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FALL/WINTER 2013 MY LIFE IS MY MESSAGE: Missy Crutchfield PROFILES OF CHANGE: Arun Gandhi COMPANIES WITH A SOUL: Joey Reiman

THE BEST OF BE.


FROM THE EDITOR “My Life Is My Message” Missy Crutchfield Editor-in-Chief Founding Editor-in-Chief Missy Crutchfield Founding Executive Editor Melissa Turner Contributors & Partners Jon Coffelt FM World Charities Martina Fuchs GAIA (Global Action Initiatives Alliance) Eric M. Gast Arun Gandhi Seth Godin House of Be HSUS Dr. Roy Kim Somaly Mam Foundation Ingrid Newkirk Operation of Hope Wayne Pacelle PETA Real Medicine Foundation Joey Reiman Gandhi’s Be Magazine. Partner of Mahatma Gandhi’s grandson Arun Gandhi. We spotlight movements, people, places, and the stories that inspire you to #BETHECHANGE! Be Bloggers! There is an open call for bloggers to join the Gandhi’s Be Magazine team. Are you interested in writing a regular blog or republishing your existing blog on Gandhi’s Be Magazine? Email us! Contact: editors@bemagazine.org Online: www.bemagazine.org Cover Photo: Editor-in-Chief Missy Crutchfield and Arun Gandhi attend Nelson Mandela Birthday Celebration at Gotham Hall in New York City in July 2013. CREDIT: Getty Images

He may be one of the best-known activists who has ever lived... His philosophy and methods were inspired by Jesus Christ… His movement informed the work of Dr. Martin Luther King, Jr. and inspired movements for civil rights and freedom around the world… His vision was about lifting up the people… His revolutionary philosophy is what activists study and implement in social movements to this day. Mohandas K. “Mahatma” Gandhi was born on October 2, 1869. An assassin’s bullet took his life on January 30, 1948. He is widely considered to be the father of the modern nation of India. His work was in nonviolence, centered in civil disobedience, and rooted in freedom from oppression. And his work is as relevant today as it was then. There is a voluminous amount of information on Gandhi and his philosophy, and so much of which he himself wrote about on issues ranging from women’s rights, freedom, labor, farmers, health, and peace. For every important issue we face today, Mahatma Gandhi had a position that informs us in a pertinent way. Gandhi’s life in India was modest. He created a self-sufficient community and wore simple clothing, which was home-spun in India. He was vegetarian and he often fasted as means of social protest as well as self-purification. He advocated nonviolence and truth in all situations. We can learn a lot from looking at his life and the revolutionary work and impact it has made. As we approach Gandhi’s birthday on October 2, the world commemorates this day as the International Day of Nonviolence. This day gives us an opportunity to reflect annually and to truly reevaluate our own lives. It gives us the chance to see what else we can do to “Be the Change” in our lives and our communities. Gandhi’s life truly was his message. Let us ask ourselves today: what message are we sending with our lives? -MC


PROFILES OF CHANGE

Mahatma Gandhi’s grandson Arun Gandhi

Gandhi’s Legacy of Love

“Grandfather said if something is worth doing one day, it should be worth doing every day.”-Arun Gandhi

Arun Gandhi has achieved “rock star” status among college students and celebrities, and he is much sought after for charity events and projects around the world. The fifth grandson of legendary leader of the Indian independence movement, Mohandas K. “Mahatma” Gandhi, Arun spent two years as a young teenager living with his grandfather and learning his principles of nonviolence first-hand. Arun spent his career as a journalist working for the Times of India. His “second job” has been traveling the world educating young and mature alike in Gandhi’s principles of nonviolence, “Gandhi’s Legacy of Love” as Arun affectionately calls it. 4


As a boy, Arun Gandhi spent almost two years living with his grandfather. “I’m really grateful to my parents for making that decision,” Arun Gandhi says. “I think in many ways the 18 months I spent with grandfather and the lessons he taught me were so profound they made a tremendous change in my life.” Arun continues his grandfather’s legacy through sharing the message with student groups. “I do not come to student groups telling them I have a message to share with them and they need to hear it,” Arun says. “I come to student groups who have heard about what we are doing and they are inspired to service and they invite me to come and share the message with them— this message has inspired many young people to service.” Born in 1934 in Durban, South Africa, Arun Gandhi is the fifth grandson of India's late spiritual leader Mohandas Karamchand "Mahatma" Gandhi. In 1946, just before India gained independence from Britain, Arun's parents took him to live with his grandfather. Then at the age of 23, Arun returned to India, worked as a reporter for The Times of India, and cofounded India's Center for Social Unity, whose mission is to alleviate poverty and caste discrimination. Arun and his wife, Sunanda, came to the United States in 1987 and in 1991 founded the M. K. Gandhi Institute for Nonviolence in Memphis, Tennessee. Arun has since written books about his grandparents: “Gandhi’s Legacy of Love” and “The Forgotten Woman.”

Learn more about

ARUN GANDHI

at www.arungandhi.org PHOTOS: (Top) Arun attends the birthday

celebration of His Holiness the Dalai Lama, alongside Martin Luther King, III. (Middle) Arun works with Yoko Ono and Sean Lennon on addressing fracking. (Bottom) Gandhi’s Be Magazine Editor-in-Chief Missy Crutchfield and Arun attend the Nelson Mandela Birthday Celebration at Gotham Hall in New York City, and the announcement of the new Nelson Mandela Children’s Hospital in South Africa. (CREDIT: Getty Images)


COmpanies With a SOul Can Your company save the world? Joey Reiman CEO & Founder BrightHouse The name Gandhi in Indian means grocer. How befitting that Mahatma Gandhi fed the human spirit. Today his teachings are a feast for our soul. And they are also are a lesson for how to do business. Mahatma would write that his purpose in the world was “to wipe every tear from every eye.” This initial purpose remains for business to be inspired and guided by. Today, we have more inequality, injustice and uncertainty than any time in history. In my newest book “The Story of Purpose”: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy (John Wiley & Sons Inc.)” it is my contention that business has the biggest opportunity to heal the world. It is part of every human endeavor on the planet. Imagine if all of this enterprise were to focus on the business of life. This goal will demand that organizations expand their orbits of caring to all stakeholders—even the planet. Your business then, can help save the world. At my company BrightHouse, a global consultancy company, we focus on the first step, which is to help companies and brands find their greater purpose. Between the unique talents your Joey Reiman, CEO & Founder of organization has and the needs of the world, there lies your purpose. BrightHouse, a global

consultancy firm, was named one

The needs of the world are many. Terror, unsustainability, broken of the 100 people who will economies and a crisis in imagination plagues the world. And the change the way the world thinks latter might be causing the most damage of all. Because business can create positive change everywhere, if it reimagines itself not just by Fast Company. An as seller, even server, but healer. Gandhi is known for his mantra, adjunct professor at the Goizueta “be the change you want to be.” Business School at Emory

University, his mission is to bring

I have witnessed this phenomena first hand as a business consultant more purpose to the world of who has worked with Fortune 500 companies around the world for business. A well-known speaker more than thirty years. And those are the stories you will read and the author of The Story of about in this column.

Purpose: The Path to Creating a I will take you to the corporate offices of the world’s most famous Brighter Brand, a Greater companies and share how these brands are turning themselves into Company, and a Lasting Legacy stands—organizations that stand for making a positive difference in (Wiley & Sons), his breakthrough the world. work is impacting the future of It is happening. Commerce is looking beyond operational excellence business today. Read his regular column "Companies With a Soul" to soulful excellence. The business sector has discovered that meaning is a multiplier for money and that good and service on Gandhi’s Be Magazine online. triumphs goods and services.

Learn more

My hope is that you will join the movement made up of organizations at JoeyReiman.com & that can be the change they want to see. The Fortune 500 of tomorrow will make their fortunes with their most important client: ThinkBrighthouse.com society. Perhaps it will be your company that saves the world?


WOrld changers

People to watch, connect with, and get involved with their causes! #BeTheChange!

WAYNE PACELLE President and CEO of the Humane Society of the United States, known internationally for his work as an animal welfare advocate. Wayne and Gandhi’s Be Magazine Editorin-Chief Missy Crutchfield worked together under Cleveland Amory, the Father of the Animal Rights Movement. Learn more at www.humanesociety.org

MARTINA C. FUCHS, M.D. Founder and CEO of the Real Medicine Foundation. She is a physician, specialized in pediatrics. Martina has hosted TLC’s Guardian Angels, MD. She was recently honored with Lifetime's Remarkable Woman award. Learn more at www.realmedicinefoundation.org.

JON COFFELT American artist and co-founder of One World Wallet, part statement against the brand, part social network, part product, and part art production house where you are part of the art. Proceeds from One World Wallet benefit Amnesty International. Learn more at www.joncoffelt.com

SETH GODIN Marketing guru and one of the world’s top bloggers, Seth has authored 17 books that have been global bestsellers. He makes us think about the world and how we interact with it in a way that will get us up off the couch and doing something. Learn more at www.sethgodin.com.


WOrld changers

SOMALY MAM Born to a tribal minority family in the Mondulkiri province of Cambodia, Somaly Mam began life in extreme poverty, and was eventually sold into sexual slavery. Somaly escaped and began to build a new life abroad. Today Somaly Mam Foundation has rescued over 7,000 victims to date. Learn more at www.somaly.org

ROY KIM, M.D. San Francisco-based plastic surgeon, Dr. Roy Kim, has a passion for third-world outreach. Having traveled to Guatemala on his first medical outreach trip, Roy has partnered with Operation of Hope, traveling to countries around the world to operate on cleft lips and palates, and changing lives. Learn more at www.drkim.com

ERIC M. GAST Founder and CEO of FM World Charities, Eric has over eighteen years in the music business as a producer, mixer, and audio engineer. Eric always wanted to give back to the communities in which he worked so partnering with the medical community, he launched FM World Charities. Learn more at www.fmworldcharities.org

INGRID NEWKIRK Co-Founder and CEO of PETA (People for the Ethical Treatment of Animals), Ingrid grew up in New Delhi, India, where her father was an engineer and her mother worked under Mother Teresa. Her earliest volunteer work was spent caring for those with leprosy, orphans, and stray animals. Learn more at www.peta.org.


Gifts that change the world

Holiday shopping guide Escape the holiday madness! Join our friends at AdBusters.org in practicing “BUY NOTHING DAY” on Black Friday, November 29, 2013. And for those holiday shoppers who still “need/want” to shop for holiday gifts but also want to make a difference from their little corner of the world, we’ve compiled a list of our favorite “Gifts that Change the World.” WORLD PEACE TARTAN The World Peace Tartan was created to convey a message of peace and fund global education BUY BACK A BOMB initiatives that build a First started by natives in Laos culture of peace and melting scrap metal from nonviolence and address recovered bombs into spoons for child poverty. resale, "Buy Back the Bombs" has since expanded into bracelets and WORLD PEACE TARTAN other metal wares being sold in SCARF £32.99 partnership with Article 22 and www.heritageofscotland. being promoted through a new com documentary film, "Buying Back the Bombs: a peaceBOMB documentary." I♥PEACE BANGLE $45 www.peace-bomb.com (above) Arun Gandhi models “World Peace Tartan” kilt at the “From Scotland with Love” Fashion Event in New York City.

LUSH CHARITY POT A body lotion that wants to change the world! LUSH makes your favorite lotions with Fair Trade organic cocoa butter, moisturizing almond oil and fragrant ylang ylang, and 100% of the proceeds support LUSH partner organizations that address environmental conservation, animal welfare, and human rights. CHARITY POT $5.95-$22.95 www.lushusa.com

KOINONIA FARMS FAIR TRADE & ORGANIC CHOCOLATE Started by Civil Rights Leader Clarence Jordan in the 1940s, an experiment where whites and blacks lived and worked together on the Koinonia farm amidst the harsh racial tensions of the Deep South. Koinonia carries on the tradition of living in community and creating fine organic and fair trade foods and gifts. WARNING: The chocolate and pecans is habit-forming! ORGANIC CHOCOLATE $6.75 and up www.koinoniapartners.org

See more ideas on www.bemagazine.org


THE BEST

“Every human being is an artist, a freedom being, called to participate in transforming and reshaping the conditions, thinking and structures that shape and condition our lives.” -Joseph Beuys

5 Years of

How about some good news, right? Every day we’re hit up by the bad news happening all around the world, piped in on our TVs, radios, computers, mobile phones, in line at the grocery store, and during our conversations at the barber shop or salon. So we decided we wanted to start an online magazine that could be a platform for sharing all the good news we come across every day, because it is out there!! You just have to look for it. And looking for it is exactly what we do here at Gandhi’s Be Magazine. Marshall McLuhan said, “The medium is the message.” And we know that many of the greatest social movements and leaders of the 20th century had a newspaper or some means of mass media to spread the good news and the message: Dorothy Day and the Catholic Worker Movement… Martin Luther King, Jr. and the Civil Rights Movement… Gandhi and the Indian Independence Movement… Gandhi’s Be Magazine is an online publication launched in 2009. Inspired by Gandhi’s famous quotation “Be the change you wish to see in the world,” Be Magazine spotlights the movements, people, places, and stories that inspire us to #bethechange. These past 5 years, we have traveled and covered the work of people and places around the world, and we have met some amazing World Changers along the way... Here we celebrate just some of them in “THE BEST OF BE.” Gandhi’s Be Magazine Editorin-Chief Missy Crutchfield interviews Mahatma Gandhi’s grandson Arun Gandhi on the Gandhi Legacy Tour in India.


OF BE.

“BE THE CHANGE YOU WISH TO SEE IN THE WORLD.” Mahatma Gandhi

Project Row Houses Leading the "Social Sculpture Movement" in Houston's Third Ward, Rick Lowe leads the success of Project Row Houses and inspires dynamic change in struggling communities across the globe. Most citizens probably don’t think of themselves as artists, but artist/activist Rick Lowe encourages others with the words “Everyone is an artist,” a famous slogan first advanced by artist and social sculpture theorist Joseph Beuys. “Social sculpture is the way we shape and mold the world around us,” Lowe explains. “Whether we are artists, doctors or janitors, every day we’re all contributing to the shape of the world around us." Through his artistic vision and passion for social activism, Lowe helped transform a neighborhood of shotgun houses in Houston’s Third Ward (which is now called Project Row Houses) into a thriving community for single mothers. From local residents and children, social services agencies and schools, architects and urban planners and artists of various disciplines, Project Row Houses became a dynamic community project in every sense of the word. Each community member had a part to play in helping rebuild and revitalize the neighborhood. This sense of networking and making use of each community member’s creativity, talents and resources helped Lowe and the project leaders in “connecting the dots.” As Lowe puts it, everyone has a part to play. “We’re going to have to figure out how to unleash the creativity in all our citizens,” Lowe says. “And apply it to world issues we’re dealing with.”

Learn more about

PROJECT ROW HOUSES at www.projectrowhouses.org


THE BEST OF BE. Blue Monarch Blue Monarch Offers an Innovative Recovery Program for Women who are "Fragile Yet Very Determined." Artist and business owner Susan Binkley sat quietly in her living room one evening after a busy day at work. Halfheartedly watching a special on the television in front of her, the narrative suddenly struck Binkley. “What’s special about this butterfly?” the narrator asked, but the answer quickly caught Binkley’s attention—it was the perfect metaphor for her dream to create a safe haven for battered and broken women. “The monarch flies south to survive in the winter. It is fragile, but determined to survive.” From that moment the groundwork revealed itself for Binkley to open the for-profit Blue Chair café in Sewanee, Tennessee—just down the street from the historic University of the South—and the connection with the non-profit Blue Monarch 12-month residential program for women to heal from abusive relationships and addiction. Binkley’s dream to help battered women and her flourishing restaurant business soon blended seamlessly —making an innovative partnership between The Blue Chair, a for-profit business, and Blue Monarch, a not-forprofit residential program for women and their children. “Over the following weeks, I approached this project as you would a new business,” Binkley says. “I felt we needed to have all our ducks in a row, all our staff in place, all our funding in order before the first woman moved in. That had to be the sensible way to do it.” But soon Binkley received that momentous first phone call from a woman desperate for help. “She needed a place to go, needed a new start in life. She wanted a safe home for herself and her four children,” Binkley says. “I turned her down. After all, we were months away from having our ducks in a row. But this weighed on my heart heavily. I couldn’t get her out of my mind.” So Binkley tried tracking the woman down to invite her to come to Blue Monarch—even though things were not quite ready yet. But it was too late—the woman had already given up her children for adoption and disappeared from the scene.

“BLUE MONARCH” continued on page 16


THE BEST OF BE. “BLUE MONARCH” continued from page 14 “It was then that I realized we were in a business where critical, life-changing things could happen in a split second,” Binkley says. “There was no time to waste. The next time I received a call, I explained that we were new, we didn’t have everything in place as I would like, but we would do the best we could.” Many of the women come directly from jail, many come as part of their probation requirements and others are referred by the Department of Children’s Services—for the very reason that Blue Monarch is committed to keeping families together, rather than placing the children in foster care while their mothers go through the program.

“What’s special about this butterfly?” the narrator asked, but the answer quickly caught Binkley’s attention— it was the perfect metaphor for her dream to create a safe haven for battered and broken women. “The monarch flies south to survive in the winter. It is fragile, but determined to survive.”

After 90 days in the Blue Monarch program, women can gain employment at The Blue Chair, helping prepare gift baskets, boxed lunches, baked goods and granola from a kitchen located in the Blue Monarch residence. The partnership between The Blue Chair and Blue Monarch ensures women a flexible work schedule, while also giving them the opportunity to earn income and learn job skills and a healthy work ethic.

As the women interview for admission to Blue Monarch and as they progress through the program, the staff helps the women awaken to the life dreams that have been crowded out in the wake of abuse, addiction or incarceration. And as their graduation nears, the women prepare to emerge from the program with dreams and goals empowering them to start afresh. Binkley tells the story of one woman she interviewed who was completely astounded by the question, “What are your dreams and goals?” “Brenda was clearly hungry for a new beginning in life,” Binkley recalls. “She had six children and wanted a better life for them than what she had growing up. One of the things I always ask in an interview is ‘What are your dreams and goals?’ Almost without fail, the response is, ‘I have never thought about it. All I do is try to survive each day’.” Binkley distinctly remembers the look on Brenda’s face as they parted after that first meeting. “She was standing there with a look on her face that told a moving story. It was at that moment that she realized, for the first time, that she had a chance to change her life,” Binkley says. “She saw the possibilities for herself and her children and she couldn’t believe it! It was written all over her face as she gradually began to light up with the biggest grin you have ever seen.”

Learn more about

BLUE MONARCH

at www.bluemonarch.org


THE BEST OF BE. Homegrown Revolution Homegrown Revolution is taking the story of an innovative Pasadena family and their urban homestead to the film festival circuits and inspiring radical change from the ground up... Over 20 years, the Dervaes family transformed their Pasadena home into an urban homestead and model for sustainable agriculture and city living which has captured the attention of national and international media and film festivals. Each year, the Dervaes family produces 3 tones of organic produce from their 1/10 acre garden. In addition to organic produce and free range eggs and goats milk, the Dervaes family is committed to "back to basics" principles, using hand grinders for grain, solar energy to operate computers and basic appliances, and biodiesel for their truck. A short note tucked inside the DVD case for Homegrown Revolution explains the family's passion: "Homegrown Revolution is a short film that was never created for a film festival circuit but has a true homegrown, homemade story behind its creation.

"Made in-house on computers powered by solar/green sources. All transportation was done through biodiesel-fueled car and All camera/mic batteries were rechargeable and charged with solar energy. Waste was kept to a minimum-paper composted or recycled and all publicity materials printed on consumer paper."

"The original version of Homegrown Revolution was made in three days for a lecture Jules Dervaes gave at the University of California Los Angeles in October 2007 on the topic Food. It received a wildly enthusiastic response from the students and subsequently acquired an avid following on YouTube, with over 390,000 views to date. Form there it attracted attention of film festival and has since gone on to screen at several prestigious venues. "Homegrown Revolution was a collaborative project done by Jules, Anais, Justin, and Jo with each member taking part in the filming, editing and structure of the film. Neither of the family members had any previous film editing/filming experience but we hope the passion and enthusiasm through any technical flaws.

Learn more about

HOMEGROWN REVOLUTION at www.homegrownrevolution.com


THE BEST OF BE. Homeboy INdustries As the nation's largest anti-gang program, Homeboy Industries has developed a model for change in the heart of downtown Los Angeles—"Nothing Stops a Bullet Like a Job." Today Homeboy Industries is the nation’s largest anti-gang program based in Los Angeles, growing out of a program “Jobs for a Future” created in the 80s by Father Gregory Boyle. Since then Homeboy Industries has expanded to serve former gang members and incarcerated youth with free re-entry programs such as counseling, education, tattoo removal, job training, and placement.

At the core of Homeboy Industries is a network of small businesses that hire difficult-to-place youth—including Homeboy Bakery, Homeboy Silkscreen, Homeboy Maintenance (lawn and maintenance services), Homeboy Merchandise (tshirts, mugs, tote bags, etc.), and most recently Homegirl Café dedicated to female clients to offer on-the-job training in restaurant service and hospitality. With former rivals working side-by-side in the bakery or café, and former gang members finding a new lease on life, work, and purpose, Homeboy Industries celebrates the ongoing work of transforming lives —“Thousands of young people have walked through the doors of Homeboy Industries looking for a second chance, and finding community. Gang affiliations are left outside as these young people work together, side

Learn more about

HOMEBOY INDUSTRIES at www.homeboyindustries.org


THE BEST OF BE. Bidwell Training Center From getting kids off the streets in Pittsburgh, Pennsylvania and into the pottery studio or recording studio to put their energy and creativity to work… Bill Strickland has built Manchester-Bidwell Center as a model for after school training that makes an impact... Art awakened young Bill Strickland to the thought of “Making the Impossible Possible.” As a high school student, Strickland was surrounded by impossibilities—living in an inner city Pittsburgh, his neighborhood was in decline and there didn’t seem to be a way out of that dark tunnel until he discovered the pottery studio at his high school one day. Strickland happened to look in and there was the instructor sitting at a pottery wheel, magically uplifting a mound of clay with his hands to shape a perfect vessel. He was immediately struck by the metaphor of art and changing the world. Over the last three decades, Strickland has developed a world-class arts and vocational training center where roughly 75 to 80 percent of high-risk teens enrolled in the after school arts program go on to college. And roughly 78 percent of adults enrolled in the vocational program find jobs. Manchester Craftsmen’s Guild and Bidwell Training Center is a state-of-the-art facility housing visual arts, design, ceramics and photography classrooms, a concert hall, and gallery all designed to showcase the roles of creativity and craftsmanship in learning, including a Grammy-producing MCG Jazz program. The vocational program works with local and national employers to train graduates for future employment needs in fields ranging from Chemical Laboratory Technician to Culinary Arts to Horticulture Technology to Medical. “Environment drives behavior,” says Bill Strickland, an artist in his own right who sees the world through the lens of possibilities. “You build prisons, you get prisoners. The biggest preventative measure of crime is to stop training kids to be criminals. We need to change the conversation—embracing life, not death.”

Learn more about

MANCHESTER-BIDWELL CENTER at www.manchesterbidwell.org


“MY LIFE IS MY MESSAGE” -GANDHI THE HOPI ELDERS SPEAK: “WE ARE THE ONES WE’VE BEEN WAITING FOR” You have been telling the people that this is the Eleventh Hour. Now you must go back and tell the people that this is The Hour. And there are things to be considered: Where are you living? What are you doing? What are your relationships? Are you in right relation? Where is your water? Know your garden. It is time to speak your Truth. Create your community. Be good to each other. And do not look outside yourself for the leader. This could be a good time! There is a river flowing now very fast. It is so great and swift that there are those who will be afraid. They will try to hold on to the shore. They will feel they are being torn apart, and they will suffer greatly. Know the river has its destination. The elders say we must let go of the shore, push off into the middle of the river, keep our eyes open, and our heads above the water. See who is in there with you and celebrate. At this time in history, we are to take nothing personally. Least of all, ourselves. For the moment that we do, our spiritual growth and journey comes to a halt. The time of the lone wolf is over. Gather yourselves! Banish the word struggle from your attitude and your vocabulary. All that we do now must be done in a sacred manner and in celebration. We are the ones we've been waiting for.

—The Elders Oraibi Arizona Hopi Nation

Image: Wikimedia


Available online at www.arungandhi.org. Proceeds benefit “Gandhi Worldwide Education Institute.”


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Gandhi's Be Magazine Fall/Winter 2013  

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