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ISSUE 13 | THE BENEFITZ MAGAZINE


IT MAKES SENSE WHEN YOU SEE WHAT WE DO‌ Billboard skins, truck sides, trailer billboards, footpath signs, flags & fabric.

Grand format digital printing. Print on almost any substrate up to 50mm thick, print in white. Magazines, books, publications, yearbooks, newsletters, brochures, posters, mailers, envelopes, business stationery, golf score cards.

Creative design and concepts using the latest technologies.

Flatbed digital printing. Large format digital printing. Small format digital printing. Volume offset printing. B2 Volume inkjet printing. Graphic design. Web design. Web development. Personalised printing.

Web design, web hosting, Benefitz B-web CMS solutions, web video, web programming and development.

Building signage, building wraps, mega art backdrops for productions, backlit banners & display billboards. Vehicle wraps, pull-up stands, pop up curves, adhesives, banners, oversized posters.

Business cards, presentation folders, variable data (XMPIE) solutions, stickers, brochures, flyers, posters, direct mail marketing.

Variable data, personalised printing and promotions, cross-media campaigns, coding and numbering.

Display & exhibition. Signage & router cutting. Sponsorships.

Design and build, banners, backdrops, signage, display stands, posters.

Sustainability & the environment. A key focus of our business is putting back into our community. We do this through sponsorship, support for local not-for-profit groups and providing industry-related scholarships.

Processless and chemical-free systems, recycling, FSC certified papers.

Buildings, vehicles, fabrication, installation, vinyl cutting and application, 3D lettering and images, cutting shapes, creasing and folding rigid substrates, grooving and etching.

Benefitz News is published by:Benefitz DMA Limited – 2 Parkway Drive, Mairangi Bay, Auckland, New Zealand. PO Box 33-1630 Takapuna. Telephone +64 9 477 4700. www.benefitz.co.nz


FROM THE DIRECTORS

Benefitz owners and directors. From left: Robert Johnson (director); Mike Nolan (director); Dallas Bennett (director); Aidan Bennett (managing director); Michelle Bennett (director).

Loving what we do! Welcome to our latest issue of Benefitz News. You will gather as you read through these pages we absolutely love what we do. Despite the business having been around for almost three decades we thrive on the challenges that the ever-changing communications environment provides.

New look for Benefitz HQ!

Fabric now big business!

Turning modems into works of art!

As a business Benefitz continues to experience great success. There are three drivers to this success:- our ongoing investment in people – we have a team of over 80; our ongoing focus on technology and innovation; and, our ongoing investment in the brand. Benefitz News is our opportunity to highlight the unique offering that we have and how we add considerable valuable to a wide range of businesses and organisations that rely on good communication. What we do is provide a whole range of solutions that help with the communication process. In this issue we chat with members of our team. We highlight recent investments we have made in high tech machinery. We also profile recent projects that demonstrate the width of our capability. Very importantly we also celebrate the part we play in our community. We love it! Enjoy!

You’ll love reading about the stuff my Dad and his Benefitz team do!

Channel Mag 70 issues on!

Our resident French Bulldog ‘Maisie’ plays a starring role in this issue.

www.benefitz.co.nz

BENEFITZ NEWS

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BENEFITZ BRAG

EVENT & MEDIA

BACKDROPS

AT BENEFITZ WE HAVE THE COMPLETE SOLUTION FOR ALL YOUR EXHIBITION AND EVENT DISPLAY REQUIREMENTS. We import or manufacture the hardware and then print and finish the easy-to-assemble and transport displays. A key ingredient for most events is having a Backdrop that can be used to provide high impact branding for Event Sponsors. As stage backdrops, photographic backdrops or a prominent wall for sponsor acknowledgements. We have units that can be rented for events, or purchased for ongoing use. Our standard Event & Media Backdrops are 2.4 metres by 2.4 metres in size. The branding is very simply created by printing two 2.4 metres by 1.2 metres rigid sheets on our state-of-the-art direct to substrate high resolution flatbed printing machinery. We will deliver and pick up from event venues in Auckland. This is a very cost effective solution that can also be duplicated to add additional width (i.e. 4.8 metres wide). We can also custom produce other sizes that are required. For packages, pricing and more contact your Benefitz Account Manager.

Visit us on Constellation Drive, Mairangi Bay, Auckland 2

www.benefitz.co.nz Phone us on 09 477 4700 Find us on BENEFITZ NEWS www.benefitz.co.nz


BENEFITZ PEOPLE

Rob Gunston GM, Benefitz

The start of the year signalled a significant change in the day-to-day management of Benefitz with Rob Gunston appointed General Manager of the business. This was a totally new role for our business. When announcing the appointment Managing Director Aidan Bennett made the following comments: “Many will have seen Rob taking more responsibility for things over the past year or so, working closely with myself, other directors and Benefitz managers/ supervisors. He is a real leader and we feel he has a very good understanding of all parts of our business. He is pretty much a natural fit to be the GM of this dynamic and changing business.”

ABOUT ROB GUNSTON (It may have been written by Rob!)

Rob Gunston is a hands-on professional who likes to exercise both the left and right sides of his brain on a daily basis, whilst doing as little actual physical exercise as possible. With over 15 years’ experience in the creative industries, Rob has had an evolving career including graphic design, web development, marketing, printing, finishing, management and IT/infrastructure. During his career he has overseen major projects and marketing initiatives for National and International brands in both New Zealand and the UK. As a child Rob lived in Kenya for a few years, but grew up in the ‘small’ market town of Wantage, Oxfordshire (population 10,000 – that’s small for England), before moving ‘up north’ to Stoke-on-Trent to study for a multimedia degree at Staffordshire University. Whilst studying/drinking at University he met his future wife Kay, and they stuck around Stoke for a further 10 years, in which time they had a daughter, Emily, before moving to New Zealand on a whim.

Rob has had an evolving career including graphic design, web development, marketing, printing, finishing, management and IT/infrastructure. Rob can moonlight as a drummer, DJ and stage lighting/sound technician (you’ll find him running the main stage at the Helensville A&P show), loves food, drink, music and movies, and considers himself to be rubbish at golf. Contact: rob@benefitz.co.nz

www.benefitz.co.nz

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BENEFITZ MAKEOVER

Benefitz HQ gets a new look! The entrance and foyer of Benefitz main office on the corner of Constellation and Parkway Drive’s has recently undergone a fantastic makeover. “We purchased the building back in 2003,” says Managing Director Aidan Bennett. “In those first few years we made some changes which included the ‘industrial look’ for the entrance and office area with polished concrete floors and work benches. It needed to be refreshed, so we challenged our creative team to come up with something striking. We are thrilled with the result.”

Olive and | love greeting people at our funky entrance area!

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The brief for the designers included ensuring that all that was done was created from items Benefitz could produce. The ‘wow-factor’ is evident now when you walk up to the entrance which now resembles an Apple Mac Laptop. The old dated entrance has gone, replaced with printed graphics on the floor, exterior wall and entrance doors that visually create a huge laptop. Open the entrance door and a cafe theme has been created in the foyer with printed graphics and other items designed, printed, manufactured and installed by the Benefitz team. “Those who come in really like the vibe of the place,” adds Aidan Bennett. “It has a real creative feel to it which complements what we do.” New cafe-style furniture has also been introduced and there is a feature wall that highlights many different items which Benefitz can produce on the range of high-tech machinery. A new reception desk has also been created that includes the Benefitz Future Thinkers logo illuminated with LED lighting. We love the new look!


A BETTER WAY TO SECURELY STORE, SYNC AND SHARE YOUR DIGITAL ASSETS

www.benefitz.co.nz

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VIDEO

Video

Now a must for online marketing If you’re not creating videos for your website yet, you’re in the minority. A recent report featuring insights from over 600 marketers revealed companies are embracing video content. The majority of brands are producing videos – not just because they’re popular, but because they’re highly effective. Three-quarters of respondents create videos for their target audiences. This makes video one of the most important content marketing formats. “We have had a video on our own website for the last 10 years and it has proven to be a real selling point,” says Benefitz Managing Director Aidan Bennett. “The making of these videos is quite often viewed as being expensive, but this is no longer the case. Our customers now have access to having Video on their websites at a fraction of the cost.”

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For more information contact your Benefitz Account Manager or Web Specialists: Aaron Morrison (aaron@benefitz.co.nz) or Charlotte Clare (charlotte@benefitz.co.nz).

Take a look at our own Benefitz video online – it’s a beauty!


BENEFITZ PEOPLE

Leo Kitt-Yeng Web Guru

At Benefitz we have lots of very clever people. One of our cleverest is Leo Kitt-Yeng a programmer in our web development area. Leo joined Benefitz directly from Massey University a few years ago and has become a valuable member of the team. We talked to Leo about her role at Benefitz and what spins her wheels when she is not ‘doing the business’ as part of our online team. How long have you been at Benefitz? LK-Y: Reaching six years How did you come to join Benefitz? LK-Y: After graduating from university, my former lecturer recommended me to give Benefitz a go. So here I am still having a blast. Tell us a little bit about your background? LK-Y: I was born in Malaysia, growing up in a lovely town called Johor Bahru. 10 years ago I came to New Zealand as an uni student and instantly fell in love with this country therefore decided to call it home. Here is also where I’ve met my wonderful fiancé Jason and we are looking forward to getting married later this year. What do you like about the company? LK-Y: I have been given the opportunity to work on lots of interesting and challenging projects. Everyone at Benefitz enjoys having a bit of laugh and there’s never a dull moment. What are your interests outside of work? LK-Y: Spending time with my family became my biggest interest as my parents live in Malaysia. When they are here for holiday, I’m all down to having lots of family time. I love exploring new recipes and enjoy cooking for my family and friends.

Everyone at Benefitz enjoys having a bit of a laugh and there’s never a dull moment. What advancements in the online space excite you the most? LK-Y: As data volumes grow and more new and improved technologies are emerging, companies are adopting realtime analytics such as Uber who analyse real-time data to estimate the arrival time of its vehicles, real-time pricing and real-time driver’s rating through its app. By combining mobile technology with cloud infrastructure, real-time location data and other innovations, Uber has changed the concept of how the taxi industry works. What’s the best place you’ve ever visited in the world and why? LK-Y: I have recently travelled to Taiwan and I loved it. Lots of shopping and food. My personal preference will be Taipei, it is a city that never sleeps and is also a food lover’s paradise. Any advice for budding Web Programmers? LK-Y: Keep on learning and broadening your skills. The knowledge and experience you will gain makes a difference.

www.benefitz.co.nz

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MARKETING TOOLKIT

Benefitz Marketing Toolkit From simple direct mailing or email blasts to full blown cross-channel marketing campaigns and social media engagement, Benefitz has the people and tools to help you plan, visualize and deliver a superior marketing strategy to grow and engage with your customer base. Tie this together with powerful online services for managing brand assets, stock control and print ordering, and it’s easy to see how Benefitz can be the end-to-end solution for all your marketing needs.

Circle Circle helps manage 1:1 direct mail and multichannel marketing campaigns during all stages of development, simplifying the flow of personalised print, email and online communications. From planning to creation and on to deployment and performance monitoring – Circle will help you visually articulate the content, structure and execution of campaigns that drive superb results. Nurture leads and automate communications through triggers based on your customer database and recipient behaviour.

Social Media In the ever changing social media landscape, it’s hard to keep a track of what you should be saying to your customers, and more importantly, what they are saying about you! At Benefitz we can take a holistic view of your social media presence, and work with you on a number of levels to provide optimum engagement with your fan base. This can range from a few simple pointers, right through to full content generation, post management and analytics. As part of the ‘Benefitz Solution’ we can look at the bigger picture with you on how to best tie your social media activity in with your other marketing activities, print promotions and web presence.

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Brand Cloud by Benefitz is the better way to securely store, sync and share your digital assets. Brand Cloud In the new ‘alwayson, cloud first’ world, controlling your brand assets can be harder than ever. Brand Cloud by Benefitz is the better way to securely store, sync and share your digital assets. Available as a fully managed or ‘do it yourself’ solution, you can always be in control of who can access your logos, image library or corporate files. Brand Cloud is fully flexible and super easy to use – find out more and book your free demo now at www.brand-cloud.co.nz.

Print Cloud Take the hassle out of manging print orders and take control of your inventory stock levels with Print Cloud by Benefitz. Through a fully personalised storefront you can order personalised print, direct mail, branded display signage and more. With powerful stock inventory management built in which integrates fully with our advanced on-site warehousing facility, the sky really is the limit. Take it for a spin at www.print-cloud.co.nz


SOCIAL SOCIAL

MEDIA MEDIA MANAGEMENT MANAGEMENT

AN EFFECTIVE WAY TO PROMOTE YOUR BUSINESS ONLINE

At Benefitz our focus is on helping others to communicate. We provide a wide range of tools that our customers use to communicate important messages – from simple printed items through to responsive websites and everything in between. We call it the total package. Social Media has become an important communication tool for business. We have skilled specialists in this area who cover the total Social Media spectrum – Facebook, Instagram, Linkedin, Twitter etc.

www.benefitz.co.nz

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WEB DESIGN & DEVELOPMENT

The web is easy with

Benefitz bweb CMS System BWEB is our home grown Benefitz Content Management System (CMS). We designed and built BWEB to provide our customers with the best possible website solution – an advanced, feature rich product that gives you all the control. We’ve been developing and refining BWEB for over eight years, and our dedicated team of in-house programmers and developers continue to keep BWEB at the forefront of available website solutions. BWEB is Flexible and Scalable

Whether you want the most basic of websites to advertise your “wares” or whether you need a high function “monster”, BWEB covers the lot. BWEB has a wide range of features that, with the help of our web team can be customised to work around your requirements. BWEB is also highly scalable, our programmers can quickly develop additional tools or components for BWEB websites.

Rock Solid Foundations

BWEB is built using mostly open source technology, a “LAMP” framework of PHP, MYSQL all running on a rock solid LINUX platform. We continue to integrate latest standards and trends employing HTML5, CSS3 and AJAX technologies where appropriate.

Integration

Because we’ve built BWEB ourselves, using the best technologies and standards, we’ve been able to integrate BWEB with dozens of other systems. Our clients use their BWEB websites to talk to other websites and services like real estate databases, car dealership databases, CRMs, Courier barcode systems, the list goes on.

BWEB FEATURES Content Management

BWEB gives you almost full control of your website’s content. This means that you can add and edit content as and when you need to without having to wait for anyone to action it for you. We’ve recently given BWEB a bit of a makeover, but we haven’t thrown out the familiar features, like our popular dashboard which makes all your site’s features just a single

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click away. We’ve enhanced the management of webpages and content categorisation allowing you to manage a wider range of content in a single place. The BWEB base system comes with a full set of features for most promotional style websites. If you need to sell your products online, the BWEB Online Store component will give you a shopping cart and online payment facility.

Online store

Sell your products using BWEB’s Catalogue. Catalogue, combined with an online payment gateway can take your products global. Our enhanced catalogue makes loading and managing product information ultra easy by allowing for: • Dedicated SKU information • Colour and size variants • Product image management • Stock level allocation • Regular and discount pricing options and more.

As many pages as you want

With BWEB you can add as many webpages as you want. Each webpage allows you to add custom meta information to assist with Search Engine Optimisation. Pages can also accommodate special features like banner images, galleries and downloadable files. Editing this content is a cinch using a state of the art WYSIWYG editor.

Online forms

Allow visitors to your website to submit, contact or enquire via the BWEB web forms. You can create as many forms as you like and customise these to mine specific data about your customers. Find out more about how people found your website, run competitions or ask them what they think of your


product range. You can keep a close eye on the submission of forms in BWEB and can even download all form data as a CSV file that can be imported into many third party database applications like Microsoft Excel.

Searching on both ends

All this content means you’ll need a way to find it easily. BWEB has a search function in the management area of the CMS as well as “on the front” of the website. You will be able to easily find content when editing it and your customers will be able to easily find what they’re looking for on your website.

One site for every screen

Day by day the number of devices, platforms and browsers that need to work with your site grows. BWEB utilises the mighty power of Bootstrap so every site we build is fully responsive. This means your website will display beautifully not only on desktop computers but also across mobile devices like tablets and smartphones.

Members area

The member management area allows restricted access to website content. Give members exclusive access to certain webpages and information or require visitors to sign up to become members in order to access products or other sensitive information.

Blog, News, RSS, and Event Calendar

Manage news feeds via webpages or RSS and blog to your hearts content with the blog component. Our new calendar feature is an intelligent calendar that has a wide range of options for displaying recent news and/or upcoming events.

Slideshows and Galleries

Our fully integrated gallery and slideshow features allow for a slick image display proven to work on any device. Show off your products and services on a homepage slideshow or detail them in a comprehensive gallery of images.

Email Marketing, anyone?

Newsletters let you communicate with your tribe and connect with potential customers. Upload your database or collect a database on your site. If your database is smaller than 1000 subscribers, you can send unlimited “newsletters”, personalised and free. Got more than 1000 subscribers? Call us to talk about our high volume, high function e-marketing solutions, available as part of Newsletter or as a stand alone product.

Search Engine Friendly

We’ve gone to great lengths to keep the great Google

GM Rob Gunston (centre rear) with the Benefitz Web Development and Social Media team (from left): Leo Kitt-Yeng; Xupan Jiang; Ricky Lee; Lizzie Speedy-Willis; Aaron Morrison (front); Charlotte Clare.

happy and we’ve given you the controls when it comes to setting vital keyword and meta information. When it comes to Search Engine Optimisation, “content is king” so remember to talk to your BENEFITZ Account Manager or Web Guru about our in-house copywriting service. We’ll help you tailor your copy to make the best marketing and SEO impact.

We don’t stop when your site is launched

All BWEB websites come set up with Google Analytics and are also submitted to Google for faster indexing. Google Analytics will help you to find out all the juicy marketing information required to help you make your website a success. Get reports on how many people visit your website per day, where in the world they accessed your website or even find out what device they used to view your website plus much, much more. BENEFITZ can also help you combine this data with Google AdWords, so you can target ads to the type of customers you want, and filter out those you don’t. When you advertise online with BENEFITZ and AdWords, we have a range of different targeting methods to reach potential customers right when they’re searching for your products or services.

THE FACTS • Total Website Content Management System. • Developed and supported by Benefitz. • Uses mostly open source technology. • LAMP framework of PHP, MYSQL on LINUX platform. • Search engine friendly and fully responsive. • Comes with Google Analytics as standard. • Enhanced with Google Analytics & AdWords.

www.benefitz.co.nz

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PROJECT PROFILE

Author Gillian Flower is photographed receiving the award from Edouard Cointreau, the founder of the Awards.

Benefitz prints an award winning book As has been detailed elsewhere in this magazine, Benefitz has a real capability around printing and finishing books. It’s a growing market for the business. It is a thrill that a recent cookbook printed by Benefitz received a prestigious award.

‘Nibbles for Bubbles’, written by Gillian Flower, won ‘Best Pairing Food and Wine Book’ in the Gourmand Best in the World Awards’ announced in China in late May. This was the second book for Gillian who has been in the food and wine business for over three decades. As a restaurateur and commercial caterer in New Zealand, Australia and the UK. The book includes great tips, recipes and some lovely photos of the tasty delights. The lovely 200 page perfect bound full colour book was printed and finished in New Zealand by Benefitz. It is a stylish collection of recipes for that elegant cocktail

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party, casual drinks with friends, or a day outdoors. Perfect nibbles for the perfect bubbles. The Gourmand World Cookbook Awards were founded in 1995 by Edouard Cointreau. Every year, they honour the best food and wine books, printed or digital, as well as food television. Books from 205 countries participate in these prestigious awards, the only international competition of the sector. Gillian Flower was thrilled with the part that Benefitz played in producing the high quality book. She said: “Thank you Kent and Benefitz for the high quality printing which helped take the book to an award winning level”


BOOK PRINTING

Book Printing Right here!

With the installation of three key pieces of technology, Benefitz is making it realistic and affordable for publishers and writers to print their books right here in New Zealand. These machines are the JetSX B2 Inkjet Printing Press, Horizon PUR Perfect Binder and Horizon Hard Case Book Binder. Benefitz JetSX B2 Inkjet Printing Press is the perfect printing machine to print short to medium run books. It is a digital printing press so printing plates are not required. It has a sheet size of 740mm x 530mm (B2), the biggest of any flat sheet digital press in Australasia. The inkjet ink is durable, very similar to offset printing inks.The Press can print black and white and full colour in duplex (2 sides of a sheet at once). A big advantage is books can be printed stacked, meaning no extra costs for collating are incurred. Benefitz Horizon BQ-470 PUR Perfect Binder enables the Benefitz team to take the printed sheets from the Benefitz JetSX B2 Inkjet Press and produce finished square spine (PUR bound) books of virtually any shape or size. The BQ470 is a fully automated perfect binder, producing up to 1,350 superior-quality perfect bound books per hour. For those who wish to have their books with the hard cover finish we are able to do this on our Benefitz Horizon HCB-2 Hard Case Binder. The HCB-2 is the ideal solution for producing ‘On Demand’ case bound books. The binding system is designed with an ergonomic concept to increase productivity and efficiency.

This is the perfect solution for short to medium run books to be printed locally. Benefitz can also help with getting books printed offshore should that be the more costeffective solution.

THE FACTS • Total solution for small or larger print-runs. • It is now economical to print just 50 or 100 books. • All done in-house at Benefitz – Print PUR or Hard Case Bind. • Great service for self-publishers. • Book publishing expertise. • We can help getting books printed off-shore as well.

www.benefitz.co.nz

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Yearbooks made easy!

The “Future Thinking” philosophy is very evident with the Benefitz innovative online system that helps school and other entities produce yearbooks very easily. Benefitz Fusion Yearbook System allows schools to create their own yearbooks online and then have them printed and bound in high quality by Benefitz. Over 50 New Zealand schools now use this system for their Yearbook. So how does the Fusion Yearbook System work? • The system completely removes the need for schools to invest in expensive graphics software to produce the finished artwork for the Yearbook. The artwork is totally produced online using the Fusion Web-based Platform that has been cleverly developed and continues to be refined.

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• The school can assign its Yearbook Coordinator as the “Administrator” of the system with simple password access. Then access can be provided to others who can make contributions to specific aspects of each Yearbook. For example, each Student can personally upload their own information to the Yearbook.


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What costs are involved in using the Fusion Yearbook System? • The costs of using the Fusion Yearbook System are no more than producing the Yearbook by contracting somebody to design and produce the artwork for the book and then contracting a printer to print it. • Benefitz is providing each school with the opportunity to use the Fusion Web-based Platform to design and compile the content for the Yearbook and will then print the Yearbook from a pdf file generated by the system once it is completed. • It is very easy for the school. They receive one invoice for the total production of the book, inclusive of the use of the Fusion Web-based Platform. • This cost includes any technical support needed for the school when using the online system.

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For more information contact: Robert Johnson, Email: robert@benefitz.co.nz, Phone: 0800-99-55-00, Visit: www.fusionbooks.co.nz

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BENEFITZ PEOPLE

A POWERFUL WAY TO CREATE BEAUTIFUL YEARBOOKS ONLINE w w w . f u s i o n b oo k s.co .n z

To find out more about our full package right through to printing and delivery, contact:Robert Johnson, robert@benefitz.co.nz, Phone 0274-970-712.

Visit us on Constellation Drive, Mairangi Bay, Auckland BENEFITZ NEWS www.benefitz.co.nz www.benefitz.co.nz Phone us on 09 477 4700 Find us on

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BENEFITZ PEOPLE

Charlotte Clare Charlotte Clare has ‘rejoined’ Benefitz as an Account Manager. Charlotte worked for the company as a graphic designer between 2008 and 2012, before leaving to have a family and then returning to work in marketing. Prior to rejoining Benefitz earlier this year she had been Marketing Manager for a North Shore based marine business. Charlotte’s return is a real boost for Benefitz. Her design experience coupled with her commercial experience working on ‘the client side’ means she has a very good perspective on business and how Benefitz can be of real value. She is particularly keen on new media aspects, such as web development and social media. Tell us about your young family? Charlotte Clare: My Husband Ben and I have two young boys Cooper (5) and Charlie (21 months). Ben is a Commercial Real Estate agent for Barfoot & Thompson Whangaparaoa. What else have you been up to since leaving Benefitz in 2012? CC: Since leaving Benefitz I have worked for BEP Marine (a marine electronics company) while studying marketing at Massey University. At BEP I was responsible for formulating, directing and coordinating marketing activities to promote products for multiple electrical brands in the Asia Pacific Region. I developed marketing strategies based on knowledge of the company objectives, market characteristics and channel needs. I provided strategic direction for company and product branding. What are your interests outside of work? CC: Boating, walking, exploring. wine, gardening and spending time with family and friends. You obviously enjoyed your time with Benefitz as a Designer? CC: As a designer at Benefitz it was great working along side other creatives and drawing inspiration from each other. What made you decide to come back to Benefitz? CC: Benefitz has a talented bunch of people, who I have a lot of admiration for. Benefitz has an infectious work

environment that is a buzz to be involved with - I missed that. Then throw in all the variety of solutions to help people communicate and I couldn’t resist! What are the your favourite solutions that Benefitz provides? CC: Our number one USP is the range of our services that we offer. What I discovered on the client side is that there is no other company like it. The flexibility we have to customise solutions to fit customer needs is world class. You are obviously enjoying being back, what are your goals in the role? CC: I love working with people and helping people develop and execute marketing initiatives that drive their customer sales. That is rewarding in itself. What are the best couple of projects you’ve worked on since being back at Benefitz? CC: An App development for a marine customer and a bespoke trade show stand for another customer that we designed and built at Benefitz for a global product launch in the US. Any advice for clients who want to get the most out of what Benefitz can offer? CC: Having a clear view of what you are trying to achieve before starting a project. Define your objectives. Set a budget, and allocate a time frame. Contact: charlotte@benefitz.co.nz

www.benefitz.co.nz

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VOLUME B2 SHEETFED INKJET PRINTING

It was an honour during the year to host Mr Akihiro Fujii at Benefitz. Mr Akihiro is the Deputy Division Head of Screen Graphic & Precision Solutions Co., the high tech company of Japan which has supplied our Screen TruePress JetSX B2 Inkjet Printer. He is pictured in front of the machine with Benefitz Managing Director Aidan Bennett.

B2 Inkjet Power!

Unique technology sets Benefitz apart Benefitz was the first company in New Zealand to invest in B2 Inkjet Digital Printing, with the installation of the Screen Truepress JetSX during 2013. Since its installation the machine has proven to be a workhorse, opening fresh new opportunities.

“We are known as leaders in technology and this is a prime example,” says Benefitz Managing Director Aidan Bennett. “Since we took delivery of this $2 million dollar machine, the advantages of the press have paid real dividends for us. Being able to print volume B2 digitally and on stocks up to .6mm in thickness are real advantages of this press for our business.” In recent years Benefitz has moved into being one of New Zealand’s largest manufacturers of photo books.

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These are being produced on the Benefitz B2 JetSX Inkjet machine and Aidan explains that the inkjet press is a key ingredient of this new business. “It is a real advantage having a sheet size of B2 (740mm x 530mm) as we are able to lay items such as these books up several times for economies of scale. The machine prints photos very sharply so provides a great solution all round.” Aidan says the machine complements the fact that


Benefitz is one of New Zealand’s leading exponents of Personalised Printing – or printing unique items from databases. “We have invested heavily in this area of our business. Our powerful solution is achieved by pairing the magical XMPIE software with our printing technology. XMPIE is a product of FujiXerox.” “The neat thing is the Benefitz B2 JetSX Inkjet machine has also offered fresh challenges and retraining for members of our offset printing team. It is operated on a rotational basis by our printers who also work on our Komori and Heidelberg offset machinery. It is no secret that this is technology of the future and through our investment our team are being exposed to this very early.”

THE FACTS Benefitz B2 JetSX Inkjet Press • Four Colour Inkjet Digital Press. • Only B2 Digital Flatsheet Volume Press in NZ. • Prints Digital Sheet Size on 740mm x 530mm. • Prints stocks up to .6mm thick, great for packaging etc. • Inkjet ink as durable as Offset inks. • Prints one side (simplex), or two sides (duplex). • Prints on standard offset papers - uncoated or coated/gloss.

www.benefitz.co.nz

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DIGITAL PRINTING

Every new generation machine has seen enhancements that bridges the gap between digital and offset printing.

Cutting-edge digital

technology from XEROX Benefitz technology partnership with FujiXerox has endured over two decades of business and this has never been stronger than it currently is with two key pieces of cutting-edge digital printing technology – the Xerox iGen150 and Colour 1000 digital Presses. Both presses are recent additions to the Benefitz plant.

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Built on Xerox’s proven award-winning iGen platform, the iGen150 is a digital cut-sheet colour press built for productivity. This is Benefitz third generation iGen from Xerox. The press offers the Benefitz digital printing team increased speed of up to 25% over the previous model. At the same time it reduces time and effort needed to achieve consistent high-quality output resulting in quicker turnaround on jobs. Xerox’s iGen150 press is recognised as one of the most productive digital cut-sheet colour printing presses available. It uses patented image-on-image technology


Benefitz Small Format Digital operators (from left) Yeping Jin, Rob Moore and Tim Qi.

and matte dry ink for vivid color digital prints. The combination of the iGen150 with the Xerox Colour 1000 SRA3 digital Press is a real winner for the extensive Benefitz printing operation. Add in the B2 Truepress JetSX Inkjet and the Komori and Heidleberg offset machines and it is clear that Benefitz has the most powerful digital and volume printing offering in the local market. The Xerox Colour 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that further increases our ability to produce digital printed items much closer to offset printing quality. In addition this press offers spot overalls as well as spot gold and silver options. “These new Xerox digital presses are really very close to offset printing,” adds Aidan Bennett. “Every new generation machine has seen enhancements that bridges the gap between digital and offset printing. Our real advantage, however, is the flexibility of having three ways to skin the cat – digital (iGen150 or 1000Press), offset (Komori’s) or B2 Inkjet (Truepress JetSX). It really is the full package.

THE FACTS XEROX iGen 150 Press • Image quality 2400 x 2400 dpi. • Prints on Paper Stocks up to 350gsm. • Prints on range of Paper Types - Coated, uncoated, textured, specialty stocks, recycled, labels, synthetics etc. • Paper size 660mm x 364mm, so can print 6-page A4 Gatefold. • Improved environmental footprint. • 97% of components are recyclable or re-manufacturable. XEROX Colour 1000 Press • Prints on stocks up to 350gsm. • Spot Overgloss option. • Spot Silver & Gold options. • 2400 x 2400 dpi resolution. • Complements iGEN150 press. • Consistency and overall print quality.

www.benefitz.co.nz

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DIGITAL AND VOLUME OFFSET PRINTING

DIGITAL, INKJET OR VOLUME OFFSET

We’ve Got It Covered

If you want 1 copy we’ll do it. If you want 500,000 copies we’ll do it! All under one roof on Constellation Drive

IGEN150 DIGITAL UP TO 2000 IMPRESSIONS

It’s the number one digital machine in the market. Featuring the large 660mm x 364mm sheet size. We call it our Digital Beast. The iGen150 gobbles up graphics files and spits them out economically in lots of 50, 100, 200, 500 or more, in sharp printed living colour. No other Small Format Digital Printing machine offers the sheet size of iGen150. This large 364mm x 660mm size opens up a whole range of options. You can gang more up for economy and you can print bigger images. It enables us to print diecut presentation folders and more…

COLOUR 1000

UP TO 2000 IMPRESSIONS The combination of this new press, with the iGen4 Press, means that Benefitz has the most powerful small format digital printing offering in the local market. The Xerox Color 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that increases further our ability to produce digital printed items much closer to offset printing quality.

LARGE 660 X 364MM SHEET SIZE POPULAR The Benefitz iGEN150 ‘Beast’ provides a big advantage over others in the market due to the larger sheet size. Virtually all others can only print to A3 or SRA3 in size. The Benefitz iGEN150 is able to print to a sheet size of 364mm x 660mm. “This is a real point of difference for us,” explains Benefitz Director Dallas Bennett. “There are numerous advantages in being able to print to this size on a commercial small format digital press. We are able to gang up more items for economy and the size means we can also print items such as 6 page gatefold brochures as well as Presentation Folders – with pockets and business card slits – very economically.”

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TRUEPRESS BJETSX B2 VOLUME INKJET UP TO 20,000 COPIES!

The machine – the JetSX – is the first machine of its type installed in NZ or Australia, and only the second in the world. It is capable of printing high volumes and a sheet-size that is much bigger, B2 – is 740mm x 530mm. Prints personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet. Prints on standard offset papers – uncoated or coated/gloss – as well as much thicker stocks (up to 0.6mm). So it opens up opportunities in the packaging market and personalised packaging.

KOMORI NL528 OFFSET 20,000 TO 500,000!

The true workhorse in our Volume Offset Printing area, the Komori NL528 press can print a sheet size of up to 720 x 510mm and 15,000 sheets per hour. Its versatility doesn’t stop there. The Komori has five print units so can print up to 5 colours in one pass. That can be cyan, magenta, yellow and black plus a special colour or an overgloss or seal. We purchased the machine brand new in 2005 from Komori agents in New Zealand, CPI Graphics, and it hasn’t missed a beat.

KOMORI SPICA 529P OFFSET 20,000 – 500,000!

The newer cousin of the NL528, the Komori Spica press offers the latest in automation features to shorten makeready, reduce costs and lighten the workload for operators. The Komori press features a precision ink key system for outstanding print quality. Prints up to 13,000 sheets per hour with a maximum sheet size of 530 x 750mm.

HEIDELBERG GTO52

STATIONERY, BUSINESS FORMS, 1-3 COLOUR, NUMBERS, PERFS It’s not the prettiest or newest printing machine in the Benefitz stable but it’s one of the best. It knocks over stationery projects, business forms and NCR books in no time, is very cost-effective and can also number and perforate. Our GTO52 is a 2-colour printing machine with a maximum sheet size of SRA3.

www.benefitz.co.nz

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PRINT FINISHING

It’s all about

Finishing Strength Benefitz has made a significant investment in state-of-the-art finishing equipment that offers significant advantages for the company and its clients. Virtually all of these items are completely new technology that will enable a higher percentage of items to be finished in house by Benefitz. “It is essential that our finishing capabilities keep pace with our growing manufacturing power,” explains Benefitz Director Dallas Bennett. “For that reason we have put in a whole range of equipment that will enable us to be more efficient and have more control over ensuring the final item is the very best quality.” These new finishing items include:  BO T535 High Speed Folding M Machine & Muller Martini Presto Saddle-stitcher This brand new folding machine is in the 50 x 70 cm format size and includes “perfection” features and automation to significantly reduce set-up times. The machine is very easy to operate possible flexibility for adjustments to individual job structures. This machine combines seamlessly with the Presto A90 Saddle Stitcher. With speeds of up to 9,000 cycles per hour this is one of the fastest solutions in the market. Not only is it fast, it is also highly efficient as it is equipped with numerous quality controls ensuring that production is not halted.

Horizon BQ-470D Perfect PUR Binder The BQ-470 is a fully-automated perfect binder, producing up to 1,350 superior-quality perfect bound books per hour. The BQ-470 binder features a LCD touch-screen and can bind books up to 2.5” thick. Benefitz is using the BQ-470 with PUR to produce top quality books.

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Horizon HCB-2 Hard Case Binder The HCB2 is the Ideal solution for producing On Demand case bound books. The binding system is designed with an ergonomic concept to increase productivity and efficiency. It features simple setup and operation, advanced automation and higher productivity. Complex case binding steps are simplified with easy touch screen operation and advanced automation.

Graphic Whizard UV Coater The Graphic Whizard UV Coater is a low maintenance ultra violet cured coating system that produces a high quality finish to the printed sheet. By producing richer and more vibrant colors on digitally or offset printed pieces the Graphic Whizard offers the on-demand print market the opportunity to have more effective and expressive printed products at a great cost due to the speed of up to 2700 sheets per hour (530mm wide).

Stretch Master Canvas Stretcher The Stretch Master makes the production of Canvas Prints very easy. It is designed to help produce high volumes at a high rate of speed – a stretched canvas can be completed in just 30 seconds.

Fotoba XLD 170 Poster Cutter This is designed to work with both printed ROLLS and SHEETS, it is the perfect solution to trim all the big images printed on flexible media. With True Edge Tracking this machine always produces perfectly square posters.

And another thing‌

In addition to these newest machines Benefitz production facility includes:- Diecutting, Guillotining, Creasing, Numbering, Wiro Binding, Laminating and more!

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GRAND FORMAT DIGITAL PRINTING

Stu Fausett and the Benefitz Uvistar 5 metre wide printer.

5 Metres Wide! NZ’s biggest & best grand format printer

Benefitz Uvistar Pro8 eight colour five metres wide grand format printing machine is simply the best machine of its type in New Zealand. There are very few five metres wide printing machines in New Zealand – and no others get near the print quality of this eight colour machine.

“The versatility of the machine has proven to be everything that we thought it would,” says Benefitz Director Dallas Bennett. “It can print billboard skins and banners very quickly in the four colour mode, then in minutes it can be switched to the eight colour option and be capable of printing high quality items suitable for instore point of sale.” “The machine was a significant investment for us but it is a beast. It can print on a whole range of substrates

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– pvc banner vinyl, pvc mesh, fabrics, synthetic paper, paper and more. Most others in the market settle for three metre machines, but we decided that the ability to print massive images in one piece was important, so the five metre capability was essential and is a real advantage.” A big advancement of this Uvistar Pro8 over previous models and other options on the market is its automated double side print option. This enables


Look |t’s John Key! the Benefitz team to very efficiently produce vibrant and high quality double sided banners. The system uses two cameras which measure the print registration at every registration mark ensuring that the backup is very accurate and guesswork is completely eliminated. If you need big images printed, nobody does it better or has more capability than the team at Benefitz – thanks to the Benefitz five metres wide Uvistar!

THE FACTS Benefitz Uvistar Pro8 Grand Format Printer • Prints up to 5 metres wide and virtually any length. • NZ’s biggest billboard and banner printer. • NZ’s best quality billboard and banner printer. • Prints up to 300 square metres per hour. • Prints up to 8 colours for maximum quality.

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FLATBED DIGITAL PRINTING

LED Leading the Way!

Green technology with speed & quality

A major technology investment was made by Benefitz with the installation of the VUTEk EFI LED GS3250LX Flatbed Printer. This machine was the first of its kind in the New Zealand market, and with its innovative LED ‘cool cure’ ink-curing system. The technology was chosen for some real advantages.

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Josh Simpson (left) and operator Mike Webb and the Benefitz Vutek LED Flatbed printer.

Firstly, the VUTEk EFI is consistent with Benefitz commitment to green technology as it contains no VOCs, uses less consumables, produces less waste, uses less energy and has the ability to print on recycled and other materials with ease. Secondly, the lower curing temperatures enable Benefitz to print heat sensitive and thin materials without buckling or head strikes, adding significantly to its portfolio of applications. Additionally, the environmental benefits mean that less energy is required, with the extra benefit of the lamps having a longer life span.

“The LED curing lamps don’t need to warm up before we use the printer, speeding up set-up times,” says Benefitz Director Dallas Bennett. “The machine increased our capacity with a leap forward in speed – being two times faster – and quality, over the machinery it replaced.” The VUTEk’s LED ink curing technology also delivers high quality and high adhesion in order to maximise the visual allure of promotional materials, including signage, retail POS, exhibition, display, billboards and fleet graphics. “This is new technology to future proof our business in this flatbed space,” adds Dallas Bennett. “We have been thrilled with our choice and we are once again leading the way by being the first to adopt the LED ‘cool cure’ technology in the New Zealand market.” At 3.2 metres in print width capability, the machine also provides the perfect back-up for the Benefitz UviStar Pro8 5 metres wide billboard machine. Both machines also offer the flexibility of printing roll-to-roll or as flatbed machines.

THE FACTS VUTEk EFI LED GS3250LX Flatbed Printer • 1000 dpi resolution. • Prints up to 3.2 metres wide. • Innovative LED ink curing system. • More durable and stable ink process. • Better adhesion to substrates. • Prints cymk & white. • Faster than previous technology. • Flatbed and Roll-to-Roll Printer.

www.benefitz.co.nz

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FABRIC PRINTING

Fabric now big business at Benefitz! Benefitz is well-known for pushing the boundaries in terms of leading edge technology and we’ve done it again this year with the installation of a 2.6 metres wide direct to fabric printer, the Mutoh VJ-2628TD.

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Benefitz XL’s Gerrard Zohs with Dave Roas of Stark Digital who helped to supply Benefitz new Mutoh fabric printing technology in conjunction with Digital Vision.

This Mutoh, one of three added to the mix recently, is a dye sublimation printer that prints very high quality on a range of fabrics and is one of the biggest fabric printers in the country. The new Mutoh VJ-2628TD is designed for several non-stretch fabric applications such as POP signage, trade show graphics, fine art prints, banners, flags and fashion items. “Most others in the market who can genuinely print using the dye sublimation method on to fabrics are restricted up to the 1.6 metre size,” says Benefitz Director Dallas Bennett. “With our new Mutoh VJ-2628TD we can print to over 2.6 metres wide so the potential for big fabric projects is endless. We are excited by the possibilities as we believe our customers will be. Flags are clearly a big market but fabric is increasingly being used for exhibition, display and signage and we believe being able to print this larger size is essential.” Fabric is set to be big business at Benefitz!

Gerrard Zohs with the new Benefitz Mutoh die sublimation fabric printer.

THE FACTS Mutoh VJ-2628TD Dye Sublimation Fabric Printer • Print width up to 2.622 metres. • Employs 2 heads (180 nozzles x 8 lines). • True 1440dpi output resolution at high print speeds. • Up to eight colour. • Print speeds up to 40+ square metres per hour. • Runs two types of ink simultaneously (Pigment or Dye-sub)

www.benefitz.co.nz

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LARGE FORMAT PRINTING

Benefitz Mutoh. Large format printing machine.

High quality large images!

New technology makes a difference Early this year Benefitz made an investment to update virtually all of the companies large format printing machinery. These machines print high quality and up to 1.6 metres wide. The first new machine to be installed was the HP 360 Latex Printer. This machine uses water-based odourless inks offering a range of advantages. This 6-colour machine prints on a range of substrates with a big plus being that every print comes off completely dry and ready to finish and deliver, or can be laminated immediately. Some ink processes require what is called ‘degassing’ in the industry – latex does not. A big advantage is that these inks are also very eco-friendly.

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Shortly after this machine was installed two further 1.6 metres machines were installed. These are Mutoh ValueJet 1638X machines. Speed and quality were prime objectives in deciding on these machines. The Benefitz Mutoh ValueJet 1638X printers create durable prints on coated and uncoated substrates and have been specifically developed for high quality volume production of sign and display graphics, for long


Benefitz HP360. Latex large format printer.

Each machine we have has its strengths and purposes so we can maximise quality and production having this flexibility. term outdoor applications as well as durable prints for indoor use. These high resolution large format printers produce posters, backlit signage, wall coverings, canvas prints, point-of-sale displays, fine art reproduction, vehicle graphics, stickers and much more. In addition to these machines Benefitz also retains Mimaki Large Format Printing machinery and has also recently installed a Mutoh ValueJet 1628TD Fabric Printer which we feature in this issue of Benefitz News. “We took a good hard look at what was available in the market and decided that a combination of the HP Latex and the Mutoh and Mimaki machines gave us an excellent balance,” says Benefitz Director Dallas Bennett. “Each machine we have, has its strengths and purposes so we can maximise quality and production having this flexibility. As a result of these investments overall production has never been better.”

THE FACTS Benefitz HP 360 Latex 1.6 Metre Large Format Printer • Water-based HP Latex Ink prints are odorless • Very good eco standards • 6 colours, 1200 dpi • Prints come off completely dry and ready • Good speeds, up to 31 m2/hr • Durable scratch-resisteant inks Benefitz Mutoh & Mimaki 1.6 Metre Large Format Printers • 3 high quality resolution printers • Up to 1440 dpi resolution. • 4 Colour CMYK printers • Prints on Paper, Synthetics, Backlit, Adhesives, Canvas & More! • High speeds, up to 94 m2/hr • Eco-solvent durable inks

www.benefitz.co.nz

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MIMAKI PRINTER

Benefitz Mimaki A2 Flatbed Promo Printer.

We really can

Print On Anything!

Mimaki promo printer a big hit Benefitz is well known for being able to print just about anything. One of our newer machines, the Mimaki A2 flatbed UV printer, has further enhanced this reputation. It is a promotional printer that means we can print on a whole range of items. “This small flatbed is a special little machine that really can print on virtually anything,” says Benefitz Managing Director Aidan Bennett. “We have been using it to print promotional products as it can print directly onto objects that are up to the 150mm in height, which can be positioned and held steady by the use of jigs that we make inhouse. The advantage is that it is a really economical option for small quantities so the possibilities are endless.” When printing to rigid substrates, Mimaki’s UV-cured ink incorporates CMYK and white, giving vibrant colour and excellent adhesion properties. Products that have been printed on this machine include promotional cricket bats, coasters, bottle lids, router casings and mobile phone covers to name just a few. If it fits under the heads then we can print it!

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How clever is this printing machine!

THE FACTS Mimaki A2 Flatbed Promo Printer • 1800 x1800 dpi resolution. • Perfect for Promo Products • Can print objects 15cm thick. • Prints CMYK & White.


PROJECT PROFILE

Turning modems into works of art! The Benefitz ability to print on just about anything has played a part in realising technology business Orcon’s hopes to ‘banish the boring modem’. Benefitz has recently printed hundreds of the modems featuring artworks from five New Zealand artists. These have turned the modems into a works of art. “When we initially sat down and discussed how Orcon could liven up their modems we talked about using photographs,” explains Benefitz Director Mike Nolan. “This gave them the idea that we could print high quality durable images directly onto the modem so members of their team came up with the very clever idea of actually making them works of art by engaging the artists.” These artists are Otis Frizzell, Flox (Hayley King), Anna Leyland, Askew One and Andrew J. Steel. They have all crafted unique modem designs for the Orcon Designer Series. Each modem artwork is a limited edition. The Orcon Designer Series is also helping to solve a real problem for home broadband users. “Every week our customers call us with a common problem – they’re experiencing internet connectivity issues due to where they have placed their modem,” says Taryn Hamilton, General Manager of Orcon. “Modems are often thrown in the cupboard, tucked under the couch or hidden somewhere far out of sight, when actually, they should be in a prominent spot for best coverage throughout the house,

and where provides the strongest signal for devices like smart TVs that need the most bandwidth. “We wanted to shake up the look of these seemingly boring units and what better way than collaborating with a bunch of super-talented Kiwis creatives. We’re stoked with the results – the modems all look amazing, have come out different, and we reckon there’s a modem to appeal to everyone.” Otis Frizzell’s ‘Cable Manaia’ channels authentic Aotearoa designs; Flox’s design includes the infusion of bright colours and native birds; Anna Leyland’s is titled ‘Perception’; Askew and Andrew J. Steel’s artworks give a solid nod to their street art roots. As the final piece of the modem puzzle, the artists have prepared their original designs on a large scale medium of their choice, to be auctioned for charity. All proceeds will go to Forest & Bird. The Orcon Designer Series was printed on the Benefitz A2 Mimaki flatbed UV printer. It is a promotional printer that can print on a whole range of items.

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BENEFITZ SIGNAGE TEAM

Benefitz Signage team members Devan Rowe (left) and Glenn Cooper (right) with GM Rob Gunston in the Benefitz sign factory on Parkway Drive.

Signage continues to grow! The continuing growth of the Benefitz business in recent years has been hugely satisfying. A part of the business that has played a big part in this ongoing growth is the signage division. We are now New Zealand’s most comprehensive signage provider when our sign resource is paired with our market-leading ability to print big images. Benefitz continues to develop a powerful signage resource with its dedicated facility at 18 Parkway Drive – just a few doors up the road from the main office on the corner of Parkway Drive and Constellation Drive. 10 of the Benefitz 80+ team work from the signage division premises. Benefitz grand format printing facility – and a further

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10 staff – are located in the rear unit of the same building – meaning some of the country’s most powerful large and grand format printing solutions are right at their finger tips. “At Benefitz we quite clearly have the best print manufacturing capability in New Zealand for display and signage with our grand format machinery,” says Benefitz Managing Director Aidan Bennett. “Now, with


Benefitz signage and display team members Brett Hutchinson and Joe Simpson operating one of the Mimaki vinyl cutters.

the resources we have assembled in our signage division, we have a total signage package that is second-to-none.” A CNC Router and larger Rolls Roller application table have also been added to the wide range of resources that the sign team have available. They also have a boom lift truck to complete higher installations. Benefitz Tekcel Enduro Router is a powerful CNC Router designed for quality and accuracy. Its powerful 3.8kW or 8kW Spindle will router through a wide range of materials with ease and the automatic tool changing system makes multi-tool jobs very easy. With this machine we are able to do all of the cutting jobs inhouse that were once outsourced, such as 3D lettering etc. This is a serious CNC Router that is very versatile. It can crease, cut and it heavily supports substrates that come off our flatbed digital printing machinery – including card, corflute, stainless steel. All substrates that nine times out of 10 are not that easy to cut.

The Benefitz Hino Boomlift Install Truck is equipped with a 15 metre Snorkel and Elevating Work Platform. This vehicle, purchased brand new, enables the Benefitz sign team to install signage and big images more efficiently. The boom extends so work can be carried out at a height of up to 15.80 metres.

THE FACTS Benefitz Signage Division • The best signage printing resource in the country. • Working with the latest industry technology. • A team of 20+ dedicated to signage and big images. • Boomlift Install Truck with 15 metre Snorkel • Router Cutting, 3D Lettering, Fabrication. • Vehicles, Buildings, Display, Exhibition etc. • Billboard and Banner Installation • Design, Manufacture, Installation, Application.

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SIGNAGE

Design, Manufacture,

Install Benefitz Boom Lift Truck makes it easy!

The team at Benefitz not only design and produce signage, we have the best equipment to install it as well. A key tool for the signage team is the Benefitz Hino Truck, equipped with a 15 metre Snorkel and Elevating Work Platform. This vehicle, purchased brand new, enables us to install signage and big images more efficiently. The boom extends so work can be carried out at a height of up to 15.80 metres. The fibreglass basket floor extends to 13.80 metres. The basket can carry two people up to a safe total working load of 200kg. The boom is powered by a Honda petrol engine. The Hino 300 truck is powered by a four litre turbo-charged engine. “We have been involved in the installation of our large images that we print for many years,” explains Benefitz Director Mike Nolan. “To have our own boom-lift truck has become a necessity due to the growth in this part of our business. We looked at second-hand options but decided that a brand new vehicle was the most desirable due to safety and technology considerations. And of course it had to be black.” Since the truck was introduced it has helped with the installation on a huge number of projects undertaken for customers by Benefitz. The truck was supplied to Benefitz by Hino Distributors (NZ) Ltd and the boom-lift by ‘Snorkel’ based in Levin.

THE FACTS • • • •

15 metre Snorkel. Elevating Work Platform for two people. Billboard and Banner Installation made easy. For all Signage Installation that requires high access. • Convenient and cost-effective.

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BENEFITZ PEOPLE

Rhys Lloyd

Doing the business! Rhys Lloyd is one of a large group of young people who have cut their teeth in the industry with Benefitz. Rhys first ‘worked on the tools’ in our production areas before departing for on his ‘OE’. Returning to New Zealand he eventually made his way back to the company but this time as an account manager. He’s a natural at it and with his ‘Benefitz experience’ he now knows our business inside-out. We talked to Rhys about his pathway with Benefitz and what else gets him excited about the business and life in general... How long have you been at Benefitz? RL: Six years in total. I spent a year in production before going overseas to travel and came back about five years ago to work in account management. I love it! How did you come to join Benefitz? RL: The first time I followed my good mate Blake Douglas to Benefitz – he got me the job as he already worked here. The second time I was working the morning shift at a gym on the Hibiscus Coast and an hour-or-more early morning commute from Takapuna was a bit tough. I obviously knew Dallas from my previous time at Benefitz and also knew that he worked closely with Les Mills. So I asked him to sound them out to see if there was any jobs available closer to home. There wasn’t – but there was an account management position opening up at Benefitz! My old mate Blake Douglas may have also helped again – I got the job!

What are your interests outside of work? RL: Watching all sport. I have retired from any serious participation but I am a great arm-chair supporter. I also got married in recent times and am a proud young father, so family takes up most of my time. Which piece of machinery/technology excites you the most? RL: As most know we have some wonderful state-of-the-art machinery right across our business – big printing, signage, digital, design etc. etc. But right now our web team and our online capabilities are exciting. It is hard to keep up – as new benefits are being developed almost daily! What’s the best place you’ve ever visited in the world and why? RL: Europe – I was lucky enough to do a Contiki and van tour in Europe (in-between my stints at Benefitz) and had a blast. I loved being able to wake up in one country and by lunch time being in a completely different one with different climate, customs and culture. Any advice for budding Account Managers? RL: The more you put in the more you get out. Contact: rhys@benefitz.co.nz

What do you like about the company? RL: The investment that Benefitz puts back into the company – whether that be investing in new technology, furthering employees skills, and/or coming up with new advertising and communication solutions. There is no secret to our success – simply the willingness to keep on investing.

Rhys is one of my favourites!

www.benefitz.co.nz

BENEFITZ NEWS

39


PHOTOHUB

Aidan Bennett with Benefitz Photohub team members. Diane, Jarrah, Glenda, Tracey and Kim.

Benefitz PHOTOHUB

Making personal photographs come alive It is no secret that our world is changing. The way people communicate is moving constantly which is why as a business we need to keep evolving. Investing in new opportunities, investing in people and investing in technology are key strategies for facing this moving landscape.

An exciting newer facet to our business we call ‘Benefitz Photohub’. In this area we make personal photographs come alive. Benefitz Photohub has involved investing in new technology that has resulted in us becoming leaders in the production of personalised products featuring photographs. “We have created a facility that produces a range of products featuring personal photographs,” explains Benefitz Managaing Director Aidan Bennett. “The products include Photobooks, Calendars, Posters, Greeting Cards, Canvas Prints, Mugs and other such items as Mobile Phone Covers and Skins. In this digital world people now take thousands of photos and often they never leave their mobile devices. What we are doing is working with well known wholesalers and retailers to give their customers loads of options to make

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BENEFITZ NEWS

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these photos come alive, being used for treasured personal momentos or gifts.” Benefitz Photohub mainly draws on existing production areas of the business to produce these items, but has also included the introduction of new machinery added to ensure efficient production. “Our Benefitz JetSX B2 Inkjet Printer was a key ingredient of the mix for the Photohub project. The combination of this machine and our Xerox machinery means we have a powerful personalised printing capacity. We also added a range of finishing equipment including a Perfect Binder, a Hard Case Binder, a UV Coater, a Fujifilm Photo Printer, special shape cutting machinery and guillotines. A totally new area for us has been gifting products which feature treasured photographs. We now have machinery


that produces printed Mugs, Beer Steins and we have also installed the Flatbed Promo Printer (featured in this issue) which enables us to print on virtually any item.” Benefitz Photohub project also includes our large format printing resource to produce Canvas Prints as well as Posters, Wood and Corrugated Iron Prints. We already had the best printing technology for this purpose but have added more automated finishing gear such as a canvas stretching machine imported from Europe.” To complete this new offering our in house web development team also developed state-of-the-art online systems that track these projects right through production to delivery. This has made things very easy for ourselves, and our retail and wholesale partners, to track the progress of every item.

THE FACTS Benefitz Photohub • New resource created to produce personalised photographic products. • Photobooks, Calendars, Posters, Greeting Cards, Mugs, Steins, Prints, Photoblocks, Phone Covers and Skins, Canvas Prints, Corrugated Iron Prints, Wooden Prints, Acrylics, Glass. • Strong partnership with leading photographic industry businesses. • Online management system created by Benefitz

www.benefitz.co.nz

BENEFITZ NEWS

41


CHANNEL MAGAZINE

Channel

North Shore’s monthly magazine! Back in July 2010, the first issue of Channel magazine was published by Benefitz. Managing Director Aidan Bennett felt the Shore needed a positive, quality monthly magazine that celebrated local people and community, and encouraged people to support local businesses. And that original ethos has remained unchanged. Channel has since topped the six year and 66 issue mark and has become a well-read and respected regular feature of Shore life. It has grown in size and distribution, from an initial 17,000 copies, we now have 25,500 magazines reaching homes and businesses each month on the Shore. From day one there has been a website that goes handin-hand with the magazine. This website has undergone continuos development (by our inhouse Benefitz team) and

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is now used as the “Hub” for collecting content for the magazine. Content goes live online the moment it is ready for the magazine. The website features lots of “behind the scenes” technology that makes publishing a 130 page monthly magazine and website as easy as possible. Aidan said: “Our success has really been a snowball effect. And I do believe we have really established a magazine that locals love reading. Testament to the fact


The Channel Magazine team: Aidan Bennett, Heather Vermeer, Bridget Phillips, Christine Young and Crystal Sharp.

Our success has really been a snowball effect. And I do believe we have really established a magazine that locals love reading. Testament to the fact that we are now in our seventh year. that we are now in our seventh year. And it is free!” People like to see and read about people, and our team can often be seen ‘Out & About’ on the Shore taking photos at local events to share with readers in the magazine’s popular social pages. And we celebrate some of the local treasures in our part of the world through our regular ‘Channel People’ Q&A articles in which we interview interesting individuals. Channel is plastic-wrapped and delivered to homes from Murrays Bay in the north, down to Devonport and out to Birkenhead and Northcote Points. It is available in our distinctive Channel collection boxes from many other North Shore locations. Visit: www.channelmag.co.nz

We love the Shore!

THE FACTS Channel Magazine • Benefitz publishes 120-150 page monthly magazine. • Free local publication for North Shore. • 11 issues a year. • Strong website and content ‘hub’. • Fully Funded through Advertising. • 25,500 copies printed and distributed free to homes and businesses every month. • Designed by Benefitz. • Advertising sold by Benefitz team members. • Content all organised by Benefitz.

www.benefitz.co.nz

BENEFITZ NEWS

43


GOLF CARDS

Almost three decades of Golf! (Score cards that is)

Benefitz has moved into its 28th year of producing score cards for golf clubs throughout New Zealand. During this time it is estimated we have printed up to 70-80 million score cards. The company first got into producing these score cards back in 1988 when Managing Director Aidan Bennett spotted an opportunity to enhance the quality of the score cards being used by golfers at each club. “I was playing golf one day and was scoring on this shabby card and it dawned on me that score cards could become a powerful advertising vehicle,” explains Aidan. “So I set about designing an attractive generic score card that could be rolled out across a number of clubs. I approached one of the big sponsors of golf back then – an insurer – and they loved the concept. With sponsorship from that company, we rolled the

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BENEFITZ NEWS

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new full colour Benefitz score cards out across virtually all of the Auckland golf clubs. The concept was then picked up by the sponsor’s network of agents throughout New Zealand and it went nationwide.” By the early ‘90s Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. From Kaitaia in the north to Bluff in the south. “After quite a few years the sponsor decided to pull back from what they were spending and we reverted to printing directly for the clubs,” adds Aidan. “Over the last 20 years we have been essentially printing for the


Pre Press specialist Anna Yu preparing golf card files for print.

Printer Jono Gates printing scorecards on the Benefitz JetSX B2 Inkjet Press under the watchful eye of Aidan Bennett.

By the early ‘90s Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. individual clubs and their local sponsors and advertisers.” The larger golf clubs in New Zealand use up to 100,000 score cards a year. An average club will use 30,000 to 40,000. Benefitz still prints golf score cards for over 200 clubs from all over the country. The company also works closely as a preferred print partner for DotGolf, a company which has developed an innovative score card system that allows specific details of the individual player to be laser printed at the golf clubs. Benefitz prints most of these cards colour on one side and the laser printing is done on the other side at the clubs.

THE FACTS Benefitz for Golf Score Cards • Producing quality scoring cards for around 200 NZ Golf Clubs and courses. • Project started in 1988. • All cards designed, printed, finished and shipped by Benefitz. • Printed on Benefitz Komori or JetSX B2 Inkjet Presses. • Creased on Benefitz diecutting machinery. • Around 4 million cards produced per annum.

www.benefitz.co.nz

BENEFITZ NEWS

45


Ian Meek | DIRECTOR

nd fe l

P: 0800 50 44 00 M: +64 21 643 045 ian@eparcel.co.nz

PROJECT PROFILE

d

eparcel.co.nz PO Box 656, Kumeu, Auckland, New Zealand 0841

eparcel.co.nz

eparcel.co.nz

Print

look and fe l Online - to be confirmed

This is our primary logo. This logo should be used wherever possible.

Ian Meek | DIRECTOR P: 0800 50 44 00 M: +64 21 643 045 ian@eparcel.co.nz Print

eparcel.co.nz

l.co.nz eparce

eparcel.co.nz PO Box 656, Kumeu, Auckland, New Zealand 0841

Ian Meek | DIRECTOR P: 0800 50 44 00 M: +64 21 643 045 ian@eparcel.co.nz

eparcel.co.nz

eparcel.co.nz PO Box 656, Kumeu, Auckland, New Zealand 0841

eparcel.co.nz

e-parcel gets the full branding package eparcel.co.nz

eparcel.co.nz

These examples above show how our logo can be used in both web and print applications.

eparcel.co.nz

co.nz eparcel.

These examples above show how our logo can be used in both web and print applications.

eparcel.co.nz

l.co.nz eparce

The Benefitz creative team have recently helped with the creative to launch ‘eparcel’ a totally new business that provides innovative online delivery solutions. w our logo can be used in both and print applications. This newweb business has been developed by Ian Meek, a specialist in the business sector who has more than EPARCEL.CO.NZ parcel parcel parcel 35 years in this field, having worked for some of New parcel parcel parcel LOGO CONCEPTS parcel parcel parcel JULY 2015 Zealand’s leading transport operators. He has over the last 20 years run his own courier and freight businesses. Prior to launching the business earlier this year, Ian parcel invested a great deal in developing a totally new online system to offer his customers a completely fresh system of managing the delivery of items around New Zealand parcel and overseas. To establish the eparcel brand Ian turned to Benefitz. He had some clear ideas of what he wanted but needed customers to store their brand assets in the cloud,” a practical creative team to make it a reality. explains Benefitz General Manager Rob Gunston. “It From his initial brief around style and colours, Benefitz then makes it very easy for them to manage their brand. designer Lee Darby provided a number of logo and brand For Ian it made lots of sense. His is a totally new brand options that Ian could consider. One of them he liked, but and from day one the use of the brand will be very suggested some refinements. organised.” “What I liked about the Benefitz approach to solving Benefitz Brand Cloud stores the logos and other my branding requirements was that they were very assets in a whole range of formats that can be easily practical,” says Ian Meek. “Aidan, Rob and Lee were downloaded for use but are password protected. A brand happy to take my own suggestions and throw them in the guidelines document is also online to ensure that the logos pot with their own creative ideas. It made the process and the brand are always used in the intended way. very easy. What I also liked is I knew they could provide “I am thrilled with the end result,” adds Ian Meek. “I the full package as I had an immediate requirement for love the logo and colours and have had great feedback some printed items and a website and it just made it easy on the brand as well from customers. The fact that Benefitz for them to do the whole lot.” have been able to solve all of my requirements in this Once produced, all the digital assets that Benefitz had set-up phase, including business cards and website, has created for Ian’s eparcel business were then stored on the made things very easy and affordable.” Benefitz Brand Cloud system. “Brand Cloud is an online system that enables our Visit: www.eparcel.co.nz EPARCEL: LOGOLOGO CONCEPTS EPARCEL: CONCEPTS

EPARCEL: LOGO CONCEPTS

EPARCEL: LOGO CONCEPTS

EPARCEL: LOGO CONCEPTS

LOGOLOGO 1 1

LOGOLOGO 2 2

LOGO 5

LOGO 6

LOGO 5

EPARCEL: LOGO CONCEPTS

LOGO 1

LOGO 6

LOGO 2

EPARCEL: LOGO CONCEPTS

LOGO 7 VARIATIONS

23.5º

Tilt of the ‘e’ logomark is 23.5º. The same angle as the earths7 axis tilt. LOGO VARIATIONS

Client: eParcel Date: 11/07/2015

Account Manager: Aidan Aidan Bennett Account Manager: Bennett Designer: Lee Darby Designer: Lee Darby

Client: eParcel Date: 11/07/2015

Account Manager: Aidan Bennett Designer: Lee Darby

Job number: EPA137843 Job description: Logo Concepts

www.benefitz.co.nz

twitter.com/benefitzdma

Account Manager: Aidan Bennett Designer: Lee Darby

LOGO 8

Job number: EPA137843 Job description: Logo Concepts

Client: eParcel Date: 11/07/2015

Account Manager: Aidan Bennett Designer: Lee Darby

www.benefitz.co.nz

Client: eParcel

Job number: EPA137843 Date: 11/07/2015 Job description: Logo Concepts Client: eParcel Date: 11/07/2015

twitter.com/benefitzdma

Job number: EPA137843 Account Manager: Job description: Logo Concepts

LOGO 8

Job number: EPA137843 Job description: Logo Concepts

Account Manager: Aidan Bennett Designer: Lee Darby

www.benefitz.co.nz

twitter.com/benefitzdma

www.facebook.com/benefitzdma

www.facebook.com/benefitzdma

www.facebook.com/benefitzdma

Account Manager: Aidan Bennett

Aidan Designer: BennettLee Darby Designer: Lee Darby

Job number: EPA137843 Job description: Logo Concepts

LOGO 7

This artwork and it’s contents remain the property of BENEFITZ DMA

Client: eParcel Date: 11/07/2015

twitter.com/benefitzdma

This artwork and it’s contents remain the property of BENEFITZ DMA

www.benefitz.co.nz

Account Manager: Aidan Bennett Designer: Lee Darby

www.benefitz.co.nz

www.benefitz.co.nz www.benefitz.co.nz

twitter.com/benefitzdma

www.facebook.com/benefitzdma

twitter.com/benefitzdma

twitter.com/benefitzdma

This artwork and it’s contents remain the property of BENEFITZ DMA

Account Manager: Aidan Bennett Designer: Lee Darby

This artwork and it’s contents remain the property of BENEFITZ DMA

Job number: EPA137843 Job description: Logo Concepts

LOGO 7

www.benefitz.co.nz

Job number: EPA137843 Job description: Logo Concepts

www.benefitz.co.nz www.benefitz.co.nz twitter.com/benefitzdma twitter.com/benefitzdma www.facebook.com/benefitzdma www.facebook.com/benefitzdma

www.facebook.com/benefitzdma

www.facebook.com/benefitzdma

www.benefitz.co.nz

This artwork and it’s contents remain the property of BENEFITZ DMA

LOGO 8

LOGO 8

www.facebook.com/benefitzdma twitter.com/benefitzdma

www.facebook.com/benefitzdma

This artwork and it’s contents remain the property of BENEFITZ DMA

Job number: EPA137843 Job number: EPA137843 Job description: Logo Concepts Job description: Logo Concepts

LOGO 6

Client: eParcel Date: 11/07/2015

BENEFITZ NEWS

This artwork and it’s contents remain the property of BENEFITZ DMA

Client:Client: eParcel eParcel Date: Date: 11/07/2015 11/07/2015

46

LOGO 7

LOGO 4

LOGO 5

Client: eParcel Date: 11/07/2015

LOGOLOGO 4 4

LOGO 6

LOGO 3

This artwork and it’s contents remain the property of BENEFITZ DMA

LOGO 7

LOGOLOGO 3 3

LOGO 5

EPARCEL: LOGO CONCEPTS

This artwork and it’s contents remain the property of BENEFITZ DMA

23.5º

Tilt of the ‘e’ logomark is 23.5º. The same angle as the earths axis tilt.

This artwork and it’s contents remain the property of BENEFITZ DMA

EPARCEL: LOGO CONCEPTS


BENEFITZ CREATIVE

Benefitz Design A key ingredient of the Benefitz offering is design. We have a 15-strong team of skilled graphic and web designers/developers. As we have covered in this issue we are celebrating our 27th year of business. Over this time we have created a significant number of logos/brands. Cost-effectively taking customer briefs from concept through to reality. These are some recent examples of logos that have been developed by the Benefitz Design team.

ART

1.

EX H IBIT ION

2.

3.

ART

EX H IBIT ION

7.

8.

tu c a f

d re

Z by Com in N pa ss

9.

10.

13.

14.

15.

18.

19.

Tr

s er il a

M a n u

6.

5.

4.

SecoGas IT’S ALL WE DO

11.

12.

17.

16.

20.

BUILDERS

21.

22.

BUILDERS

23.

24.

Facing Page Client: e-parcel. Designer: Lee Darby. This page: 1. Client: ACM Fabricators. Designer: Ryan Mclachlan. 2. Client: Diva Dolls. Designer: Crystal Sharp. 3. Client: Art Fusions. Designer: Dan Mackinnon. 4. Client: Mekong Baby. Designer: David Cooper. 5. Client: Memories 4 Kids. Designer: Daniel Mackinnon. 6. Client: Frontier Sealegs. Designer: Ryan Mclachlan. 7. Client: Ascot House. Designer: Lee Darby. 8. Client: PerioCare. Designer: Dan Mackinnon. 9. Client: Moana Blue. Designer: Lee Darby. 10. Client: Banque Oyster Bar & Eatery. Designer: David Cooper. 11. Client: ACE Hanging Plants. Designer: Crystal Sharp. 12. Client: Skymesh. Designer: Jared Trice. 13. Client: Tow Safe Trailers. Designer: Karina Tedjapoernama & Crystal Sharp. 14. Client: Seco Gas. Designer: Karen McKinlay. 15. Client: RGH. Designer: Ryan Mclachlan. 16. Client: PhysioConnect. Designer: David Cooper. 17. Client: Sunshine Bags. Designer: Ryan Mclachlan and Nicky Malcon. 18. Client: Fistonich & Bond. Designer: Lee Darby. 19. Client: Adlib Film Making. Designer: Dominique Dick. 20. Client: Body’n’sync. Designer: Lee Darby. 21. Client: Safety Lockout Solutions Ltd. Designer: David Cooper. 22. Client: Hobson Bay Boat Share. Designer: Nicky Malcon. 23. Client: OutLast Builders. Designer: Karen McKinlay. 24. Client: Electrical Systems. Designer: Lee Darby and David Cooper.

www.benefitz.co.nz

BENEFITZ NEWS

47


PROJECT PROFILE

We love fun projects! Silverdale Adventure Park is a fantastic new adventure park that has been created north of the Harbour Bridge and our team at Benefitz have done a fantastic job with all the branding and many other elements. The neat thing about the new Silverdale Adventure Park is that it’s what the two guys behind the project are calling their “legacy project”. While it is a business venture, it’s just as much a passion that they are willing to invest in to make it something very special for the community. Barry Larman and Les Osborne, both in their 60’s, are originally from England. Their passion for these types of parks comes from their childhoods that involved seaside amusement parks. There are three stages to the development of the new adventure park which features a great cafe and eatery, called ‘Area51’. Stage one involves a new 600m purpose built ‘Down Hill Luge Track’; a great play area for the younger kids called the ‘Cosmic Playzone’; a 4D ‘Spaceship Simulating Cinema Experience’; and a ‘Tube Slide’. Stage two included the ‘Mini Moon Buggies’; the ‘Shooting Star Vertical Bungee’; the ‘Off-Road Polaris Experience’; a 260 metre head-first ‘Dual Zipline’ a very fancy and sophisticated Flying Fox. Stage three will see the development of the old Auckland Luge tracks and the launch of their Voyager 3 Spaceship (Flying Saucer structure) which is ex Skyline of Rotorua. Voyager 3 will seat 72 people and will be a a great venue for kids

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BENEFITZ NEWS

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parties, family picnics and corporate events. For Benefitz the project has involved the initial design of the logo and brand which has then been rolled out to be used for a wide range of items that have been designed, manufactured and produced by Benefitz. “This is a project that shows our capability across a diverse spectrum of communication-related items,” says Benefitz MD Aidan Bennett. “Ryan and our creative team did a fantastic job for Barry and Les on the brand and then great work has also been done by the wider Benefitz team on their website, site signage, vehicle signage as well as display and printed items.” Make sure you get along to experience Silverdale Adventure Park and to see the great Benefitz work! Visit: www.silverdaleadventurepark.co.nz

It’s all about fun at Benefitz!


BENEFITZ PEOPLE

BRANDED

FENCE WRAPS

1.8 METRES X 50 METRES PRINTED ROLLS It is well-known that Benefitz have New Zealand’s best large and grand format printing solutions. These solutions, combined with our purchasing power of substrates means we can offer affordable solutions across a wide range of big printed items. A prime example of this is our ability to print and supply Branded Fence Wraps for construction and events. While we can provide many sizes, our stock option is 1.8 metres high mesh that is printed full colour and comes finished with sewn/welded edging and eyelets on 50 metres long rolls. Ready to easily fix to fencing or scaffolding. For packages, pricing and more contact your Benefitz Account Manager.

Visit us on Constellation Drive, Mairangi Bay, Auckland www.benefitz.co.nz Phone us on 09 477 4700 Find us on

www.benefitz.co.nz

BENEFITZ NEWS

49


ROLL-UP

& PULL UP PORTABLE DISPLAY UNITS

AT BENEFITZ WE HAVE A WIDE RANGE OF HIGH IMPACT PORTABLE DISPLAYS THAT CAN BE PRODUCED VERY ECONOMICALLY. WE IMPORT OR MANUFACTURE THE HARDWARE AND THEN PRINT THE SKINS AND FINISH THE EASY-TOASSEMBLE DISPLAYS. These very easy-to-use compact display units that roll away into a small cylinder/carry bag remain very popular for those wanting a very simple and affordable option. They are very easy to transport on planes, in motor vehicles etc. Our options include:- Benefitz Roll-Up/Pull-Up Display Stands are available in 3 sizes; 600w x 1800h mm; 850w x 2150h mm; 1200w x 2150h mm. These can also be custom-made to fit your requirements. For packages, pricing and more contact your Benefitz Account Manager.

Visit us on Constellation Drive, Mairangi Bay, Auckland 50

BENEFITZ NEWS

www.benefitz.co.nz

www.benefitz.co.nz Phone us on 09 477 4700 Find us on


PROJECT PROFILE

Fine Promo at Fine Wine! The strength of the Benefitz offering was on display recently with a range of in-store items produced and installed for a promotion at the impressive Fine Wine Delivery Company super stores at Mt Wellington and Mairangi Bay. The Fine Wine team are great marketers and asked if we could help with their big promo they had coming up. Led by Account Manager Blake Douglas, members of the Benefitz team went to both stores to look at the options and provided advice on the best ways to make an impact with printed images. At that stage all the measurements were taken as well. “Timing for the project was critical,” says Blake Douglas. “The Fine Wine marketing crew created the artwork based on our measurements and specs, from which we printed and installed all items. We managed to install all graphics at both stores in one day which is a real credit to our Benefitz install team.” The major promotion had $50,000 worth of travel up for grabs for a lucky customer. A strong offer that was projected very well with powerful graphics designed inhouse by the Fine Wine Delivery Company. As is demonstrated in the accompanying photos, the combination of all the promo items in-store certainly got the message across to all customers in-store and out. Strong billboards – PVC mesh – were produced and installed on

the outside of the stores using the simple Benefitz tensioned railing system. Floor Decals also made a great impact. Other items included Hanging Banners, Posters, A-frame Inserts; Palight and Corflute prints, Free Standing Strutted Prints and Trolley Inserts. “This project certainly demonstrated our all round capability,” adds Blake Douglas. “To be able to produce all these items cost-effectively, efficiently and then have them installed makes it very easy for the customer. It is also very pleasing when it looks so good and I also understand the promotion went very well.”

www.benefitz.co.nz

BENEFITZ NEWS

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TEARDROP & BLADE

TEAR DROP FLAG TEAR DROP FLAG

TEAR DROP FLAG TEAR DROP FLAG

BLADE FLAG BLADE FLAG

BLADE FLAG BLADE FLAG

FLAGS

EFFECTIVE, EYE CATCHING, LIGHTWEIGHT AND PORTABLE. A big-selling part of the Benefitz Display & Exhibition range are our easy-to-assemble portable Teardrop and Blade Flags. These high quality flags are available in 2 sizes. For packages, prices and more contact your Benefitz Account Manager. 1KG 1KG

1KG

1KG

GROUND GROUND SPIKE SPIKE

GROUND GROUNDSPIKE SPIKE 52

BENEFITZ NEWS

www.benefitz.co.nz

TR

TRIP TRIP


TEARDROP & BLADE FLAG

TEAR DROP FLAG TEAR DROP FLAG

BLADE FLAG BLADE FLAG

1KG

TRIPOD TRIPOD WITH WITH WATER WATER BA

PRINTING OPTIONS

PRINTING OPTIONS PRINTING OPTIONS

TEAR DROP FLAG

PRINTING OPTIONS

3KG (EMPTY) 3KG (EMPTY) 1KG 12KG (FULL) 12KG (FULL)

CROSS CROSS BASE BASE

GROUND SPIKE

TEAR DROP FLAG PRINTING OPTIONS

TEAR DROP FLAG TEAR DROP FLAG

BLADE FLAG

TEAR DROP FLAG TEAR DROP FLAG

BLADE FLAG

BLADE FLAG

BLADE FLAG

BLADE FLAG BLADE FLAG

GROUND SPIKE

1KG

PRINTING OPTIONS

PRINTING OPTIONS

PRINTING OPTIONS PRINTING OPTIONS PRINTING OPTIONS

1KG

GROUND GROUND SPIKE SPIKE

1KG

PRINTING OPTIONS

Benefitz high quality Teardrop and Blade Flags are digitally printed onto fabric and include a black powder-coated extendable pole and a carry bag. There are also 5 base options to choose from.

1KG (EMPTY) 11KG (FULL)

2.4KG 1KG (EMPTY) 2KG (EMPTY) 11KG (FULL) 18KG (FULL)

1KG (EMPTY) 11KG (FULL)

GROUND SPIKE TRIPOD WITH WATER BAG TRIPOD WITH WATER BAG WATER TANK TRIPOD WITH WATER BAG PLASTIC

(OPTIONAL (OPTIONAL WATER WATER BAG BAG AVAILABLE) AVAILABLE)

1KG 3KG (EMPTY) 12KG (FULL)

1KG

3KG (EMPTY) 12KG (FULL)

1KG

3KG (EMPTY) 12KG (FULL)

2.4KG

1KG (EMPTY) 11KG (FULL)

1KG (EMPTY) 11KG (FULL)

2.4KG

1KG (EMPTY) 11KG (FULL)

2.4KG

2KG (EMPTY) 18KG (FULL)

2KG (EMPTY) 18KG (FULL)

CHROME CHROME CIRCLE CIRCLE BAS B

PLASTIC WATER TANK PLASTIC WATER TANK

2KG (EMPTY) 5KG18KG (FULL)

2KG (EMPTY) 18KG (FULL)

5KG

2KG (EMPTY) 18KG (FULL)

5KG

GROUND SPIKE TRIPOD WITHCHROME WATER BAG PLASTIC TANK BASE CHROME CIRCLE BASE HEAVY METAL BASE GROUND TRIPOD WITHBASE WATER BAG PLASTIC WATER TANK CROSSSPIKE BASE CHROME CIRCLE BASE HEAVY METAL BASE CIRCLE CROSS BASE SPIKECROSS HEAVY METAL BASE GROUND TRIPOD WITH WATER BAG PLASTIC WATER TANK WATER

(OPTIONAL WATER BAG AVAILABLE) (OPTIONAL WATER BAG AVAILABLE) (OPTIONAL WATER BAG AVAILABLE)

1KG (EMPTY) 1KG (EMPTY)

2KG (EMPTY) 2KG (EMPTY) 18KG (FULL) 18KG 2KG (FULL) 2KG (EMPTY) (EMPTY)

11KG (FULL) 11KG (FULL) 1KG 1KG (EMPTY) (EMPTY) 11KG 11KG (FULL) (FULL)

18KG 18KG (FULL) (FULL)

RIPOD TRIPOD WITH WITH WATER WATER BAG BAG PLASTIC PLASTIC WATER WATER TANK TANK POD PODWITH WITH WATER WATER BAG BAG PLASTIC PLASTIC WATER WATER TANK TANK CROSS BASE CHROME CIRCLE BASE HEAVY METAL BASE CROSS BASE CHROME CIRCLE BASE HEAVY METAL BASE Visit us on Constellation Drive, Mairangi Bay, Auckland CROSS BASE CHROME CIRCLE BASE HEAVY METAL BASE Visit usPhone on Constellation Bay, Auckland www.benefitz.co.nz us on 09 477Drive, 4700 Mairangi Find us on 3KG (EMPTY) 12KG (FULL)

3KG (EMPTY) 12KG (FULL)

3KG (EMPTY) 12KG (FULL)

2.4KG

2.4KG

2.4KG

5KG

5KG

5KG

(OPTIONAL WATER BAG AVAILABLE) (OPTIONAL WATER BAG AVAILABLE) (OPTIONAL WATER BAG AVAILABLE)

www.benefitz.co.nz Phone us on 09 477 4700 Find us on

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BENEFITZ BRAG

RECENT PROJECTS North Harbour Club Hard Cover Book

When it comes to producing books the Benefitz team is up with the best. Probably ahead of the rest. From the production perspective we can produce soft cover books, hard cover books - from start to finish - all in house on our machinery. Print, Bind – the lot! With this book “The First Twenty Years of Excellence” we have showed off our full spectrum of publishing capabilities. Our MD Aidan has had a hand in writing the 200 page book (along with Ian Watson); our senior designer Chelsea Johnston designed the book; and then we printed it on our state-of-the-art digital machinery, then finished it high quality hard case-bound. All done very economically of course! Account Manager: Aidan Bennett Design/Creative: Chelsea Johnston Print: Benefitz JetSX B2 Inkjet Press, Benefitz Colour 1000 Digital Press Finishing: Benefitz Horizon Perfect PUR Binder, Benefitz Horizon Hard Case bookmaker

Lake House Arts Website

Lake House Arts were wanting to utilise their website to make things easier on an administration level. The Benefitz Web Development team developed a system that was built off the back of the BWEB website which replaced their previous Microsoft Access CRM system. They are now able to let the website handle the enrolments of the classes and also manage all the communications to its members. This is a great example to show the flexibility of BWEB and that it can be more than a Content Management System. Some great customisation here for Lake House Arts by our web development team! Account Manager: Aidan Bennett Design/Creative: Aaron Morrison Web: Benefitz BWEB CMS

Dredging NZ Website

Dredging New Zealand needed a quick turn around for their new website to show potential candidates at a conference overseas. The Benefitz Web Development team were able to quickly build a fully responsive and modern design in time for the presentation. Not only does the website feature subtle animation but it is also all editable by the Dredging NZ team using the power of the BWEB Content Management System. Account Manager: Blake Douglas Design/Creative: Aaron Morrison Web: Benefitz BWEB CMS

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BENEFITZ BRAG

Printing Wooden Lids! We are often approached by our customers with a problem that they need help solving. With this particular project we were asked to provide a solution for printing directly onto 500 wooden lids. The print was to be simple and effective and give the appearance of a ‘copper’ logo. It didn’t take director Dallas Bennett long to find the perfect solution within our wide array of print machinery – on our little Mimaki Flatbed Digital Printer that can print on just about anything! We agree with the happy customer that the end result turned out tops! Account Manager: Dallas Bennett Design/Creative: Supplied Print: Benefitz Mimaki Flatbed Promo Printer

Massey Uni Festival Mesh Banners We were asked to design banners and provide a solution to cover speaker stands either side of the stage at the Ngapuhi Festival. These massive banners were printed on PVC Mesh and all finishing (sewing etc.) done in-house by the Benefitz team. A great solution, great impact and a happy customer!

Rio comes to AUT Millennium! Benefitz is proud to be a supplier of design, printing, display and signage services to the wonderful AUT Millennium community and performance sport facility on the North Shore. Prior to the 2016 Olympics in Rio de Janeiro (Brazil) we were provided with a challenge by their marketing team. They wanted us to come up with creative to give the facility a colourful look that resonated with the Rio Olympics. We had to work around the tight Olympic branding guidelines. The AUT Millennium crew were thrilled with what the Benefitz creative team came up with. The striking colourful ‘Rio-themed’ look featuring graphics of athletes was then rolled out throughout AUT Millennium – including floor graphics, medal tally boards, window graphics and a large cut-out figure depicting Rio’s Christ the Redeemer statue. All the items were produced and installed by Benefitz and the finished look was very special, as is demonstrated in these photos. A very economical way to create a theme!

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BENEFITZ BRAG

Diggabits Ute Signage

Diggabits came to Benefitz asking for a car wrap that would enable them to catch the eye of future clients. Our design guru Dan then came up with this eye catching design that they loved. Vinyl decals were then digitally printed, computer cut to shape and applied to the van by members of our skilled Benefitz sign team. You won’t miss them next time they drive on past! Account Manager: Rhys Lloyd Design/Creative: Daniel Mackinnon Print: Benefitz Mutoh Large Format Machinery Finishing: Benefitz Mimaki Vinyl Cutter Installation: Benefitz Signage Team Application: Benefitz Signage Team

Brosnan Construction Website

A strong relationship in other areas of the business and ticking all the right boxes led to us helping Brosnan Construction update the look, feel and functionality of their website. The main focus of the site being a showcase of the vast array of projects Brosnan work on right across New Zealand. We custom created a component that allowed the projects to be categorised by type, cost and location. We were then able to use cool things like geo-location to present the projects to the visitor in a more relevant way. All this through the power of BWEB our homegrown Content Management System. Account Manager: Aidan Bennett, Blake Douglas Design/Creative: Cameron Harrison Web: Benefitz BWEB CMS

WabiSabi Magazine

The Benefitz JetSX B2 Digital Inkjet Press provided the perfect solution to print the 150 page+ launch issue of WabiSabi Magazine. The stylish magazine is the new way of publishing – a combination of a sensational online magazine (and blog) with a quality printed magazine for those who wish to consume things in the traditional way. The print-run was suited to our powerful Inkjet Press. Wabi Sabi Magazine is run on a Community of conscious businesses who work to educate, inspire, or motivate conscious living. Supporting readers to seek their best beautifully imperfect self. Content included Eco and organic; Health and wellbeing; New age and motivational; Natural beauty; Conscious business; Travel and adventure; Environmental; Entrepreneurial. Benefitz were thrilled to print and PUR bind this fantastic launch issue. www.wabisabimagazine.com Account Manager: Kent Bowyer-Sidwell Design/Creative: Supplied Print: Benefitz JetSX B2 Inkjet Press Finishing: Benefitz Horizon Perfect PUR Binder

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BENEFITZ BRAG

PhotoLife Studios Display Stand

Photolife Studios is an iconic Kiwi company that has been supplying school photos for around 90 years. They exhibit at educational shows and recently challenged the Benefitz team to come up with a huge oversize camera for their display stand. The clever Benefitz creative team came up with a camera and lens that could also be used as tables on their big stand. The view finder was also the competition entry box! Photolife loved it. Benefitz Print and Signage crew then took the design and printed and fabricated the camera and lens economically using a range of substrates and techniques so the items can be packaged and used over and over again at shows all over the country. Very cool! Benefitz also printed all the other items on the impressive exhibition stand. Account Manager: Aidan Bennett, Blake Douglas Design/Creative: Ryan Mclachlan Print: Benefitz Mutoh Large Format Machinery, Benefitz Vutek EFI LED Flatbed Printer Finishing: Benefitz CNC Router Application & Fabrication: Benefitz Signage Team

Takapuna Beach Website

After Takapuna Beach Business Association (TBBA) was rebranded to be Takapuna Beach they contacted Benefitz to update their website. Since the current TBBA website was built on the BWEB Content Management System the re-design was quick and easy. One of the many benefits that the BWEB CMS offers. The website is fully responsive and features a full width video welcoming viewers on the homepage as well as an email sign up to a third party web service. Account Manager: Aidan Bennett, Blake Douglas Design/Creative: Aaron Morrison Web: Benefitz BWEB CMS

VW Caddy Van Vehicle Wrap

When leading local VW dealer Tristram European needed a funky wrap for their Coromandel based Real Estate customer, they turned to the design team at Benefitz. The brief was for a design that both fitted in with the ‘beachy’ market that the customer was working in as well as enhancing the well respected brand. Our design team certainly hit the spot with the design and then our print and signage teams completed the ‘full package’ with some real professional workmanship on turning the white vehicle into something very special. WOW! Account Manager: Mike Nolan Design/Creative: Ryan Mclachlan Print: Benefitz Mutoh Large Format Machinery Finishing: Benefitz Mimaki Vinyl Cutter Application: Benefitz Signage Team

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BENEFITZ BRAG

Bays Community Van Wrap

When the East Coast Bays Community Project took delivery of their new “TOY VAN” they contacted the Benefitz team to make it look fun. It’s the van that carries all the fun toys and things for the many community events they organise in the parks and at the beaches. The Benefitz team did go a little further than was first anticipated and now the plain white van certainly looks the part. Benefitz design whizz Dan came up with the design and then the Benefitz Printing and Signage team made it come to life! We threw in a bit of sponsorship support to make it happen as well. You won’t miss it in the Bays this summer! Account Manager: Aidan Bennett, Blake Douglas Design/Creative: Daniel Mackinnon Print: Benefitz Mutoh Large Format Machinery Application: Benefitz Signage Team

Endeavour Building Signage

After seeing other PVC Mesh Building Signage jobs we had produced, Endeavour contacted Benefitz to see if the same thing could be done to their own building. It could, and very economically. The Benefitz signage team constructed a simple frame on the exterior of the building and installed the massive 20m x 5m PVC Mesh banner (which was designed and printed by Benefitz) using our ESR tensioned railing system. What a difference! Account Manager: Aidan Bennett, Blake Douglas Design/Creative: Chelsea Johnston Print: Benefitz 5 Metre Uvistar Pro8 Printer Installation: Benefitz Signage Team using Benefitz ESR Tensioned Railing System

Silverdale Adventure Park Website

While the awesome Silverdale Adventure Park was being built Benefitz were working on a website to match its status. The website features big hero images of all the rides, party booking functionality and is mobile friendly. Silverdale Adventure Park are able to easily add new rides and maintain the website using the Benefitz BWEB Content Management System (CMS) which they love. Account Manager: Blake Douglas Design/Creative: Ryan Mclachlan Web: Benefitz BWEB CMS, Social Media, Custom Programming

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BENEFITZ BRAG

The Milford Website

NZRPG, who we’ve worked with to build several of their websites now, wanted a real ‘WOW’ full bells-and-whistles site for ‘The Milford’ apartment project on the Shore. Beautiful design, simple yet elegant CSS animations and Parallax scrolling really showcase this exciting new project. Custom Google map integration allows them to accurately show-off local schools, parks and shops in and around The Milford. The result is a site that looks and feels how you’d imagine your view from your apartment to be - Beautiful. Account Manager: Mike Nolan Design/Creative: Cameron Harrison, Ryan Mclachlan Web: Benefitz BWEB CMS

NorthWest Billboard Structure & Skin

Benefitz was asked to produce a directional sign for the new NorthWest Shopping Centre. Not only can we print but we were able to construct the frame from the ground up and then install the printed PVC skin to the frame. This was constructed to a size of 4.8 x 2.4m – no size is too big or small for the team at Benefitz! Account Manager: Sean Hawkins Design/Creative: Supplied Print: Benefitz 5 Metre Uvistar Pro8 Printer Installation: Benefitz Signage Team

Wixii Store Signage - Ponsonby Central

Wixii was opening up shop at Ponsonby Central and wanted something on trend and eye catching. Benefitz was able to produce these wonderful window hanging posters to a size of 700 x 1100mm. This size easily printed on our 5 metres wide grand format printer on PVC giving great photographic quality for these posters. These posters, hung back to back, give a great store presence – inside and out. Benefitz was also in charge of the gold Wixii logo above the entrance which was cut from 10mm perspex and sprayed with a metallic gold finish. These combined with the in-store decor gives this store a great impact at Ponsonby Central. Account Manager: Sean Hawkins Design/Creative: Supplied Print: Benefitz 5 Metre Uvistar Pro8 Printer Finishing: Benefitz CNC Router Installation: Benefitz Signage Team

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Westlake Boys Changing Room Mural

The Benefitz team Designed, Printed and Installed this large full wall banner for the WBHS home changing room in the new gym. Our ability to do the creative, then print and install extra large images is a real advantage we offer to our customers. Account Manager: Blake Douglas Design/Creative: Dominique Dick Print: Benefitz 5 Metre Uvistar Pro8 Printer Installation: Benefitz Signage Team using Benefitz ESR Tensioned Railing System

‘PET TALES’ Hardcover Children’s Book

The sheet-size of the Benefitz B2 JetSX Inkjet Digital Press provided a great solution to print 500 copies of this full colour case-bound children’s book. This press, combined with our capability to Hard Case Bind in-house meant we provided a very economic option for the publisher. Account Manager: Kent Bowyer-Sidwell Design/Creative: Supplied Print: Benefitz JetSX B2 Inkjet Press Finishing: Benefitz Horizon Hard Case Bookmaker

‘SWEET TREATS’ 162 PAGE COOK BOOK

The Benefitz B2 Inkjet Digital Press provided the perfect solution to economically print this 215mm x 180mm 162 page (plus cover) full colour PUR Bound Book. The client wanted recycled paper, so it was printed on ECO100 (both text and cover), a great stock that printed very well on the state-of-the-art Inkjet Press. The cover was matt UV’ed as well. The customer was thrilled with the finished book, commenting to Kent Bowyer-Sidwell our book specialist “The books have arrived and they look great”. A project proving again that Benefitz is totally set-up to print short-run books very economically. Account Manager: Kent Bowyer-Sidwell Design/Creative: Supplied Print: Benefitz JetSX B2 Inkjet Press Finishing: Benefitz Horizon Perfect PUR Binder

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BENEFITZ BRAG

BNZ Bus Wrap

When BNZ were looking at having a bus fully wrapped to promote their Asset Finance product, they called the Benefitz team to provide the full solution. From the supplied creative, we printed, laminated and applied the graphics to the bus within a couple of days to ensure the nation-wide bus was off the road for only a short time. The wrap covered both sides and the front and back of the huge bus. A big job made very easy and cost-effective by the super efficient Benefitz team and technology. Account Manager: Aidan Bennett, Blake Douglas Design/Creative: Supplied Print: Benefitz Mutoh Large Format Machinery Application: Benefitz Signage Team

Judith Moore Barrister Website

Judith Moore came to us wanting to update her website to meet the modern standards demanded by the now ever changing online world. Keeping it simple was the key for her and we were able to achieve this utilising the ‘lite’ version of our Benefitz BWEB CMS. Simple, elegant and responsive ‘BWEB Lite’ still gives her the ability to update the content but without having to pay for all the bells and whistles. A very affordable solution. Account Manager: Cameron Harrison Design/Creative: Cameron Harrison Web: Benefitz BWEB CMS

Les Mills Howick Mall Display Stand

Les Mills required a visual display stand for use in a local mall. A key requirement was it had to be visual from both sides. The team at Benefitz came up with the design then followed it through from printing right through to install – the total solution. Account Manager: Dallas Bennett Design/Creative: Ella Bennett Print: Benefitz JetSX B2 Inkjet Press, Benefitz iGEN150 Digital Press, Benefitz Mutoh Large Format Machinery, Benefitz Vutek EFI LED Flatbed Printer Installation: Benefitz Signage Team

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PROJECT PROFILE

Benefitz at Fashion Week with Huffer Leading fashion brand Huffer utilised the Benefitz large format printing technology to make a statement during Fashion Week 2016. Huffer held their pre-show event – titled ‘Local’ – at their Britomart Store. The clothing was removed from the spacious store and the large images produced by Benefitz became a strong feature to promote Huffer’s latest range. The items included 2.7 metre hanging banners; 10mm Gatorfoam prints; A0 prints on 4mm composite plastic; A0 backlit prints for Lightboxes; 1.700 x 2.1 metre double sided banners installed using bungy cords; Printed and vinyl cut adhesives on the front window. This was all installed by the Benefitz team, much of it using mobile scaffolding.

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The clothing was removed from the spacious store and the large images produced by Benefitz became a strong feature… A large crowd enjoyed the pre-show ‘Local’ function before moving to Britomart Square where the Huffer fashion show took place. Members of the Benefitz team were also there to enjoy the hospitality.


BENEFITZ BRAG

Deralee Waalkens Website

Deralee is a former teacher who has created a series of alphabet learning aids for kids (called Anton’s Alphabet), ranging from books, wall frieze, writing cards and even an audio CD. BENEFITZ designed and produced all these printed items for her and when she decided to sell them online we had the perfect solution for that too. With a little customisation our BWEB Content Management System – integrated with the KiwiBank Fetch payment gateway – now kids (with parents permission) all over NZ are free to join Anton on his alphabet adventures. You can also now find Anton’s Alphabet on Facebook, which we have helped setup as part of Deralee’s online strategy. Account Manager: Aidan Bennett Design/Creative: Cameron Harrison Web: Benefitz BWEB CMS

Promo Couch for Les Mills

When Les Mills New Lynn wanted something special to push their latest promo they took a look at their reception couch and said to Dallas Bennett of Benefitz – how about we do that? Dallas said no problem. The fabric was printed on the Benefitz Fabric Printer and then finished by our team. Dallas went out to New Lynn with our team and helped fit it himself. A great finished product and another happy customer! Account Manager: Dallas Bennett Design/Creative: Supplied Print: Benefitz Vutek EFI LED Flatbed Printer Installation: Benefitz Signage Team

Fine Wine Delivery Co. Wall Banner

The Fine Wine Delivery Co. super stores not only provide great customer experiences they also provide a great venue for us to show off our ability to print and install lovely big images. Like this huge banner in their North Shore store. The Benefitz team printed and installed this large full wall high resolution banner at the Constellation Drive store using our tensioned railing system. This system makes it very easy and economical to change out on an ongoing basis. Account Manager: Blake Douglas Design/Creative: Supplied Print: Benefitz 5 Metre Uvistar Pro8 Printer Installation: Benefitz Signage Team using Benefitz ESR Tensioned Railing System

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BENEFITZ BRAG

Richie McCaw iSport Display

When the resourceful iSport Foundation team came up with a clever idea to collect old unused sports equipment they needed a display solution to accompany the cages they were placing in around 250 Westpac banks throughout the country. Benefitz provided the answer with large corflute prints, 1 metre x 1.8 metres, which could be fixed to the cages. Benefitz also supported this great initiative. The large corflutes were printed economically on the Benefitz Vutek EFI LED Flatbed Printer and finished with eyelets so they could be fixed to the cages at the Westpac Banks. iSport is the foundation started by Richie McCaw, Dan Carter and Ali Williams. Visit: isport.org.nz

HPSNZ Countdown to Rio Boards

Benefitz produced 5 ‘Countdown to Rio Boards’ for the High Performance Sport NZ Offices throughout the country. The ACM Pan sign is wrapped in a digital print with a thin tin galvanised sheet where the magnetic numbers will change out each day. Account Manager: Blake Douglas Design/Creative: Supplied Print: Benefitz Mutoh Large Format Machinery Finishing: Benefitz CNC Router Installation: Benefitz Signage Team Application: Benefitz Signage Team

Hospice North Shore Website When Hospice North Shore approached us to work with them on their new website we were really excited to get involved. Wanting a new refreshed look, feel and improved functionality we knew it would be a perfect fit for us. Working with a team of people from varying backgrounds offered a dynamic workflow process and ensured we collectively met all the needs of the Hospice. The new site is a real harmony between purposeful design and functionality, which is in essence clean and simple, yet powerful. A real showcase of everything Hospice North Shore does and stands for. Account Manager: Aidan Bennett Design/Creative: Supplied Web: Benefitz BWEB CMS

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BENEFITZ IN THE COMMUNITY

The generous local couple who underwrote the new Takapuna Beach Playground Chris and Jackie Reeve at the opening with their granddaughter Ella (centre).

Benefitz

– We love to play! As you will have discovered in these pages, Benefitz places a strong emphasis on playing its part in the community. Over the past couple of years this has extended to assisting with the development of a wonderful new all-ages and abilities playground in Takapuna. Back in 2014 Benefitz Managing Director Aidan Bennett, a resident of Takapuna, discovered a desire by local couple Chris and Jackie Reeve to see a playground built in Takapuna. “I was walking the dogs along Takapuna Beach and discovered a handwritten poster on the Reeve’s fence seeking support for their initiative,” explains Aidan. “So I made contact with them and actually discovered that they were willing to underwrite the cost of the playground and their plans were wonderful. They didn’t want just a playground they wanted a world class playground. So I decided to help.” Aidan then got the Benefitz published community magazine Channel behind the project by doing a cover feature on the Reeve’s desire and gesture. Benefitz also got involved helping with general promo material. “The project got legs really because How good of the Reeve’s is Taka’s new commitment to playground! guarantee the funding, so a few of

Thousands turned out for the opening of the new Takapuna Beach Playground, a community project supported by Benefitz and Channel Magazine

us involved in the community rolled our sleeves up to help,” adds Aidan. “I was thrilled when Chris and Jackie asked me to be a trustee of the project and have gone on to help with steering the project and helping with fundraising. It was a thrill to see it completed and officially opened recently. It will be a real asset to the community for decades ahead.” Benefitz have also assisted with graphic design, printing, signage and have also produced the plaques that acknowledge those who have given generously to the project.

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BENEFITZ IN THE COMMUNITY

We love our Cricket! For many years Benefitz has been a sponsor and commercial partner of Auckland Cricket. It’s fair to say we love cricket and being able to support the sport fits well with our business and our team. The relationship is a ‘win win’ for the two entities with Benefitz getting excellent brand recognition and our team members also enjoying watching the Auckland Aces competing in all formats of the game. Auckland Cricket CEO Mark Cameron explains the value that they receive from teaming up with Benefitz: “Our relationship with Benefitz is all about making life easier and adding quality to what we do. Their ability to provide a huge range of services across the digital, print and signage spectrum means we have a one stop shop for all those needs. They have also been great at delivering one-off special items that add a huge amount of value. All of that means we can deliver a professional, high quality profile to all our stakeholders, something which is very important to us. We really value the partnership we have with Benefitz and feel that it’s something that works really well for both parties.”

Benefitz director Dallas Bennett (right) at Eden Park with Auckland Cricket CEO Mark Cameron (centre) and Auckland Aces player Colin De Granholme.

On the Shore Benefitz is also a key sponsor of Takapuna Cricket.

Tackling the Sky Tower for Charity Four Benefitz team members recently took part in the Step Up Sky Tower Stair Challenge, a charity event that raised over $400,000 for the Leukaemia and Blood Cancer Foundation. Ella Bennett, Amy Burgess, Blake Douglas and MD Aidan Bennett tackled the challenge to race up the 1105 stairs of the Sky Tower in Auckland. Benefitz was one of 100 teams who took part in the event. Blake Douglas recorded the best time of the four, coming fourth overall in the event (of 500 competitors) in a time of 7 minutes and 29 seconds. Amy Burgess took 10 minutes and 30 seconds, Ella Bennett just over 11 minutes and Aidan Bennett 12 minutes 30 seconds. Fundraising was a big focus of the charity event. The Benefitz team raised close to $8,000 with Aidan Bennett raising just under $6,000 and being the third highest individual fundraiser out of the 500 participants. “It was a fantastic event to be part of and raised` so much money for a great cause,” said Blake Douglas after the event. “We all did well but the lungs were certainly burning for all of us when we reached the top.”

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The Benefitz Step Up Sky Tower Stair Challenge team at the start and at the finish.

Aidan Bennett celebrating the huge fundraising effort.


BENEFITZ SCHOLARSHIPS

Ashley Field and Cameron Bates of Rangitoto College with Benefitz Director Robert Johnson.

Robbie MacGregor (Westlake Boys High School) and Aidan Bennett.

Jack Ramsay (Kristin School) with Benefitz MD Aidan Bennett.

Hugo Adams (Takapuna Grammar School) with Robert Johnson.

Benefitz Design Scholars For many years Benefitz has provided Scholarships for the leading Design Students in a number of our local North Shore schools. We see it as our way of contributing to our local community and to the future of our industry. These are the lastest recipients of the Benefitz Design Scholarships, who receive a certificate and $1000 towards their ongoing studies:• Emma Gustafson, Westlake Girls High School • Robbie MacGregor, Westlake Boys High School • Jack Ramsay, Kristin School • Hugo Adams, Takapuna Grammar School • Ashley Field and Cameron Bates, Rangitoto College (shared).

Emma Gustafson, Westlake Girls High School.

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ADVERTISING

TRAILERS WITH IMPACT

AT BENEFITZ WE ARE THE BEST IN PRINTING BIG IMAGES FOR IMPACT. OUR STATE-OF-THE-ART PRINTING TECHNOLOGY GIVES US THE EDGE IN PRODUCING VIBRANT IMAGES UP TO 5 METRES WIDE BY VIRTUALLY ANY LENGTH. An extension of this capability are the four MOBILE ADVERTISING TRAILER options for customers wishing to get their message well and truly seen. If you are looking for a short term portable billboard solution for a campaign, event, promotion or product launch, we certainly have the answer! Our 4 options include:- 6 metre x 3 metre Billboard Trailers; 4.8 metre x 2.4 metre Billboard Trailers; 2 metre x 2 metre Billboard Trailers; 2.4 metre x 1.2 metre Illuminated Billboard Trailer with 3 faces. For packages, pricing and more contact your Benefitz Account Manager.

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OPTION 1 - 6x3 TRAILER

6 metres wide x 3 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $1000

OPTION 2 - 4.8 X 2.4 TRAILER

4.8 metres wide x 2.4 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $900

OPTION 3 - SMALL TRAILER OR STAND ALONE A-FRAME

2.2 metres wide x 2 metres high

Indicative Rental Rates: Daily $50, Weekly $200, Monthly $500 Skin costs (2 = 1 each side) = $370

OPTION 4 - ILLUMINATED BILLBOARD TRAILER

1.9 metres high x 1.3 metres wide (3 faces) Indicative Rental Rates: Daily $120, Weekly $150, Monthly $1500 Skins costs (3, for the 3 faces) = $650

Visit us on Constellation Drive, Mairangi Bay, Auckland www.benefitz.co.nz Phone us on 09 477 4700 Find us on

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BENEFITZ IN THE COMMUNITY

Aidan Bennett addresses the audience as North Harbour Club President in 2015.

The AIMES Awards dinners are a highlight of the North Harbour Club year.

Helping to reward excellence! For the best part of two decades Benefitz has been supporting the North Harbour Club and Charitable Trust with the supply of design, print, display, signage and online services.

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that it was a great organisation, with great people doing wonderful things for the region, which is why I got involved boots and all. Involvement with the club has been great for me personally and for our business.” As well as providing the services listed above Benefitz produces the annual magazine for the club called Northside. It was first published in 2004 and has been published every year since. The club celebrated 20 years in 2015 and Aidan co-wrote a book on its history with one of the club’s founding members, Professor Ian Watson. This book was designed and printed by Benefitz. /2016

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NORT HSIDE

The North Harbour Club is made up of a group of over 170 business and community leaders in the North Shore and wider North Harbour area. It was formed over two decades ago with a three-pronged aim. To promote the North Harbour region; For business establishments of the region to meet and network for the good of the region; To form a Charitable Trust to raise funds and present scholarships to the youth of the North Harbour region through the annual AIMES Awards. The AIMES Awards have since become a real focus of the club. To qualify for the AIMES Awards, recipients must have shown excellence in the areas of the arts; IT, Innovation & Science; Music; Education; Sport; Service to the Community. Since 1995 the club has given close to $1.7 million worth of grants to 200+ young people of the region achieving excellence in their particular field. Since 2005, Benefitz Managing Director Aidan Bennett has been a trustee of the North Harbour Club and Charitable Trust. He is the current President, having been elected in July 2015. “I am hugely proud of the part I have played in the North Harbour Club,” says Aidan. “I identified early on

TWELF TH AN NUAL The ann ISSUE 2015/ the ach ual magazine 2016 ievemen of the Nor receive ts from the of the except th Harbou r Club ional you Club – and Cha Memb ritable ers, Spo ng people of Tru our reg nsors and ion and st, celebrat Suppor ing the sup ters. port they

AWARD

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For more information visit: www.northharbourclub.co.nz


BENEFITZ IN THE COMMUNITY

We love Rugby! Benefitz is well known for its community involvement and the companies sponsorship of North Harbour Rugby is one of its most enduring relationships. Benefitz has been one of the key Union sponsors and the ‘collar sponsor’ of the premier team for over 15 years. “I am a great believer that if you get involved then it’s for the long haul,” explains Benefitz Managing Director Aidan Bennett. “There is so much that’s good about what North Harbour Rugby does for our region and they fully deserve the support of the business community. It’s true that it has been a rocky ride in terms of results at the elite level, but we are

Aidan Bennett (left) and Mike Nolan of Benefitz with North Harbour Rugby CEO Brett Hollister (centre) at QBE Stadium.

involved for reasons that go a lot deeper than that. Just sit back for a minute and think of what rugby does for the region from the little ones playing through to the elite level. It is only good things and we are hugely proud to be playing our part as long-term supporters and sponsors.” In addition to sponsoring the union, Benefitz also provides a range of services to Harbour Rugby. We have built and we maintain their very comprehensive website and also provide design, printing, display and signage services. www.harbourrugby.co.nz

www.benefitz.co.nz

BENEFITZ NEWS

71


HIGH IMPACT DISPLAYS At Benefitz we have a wide range of high impact portable displays that can be produced very economically. We import or manufacture the hardware and then print and finish the easy-to-assemble displays. We stock displays from 600mm to 6 metres wide and can also custom-make displays to any size. Our options include:- Flat or Curved Tensioned Fabric Displays; Flat or Curved Pop-up Displays; Pull-up & Roll-up Banners; Hanging Displays; Kidney Stands & Tables; PVC Vinyl banners & more! For packages, prices and more contact your Benefitz Account Manager.

1.2m x 2.3m Fabric Flat Tensioned Displays

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BENEFITZ NEWS

1.5m x 2.3m Fabric Flat Tensioned Displays

www.benefitz.co.nz

2.15m Pull-up Banners 1.8m x Flex Banners 600mm, 850mm, 1200mmm wide 850mm wide

Kidney Stands


HIGH IMPACT

DISPLAYS

3m Flat Tensioned Displays

3m Curved Tensioned Displays

2.3m x 2.3m Fabric Tension Popup

3m x 3m Curved Panel Popup

6m Flat Tensioned Displays

3m x 3m Straight Panel Popup

6m Curved Tensioned Displays

3m Hanging Crown

Visit us on Constellation Drive, Mairangi Bay, Auckland www.benefitz.co.nz Phone us on 09 477 4700 Find us on 0800 423 633

BENEFITZ 3NEWS


Future Thinking:

B2 Inkjet Press

WHAT’S THE DIFFERENCE BETWEEN A1 & B2? NOT MUCH. Just the price. As we can print B2 digitally on our JetSX Inkjet Press.

benefitz.co.nz

facebook.com/benefitzdma

B2 530X740

twitter.com/benefitzdma

A1

594X841

linkedin.com/company/benefitz

Benefitz News  

Issue 13 2016

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