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Tips Tips for for Optimising Optimising Your Your Facebook Facebook Page Page

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Despite the controversies around Facebook's practices on data privacy, there's no denying that it is still the most popular social media platforms to advertise your brand, and a powerful one at that. Here are a few reasons why you should continue using Facebook: 1. Chances are, your competitor is using Facebook to promote its brand. So why shouldn't you be there? 2. A Business Facebook Page acts as a microsite within the platform. It will help you promote your brand and have a closer engagement with your customers. 3. In the U.S. alone, two-thirds of American adults reported that they are Facebook users and 74% of them use it on a daily basis. 4. Facebook features like location pages, Messenger, Featured Images, and Boost. You can also advertise on a Facebookowned platform, Instagram and Audience Network. 5. The availability of demographics, behaviours, and interests make Facebook’s targeting capabilities is its most powerful features when it comes to advertising and marketing. 6. Facebook Ads are cheap! A Facebook remarketing campaign for a small business can get you 200 visits to your site at a rate of $5 per day. To fully optimize your Facebook Page in all possible areas of the platform, Victoria Edwards shares her guide in setting up your Facebook Page correctly. Know the Facebook Marketing Basics Use Facebook as a venue to promote your site, not as a substitute for it. It should complement and highlight the facets of your brand. Social Media profiles often appear among top-ranking results in SERP. So capturing your brand on Facebook will help get your business known through its online presence. It is best to apply SEO practices when optimising your Facebook Page. Choose the appropriate type of Facebook Page The type of page you choose will help you communicate your message and connect with the right audience. Facebook Page types include Local Business or Place, Company, Brand or Product, Public Figure, Entertainment, and Cause or Community.

Use Location Pages If your business is just in one location, create a location page for it. However, if you have multiple locations, start off with a parent page and create child pages for your location pages. Fill in each of your location pages with their corresponding details: name, address, phone number, username, category, website address, email and about. Be consistent to use keywords that you are trying to rank for. Location pages allow you to implement reviews. Since reviews help boost your local marketing and SEO efforts, it’s best to have a plan as to how you can best cater and respond to your customers via your page, which also helps in gaining organic content from reviews. Keep business hours accurate and updated. Add correct business hours on each of your Facebook pages and make it a habit to update them whenever there are changes. It may also help to take advantage of posts to broadcast changes in business hours, holiday schedules or custom hours for special events. Note that searches with local intent are likely to visit the store within a day or so. A Google research in 2014 shows that 50% of mobile users are likely to visit the physical store after doing a local search; 34% of searchers on tablets and computers do the same. Use a Custom Username Come up with a user-friendly URL so that your customers will easily find your page. By default, upon creation of your page, it will have a URL with a vague combination of letters and numbers like this one If you are optimising your Facebook location page, keep your brand name first and your location second on top of mind. If you have a Facebook page with username, note that you can create custom URLs so that people will easily find you and communicate with you. Utilise Profile and Featured Images to reflect your brand. Customise your Facebook page with your profile or avatar feature. Also, you can use the featured images, which now allows you more creativity by using videos or slideshows. Read Facebook’s guidelines though on how to use best this feature and the policies that come with it.

Use Call-to-Action buttons. Call to action (CTA) buttons are located below your cover photo. Customise these buttons to engage your users to interact, learn more about your business or try your products and services. The most appropriate CTA will depend on what type of product or service you are offering. For example, your company offers financial investment products. You can use the “Call now” and let your customers experience talking to one of your financial planning specialists. This CTA is more encouraging than urging your readers to “Sign up” which may come on a later part when they have been introduced already to what your company does for clients. Manage Customer Reviews, Comments and Messenger Social media platforms are venues for freeflowing conversations. If you have started working on your Facebook page, you realise that it not only works to introduce your business to your customers. You are also encouraging them to interact as they get to know you as a service provider. That being said, you know that the review and comments section is an area that needs serious attention. To optimise your page with this features with success, plan the schedule your responses to your customer comments and inquiries. The promptness of your responses will either encourage your customers to engage with you or look for others who can promptly answer their question, especially if they are in need of immediate answers or on the brink of a buying decision. If you feel ready to cater to your customers on a one-on-one basis, Messenger is another way to connect with them. This feature requires strategy, but you need to consider how soon you can respond with customers. Your responsiveness rate will be visible on your page. Organise Your Page Tabs Your Page tabs have different purposes. You may want to organise your tabs as they may be of varying importance to you. The best way to organise your page tabs is to use the templates provided by Facebook.

Claim Unofficial Page Versions Unofficial business pages versions are created by Facebook to provide an area where visitors can leave reviews and comments about a business branch or location. If you find an unofficial page for your brand, you do not have control over the page. But you can claim the page and (merge with your official page, if needed). By doing so, you can have full control of your brand on Facebook in just one page. To claim a page, you may use some of these proofs or methods: via phone call, email, certificate of information, business license, business tax, file utility bills or articles of incorporation. The process should take around 24 hours. Note that over time, new duplicates of your page may be created. Thus, make it a regular practice to check for these as part of your social media maintenance.

Tips for optimising your facebook page  
Tips for optimising your facebook page