Issuu on Google+

BRIEF 02 RESEARCH & DEVELOPMENT

BEN LEGGETT GRAPHIC DESIGN & ILLUSTRATION UNIVERSITY OF ULSTER 2013


TYPE/ SHAPE/ RHYTHM/ COLOUR/ IMAGE/ SCALE/ FORM/ TONE/


Part_01/ The Brief/ I am to experiment with the relationship between music and design, using the words on the opposing page as a medium. The outcome should be challenging, experimental, emotive, engaging, immersive and sensory. I should avoid being overly literal or cliche about how I present each of the elements. My target audience are Graphic Designers, Art Directors who love music and musicians who appreciate design. The final outcome should be a 1080p piece of motion design (or vice versa). It should be experimental and demonstrate the highest possible standard of typography, imagery and sound.

Plan/ Order of workflow: Part 1/ Brief Clarification, Research, Brainstorming. Part 2/ Initial development, thumbnails etc. Part 3/ Refined thumbnail choices, feedback. Part 4/ Further feedback and modification. Part 5/ Resource Gathering/sourcing. Part 6/ Prototype Development . Part 7/ Feedback of prototype. Part 8/ Development of Final Piece. Part 9/ Completion of Final piece and conclusion.

1


Part_02/ Research_01/

2

Nokta.

Paris.

By Onur Senturk http://vimeo.com/9856705

By Albin Holmqvist http://vimeo.com/18886355

This piece doesn’t really have any focus on text but it is a great piece of rhythmic design, the liquids turning solid and then back again are smoothly synced with the harshly changing music.

This video has a brilliant sense of playful fun between the music and visuals and the text used is very well judged, it doesn’t focus on rhythm but it is still a very well put together piece.

Close your eyes.

Various Projects.

By ENTV http://www.youtube.com/watch?v=El3kM7cge3o

By Clement Morin http://www.youtube.com/ watch?v=1c2sZ4A-QFU

I am a big fan of these kinetic type music videos and this one is a great example, the level of synchonicity between music and type is brilliant and lively.

Clement always achieve a perfect “theme” in his pieces, all of them no matter how mundane are involving in some way, atmospheric almost.


KONTRAST

Triangle

By Nueva Forma http://vimeo.com/21578950#at=0

By Nur Senturk http://vimeo.com/9856705

This piece masters the relationship between image, sound and rhythm - The visual elements appear as if they are being created by the music and sound.

This piece doesn’t really have any focus on text but it is a great piece of rhythmic design, the liquids turning solid and then back again are smoothly synced with the harshly changing music.

The Alphabet

New York Biotopes.

By N9VE http://vimeo.com/18499580

By Lena Steinkuhler http://vimeo.com/58449984

This is a very stylistic piece, I like the animated handwriting and the kind of old style camera blur and filter leak marks simulated over the old paper texture mixed with the old timey music makes it very thematic and atmospheric.

This piece has a brilliant use of both style and audio/visual sync. The use of colour and composition make a very well judged visual experience and the audio elements are perfectly connected with

3


Part_02/ Research_02/

4

Where things come from.

I Need Nothing

By Hardy Seiler http://vimeo.com/40459347

By Caoceito http://vimeo.com/29399425

I really like how simple this one is, its very clean and colourful and has a ambient feeling to it.

This one has a great sense of craft about it, its been achieved through just photography and editing yet it has great use of typography and rhythm.

Lamento.

Colosseo.

By Joshua Catalano http://vimeo.com/45307004

By Cameron Moll https://vimeo.com/9971247

I really liked this one, it has such a perfect sync between music and visuals, its almost as if the animation is a visualisation effect that you get in media players, but its obviously more artistic and creative than a visualiser from an old media player.

This is kind of a making of video, but it is still very well made, the greyscale grainy footage with the slow music makes for a very crafted, industrial feel. It isn’t really about type but it demonstrate some of the words in the list.


WORDS.

Letterpress.

By Everynone https://vimeo.com/13768695

By Onur Senturk http://vimeo.com/9856705

This piece has a great flow, all of the clips flow from one to the next in a very clever and playful way, the music is well placed but the the clips themselves are the real star of this piece.

I loved this video, it captures the tactile value of what is happening, it feels gritty and industrial while still feeling modern because of the type and effects overlaid. It’s like a love story for typesetting.

EF - Live The Language - Beijin.

Futura, The animated specimen.

By Albin Holmqvist https://vimeo.com/18969157

By Thibault de Fournas http://vimeo.com/9856705

Charming video, really well shot footage with well placed type in key scenes. I really enjoyed how well this video utilised lens flares throughout.

Love the font, love this video, but more in depth: The layouts and framing are great, you can make out a working grid in the key scenes, the minimalist style is great. The audio is fine but far from the best thing in this video.

5


Part_02/ Research_03/

Franchise.

Dusty Signs.

This piece is very rhythmic and synced, the music and visuals flow as one. The minimalist style makes this really striking and the smooth flow makes it brilliant.

This is a great little video about hand made signs, the close up footages capture the feeling of craft, the grime, dirt and paint it is all captured in this video. The old timey music just sticks to the footage perfectly.

OFFF Barcelona.

Game Over.

This is great editing, there is virtually no music, instead there are perfectly timed and selected sound effects that cut in and out in perfect sync with the beautiful footage used in the video.

Just like the OFFF piece this one doesn’t focus around music, it instead uses perfectly selected sounds to “activate” the visuals, and the visuals themselves are beautifully shot and edited.

By Animography https://vimeo.com/70470864

By OFFF https://vimeo.com/24982650

6

By Hunter Johnson (Dusty) https://vimeo.com/29532876

By Gioachinno Petronicce https://vimeo.com/36512639


BEYOND.

Nokta.

This is a sci fi short, the visual effects are brilliant, the editing is clever and the sound effects and music are perfectly placed.

This piece doesn’t really have any focus on text but it is a great piece of rhythmic design, the liquids turning solid and then back again are smoothly synced with the harshly changing music.

Nokta.

Nokta.

This piece doesn’t really have any focus on text but it is a great piece of rhythmic design, the liquids turning solid and then back again are smoothly synced with the harshly changing music.

This piece doesn’t really have any focus on text but it is a great piece of rhythmic design, the liquids turning solid and then back again are smoothly synced with the harshly changing music.

By Raphael Rogers https://vimeo.com/72632269

By Onur Senturk http://vimeo.com/9856705

By Onur Senturk http://vimeo.com/9856705

By Onur Senturk http://vimeo.com/9856705

7


Part_03/ Brainstorm/

DESIGN BY MUSIC MUSIC BY DESIGN/

6

Industrial

Motion and Music

Kinetic Type

Abstract Electronica

Classical Music

Photo journal

Animation

Time Lapse

Connection between the word and our world

Structures

Modern Music

Modern Music


Part_04/ Initial Roughs/

7



Devbook