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VITUVA- Product Branding Design and brand a collection of wine from different countries around the world. They are designed to work coherantly as as a set so customers can try other wines in the collection. The bottles also work individually for sale off the shelf. The brand

Page 1/6 name comes from the latin words ‘uva’ meaning grape and ‘vitis’ meaning vine. The ‘u’ in the logo has been modified so the stems in the characters ‘i’, ‘t’, ‘u’ all are all vertical and unconnected representing the rows of plants in a vineyard.

Benjamin McKean Product/ Range/ Distribution OUGD203


NOT FINAL PHOTOGRAPHS

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VITUVA- Range of wine bottles Range of labeled wine including 3 reds, 3 whites and 3 rose bottles. The collection of wine are from around the world and there location of origin is shown my the country shapes on the bottle.

Rectangle Labels Countries

75mm x 22mm Custom Di-cut

Benjamin McKean Product/ Range/ Distribution OUGD203


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VITUVA- Publication Proposed publication which would serve as a catolouge of the wines, the magazine would be available from supermarkets for free. It would also be included in the post with any wine orders. Each wine would have its own spread

detailing the wines origin and information about the grape. New publications would be released from quarterly to yearly declaring new wines in the range or changes within the grape seasons.

Benjamin McKean Product/ Range/ Distribution OUGD203


(1)

(2)

VITUVA- Proposed futher productions (1) Another potential set of labels using one typeface in different weights and styles to communicate each country.

Page 4/6 (2) How the designs of the wine bottles could transfer onto a 18.7cl ‘snack’ bottle and be sold as a picnic or lunchtime drink.

Benjamin McKean Product/ Range/ Distribution OUGD203


VITUVA- Website Online access to details and purchase of Vituva products. Featuring 4 main pages, 3 of which are shown here. The products would each have their own page with information about the wine and the availability of its purchase.

Page 5//6 Designed to operate on a 600x800 screen upwards.

Benjamin McKean Product/ Range/ Distribution OUGD203


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VITUVA- Point of Sale Point of sale tasting, with tasting samples for supermarkets. This would help introduce the range into the supermarket environment and help customers identify with the collection. Carry case for supermarket purchase designed to promote

wine as well as the functionality of carrying the wine home.

Benjamin McKean Product/ Range/ Distribution OUGD203

Vituva  

Final Presentation boards