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An Introduction to Sheer Industries Group By Benjamin Raphael Chia | Published: July 12, 2011

Sheer Industries Group was formed with the vision of advocating innovation in the realm of new and emerging technologies. The company’s founders combined to launch this endeavour, bonded together with a common desire to succeed in life and reach our goals. Sheer Industries Group envisions an increasingly wired world with the altruistic end of contributing back to society. Hence the company’s core business is focused on devising new and innovative applications for technologies that we acquire, regardless of field of application. This gives us opportunities in various industries with the potential to explore future upcoming technologies. SIG is fundamentally centred on three key drivers of success: 1. Identification of umet needs 2. Innovative design 3. Continual research and development In a nutshell, who we are as a company is a collective of ambitious individuals who strive to achieve and realise their dreams. Journey with us as we grow through the ups and downs of a startup and learn as much as we can. We express our gratitude to everyone who have been supportive of our venture and have given us their fullest, warmest support. Posted in Sheer Industries Group | Leave a comment


Seeing the future with the help of ‘Digital Natives’ By Benjamin Raphael Chia | Published: July 21, 2011 I recently chanced upon a website that talked about a particular study in which researchers were trying to foresee what the future holds for technology. You can read more here, but i’ll just provide the jist. The online article says that kids point toward the direction in which our computers and digital experiences are headed, in essence due to the fact that they are ‘digital natives’ and have never touched or interacted with a computer or the internet. Thus they are well placed to tell us what computers and other gadgets should do in order for them to be more interactive and ‘human-like’. Makes sense? Sounds logical to me…

Image © oxtopus via Flickr

The question we should ask ourselves when we are thinking of developing new technologies is this: What do i want my computer to do that it can’t right now? Perhaps we have some answers to that at the moment such as how intuitive touch gadgets have stormed the tech market in the form of iPads and Galaxy Tabs. Sadly, netbooks were just a transition to the whole tablet craze. Wifi and 3G tablets allow us plenty of room in terms of multi-tasking, connecting to our social networks, and getting stuffed with information about everything from politics to fashion and fitness. Our constant hunger for convenience and speed has come to define what we mean by wanting technologies to be more human-like. I hypothesize that the definition of human-like has come to be: Whatever gets me what i want in the most convenient and fastest way, albeit with some touch involved. Well, human-beings are touchy creatures anyway.


Seeing the future with the help of ‘Digital Natives’ By Benjamin Raphael Chia | Published: July 21, 2011 That being said, trying to envision what the future holds is interesting and always something to look forward to. We will constantly be trying to up ourselves and our competitors, vying for the first place in any race, and companies must keep in mind that having the best technology around may not always be the best way to do things, they also need to create an icon out of their products (read Apple). Apple may not have the best specs around but they win hands down in terms of branding. Do some research on the market share of the tablet markets worldwide and you get the idea. I believe tablets will be around for quite some more time, and i wonder what would come after the them. The insight i’ve gained from reading about the above study is that sometimes we need to take a step back and analyze what we are really doing. Where are we drawing our inspiration from? Who are our best teachers? More importantly, are we looking in the right places? Posted in Tech Trends | Leave a comment


A New Frontier In Interior Design By Benjamin Raphael Chia | Published: August 24, 2011 SINGAPORE, JULY 25 2011. A marriage between interior design and technology has not been well articulated, until now. A new and innovative software and mobile application is currently being developed by a promising startup known as Sheer Industries Group and is slated to be launched in December 2011. The team hails from Singapore. Through market research and intensive interview sessions, the team at SIG managed to single out three main challenges that interior designers face in their work. 1. Clients often find it hard to visualize the proposed design concepts 2. Time is lost through long periods of rendering 3D environments. 3. Feedback is inaccurately captured as designers cannot alter their designs on the spot based on their clients’ comments. In answer to the above concerns, Sheer Industries has devised a solution consisting of software that is coupled with a mobile application. The software allows 3D objects and layouts to be imported from a designers’ own database or even drawn from scratch in record time. It then renders a 3D environment to be exported to the mobile application. When installed on a mobile device (think iPad2 or Android tablet), the mobile application allows you to view a lifesize 3D overlay of the design. As a user, you can point your device’s camera anywhere in a room and see how a particular design would look like in real life. It is much like how you point and shoot with a digital camera, just that what you see on the LCD display is now a 3D scene of a room with your design on it. That is innovation at its best. As such, SIG’s solution will, 1. Allow clients to visualize designs in real time 2. Streamline the workflow of interior designers by minimizing rendering time 3. Allow clients’ feedback to be implemented on the spot Those in the design and creative industry would know that time is money. Working with big jobs and tight deadlines, failing to deliver would eventually cost them their jobs. SIG promises to address the problems that interior designers face and streamline their workflow to help businesses stay competitive and ahead of the game.


A New Frontier In Interior Design By Benjamin Raphael Chia | Published: August 24, 2011 The software and mobile application is not just another application hoping to cash in on the wave of the tablet craze that has taken the world by storm. Its functionality has been validated and its potential perceived to be boundless. The future of architectural visualization is manifested in this intelligent product that saves time and utilizes technology to further the interior design industry. Sheer Industries Group was founded by two friends and begun operations in October 2010. The company’s base of operations is currently located in the National University of Singapore (NUS), a locally renowned university that works closely with the government to provide support for startups and enterprises. SIG’s core business revolves around devising new and relevant applications for emerging technologies to address key unmet needs in the local and international markets. We achieve this through the combination of strategic thought and meticulous planning to deliver cutting edge solutions for the present and the future. Sheer Industries Group Sheer Industries Group has a core business that adds value to various forms of technologies. The company achieves this by developing new and innovative applications for these technologies and thereafter commercializes them. The company’s network of contacts is ever growing as technology itself is not limited by industry or field of application. SIG was founded in October 2010 and is currently located in the National University of Singapore. More information can be found at www.sheerindustries. com. For details please contact: Phone: +65 96577281 Email: benjamin.chia@sheerindustries.com Web: www.sheerindustries.com Posted in Interior Design, News & Media, Sheer Industries Group, Tech Trends | Leave a comment


Piero Lissoni Furniture Launch 30th September 2011 By Benjamin Raphael Chia | Published: October 17, 2011 On the 30th of September, Sheer Industries Group headed down to Dream Interiors, a luxury provider of interior furnishings for the launch of Piero Lissoni’s new line of furniture. His stopover in Singapore was the last leg of his Asia Tour that began in Shanghai . Called Pallet, the new indoor/outdoor furniture range is his work for italian brand Pierantonio Bonacina, which became part of the Matteograssi Group in 2010, a fellow Italian house that prides itself on product research with remarkable attention to detail and material selection. The launch kicked off with an opening speech by the grandson of Matteograssi and was graced by many industry professionals from related fields such as architecture, interior design, media, and education. Mingling around the crowd i got to know a few architects and interior designers and also spoke with a lecturer at the Nanyang Academy of Fine Arts. Pieor Lissoni then took the stage to present his new works of art that exemplify nature, functionality and sustainability. These qualities are represented by wooden chairs and tables, wooden low tables, wicker armchairs and woven cushion covers that all seek to exude a sense of simplicity that is disarmingly charming. There was plenty of quality wine to go around paired with delectable finger food such as smoked duck on crackers and top grade gourmet chocolate nuggets. There were hardly any leftovers as nobody hesitated to polish off the exquisite array of edible goodies that were a perfect match for an event of such high calibre. Sophistication and a newfound respect for design industry professionals were the two main things i brought home from the experience that evening at a cost of only an hour of my time. Sweet.


Piero Lissoni Furniture Launch 30th September 2011 By Benjamin Raphael Chia | Published: October 17, 2011

At the launch


Piero Lissoni Furniture Launch 30th September 2011 By Benjamin Raphael Chia | Published: October 17, 2011

Grandson of Matteograssi opens the event with a heartwarming speech

The man Piero Lissoni himself warming up the crowd


Piero Lissoni Furniture Launch 30th September 2011 By Benjamin Raphael Chia | Published: October 17, 2011

A shot from part of the Dream Interiors showroom

For more on Piero, visit his website here. Posted in Architecture, Events, Interior Design, Sheer Industries Group | Leave a comment


Archifest 2011, 3rd to 28th October By Benjamin Raphael Chia | Published: October 18, 2011 Archifest 2011 is an annual exhibition that showcases many architectural creations and concepts by industry professionals in and around Singapore. It is a collaboration of sizable magnitude and is co-organized by a variety of architectural firms, media partners, magazines and publications and government agencies. The theme of this year’s exhibition is Common Spaces, so named to reflect how the global environment influences the way we interact in a common space that we share geographically with one another. The exhibition will run from the 3rd to 28th of October and consists of various fringe events that are held at different venues, some are free to attend and some require a minimal registration fee. The highlights include the ever popular Architours where members of the public can register for tours to various sites in Singapore that showcase the works of local architects. Registration fees range from S$35 – S$45 per person. Sheer Industries visited the main Exhibition booths at the Plaza located on the ground floor of the National Library. There were many exhibits on display, housed in steel scaffoldings which is an interesting choice by the organizers. It didn’t command a pleasing aesthetic appeal on the outside but it conveyed the whole feel of the architecture industry that involves a great amount of construction work beneath the design element. Here are some shots of the exhibition from the outset:


Archifest 2011, 3rd to 28th October By Benjamin Raphael Chia | Published: October 18, 2011


Archifest 2011, 3rd to 28th October By Benjamin Raphael Chia | Published: October 18, 2011 Sheer plans to attend some of the fringe activities such as the Surbana Expose, Hub to Hub Singapore, as well as book launches including award winning international architecture urbanism design practice Broadway Malyan. The title of their book is Future Tropical Living Today, and is accompanied by an exhibition that showcases a landmark piece of architecture – the Idea House, Southeast Asia’s first carbon zero prototype residence. More info can be found on this news article here. Another book launch on our calendar to attend is Urban Sketchers Singapore, a book that features a collection of more than 360 sketches of places and memories of Singapore by the Urban Sketchers group. Stay connected for event photos and new friends that we make along the way. Visit the links below to find out more about the myriad events happening in the busy world of the interior design and architecture industry. In such a niche industry here in Singapore, it’s hard to think that we are home to a vibrant community of artists in their own right. Archifest 2011 Broadway Malyan The Urban Sketchers Group Posted in Architecture, Events, News & Media, Sheer Industries Group | Leave a comment


Future Memory Pavilion 2011 By Benjamin Raphael Chia | Published: October 20, 2011 The Future Memory Pavilion is a joint effort by Singapore and the UK to build a captivating structure as part of the ongoing Archifest 2011 exhibition. It is organized by the British Council Singapore in partnership with the London Royal Academy of Arts and Preservation of Monuments Board and involves architects, engineers and curators. This year it is hosted at the Singapore National Museum and Sheer Industries was privileged to be invited to attend the exclusive preview on 17th October. The Future Memory Pavilion is designed by two up and coming architects, Pernilla Ohrstedt and Asif Khan who are considered visionaries in their respective fields. They have opted for a bizzare choice of materials to build the Pavilion but nevertheless it was artfully completed with the help of Arup, RSP Architects and the Shanghai Construction Group. The project is so titled to explore the connection between the past, present and future. Sand is essentially a symbol and building block of many architectural creations and ice represents much of Singapore’s past in relation to its history of importing ice from foreign countries, an irony that comes to the forefront of people’s minds given that Singapore is situated in the tropics. As always, the National Museum provided the perfect ambience and setting for an event such as this that attracted professionals from the design industry, characterised by their sharp outfits and mellow demeanours. While guests were arriving, musicians from the Yong Siew Toh Conservatory of Music from the National University of Singapore (NUS) served up a few numbers from Mozart, Leandro Cavalcante and a medley of folk songs from Singapore, Malaysia and Indonesia.


Future Memory Pavilion 2011 By Benjamin Raphael Chia | Published: October 20, 2011

Description board at the main entrance giving visitors an overview of the project

An uplifting performance by Yong Siew Toh Conservatory of Music


Future Memory Pavilion 2011 By Benjamin Raphael Chia | Published: October 20, 2011

Visionary architects Pernilla Ohrstedt and Asif Khan telling us more about their project

Some shots of the Pavilion on display at the lawn


Future Memory Pavilion 2011 By Benjamin Raphael Chia | Published: October 20, 2011

Sand at the base

Ice at the base

The Future Memory Pavilion will be on display for a month from 18th October to 19th November and members of the public are welcome to view the free exhibition. More information on the Future Memory Pavilion: Archifest 2011 Future Memory Pavilion Posted in Architecture, Events, Sheer Industries Group | Leave a comment


Sheer Industries Group in the news By Benjamin Raphael Chia | Published: October 27, 2011 Sheer Industries Group made it to the Business Times on the 20th of October 2011. Attached are Co-founders, Shawn and myself. We are sincerely appreciative of journalist Victoria Ho’s excellent work who wrote a great story profiling us as a local startup company. We will continue to work hard to complete our current project – a software and mobile application catered towards interior designers and architects. Stay tuned for the latest updates on our progress. We would also like to take this chance to thank everyone who has given us their support thus far and that support alone (no matter how small) has allowed us to achieve what we have so far and we look forward to bring you more!

Posted in News & Media, Sheer Industries Group | Leave a comment


Urban Sketchers Volume 01: Singapore By Benjamin Raphael Chia | Published: October 27, 2011 Sheer Industries Group made it to the Business Times on the 20th of October 2011. Attached are Co-founders, Shawn and myself. We are sincerely appreciative of journalist Victoria Ho’s excellent work who wrote a great story profiling us as a local startup company. We will continue to work hard to complete our current project – a software and mobile application catered towards interior designers and architects. Stay tuned for the latest updates on our progress. We would also like to take this chance to thank everyone who has given us their support thus far and that support alone (no matter how small) has allowed us to achieve what we have so far and we look forward to bring you more!


Urban Sketchers Volume 01: Singapore By Benjamin Raphael Chia | Published: October 27, 2011 Although we could not attend the official launch of the book Urban Sketchers Volume 01 Singapore, we visited the exhibition on a separate day when we were less tied down with work. The book itself is an amalgamation of sketches from artists that transformed their personal recollections of places and life in Singapore into sketches that depict the Singaporean culture and way of life.

At the lobby of the URA building along Maxwell Road


Urban Sketchers Volume 01: Singapore By Benjamin Raphael Chia | Published: October 27, 2011 The exhibition itself is based on the book and essentially showcases how the artists went about their sketches, many of which made their way into the book. Typically, artists would organize ‘Sketchwalks’ – what they term a social activity where sketch enthusiasts would gather and map out places in Singapore to visit and sketch. These places could be venues with monumental structures or simple areas that reflect ordinary life. Together, the book and the exhibition features over 360 sketches from the various artists. Examples include vivid drawings of little india, the sultan mosque and the last kampung of lorong buangkok.

Sketches on display by various artists who use myriad drawing tools like pencils and markers


Urban Sketchers Volume 01: Singapore By Benjamin Raphael Chia | Published: October 27, 2011 Alongside the Urban Sketchers exhibition, there were other interesting ongoing mini exhibitions that were in close proximity but we will cover those in the next post. For now, i will leave you with some shots of a 3D model of the Singapore map which was placed smack in the centre of the Urban Sketchers exhibition, very artfully done.


Urban Sketchers Volume 01: Singapore By Benjamin Raphael Chia | Published: October 27, 2011


Urban Sketchers Volume 01: Singapore By Benjamin Raphael Chia | Published: October 27, 2011

The Urban Sketchers Group is a collective of artists from all over the world who draw cities where they travel to and live in. You can visit the Singapore blog here (http://urbansketchers-singapore.blogspot. com/) and their main blog here (http://www.urbansketchers.org/) More info: Email: info@usksgvolumes.com Website: www.usksgvolumes.com Posted in Architecture, Events, Sheer Industries Group | Leave a comment


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011 Sheer Industries made a trip down to URA – Urban Redevelopment Authority of Singapore and we had a look around at the many ongoing mini exhibitions that were held in conjunction with Archifest 2011.

One of them is CUBE, which stands for Challenge for the Urban and Built Environment. It is an annual competition organized by URA to garner new ideas of implementing urban planning in various parts of Singapore. The competition which is now over, was open to junior colleges and polytechnics and showcases ideas generated from a total of 13 institutions including Republic Polytechnic, Anderson Junior College and Saint Andrew’s Junior College.


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011

Mockup of places in Singapore that students submitted ideas for

Facebook page of CUBE 2011 The CUBE exhibition will be open to public until 25th November 2011. Another fringe exhibition on display is titled ‘Re-imagining the rail corridor’, which provides detailed descriptions chronicling the history of the KTM railway and how its inception, up to its recent demise. The event is a series of mini events aimed at instilling public awareness of the tract of railway land that was returned to Singapore. These mini events include a design workshop, a public forum and public exhibition. Hopefully, as a result of such publicity ideas will be generated with regards to future use of the ‘Rail Corridor’, and clever ones at that. IF you happen to visit the exhibition, do linger for a while more to read the articles in-depth and you will find yourself becoming increasingly interested on the topic and wanting to actually take a trip down to the olden tracks and train stations – but we all know it’s a little too late for that. We can just hope that such things of the past retain their presence in the minds of present and future Singaporeans. Check out the website here.


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011

Post-its from passers-by penning down their comments and encouragement for the project, of course more than a few are redundant rants, sadly.

We did not have the time to cover each exhibition in detail and the following are snapshots of the other exhibits. Do enjoy them.

Caricatures of students from the National University of Singapore Department of Architecture.


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011


Exhibitions @ URA By Benjamin Raphael Chia | Published: October 28, 2011

The tagline says it all.

Posted in Events, Sheer Industries Group | Leave a comment


Future Tropical Living Today By Benjamin Raphael Chia | Published: November 7, 2011 As we said we would, Sheer visited the Exhibition of Broadway Maylan’s project which is the Idea House – Southeast Asia’s first carbon zero prototype residence. The international design practice also launched a book entitled Future Tropical Living Today, written by one of their directors, Prof Jason Pomeroy, an award winning architect and academic at the same time. The book offers insight into the process from inception to reality of the Idea House and documents the processes involved in creating an architectural masterpiece that considers the environment. It depicts in photographic detail what it took to build such a sustainable product that “reduces consumption, generates energy and is respectful of local socio-cultural practices” at the same time. Interestingly enough, there was thought put into the location of the book launch and exhibition. Though it is already over, it was held at the Marina Bay City Gallery, which makes up just a fraction of the Marina Bay area in the central area of Southern Singapore. Marina Bay is primed for various purposes including commercial, entertainment, business and residential developments. The area boasts eco-friendly architecture and green technology in the development of its upcoming projects. One such example is the already built Marina Barrage that showcases environmental sustainability and garnered the Green Mark Platinum Infrastructure Award in 2009, which is the top award given out by the Building and Construction Authority (BCA). Here are some pictures that we snapped along the way:


Future Tropical Living Today By Benjamin Raphael Chia | Published: November 7, 2011

Architectural models of the Idea House


Future Tropical Living Today By Benjamin Raphael Chia | Published: November 7, 2011


Future Tropical Living Today By Benjamin Raphael Chia | Published: November 7, 2011

Other things on display @ the Marina Bay City Gallery


Future Tropical Living Today By Benjamin Raphael Chia | Published: November 7, 2011


Future Tropical Living Today By Benjamin Raphael Chia | Published: November 7, 2011

More news about the Idea House can be found here. More on Broadway Malyan can be found here. Posted in Uncategorized | Leave a comment


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011 Sheer Industries walked along a stretch of roads from Bras Basah to Bugis last week to have a live view of Hub-to-Hub, a fringe event that was part of Archifest 2011 that showcased 7 temporary installations – works of collaboration between architects, designers and professionals from other disciplines. The exhibition was organized by ReallyArchitecture and was essentially a public urban art programme, organized as part of the Architecture and Urban Design Excellence programme under the Urban Redevelopment Authority of Singapore (URA). The public exhibition is a display of alternative ideas to the use of public space and to enhance the urban city’s less popular vicinities.

Right beside the National Museum at Stamford Green


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011

These greet visitors at the National Museum’s main entrance


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011

The ‘Stilt House’ at Dhoby Ghaut Green


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011

Outside The Cathay


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011

Other glimpses along the way


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011

Patriotic Graffiti


Hub to Hub By Benjamin Raphael Chia | Published: November 7, 2011

More on the AUDE programme by URA can be found here. More on the Hub to Hub exhibition can be found here. Posted in Uncategorized | Leave a comment


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011 As one of the fringe events listed under the ongoing Archifest 2011, the department of architecture from the National University of Singapore held their open studio sessions on the 21st and 28th of October from 2-4pm on each of the Fridays. From the outset, it was a cosier version of an open house or orientation programme. The sessions are predominantly aimed at educating newly matriculated students looking to study architecture, potential students from various Junior Colleges, as well as interested individuals looking to find out more about how the wide discipline of architecture is being taught in a university setting. As a company looking to constantly reinvent itself, we felt it was natural to attend such an event in our goal of continually mining new perspectives on a daily basis. We attended the session on the 28th of October. The Open Studio session began with a brief thirty minute introductory talk at a lecture theatre which was followed by a tour around the various locations of the Department of Architecture. Similar to school children on a class excursion, we were led to classrooms, computer laboratories, printing rooms, discussion rooms, studios, specialized workshops and bookshops just to name a few. Here are some shots taken by a trusty bold BB, though not with the stillest of hands.

Introductory lecture by a senior student


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011

Models in progress at the studios


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011

A student giving a demonstration on freehand drawing

Models in progress at the studios


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011 We came across a group of students that were working on a project to generate ideas on how land from ‘The Green Corridor’ could be utilized following the dismantling of the KTM Railway.

The student lecturer described some of the final year projects that were on display at the department’s exhibition hall. Some of the projects that go on display here will eventually be turned into real projects and built, definitely a significant achievement for any architectural student if his/her work is selected.


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011

Other snapshots of typical ‘working conditions’


National University of Singapore, Department of Architecture Open Studio Sessions By Benjamin Raphael Chia | Published: November 22, 2011

The Department of Architecture at NUS has their own society called The Architecture Society which organized the Open Studio sessions. It was set up represent architecture students in NUS and to advocate architectural education that meets the needs of society in Singapore. It also aims to create a hotbed to promote dialogue with local and international architectural institutions. It is an effective platform where students, staff members and affiliated individuals from the corporate sector converge and exchange ideas and best practices. Related links: Archifest 2011 NUS Open Studio NUS Department of Architecture The Architecture Society of NUS Posted in Uncategorized | Leave a comment


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011 Sheer Industries was one of many startups that were invited to participate in the opening event of the Global Entrepreneurship Week Singapore 2011. The event was hosted for the fourth consecutive year by ACE (Action Community for Entrepreneurship) and supported by Spring Singapore. Companies who received funding through the Young Entrepreneurs Scheme for Startups (YES! Startus) were invited to showcase themselves at booths laid out at The Open Space outside The Cathay for a full day on the 8th of November. It was an eventful day that allowed startups and members of the public to mingle and a great opportunity for many of the companies to market their products and brand identities. We had a tonne of fun meeting fellow entrepreneurs with ideas that were brilliant and products that were truly innovative such as fish ‘bak kwa’, red yeast pasta, animation software, t-shirt and gift card makers, music composition applications, as well as milkshake baristas. The exhibition proved to be a representation of the thriving entrepreneurial climate in Singapore with a vibrant ecosystem that is not commonly seen from an outsider’s point of view. Here is our photo reel of the event:


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011


Global Entrepreneurship Week 2011 By Benjamin Raphael Chia | Published: December 1, 2011

It is encouraging to note that government agencies and various institutions of higher learning are working together to provide high-level support and opportunities to enable startup companies to get word their existence around, as one of the main challenges that young companies frequently face is the lack of credibility and track record in their respective markets, and events like these do help to beef up a startup’s standing and provide some sort of exposure. We look forward to participate in similar events and opportunities in the future to maximize our progress. Posted in Events, News & Media, Sheer Industries Group | Leave a comment

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