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Out of home advertising brochure.

Ad-Trikes & Ad-Vans


Contents 4

A little bit about us

5

Ad-Trikes

9

Ad-Van

11

Targeting the right people

13

Rates & Services


At Eye-Pop we specialise in innovative out of home advertising and promotion. Our aim is to provide alternative advertising mediums that stand out from traditional formats, and deliver effective campaigns. We are a young business and have no qualms in admitting it. We feel that our youth allows us to be more flexible in our approach to clients, our products and advertising in general.

We pride ourselves on being innovative people, who would like to push the out of home industry forwards. With this in mind we would be more than willing to work on bespoke alternative advertising formats. To deliver new mediums or types of advertising that better attract your audience, and keep their attention. Our alternative mediums work by shocking the viewer into looking. Whether it’s by taking a traditional poster and mounting it in one of our back-lit ad-bikes, or printing your message on a transparent floor mat. We make sure your target audience takes note, because they are viewing your message in an unfamiliar context. This means their guard is down when they view the message, and they are more likely to absorb it. It also means that we are able to precisely target your audience, and even move throughout the day. Enabling us to optimise the campaign, making us more effective than a lot of traditional static mediums.

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Each Trike has 4.32m² of advertising space to promote your message Don’t get saddled with huge advertising bills...

Ad-Trikes are a fun and effective alternative to traditional out of home advertising mediums. They are able to target your audience by moving throughout the day to where they are most likely to be. This increases the effectiveness of your campaign, and in turn makes it more cost effective. The Ad-Trikes can carry 2 x 6-sheet vinyl banners (1800mm x 1200mm) giving each Trike 4.32 m² of advertising space to promote your message. Or a box that houses two 4 sheet posters(1524mm x 1016mm) can be used. The Ad-Trikes are also able to introduce personal selling tactics by briefing the riders on your

message and supplying them with extra promotional materials such as leaflets or product samples. They can also dress in your company’s uniform to create extra continuity between them and the advert itself. By injecting a dose of pedal power into your next campaign, your committing to fun, high impact, and compelling way to effectively reach your target audience. Our Ad-Trikes can reach hi frequency locations to access hotspots such as food outlets during lunch time, near train stations at rush hour or on university campuses at peak times.


*Ad-Trikes in Bristol, taken by Ben Dickason

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We can put your message where you want it, when you want it Take Ad-van-tage of our amazing mediums

Our Ad-vans are designed to easily access inner city areas to deliver a huge impact in an optimum place. The vans boast two billboards mounted on an A-frame. Each is 1570mm x 2020mm equivalent of 2x4sheet posters, giving a total of 6m² advertising space. This size and style is a perfect compromise between agility and visual impact. Unlike a lot of mediums, we can put your message where you want it, when you want it insuring the audience you want to attract is targeted. They are mainly used as a mobile medium however they can be parked in areas with large volumes

of traffic and used as a static. Our AdVan can access high profile locations where your audience are, or your competitors operate. For example main routes into towns, busy carriage ways, high streets, retail parks, and shopping centres. There is no doubt people will see your message. Your advertisement can be illuminated for campaigns during the evening or during overcast conditions. Our drivers can all be tracked, and contacted throughout the campaign enabling us to instantly change tactics if requested.


*Ad-Van and Trikes in Bristol, taken by Ben Dickason

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Targeting the right people Advertising is useless if the right people aren’t seeing your message. Traditional forms of out of home advertising such as billboards are static, and therefore limited in their ability to specifically target your audience. You’re relying on your audience coming to your advertisement. Where as with our Ad-bikes we are able to move with your audience maximizing the effectiveness of your campaign. Eye-pop’s Ad-bike riders are recruited for their enthusiasm and abilities to interact with your target audience. Our riders are briefed on the message, product in question, and who the audience they’re looking for is. This means if they are following the originally planned route but not encountering the right people, we can reassess almost instantly and change tactics. Our staff can be briefed on your specific campaign, giving your audience a truly informative advert/message. Our riders can be dressed in your corporate clothing and there is on board storage, enabling the Ad-bike staff to distribute leaflets or be used for product sampling.


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Ad Trike Local Rate

Ad Trike National Rate

Ad-Van Local Rate

Ad-Van National Rate

Days Duration

Daily Rate

Additional Hours

1 2 3 4 5-9 10+

200.00 195.00 190.00 185.00 180.00 170.00

£25.00 per hour £25.00 per hour £25.00 per hour £20.00 per hour £20.00 per hour £17.50 per hour

Days Duration

Daily Rate

Additional Hours

1 2 3 4 5-9 10+

£290.00 £285.00 £280.00 £275.00 £270.00 £240.00

£25.00 per hour £25.00 per hour £25.00 per hour £20.00 per hour £20.00 per hour £17.50 per hour

Days Duration

Daily Rate

Additional Hours

1 2 3 4 5-9 10+

£200.00 £195.00 £190.00 £185.00 £180.00 £175.00

£25.00 per hour £25.00 per hour £25.00 per hour £20.00 per hour £20.00 per hour £17.50 per hour

Days Duration

Daily Rate

Additional Hours

1 2 3 4 5-9 10+

£290.00 £285.00 £280.00 £275.00 £270.00 £250.00

£25.00 per hour £25.00 per hour £25.00 per hour £20.00 per hour £20.00 per hour £17.50 per hour

6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours

6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours

8 hours 8 hours 8 hours 8 hours 8 hours 8 hours

8 hours 8 hours 8 hours 8 hours 8 hours 8 hours


Flag Walkers Local Rate Based on 2 x Flagwalkers

Flag Walkers National Rate Based on 2 x Flagwalkers

Reverse Graffiti

Days Duration

Daily Rate

Additional Hours

1 2 3 4 5-9 10+

£340.00 £335.00 £330.00 £325.00 £320.00 £310.00

£25.00 per hour £25.00 per hour £25.00 per hour £20.00 per hour £20.00 per hour £17.50 per hour

Days Duration

Daily Rate

Additional Hours

1 2 3 4 5-9 10+

£450.00 £445.00 £440.00 £435.00 £425.00 £420.00

£25.00 per hour £25.00 per hour £25.00 per hour £20.00 per hour £20.00 per hour £17.50 per hour

6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours

6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours 6.5 hours

The average cost of the metal stencil (based on complexity of design ) is £150.00, this is a 1000mm x 1000mm plate that will remain the property of the client once used. We can however store the stencil for any future work. Images 25 50 75 100

Local Cost £450.00 £800.00 £1150.00 £1500.00

National Cost £525.00 £950.00 £1300.00 £1750.00

Artwork & banner production cost Ad-van Banners 2020mm x 1570mm £225.00 (+vat) per set 2 Ad-trike Banners 1010mm x 1520mm £115.00 (+vat) per set 2 Flags (double sided) £130.00 each All prices subject to VAT. at 20%

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For more information on any of these mediums you can either go to our website:

www.eye-pop.com or call us on:

01454 773 180


Eye-pop brochure