Communicate A Narrative
Creation of the bag
I did a Google search using the keyword ‘bag’, this was done so I can view the wide range of bags and to have an idea on what bag shape I could use for my PlayStation bag. The Louis Vuitton bag inspired me because of the iconography within the bag. When I 1st saw the bag it reminded me of the PlayStation USP icons and I wanted to incorporate this idea with my product. I also went onto sites such as www.asos.com to further research on designer handbags. I wanted to see for myself why some bags price tag is higher then others and why. When creating my bag i will have to keep in mind this research because i want my bag to look high quality and look professional using premium fabrics to draw my audience in but keeping in mind my target audience; if my product was on sale the audience I’m targeting will be able to afford this product so I would have to make sure the fabrics i use are not too expensive.
I choose this bag as my base model that I will modify and customize. I decided to use primary research to find out what bag would attract my target audience. I did an interview and gave a selection of bags to choose, the feedback given suggested that this bag was the most attractive so this will be the bag I will use as my base model that I will modify and customize I wanted something to represent PlayStation on this bag. After analyzing Sony's Matrix advert where Morpheus is holding pills shaped like PlayStation icons and seeing a Louis Vuitton bag I decided to do something similar. From my recent photo shoot, I used a photo of the PlayStation control pad and cropped the icons. This will be used in my advert
Then I took those icons and placed them on Photoshop. From Photoshop I made small lines of these: this will help me when putting these icons onto the bag
I wanted to incorporate Playstations USP iconography but make it similar to a Louis Vuitton bag so i layered on a line of icons ontop of the bag and erased the outline of the bag to make it look authentic and professional. I wanted to get a preview of what the finished bag would look like so I changed the layer settings from normal to screen; screen gets rid of all background colours. This is done by eliminating usual background colours such as black or white; these colours are used primary as a base coat for all photos. I could do this myself but it is very time consuming and there are alternatives to this that look far better then what i could produce and more authentic
The outcome of screening the layer was as I planned; this affected the image positively and made the bag look authentic. I decided that this will be the final look for my bag, I will continue to layer on the icons across the bag with no problems. Also once I layer the icons throughout the bag I will select the icons layer and then delete any icons that are outside the bag.
All the bags that I have seen have all had their brand name or trademark logo placed on there products so to ensure my bag looks authentic I placed PlayStations trademark on the bag but when placing it the colours didnâ€™t â€˜fitâ€™ in with the other USP icons. The red looked to bright and vivid so using the same tool I used to layer the other icons I screened the trademark logo and the outcome was quite positive.
Summary of “Creation of the bag” ! The development of this was easier then I once thought, I knew that the bag would be a helpful asset to the advert overall and a key feature to help with the narrative behind the advertisement as a whole ! I’ve decided that from this point onwards I will be focusing on the background and location where the advertisement will be set at