Page 23

Software

Networking should be made easy and effortless - Law-Whiz – The Lawyers’ Tool! Technology is often perceived as a foe, but when it comes to effective networking, it should instead be an invaluable resource, according to a Melbourne-based lawyer and business owner.

A

rslan Lawyers owner and Law-Whiz founder and Managing Director April Arslan, said people in the legal profession ‘engage’ using different interactive methods, just to reach out. How one chooses to go about it, and the methodology they employ, is what makes all the difference, she said. “If barristers are unable to reach out in ways that appeal or are in sync with an intended recipient (such as a solicitor), then it renders the whole exercise wasteful,” she argued. “Often, I hear senior barristers at the bar saying that the new, younger partners of firms no longer contact them or reach out to brief them anymore, and that the dynamics have changed in law firms. It begs the question: why?” The answer really lies in the methods used to form the connection by barristers, she explained. If barristers want to remain fixed and rigid in their style of interaction and social presence without making any changes to their style of interactions with solicitors coming through the ranks, it will inevitably result in briefs being dried up. That is not rocket science,” she said. Lawyers are not taught how to market or network in law schools. In fact, 95% would lack the knowledge, method and engagement methods required under the current modern interactive styles to survive– it requires

a high degree of “social” engagement which invokes the necessity for EQ skills not just IQ. Having a brilliant legal brain no longer has a self serving purpose. It is not enough to just want to focus on the law without worrying about how and when the next brief or matter is coming. Recognising the importance of networking through technology in the legal industry, Ms Arslan crated a platform with lawyers in mind to relieve them of the marketing and networking stress completely so that they could go back to doing what they do best – advise, represent and appear. Utilising Law-Whiz allows the incumbents in the legal profession and professionals to find each other instantly for the right job with the required expertise, at the right time in the right jurisdiction. Law-Whiz was specifically designed to relieve professionals who are sceptical of or fear networking, she said, further supporting the idea that technology is to be embraced, rather than dismissed, by those who want or need to build their profile, save time and increase their bottom line. Law-Whiz is currently running a FREE promotion for new users for 3 months which ends in July 2019 and Ms Arslan encourages everyone in the profession to take advantage of this offer. ■ enquire@law-whiz.com

CENTRAL LONDON LAWYER 23

Profile for Benham Publishing Limited

Central London Lawyer May 2019  

The Official Law Journal for the City of Westminster Law Society. Featuring the latest news and features on International events, property a...

Central London Lawyer May 2019  

The Official Law Journal for the City of Westminster Law Society. Featuring the latest news and features on International events, property a...

Profile for benham