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BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

01 / 04

Brief

Concept

The brief was to develop the branding and identity for

The concept behind the brand ‘Ryfe’ is accurately depicted

a purely organic restaurant. The audience were health

in the restaurant’s strap line; ‘An abundance of taste and

conscious consumers looking for a purely organic place to

refreshment.’ The name ryfe encompasses the views of the

dine whether it be for sit down meal or on the move.

restaurant being abundantly organic, fresh and healthy.

Tags The visual aspects of the identity stem from organic shapes like broccoli and asparagus as well as adopting an elegant persona that depicts Ryfe as a distinguished restaurant striving for quality and customer satisfaction.

OUGD301, Brief 2 - Organic Fast Food


BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

02 / 04

Packaging and Takeaway

Tea & Coffee

Stock

Tags

As well as predominantly being a sit down, table service

The branding on Ryfe’s takeaway tea/coffee cups is

All of Ryfe’s printed collateral is printed on purely organic

OUGD301, Brief 2: Organic Fast Food

restaurant Ryfe also offers a takeaway service offering snacks to the healthy, on-the-go consumer.

consistent with that of the rest of the restaurant and inspiring quotes about the importance of the freshness of tea and coffee harness the caffeine packaging.

stock. This is the same for the takeaway packaging from the takeaway bags to the baguette wraps.


BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

03 / 04

HOME O

R

G

A

N

I

PHILOSOPHY

MENU

LOCATION

CONTACT

C

SEASONALS

AN ABUNDANCE OF TASTE AND REFRESHMENT

OUR FARMS

We take the freshest organic ingredients and combine them to create our unique and ever changing food menu that will leave you feeling satisfied and refreshed.

COCKTAILS

AN ABUNDANCE O

R

G

A

N

I

OF TASTE

C

BLOG

AND REFRESHMENT #5

TAKEAWAY NEWSLETTER

“After a good dinner one can forgive anybody, even one’s own relatives.”

“If we’re not willing to settle for junk living, We certainly shouldn’t settle for junk food.”

-Oscar Wilde-

-Sally Edwards-

Mothers day bookings Now being taken

All of our food is organically sourced.

We take the freshest organic ingredients and combine them to create our unique and ever changing food menu that will leave you feeling satisfied and refreshed.

Saveur Recipe: Pasta with Sardines

#4 O

R

G

A

N

I

C

Warm Up With a Seasonal Pumpkin Chili Recipe

#3

TAKEAWAY What's That in Your Tortilla? A Seasonal Pumpkin Taco Recipe, Of Course

#2

Digital Presence

Blog

Social Media

Tags

Ryfe has a strong digital presence which is of paramount

Ryfe also keep a consistent blog that has been epitomised

Ryfe also has a presence in social media. With both a twitter

OUGD301, Brief 2 : Organic Fast Food

important within the culinary industry. The website offers news about the companies progression, organic recipes and promotional offers that may be running.

for viewing on desktops, tablets and smart phones that documents the story of the company and allows consumers to learn more about the Ryfe experience.

and a facebook account Ryfe can directly communicate with its consumers by asking them questions regarding feedback about meals or ideas for future recipes.

CONTACT NEWSLETTER


BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art

“THERE IS NO LOVE SINCERER THAN THE LOVE OF FOOD.”

INDULGE IN LIGHT FRAGRANT HINTS OF VANILLA

INDULGE IN LIGHT FRAGRANT HINTS OF VANILLA

“AFTER A GOOD DINNER ONE CAN FORGIVE ANYBODY, EVEN ONE’S OWN RELATIVES.”

ANDIN OAK WITH AROMA’S SPRING 2012 EDITION INDULGE DELICATE NOTES OF UNRIPENED PEAR &

ANDIN OAK WITH AROMA’S SPRING 2012 EDITION INDULGE DELICATE NOTES OF UNRIPENED PEAR &

HINTS OF OAK WITH AROMA”S SUMMER 2012 EDITION

HINTS OF OAK WITH AROMA”S SUMMER 2012 EDITION

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MOTHERS DAY BOOKINGS NOW BEING TAKEN

BEING TAKEN. R

G

-OSCAR WILDE-

VALENTINES DAY BOOKINGS NOW

O

R

View all Ryfe Vouchers

FE

- GEORGE

Exclusive 25% off Your Food Bill at Ryfe Organic O

Y

04 / 04

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Shop Front and Promotion

Special Occasions

Voucher Codes

Ryfe’s identity is also applied across its promotion and the

Ryfe host special promotional posters around seasonal

One of the most successful forms of promotion for

shop front itself. Numerous duplications of the ‘Ryfe’ logo

occasions like mothers day and valentines day where

type is repeated to create the tractor lines that are applied

people like to go out to eat. Appropriate quotes for each

across the front of the restaurant.

seasonal occasions are used to entice the consumer.

R

D

restaurant nowadays are through online voucher companies that consumers can download and use in-restaurant. This is one of Ryfe’s main promotional strategies.

10

RECIEVE

STAMPS A

FREE

DEAL!

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Tags OUGD301, Brief 2: Organic Fast Food


ryfe final a2 boards  

ryfe final a2 boards for submission

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