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BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

01 / 04

Brief

Concept

The brief was to create an exhibtion that featured one or more photographers and create the branding and identity for the exhibition.

The exhibition features some of the best and most interesting photography from the past that was shot with tungsten lighting. Tungsten is a type of incandescent lighting using a bulb with a filament made of the metal tungsten, as opposed to, say, carbon or platinum.

Tags The lighting has two colour temperatures: high temperatures give off a blue light and low temperatures a red light. The identity was created by shining tungsten lights through red and blue coloured perspex.

OUGD301, Brief 1: Yin Yang


BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

02 / 04

Publication and Printed Collateral

Admission Tickets

Stock

Tags

The main printed aspect of the brief was a free publication

Using the identity from the perspec and applying it to the

A variety of stocks are used for the printed collateral. For the

OUGD301, Brief 1: Yin Yang

that could be picked up detailing where to find the exhibition, who was exhibiting and what was to be expected.

admission tickets they match the branding of the exhibition. The admission tickets will be assigned randomly as blue or red.

photographic elements a satin stock. For some aspects of the publication tracing paper was used and on the remainder cartridge paper to save on costs.


BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

03 / 04

INDULGE IN LIGHT FRAGRANT HINTS OF VANILLA ANDIN OAK WITH AROMA’S SPRING 2012 EDITION INDULGE DELICATE NOTES OF UNRIPENED PEAR & HINTS OF OAK WITH AROMA”S SUMMER 2012 EDITION

A R O M A with

Promotional Material and Wayfinding

Specific Inviations

Venue

Tags

All of the wayfinding within the exhibition will be laser cut

A limited number of laser cut perspex invitations will be

The venue for the exhibition will be in the gallery of Leeds

OUGD301, Brief 1: Yin Yang

perspex to match the identity of the rest of the exhibition. Signs to the toilets, the exhibition and the cafe will be cut in this medium.

mailed out to a specific list of people that Tungsten thinks would be interested in the exhibition and previous visitors to the venue also.

College of Artt. Tihs will allow for news of the exhibiton to be spread effectiveley via word of mouth and keep costs low. Flyers will be distributed accordingly.


BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

04 / 04

Tungsten @tungsten

An exhibition celebrating tungsten lighting featuring some of the best photographers from its period. We’re also at @leedscollegeofart

United Kingdom - http://www.tungsten.co.uk

Tweet to Tungsten

Tweets

@tungsten Tweets

Tungsten

Following Followers

Exhibition

Tungsten is an exhibition the celebrate the use of tungsten lighting featuring some of the best photographers of its period. 3rd - 8th December

£3.00

Tungsten @tungsten

Favorites

Leeds College of Art

Lists

Tungsten @tungsten

Recent Images

Tungsten @tungsten

Digital Presence

Social Media

Toungesten

Tags

Tungsten will have a strong digital presence where a

Tungsten will have an active Facebook and Twitter account

A further aspect of the website will be aptly named toung-

OUGD301, Brief 1: Yin Yang

which will continuously update the state of the exhibition,

esten and will be a place where people who have been to

who is exhibiting and how long it will continue to run for.

the exhibition can discuss the works on show.

downloadable copy of the publication will be available. The website will also host links to tungsten’s various social media aspects.


Tungsten a2 boards