Page 1

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REPOR

nOFTENfrv ERROR- NEVERIN DOUBT'

Bo x 2 2L I3

Sunset

SF"CA 94L22

Apr RIGIIT

OF THE I,IVING

DEAD8 CON\'ERTING

POP STARS TO POSTAGE SITAI,IPS

Pity the fool who tries to be a celebrity You may start out in this world! as a three-dimensional creature but youtll soon be reduced to a two-dimensional caricature capable of being reproduced, Iicensed and stanped on the rear end of the modern world. Some may argue that this process of social reduction is a reminder that we are descending the last few steps of the fire escape of modern culture, i.e. the Big Demographic Breakdown. But thatrs an unnecessarily depressing view of the human condition. Everything is turning into tiny marketable units gets better legal protection. because that form of graphic representation This change from three-dirnensional took place over a to two-dirnensional life few decades and involved the cross-pollination of two trends, the failure to protect celebrity power goods. styJ.e and the incredible of sales licensed What? You say celebrlty style J.s protected..Tell it to Nancy Sinatra. Twenty years agor her version of rrThese Boots Are Uade For Wa1kinrtr hit Numero Uno and kicked off American Mod Womanhood. Four years later, a federal

judge

went arnessinr

Continued

where he shouldnrt

arbe

ssinr

and said

on page 4

FF,OMth6 Ed.itor Iias it already been a year Eince tft" fi"t a&n Report Survey? How time flies when yourre having a.good tirne! And talking about having a good tirner wâ‚Ź must be doing iornething rigf,t. rn the past L2 months, not one reader has Cancelled a

DON|T CALL IT SELLING OUTt CALL IT REACHfNG OUT - Pat Benatarrs gutless revision of her rrT,e Bel Aget' video has had an odd tidal wave eff6ct on the use of comedians in rock videos - other comics being axed, Grace Slici, Samny Hagar, and Sting. wHATrs oUR BEEF? If the feds arentt sitting on computer tech development, then why did the IRS pick the zenit}' z-L7L over thl erid? tsee isn ra rrwhy canrt a conputer retl Buy-Fi: like a gqn?r. Til next ishr - Ed. Copr. 1986 A&R


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GARBAGE PAII, KIDS of that cabbage Patch tired merchandise? cloth-mother Herers a product that portrays the adult world as a - a Place in macabre cliche which deformed Puff-faced disPlaY their creatures

interactive

rrl,iving

Deadrt (continued

sex softwarel

from page l)

Nancy racked a distinctive styre - that if eoodyear Tire and Rubber want,ed to selI tires using a soundal-ike girl in lookafif" clothes doing rBootsn boat? _t_hatwas okay with uncre sam. rarr about ri""i"g-trr" wfen P-"1" Lugosirs kin went in front of califorrriais gig Bench, to try and stop the commer-cial exploitation of his iruggr-""iy-,rusi,ice nose nglgr Bird got a.9-rip on the problem. Rambrinr Rose p5i"t.d-i,"L therers no copyright-type law to protect a performer_t3 p"r"orr"iity so therers no way to - a lesson col-onel Tom leained while-trying stop exploitation to stop Elvis irnitators/merchandisers from unricensed expr-it"ti""-of the iecently rig a -m o r t i f i e d (se e rsh L4r r Puttinr on ttr e sCir r sr ir ackie o and the $ilg. Celebrity lJoolialike Syndronen) And while living./dead celebs were faced with problems of comrnercial exproitation, fictionar characters like Tarza-n, t'ticiey Mouse and snoopy were able to stop imitators dead in their tracks. (ig. isn-z rfrhe cartooning of Aneriaatt ) with a potential internationar copyrig:ri .orr.r.rrtion in the wings - and with trademark protection availabte- for unique and broad stylistic representations, itrs no wonder that celebs are at-l becoming cabbage patch Everytning. is being reduced to an identiiiiri" gt.frii--fresentation 9.orl"' that can be exploitea_pi-tures, signatures, simpie and obvious marks p res se d o n t o me rch a n d i se . rt isnr t- like anybody- has a choice...if y oq d_ortt exploit your own icon, sometbody erse wirr. why is this happening? rtfs a measuri or our insatiabre merchandising sugar tooth. Global rnultiglom merchandisers know that we are defective organisms - vte canrt control our possessive t""a"""i"a. we no longer emurate our pop heroes: we own tein. The resurt is a reductive tiitering which removes alr of the subtle.shadini we used to call personar style s.irnplified residue of-vi""ii-or-i"Jio mass-produced 1:1:i:g^behind-a rhe boltom iconography.

line for celebs is thair ii-you canrt identify it imrnediat-ely; and if you canrt reproauce aTd registEi ii-i"-i"cogilzaure units; then one of these days, tlose rnuriitr-;-;;G are gonna wark atr over you.


,1

--t!ll r l vlY t'

REPOR

'OFTEN f/V SRROR- NEVERIN DOUBT'

P.O. Box 22L13

Swrset S.F. CA 94122

NEIDER8ETP8URVEY1986 You did it

Iteaders r uâ‚Ź love ya ! for us laEt year, you can do it

agaln.

rbout that annual Sprlng A&R Readership sulivey - that lalkin inguisitive llttle request for the inf,ormatlon that can make or break our demographlc profile. Werre not loolslng f,or the tnrth..Just sonethl.ng closer Eo dontt be afraid to nrourtd lt of,f to ttre nearegt dol.Iartr to gruarantee our comercial stabtllty. And anlmay, Just because you Uuy on the low-end of the coneumer spectrum doeEnrt mean you lack consumer consciousneset or a willingnesE to spend. DEFIlt!TTONg rloutr meanE tho physlcal

bcing

Loolrlng at these wordE.

nonnr meane posseEs and control. ft does not lnputa tltle or legal ownershlp and can include any fom of control basd upon a credit trangactLon. QUrsTIOtrS t.

Is it

2,

why?

3.

t{here doea lt

4.

Ew nany remote control

5.

What ltcnr 1.

2. 3,

too late?

hurt

tha nost? itens

do you own?

in your houge would you put ln tlrc 186 tlnocapsule?


5.

I-I-a8any part tharmogran?

7.

I{hose sales

8.

t{hen was the last

9.

lfhat non-food

r0.

llhlch do.you-own uore of floppy dlskc?

aroma diskst

II.

Do you own any windhan HtIl

records?

12.

What pop star

13.

Do you think

14.

How low can you go?

15.

l{htch of these A&R products

l.

ilEW PRIVICY- The orlginal 50 page treatlse on techno-uanrs redef,lnltlon of traditlonal c6niepts of, prtvacy. Bound ln attractl've soft cardboard cover wittr youi chotie of footnotes trlthin/or at end of text.

of your body becn the aubJect of a vidro

f,J.gures baff,te tlno

ltens

you the nost,?

you wrote a reEume?

do you kecp in your refrlgerator? conpact dlekci

or

looks 1lke you? l{ark Goodnan should get a hal"rcut?

would you spond moncy on?

2. AtR T-8HIR|!8 Caref,ully crafted 100t cotton whlte on black t-ahlrts the A&R logo and reEtetered trademark rtoften Ln Error ln Doubtc

bearlng - Never

3. lfgERE Do r PLuc rN? - The conaumnate gulde to rove and other t'echnoloqlcal problcne. Answere to-readers querlcs re afsf dri,vee, 6-epoti, as wErl ic-irr"-riir"g of indboi-ana outdoor cable. 4. nEEil To Buy coI{SttuEB ErrEcrRoltrc8 - wish you had waited a few nonthe to buy that VcR 9r laptop? trrt 40 paEe buylng gnrtde oflers a geries of hclptultlps to guarairtie tfrit fou save uaxinua dollare to achlevr curlent t6chnology. (ganied by the Par Eastern consumetr Elcctronrcs Trade coriicli). NA!!E

naiL to: A&R Surwy P . 0 . B o r (2 2 1 L 3 Surraet Scation 8F CA 94t22

April 1986  

Converting Pop Stars to Postage Stamps, Lords of the New Church revue, Garbage Pail Kids

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