

VE

A AD

COLLECT

I

ADAMAH FARMS

Adamah Farms is a community supported agriculture (CSA) and farm collective that creates unique and health farm boxes delivered to your door, office or centralized pick up spot. Adam is unique as it specialising in including seasonal items such as specialized vinegars, pickles, fresh flowers and spices.

Experience Mapping IOS App Store

Web Search Download

Search Word of Mouth

Google Android Search

Potential Customer

Product

Desktop

App

IOS App Store Web Search QR Code

Download

QR Link Google Android Search

ADAMAH FARMS - BENJAMIN O’DONNELL

9

FA

RM

M A H FA R M

COLLEC

APP ARCHITECTURE

RECIPIES SECTION

S

Bookmarked

VE

A AD

TI

ADAMAH FARMS

Sing up

Recipe menu Recipe selection More detail

The process in which the user interfaces the app. Shown below, I have looked into the many possible screens my app could have, from log in to setting up an account with Adamah Farms. From Recipe searches and Recomendations to Ordering service, Payment methods and Social Media integration.

ORDER

Experience Mapping

App

Delivery Login

Main menu

Personal profile

Order choice

Customer service

Social media integration

SOCIAL MEDIA INTEGRATION

Selections made

Order summary

Price calculator Payment details

PAYMENT

Favourites

ADAMAH FARMS - BENJAMIN O’DONNELL

10

FA

RM

M A H FA R M

S

VE

A AD

COLLECT

I

Notice/Letter left

ADAMAH FARMS

Self pick up

Experience Mapping

Order

Order sent to data base

Shopping list gathered

Un-deliverable

Delivery begins

Delivery

FROM ORDER TO DELIVER

Looking into the different possibilities and problems that may occur during the delivery sections of Adamah Farms business model, I split the experience map into multiple sections looking into the steps from purchase to delivery, customer interaction and viable faults problems within the system.

ADAMAH FARMS - BENJAMIN O’DONNELL

11

MOBILE APPLICATION

M ADA

A

ARMS F H

EC

T

MOBILE APPLICATION FLOW

FA R M C

L L O

recipes for this season

more info

recipes entry point

swipe

main screen

packs

main overview (this season)

swipe

product 1

swipe

product 2

swipe

product 3

swipe

product 4

swipe

product 5

my account

info about the season’s products

animated actions (swipe, scroll) linked actions (click, tap)

more info about it

more info about it

more info about it

more info about it

more info about it

recipes with it

recipes with it

recipes with it

recipes with it

recipes with it

following page

ADAMAH FARMS - BENJAMIN O’DONNELL

13

M ADA

A

ARMS F H

SIGN-UP

EC

T

sign up with email

FA R M C

enter email

L L O

choose new email “email taken” message account created

email exists?

lost password recovery

create username choose new username “choose new username” message

username taken?

lost account recovery

create password

password does not confirms

password ok?

email confirmation sent

“account created” message

dashboard

cart

ADAMAH FARMS - BENJAMIN O’DONNELL

14

FIRST RUN

ADAMAH FARMS - BENJAMIN O’DONNELL

15

HOME/ SIGN IN FLOW

ADAMAH FARMS - BENJAMIN O’DONNELL

16

RETURNING USER / BROWSE DASHBOARD

ADAMAH FARMS - BENJAMIN O’DONNELL

PRODUCT DETAIL

17

WEBSITE

TEMPLATE FOR WEB SCREENS

ADAMAH FARMS - BENJAMIN O’DONNELL

19

TEMPLATE FOR WEB SCREENS

ADAMAH FARMS - BENJAMIN O’DONNELL

20

THANK YOU