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. Ad Judge


Advertising is using critical, creative, conceptual skills to solve problems for brands & issues & people in a global economy. -deborah morrison


table of contents. - the world around us -Yin & yang - wanderlust -re-invent the wheel -elevator pitch - gusto -grow like goliath, Behave like david -art of war -vous presenter -ego-check -Identity


Use this book to become thE best you can be. these themes & quotes are vital to a successful career in life. they are important.


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so get them tattooed.


“live an interesting life and it will come through in your work.�

- Warren Berger


THE WORLd around us. we are here to improve the world, this can only happen if we are immersed in culture while living curious and aware lives. become sponges.


Yin & Yang. seemingly opposite forces are interconn ected & give rise to each other. collaboration and teamwork are key. you can't do it alone.


"when you fuse two brains, you're inevitably going to have mild schizophrenia. don't fight it; learn to love it." -Dustin Ballard & Jason Ambrose


wanderlust.


"Creativity strikes me as a high-falutin word for the work i have to do between now and Tuesday." -David Ogilvy

get inspired, then stay

inspired.


knowing how your ideas are made is a battle. Learning how to follow the brain through it's creative process is your war. Figure out how your brain works to reveal the ideas you'll love.

manifest your success.

Re-invent the wheel.


simon wearing.

- Janet Kestin & Nancy Vonk


elevator pitch. someone told me once, and this has helped me more than anything in my career, write this down on a piece of paper.

1 // what to say 2// How to say it That's it. that's advertising right there. -GREG HAHN


gusto. show vigor in your work. invite vibrance into your life. it will spread throughout your team. abundant enthusiasm will keep you thriving and successful.


“ENERGY AND ENTHUSIAM ARE TOOLS, OR MAYBE THEY’RE WEAPONS.” -Bryan Shembeda


your ideas have power. your words are your responsibility. the concepts you birth will change lives. Create accordingly.

grow like goliath, behave like david.


“be careful with your medicine.” -Tracy Wong

"be careful with your medicine." -Tracy Wong


art of war. use observations and research to provide your creative work a viable platform for launch.

"STRATEGY IS 99% OF THE IDEA." -Tracy Wong


YOU FEED A PIG, YOU SLAUGTER A HOG. BRANDS CAN BE PIGGY BUT THEY CAN'T BE HOGS.


identity. "A GREAT BRAND IS A STORY THAt IS NEVER COMPLETELY TOLD." -Scott Bedbury


"YOU ARE DEFINED BY YOUR BEST WORK AS WELL AS YOUR WORST." -Scott Bedbury

VOUS PRESENTER.


ne pas etre un trou du cul

DON'T BE AN ASSHOLE.


"NEVER THINK YOUR CREATIVE WORK MAKES EVERYTHING WORK." -TRACY WONG


EGO-CHECK.

The biggest barrier to your career is your ego. show respect and never stop working.


"BE FLEXIBLE. DON'T TAKE NO FOR AN ANSWER. EVEN FROM YOURSELF. BE INTERESTING. WHEN YOU WRITE SOMETHING ASK YOURSELF, DOES IT MAKE ME GIVE A SHIT "

?

-KASH SREE


now go.


Attributions // by order of appearance Deborah Morrison...Verbal...Everyday Warren Berger...Idea Industry p.21 Dustin Ballard & Jason Ambrose...Idea Industry p.10 David Ogilvy...The Idea Writers p.20 Janet Kestin & Nancy Vonk...The Creative Process Illustrated p.276 Greg Hahn...THe Idea Writers p.89 BRYAN Shembeda...Idea Industry p.21 Tracy Wong...Verbal...November 16 Tracy Wong...Verbal...November 16 Scott Bedbury...A New Brand World P. 2 Scott bedbury...Verbal...October 22 Scott Bedbury...VERBAL... OCTOBER 22 Tracy Wong...Verbal...November 16 KASH SHREE...THE IDEA WRITER P. 93 Special thanks to our models: Kayla Hilsendager Natasha Morris Kyle Higgins And Our Muse, Deborah Morrison


we are.

Ben Kraft

Writer. adrenaline Junkie. @thebengineer77 benhkraft.com

Matt Tolkin

Designer. Half-Jewish. @fratty_tolkin cargocollective.com/ matttolkin

Jason Laird

Art Director. Homosexual. @jaylaird3 jason-laird.com

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