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THE LITTLE BOOK OF SMALL SHOPS


THE LITTLE BOOK OF SMALL SHOPS Hannah Willcock


LONDON EDINBURGH YO R K TAV I S T O C K BRISTOL B AT H S T. I V E S


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LO N D O N


THE LITTLE BOOK OF SMALL SHOPS

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LONDON

The City of London, the capital of United Kingdom is a year-round tourist destination. London is the largest city in Europe and located astride the famous river of Thames. It has something to offer everyone - majestic stately houses, tranquil green parks and a zoo, engrossing museums and art galleries and bustling shopping centre’s with all the major stores, specialist shops and markets. London scatters its treasures far and wide, so one needs to explore the city over a number of days to appreciate its wealth of attractions on offer.


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LO N D O N

CUSTOMER PROFILE

The Demographic The North London borough of Brent includes Kensel Green. Its resident’s employment ranges from 15% in managerial positions and senior officials, another 15.9% in professional and technical jobs. The majority age group living in this area is 25 -44 years old. For example a Graphic Designer living in London could expect to ear an annual salary of £24, 119 and an office administrator £19, 845. This is in direct comparison to other boroughs of London which differ from area to area depending on Schools, economy, housing, income etc.

Gender: Female Age: 31 Occupation: Visual merchandiser for Selfridges Interior section Income: £45,000 Marital status: Married Joint household Income: Approx £80,000 Own a home or rent: Own a home in North London, Kensel Rise Education: Bachelor of Art’s degree in Business Hobbies/ interests: Meeting friends for breakfast on a Sunday morning, travel, collecting artwork, visiting museums and art galleries. Visiting family in West Sussex and going for walks in the countryside. Collecting vintage 1940’s designer dresses. Magazines: Subscription to Elle and Elle decoration reads Grazia on a weekly basis. Drive: Yes, the couple share a Volkswagen Golf GTI Edition 35, in black Travel: As a couple like to take at least two holidays a year, and two UK mini breaks. Abroad they would go to destinations such as Mexico and India. And Possible some European destinations, such as Paris and Madrid Designer or high street: Both, designer jackets, jeans and handbags. High street for tops, skirts jumpers etc High street store: Whistles, Reiss, Topshop, Vanessa Bruno, Comptoir Cotonniers. Favourite places to eat: The Wolsely, London and gastro pub Harwood Arms in Walham grove


THE LITTLE BOOK OF SMALL SHOPS

THE AREA

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M INKIES DELI H OWI E & BELL ANTI Q U ES VER A N DA H SCARLET AND VIOLET

Ladbroke Grove Rd

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LO N D O N

MINKIES DELI ‘ G L A S S H O U S E ’, C H A M B E R L AY N E R O A D L O N D O N , N W 10 5 R Q T - 0 2 0 8 9 6 9 218 2

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Best Sellers

Minkies is a well-known deli coffee shop in the North London area, that serves great food and coffee in a beautiful airy space.

As a café, Minkies obviously sell a lot of coffee and cakes/ sweet treats. They make all or most of the treats themselves and can also sell the coffee and tea that are served to the customers in standard box size as well. Breakfast is a popular time of day for the café, there is lot of disposable income in the area and therefore mums will meet for breakfast after dropping their children off to school every morning.

Profile The deli come coffee shop serves amazing sweet treats, breakfast and lunches all specially prepared by the founder and chef Doron Atzmon. Doron has a special love for food and that really comes through at this deli café on Chamberlayne Road. The building its is situated in is a light airy glass house. This is another selling point for the shop, people want to come and visit and spend a long time over their coffee or lunch, because their in a lovely serene building. The lighting is low and the glass surrounds the building. This is the perfect spot to relax and meet friends, it has a social vibe but also one where you could easily sit and read a book on your own. Minkies are also testing an idea that instead of using a hamper you use a vintage tin to fill with their scrumptious cookies and sweet treats. A really interesting take on the hamper idea.

Website The Minkies website is a good information source about menu’s opening hours, outside catering and hampers. The website is in keeping with their own branding which works well for the deli café in terms of keeping it looking fresh. Summary The location of this Café is its unique selling point. The building is ideally located and well designed in that customers want to stay and spend more time and ultimately more there. There is a great selection of food on offer at reasonable prices, in keeping with the areas demographic and income levels.


THE LITTLE BOOK OF SMALL SHOPS

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LO N D O N

HOWIE & BELL ANTIQUES 5 2 C H A M B E R L AY N E R O A D, L O N D O N , N W 10 3 J H T - 020 896 4 4 553

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Best Sellers

Howie and belle is a small antique and vintage shop selling a wide range of products from taxidermy to teacups. It is located on one of the coolest roads in North London, Chamberlayne Road.

Obviously because this store operates in a way where by everything they sell is unique and a one off, there are no clear bestsellers, but Lamp shades and the vast art work collection always sell well.

Profile

Website

The reason this store works so well here is it’s location, as there are numerous disposable incomes in the area so people will spend. Apart from offering a large range of interiors such as German sofas, Italian sideboards and antique mirrors, the owners also provide a styling service, so if you struggle to design your own home, they can organise and source everything for you. They are constantly updating stock as things move in and out of the shop floor very quickly, you can opt to have your email address added to the mailing list so when the new products come in you are the first to know.

Their website is good, it shows an example of what is on offer and states opening hours and contact details. Its asthetic is very much that of the shop itself, the shop has a dark cosy feeling, and the website has a striking black background. You are directed to the newly appointed blog, which discusses various different topics surrounding the day to day goings on of being an antique dealer. Summary This is a really interesting little store selling very unique antiques, it is not what you would normally expect from your average antique store, which is refreshing, as they are so popular now. The staff are again knowledgeable because they will be the ones actually sourcing the products so you know exactly what you are getting.


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LO N D O N

V E R A N DA H 117 C H A M B E R L AY N E R O A D, L O N D O N , N W 10 3 N S T - 02089 685498

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Best Sellers

Verandah is a lifestyle store that currently has two stores across London. It sells a wide range of gifts and home wares. There is no theme running throughout the stores, simply that they offer beautiful affordable products for the home and for you.

They have a strong selection of products in all ranges, however the gift products ranging from £5 up to £20 are always a good seller in terms of gifts for friends or daughters etc in an accessible price range. Website

Profile The stores are located very carefully in an area of vast disposable income. The store on Chamberlayne Road is crammed full of unusual gift ideas, presents for children, wedding presents, candles, books, beauty products and more! It has a relaxed shopping atmosphere, as both stores were big enough to wonder around at your leisure. The stores owners, friends Simone and Penny have a very loyal customer base following in the area. The store is always changing with the season’s and/ or occasions throughout the year, so are always bound to find something a bit different each time you visit.

They don’t have a website, but a good use of facebook acts as the go to portal for information such as contact details and up and coming events or new products coming in. Summary Verandah is a great example of a gift store offering a vast range of products at a middle of the road price range. The stock is constantly changing due to the passionate owners always wanting to showcase new items to keep the customer’s coming back again. Its stores are well laid out and have a lovely relaxing feel when shopping in them. Overall Verandah has a lot to offer the customer that wants something a little different than what you can get on the high street.


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LO N D O N

SCARLET AND VIOLET 76 C H A M B E R L AY N E R O A D L O N D O N , N W 10 3 J J T - 0 2 0 8 9 6 9 94 4 6

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Best Sellers

The famous Scarlet and Violet flower shop that opened in North London in 2006 has become a phenomenon across London and everone wanted to have their flowers delivered by Scarlet and Violet. However you can see why, each bunch is made with the finest freshest flowers sourced from the Convent Garden flower market at 4am that morning.

The shop itself does a lot of birthday bouquets and then the regular house displays that are done on a weekly basis, there is also the opportunity of customers simply walking in and London street.

Profile The store has become very popular over the past few years due to celebrity faces using them for their wedding flowers and so on, however you still feel that you are getting treated exactly the same way when you enquire about something. The store itself is small, but perfectly formed. It has enough room for all the flowers and to create a bunch of flowers, and the fact everything is so jammed in you get an overwhelming scent from the flowers and the colours are amazing. It all adds to the experience of entering the store. There is also a small work area at the back of the store where they also keep all the vases and pots for creating gorgeous displays. The range of flowers on offer is also a great plus, the girls that work there do a great job at sourcing them from the Covent Garden flower market most mornings.

Website The website is very brief, and shows some visual examples of bouquets and flower displays, there is also a contact section with map to find the store. They demonstrate the previous jobs that have been either photographed in the papers/ magazines or written about which lets the potential customer realise Scarlet and Violet’s vast and high profile customer base. Summary This is a really lovely florist that gives you more than just the usual flowers that are on offer. They try and source exactly what you require and to the best quality. The style is very different there isn’t any cellophane or plastic, they provide luxury, but in a down to earth sort of manor.


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EDINBURGH


T H E L I T T L E B O O K O F S M A L L S H O P S 19

EDINBURGH

From the atmospheric cobbled streets of the Old Town to the beautiful Georgian avenues of the New Town, Edinburgh is a city of contrasts blending shopping, historic attractions, gardens and plenty of restaurants and cafes where you can relax. Edinburgh’s stunning cityscape is one of dramatic contrasts. From the refined elegance of the Georgian New Town to the Old Town’s tangled web of medieval streets, these two complementary parts of the city offer visitors an everchanging perspective alongside countless fascinating historical and cultural attractions.


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EDINBURGH

CUSTOMER PROFILE

The Demographic Edinburgh, Scotland’s capital has the strongest economy of any UK city outside London. The main industries are, education, health, finance, retailing and tourism. Edinburgh’s population is 467, 660 compared with Glasgow, Scotland’s largest city at 1, 184, 350. As an example a chartered accountant could expect to get on average, a salary of around £33,069 per year. An office administrator £15,910. However, just over half of Scotland’s residents work in professional occupations or as senior management. The median average wage for people living and working in Edinburgh is £23, 224. The life expectancy rates in Edinburgh are greater than the Scottish average. The biggest age groups in Scotland are the 16- 29 year olds with 119, 937 in total, and the 30- 44 year olds with 111, 693

Gender: Female Age: 28 Occupation: Visual Merchandiser at Harvey Nichols Income: £26, 000 Marital status: Married Joint household Income: Approx £50, 000 Own a home or rent: Own a 2 bed town house in Edinburgh’s sought after area of Bruntsfield with husband. Enjoy re decorating it to its former Victorian glory. Education: Bachelor of Art’s degree in Fashion Marketing Hobbies/ Interests: Travel, collecting vintage handbags and fur coats, going to the gym 3 times a week, reading trashy romantic novels, going for country walks at West Lothian, eating out in beautiful organic restaurants, going to the theatre to watch classics such as Les Mis and The Lion King and meeting friends at the weekend for breakfast and a catch up. Magazines: Subscription to Vogue and regularly buys Elle Decoration and the odd celebrity magazine (such as Heat or Now) Drive: Yes, drives a classic MG RV8 in metallic green Travel: Flys around twice a year to destinations such as Europe and USA. Then has mini breaks in UK around three times a year Designer or high street: Both, designer for jeans, handbags and some accessories, high street or vintage for the rest In particular what are your favourite designers? Mulberry for handbags, Acne for jeans and Missoni for accessories. High street stores: Topshop, Urban Outfitters, Gap, Toast and Whistles. Favourite places to eat: Organic cafes such as Urban Angel in Edinburgh, Sushi bars, good pub food occasionally. Likes to eat healthy and am very aware of what eating in terms of health benefits.


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URBAN ANGEL BL ACK BOX BOUTIQU E VA LV O N A A N D C R O L L A C O C O C H O C O L AT E

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EDINBURGH

URBAN ANGEL 121 H A N O V E R S T R E E T, E D I N B U R G H , E H 2 1D J T - 0131 2 5 5 6 215

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Best Sellers

Urban Angel provides the people of Edinburgh with an organic well-designed cosy café. It offers a range of food all either certified organic, fairtrade or locally sourced.

The breakfasts are most popular at the Hanover site; at the weekends people are queuing out the door for a table. It’s the great selection on offer here that attracts people. The place doesn’t have quite the same ambiance for dinner service, as it’s a little informal. Yet breakfast and lunch are a great option.

Profile The owner Gilly MacPherson has done a great job at connecting the local community and ethical traders within the Edinburgh community together and creating good food. The staff here are helpful and knowledgeable about the products they sell. They also offer a small range of organic teas and dried foods you can buy. Breakfast is the best option at this café. They have a wide selection of anything from Eggs Benedict to a Scottish breakfast to pancakes. The setting is nice, in an old building with some original features that then work well in contrast to the modern style furniture against the polished flagstone floor.

Summary This café is a good alternative to any chain cafes on offer in the area. The vast range in menu is its selling point and the interior boasts comfortable settings. You do pay a little extra for everything being organic or ethically sourced, however most would think worth it for the taste and responsible consumerism.


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EDINBURGH

B L A C K B OX B O U T I Q U E 9 8 W E S T B O W, G R A S S M A R K E T E D I N B U R G H , E H1 2 H H

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Best Sellers

Black Box Boutique showcases a number of up and coming designers in a beautiful setting. It is set in the creative area of Grassmarket in Edinburgh. The studio is also based at the shop, so you can see the designers at work on their products.

There isn’t a particular bestseller at the store because the designs are also different and vary from designer to designer, and what each person desires. However, within the products available a reasonable price range is asked of the products and there really is something for everyone.

Profile

Website

This store manages to bring together a number of different disciplines such as Jewellery, ceramics, textiles and illustration into one small area. Owners and jewellery designers themselves, Hannah and Sarah manage to create a soft warming haven where you can browse the work on offer in a calm and serene setting. The shop windows are really well thought about and treated as though they are an art installation. They showcase some of the designs of the artists work form the store in an unconventional way rather than in the simple glass box. From inside you are able to see the designers at work on their products as a small studio space is on show to the public at the back of the store, a nice touch, in order to how a product is actually hand crafted.

The website is brief and tells you exactly what he store is and the contact details etc, until you are directed tothe blog where the girls upadate with images of shop window displays and news fo any up and coming events. It’s a portal to show all the designers currently showing at the store at the tiem as well. Summary Overall the store’s aesthetic as said before is unique in that when you enter the store there is an element of calm that descends, this is a great way to relax the customer, especially when looking to buy jewellery. The way in which the designers have carefully chosen the area in which to be in in Edinburgh is a great point to have thought about, as Grassmarket is the heart of the Creative hub in the city and a lot of other stores in that area are of a similar calibre.


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EDINBURGH

C O C O C H O C O L AT E 174 B R U N T S F I E L D P L A C E , B R U N T S F I E L D E D I N B U R G H , E H10 4 E R T - 0131 2 2 8 4 5 2 6

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Best Sellers

This is a specialist chocolate store situated in beautiful Bruntsfield in the heart of Edinburgh. Coco only produce ‘real‘ chocolate that is high in cocoa and in cocoa butter. The chocolate is produced in kitchens in Edinburgh, of which the public can visit and even produce their own chocolate to take away. The shop itself has a small bar area, which serves hot chocolate (of course) and coffees.

The milk, dark and white chocolate are obviously the most popular as they are the most well known. However many of the more obscure flavours are favourites at Christmas time as interesting gifts!

Profile The store on in Bruntsfield is an intimate space with a glass cabinet showcasing all the chocolate on offer and more shelves full of different varieties of flavours such as; white, dark, milk and then the more unusual such as chilli, lemongrass and cinnamon. It’s a great place to buy presents, as the presentation of even the smallest bar of chocolate has been taken into great consideration. Down one side of the store there is a small bar area where you can sit and enjoy a hot chocolate or coffee whilst reading the paper. You even get a few pieces of the dark chocolate as a taster with your drink!

Website Coco’s website is not as inspiring as you would expect from a lovely store. They have clearly taken a lot of time and consideration over the store layout and decoration, where as the website lacks that. However it does give you all the relevant information needed to either visit or get in contact to book one of the many chocolate master class events held over the year. Summary This is a perfect example of a store producing quality hand made products from the UK. The staff at the store were very informative and helpful, yet didn’t pressure you to buy something. If you are looking for beautifully crafted chocolate, even something with a twist, this is the place to go to.


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EDINBURGH

VA LV O N A & C R O L L A 19 E L M R O W, E D I N B U R G H , E H 7 4 A A T - 0131 5 5 6 6 0 6 6

Shop This unassuming store at 19 Elm Street doesn’t show its true colours from the outside. Once you step into the store, you are greeted with an array of more than 5,000 products. This Italian Delicatessen has been in business for the past 78 years and is still in the Crolla family today. Profile Valvona and Crolla hold over 5,000 products in the small Edinburgh store at any one time. Most of the produce is imported from Italy, and is sourced by the Crolla family themselves. The store (very grandly) has a Royal warrant that states they are the providers of cheese when the Royal family are in Scotland. The deli sells a lot of specialist wine in a section dedicated to it near the back of the store. Along side its rather grand associations; the store also has a café. This serves a good range of Italian foods throughout the day and they also provide dinner service. Best Sellers A lot of the customers are tourists browsing, yet a strong 90% of customers are Scottish and not Italian at all. So it really does depend on everyone’s personal taste. A lot of cheese is available at all times and a good selection of

cooked meats also. Along with the wine section, which is popular at all times of the year, very knowledgeable staffs are on hand to help you out with your choice. Website The website for Valvona and Crolla isn’t as interesting as it could be for such a highly regarded establishment. There is an option to shop online, however this may not have quite the same shopping desires as when visiting the store. It gives the necessary information needed and sums up what it is and where. Summary This store is a great example of exactly how delicatessens should be, full of produce and helpful staff on hand to assist. The atmosphere in the store is really calm strangely enough, considering there is produce packed from floor to ceiling, and lots of people browsing, but perhaps that is due to the nature of the store unravelling as you wonder through, you shouldn’t miss a great Italian espresso and famous doughnut after you’ve finished browsing!


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YO R K


THE LITTLE BOOK OF SMALL SHOPS

YO R K

Renowned for its exquisite architecture, tangle of quaint cobbled streets and the iconic York Minster, York is fast developing a flourishing, cutting-edge scene. Delve into the city’s vibrant café culture, take time out to enjoy some of the country’s most talented street entertainers or simply watch the world go by while sipping a drink by the river. A city of contrasts and exciting discoveries, York is a place where the old encompasses the new and the commonplace meets with the unexpected. Broaden your mind with a visit to world class museums or a variety of festivals held throughout the year catering for all ages and interests.

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YO R K

CUSTOMER PROFILE

The Demographic The North is highly reliant upon industrial jobs such as manufacturing and distribution. York and North Yorkshire, unusually, have vast number of the population employed within the managerial sector (15.9%) followed y the associate professional/ technical sector (eg. Laboratory technicians, midwifes, and driving instructors). For example an office administrator in York could expect to earn £18, 401 per year and a general manager of a hotel £40, 695.

Gender: Female Age: 25 Occupation: Owns lifestyle/ vintage store Income: £20, 000 Marital status: In a long term relationship Own a home or rent: Rent a 2 bed flat in centre of York, near the shop Education: Bachelor of Art’s degree in Textile Design Hobbies/ Interests: Scouring antiques fairs and car boots for new products to stock the shop, Holidays to Europe with friends, visiting new artists and designers to source new products for the shop, spending time with family, shopping in London, going to music gigs and festivals Magazines: buys the Gentle Woman, Dazed and Confused, Grazia (for weekly fashion and celebrity fix) Drive: Yes, has a license but doesn’t need to because lives in central York, and the train and bus links are good. Travel: travel to London 3 or 4 times a year for regular shopping trips and visit friends, or visit potential designers to stock in shop. Also goes away on one holiday abroad a year, somewhere with an exciting culture like Morocco or Thailand Designer or High Street: High street mainly, except bags when I Like Mulberry. High Street stores: Topshop, Zara, Reiss and H and M. Favourite places to eat: a good country pub and home cooking.


THE LITTLE BOOK OF SMALL SHOPS

THE AREA

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TH E H A I RY FI G THE INKWELL SN OW H OM E T WENT Y T WO INTERI O RS

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YO R K

T H E H A I RY F I G 3 9 F O S S G AT E , Y O R K , Y O1 9 T F T - 019 0 4 6 7 7 0 7 7

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Best Sellers

A treasure trove of artisan food from all over the continent. This Deli also offers an exclusive range of ‘on tap’ balsamic vinegars and olive oils. There is a cosy café at the back of the store that presents some of the best homemade sandwiches in York.

The locals in and around York suggest, the homemade pork pies and ‘on tap’ infused olive oils are a real treat. But also the wide selection of cheeses that are available to try before you buy are great, as they will change according to when they are at their best.

Profile

Website

One of the best deli’s in York, The Hairy Fig sources the finest quality products from near and far. Many of their goods are exclusive to them, including the ‘on tap’ balsamic vinegar, extra virgin olive oils and rapeseed oils. They are soon to launch the much anticipated and very apt ‘on tap’ fig vodka. Their product selections are ever changing, so you will always find something new to tickle your taste buds; whether that’s the flavoursome Mediterranean vegetable pies or the freshly baked artisan bread. They also offer a small café at the back of the Deli that sell freshly made sandwiches and soups, of course using only the finest ingredients from the shop. This is a cosy little area with only a handful of tables and can get very busy around lunch times, so get there early to get a table. The staff at the Hairy Fig are passionate about what they do, and have a wealth of knowledge about the products on offer.

The Hairy Fig does have an online presence, however it is brief and you cant purchase from the site. It explains a little about the store and what it offers to customers, it has a slideshow of images on the first page as you enter the site and then a map with directions to the store. It would definitely benefit from a stronger website with more information about the café, details of opening times and contact details. Summary A really good example of an independent Delicatessen on the York high street today. It incorporates such a wide range of products, not just from around York but from further afield as well. It has a loyal following in York, and the coffee available from the café is a much-needed treat after a hard days shopping!


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YO R K

THE INKWELL 10 G I L LY G AT E , Y O R K , Y O 31 7 E Q 019 0 4 6 75 4 9 9

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Best Sellers

The Ink Well is Yorkshires very own retailer of records, pulp fiction and pop-culture books and retro gifts. They specialize in high quality records including reissues, new releases and carefully selected vintage vinyl. This little store on Gillygate opens up the imagination (or reminds you of!) era’s gone by, and hopefully to reignite the same love that Paul Lowman (the passionate store owner) has for them too.

There really couldn’t be a bestseller here as everything is so individual, however the vinyl collection is vast and customers come from afar to visit the store and the in particular the collection.

Profile This store is a real gem amongst the generic record stores around the country. It goes one step further and creates a whole lifestyle around its intended products. The store itself is an exquisitely designed space for the passionate storeowner Paul to display his wares. The shop is flooded with light from its glass front and has a very nostalgic feeling when you enter. Its styling within the shop has also been very carefully thought out, there are original 1950’s school desks running through the middle of the store which act as a platform to showcase some of the greatest pulp fiction novels of all time. Many of the books showcase great cover art as well as the literature making them a special purchase.

Website The website gives a good overview of the brand and the shop itself, however could be better in terms of visually linking it to the store aesthetic. Having said this though, there is the possibility to purchase goods online and you can also be in contact through various different social networks such as twitter and the blog. Summary The Ink Well philosophy ‘cool stuff for all!’. The fact that Paul doesn’t want to alienate customers or browsers in the shop is prevalent when visiting the store. He has created a wonderful sense of reminiscence throughout the store through carefully thought out styling, giving it something extra that makes you want to return.


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YO R K

SNOW HOME 4 2 G I L LY G AT E , Y O R K , Y O 31 7 E Q 019 0 4 6 7115 5

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This is not just another design store; it’s a bit different in terms of its products. The team at Snowhome have sourced many of their products from smaller manufacturers and emerging designers, and are constantly on the look out for new items to fit their criteria of charm, character, soul and a unique personality.

There is such a variety of goods on sale at Snow Home, and the best sellers are all completely different, however to name one would be the ‘Water Bobble’ it removes impurities from the water when you fill your water bottle with tap water. It is stylish clear plastic bottle with 6 different colourful lids. Website

Profile Snowhome on Gillygate is something really special. Their well-stocked store is a delight to visit, as the products really demonstrate owner Angus’ love for design and creativity. The store opens your mind to another way of shopping, and ultimately in purchasing something you may not normally have invested in. Snow Home’s strong design ethic is clear throughout the store, yet it doesn’t alienate shoppers who maybe aren’t so design conscious, because they sell good interesting products for everyone. There is also a real touch of humour in a lot of their products, which is an attractive incentive for people buying gifts in store as this is often something one may get if your not sure on an exact product for a loved one! Snow Home sells wrapping paper and greetings cards to work along side the gift ideas.

The website is a space where customers can buy what Snowhome stock in store. They have a blog that is updated regularly linked to the website, where they discuss what is going on behind the scenes at Snowhome, new arrivals in store and design ideas. Aesthetically the website is in keeping with its brand identity and overall works well. Summary Snow Home deliver a really well organised collective of design products, ranging in price from £2.00 for a greetings card to £2,995.00 for a sofa. There really is something for everyone, and it opens up your eyes to new things you previously may have overlooked.


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YO R K

T WENT Y T WO INTERIORS 2 2 G O O D R A M G AT E , Y O R K , Y O1 7 L G T - 019 0 4 6 2 0 0 9 0

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Best Sellers

22 interiors has been trading at 22 Goodramgate for almost ten years now, and offer the customer something a little different to the generic high street chain stores. They are affordable yet offer a high standard of customer service on a more personal level.

The store not only offers furniture, but also smaller decorative gifts such as glassware, candles, photo frames and other trinkets. These are all displayed in store and placed in their intended setting. Website

Profile The vast range of designers at 22 Interiors gives the customer a choice in terms of price range and style. This is what 22 Interiors does best at. The service received here exceeds all expectations as they can supply furniture for a whole host of rooms throughout the house, including the finishing touches such as glassware and soft furnishings. Their range of products are sourced from some top British designers such as Tom Schneider, Henderson Russell and a range of contemporary cabinets from ‘Content’ by Conran. They also have a separate gift section on their website, with sub titles such as Him, Her, Wedding gifts, Baby etc.

The website is a good representation of the store itself, enabling you to buy online as well as simply browse the range of products available in store. There is also the area for gifts dedicated to sub titles (as before) for the ease of buying. You can also research the designers and their work through the website before buying. Summary A really great middle of the road interiors/ gift store with the added bonus of larger home wares such as furniture and soft furnishings. It bodes a great gift selection, whilst still maintaining a strong interior design identity.


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Little Book of Small Shops