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Before:

After:

RGB: 158 / 29 / 35 CMYK: 25 / 100 / 95 / 21 Brief

Conept

Target Audience

To re-interpret a famous brand. The aim of the brief was to choose

Salt and vinegar with fish and chips on the English coast. I chose

To re-interpret a famous brand. The aim of the brief was to choose

a famous brand, product or service and redesign it in a break-

to play on the nostalgia of the British Seaside holiday through

a famous brand, product or service and redesign it in a break-

through way. I chose the popular vinegar brand Sarsons.

wrapping the bottle in seaside photography from the 50s and tak-

through way. I chose the popular vinegar brand Sarsons.

ing influence from hand rendered shop signs for the new logo.


Packaging

Print Finishes

Bottle Cap

Silk screen printing will be used to print the design directly onto

A spot varnish will be applied to the ‘Sarsons’ logo to make

An anti-spill plastic cap will be added instead of the existing one to

the instantly recognisable Sarsons bell shaped bottles. This will

it stand out and add another dynamic to the bottle. This will

allow for the best vinegar apllication. This will bring Sarsons into

allow for the designs to remain intact and easily cleanable when

also add a sense of touch for the user.

the modern day.

they inevitably become greasy or vinegary. t


BRING THE BRITISH SEASIDE HOME...

POST CARD

~SARSONS~`

04.50

~`

Greetings from the british seaside! Sarsons Vinegar are teaming up with resorts all over the british coast to help bring back the idyllic beach holidays of the 1950s. All summer we will be hosting 'Sarsons Seaside' events where there will be live music, sand sculptures, vintage deck chairs and of course a beautifully seasoned portion of traditional fish and chips! Find out where your nearest event is taking place at www.sarsonsseaside.com!

MRS J CHANDLER GREEN FARM HOUSE GREEN LANE HUCCLECOTE GLOUCESER GLOS. GL3 3QY

Wish you were here!

Postcard Mailouts

Slogan

Bus Stop Ads.

To develop the concept of British seaside nostaliga further - Sar-

‘Bring the Brisith seaside home’ will be the new slogan/strapline

Adverts that dont even feature the packaging will be placed

sons will send out mail shots in the form of postcards. The copy

for Sarsons Malt Vinegar. This immeditely brings back the nostalgi

around major cities. This will allow for the reader to question the

will be written in a way that implies it has come from a seaside

of the British seaside and also works on convincing the buyer that

50s photography and because of this hopefully become interested

British tourist.

they will be able to bring this idyllic memory home with them.

in the Sarsons re-brand.


SEASIDE RECIPES

SEASIDE RECIPES

HOT DOGS

HOT DOGS MUSSELS WITH SAVOY

MUSSELS WITH SAVOY

CABBAGE & SHRIMPS

CABBAGE & SHRIMPS

MUSSELS

1.

MUSSELS

1.

Heat the oil in a pot large enough for the

Heat the oil in a pot large enough for the

mussels. When it is hot, add the leeks and

mussels. When it is hot, add the leeks and

garlic. Reduce the heat to low and fry very

garlic. Reduce the heat to low and fry very

gently until softened.

gently until softened.

Digital Presence

Recipes

The new Sarsons brand will also have a digital presence in the

The recipes will all be those that work extremely well with a splash

form of a Smartphone/Tablet app that works around the idea of

of Sarsons vinegar and the app will allow for people to take photos

traditional seaside recipes.

of their own food and recipes and hashtag them to social media sites.


Sarsons boards for final crit...