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al

share information on their company’s behalf

businesses requires much more rigor than personal use.

as not to offend any policy. Many employees

In the workplace, content disseminated via social media

even go as far as blocking their employers in

in many instances has to go through an approval process.

hopes that their disseminations will remain

The trick to developing a social media policy is to figure

private. This type of behavior more than likely

out the perfect balance between too much regulation and

stems from the fear of getting disciplined or in

not enough.

some cases even terminated. There have, after all, been dozens of cases where employees have been terminated for sharing things on Facebook, including an employee of National Suisse who was fired for accessing Facebook at home while sick.

Believe it or not, personal social media use does come with its share of policies and regulations, though many are site-specific.

Facebook for instance has taken a

strong stance against harassment of others and posting obscene or offensive material. Most people however have no issues with following these guidelines providing for an

With personal social media use, trust is

environment of basically-free expression.

inherently given upon acceptance of the

The Verdict

connection.

Most people follow, befriend,

or ’Like’ a person/page based on a genuine or common interest. It is easier to trust and engage with an entity that you have something in common with (and who is not responsible for your paycheck).

consumer interaction via social media and people too are pros at communicating with or about businesses. It is much less rigorous and involved when using social media personally, and businesses have a lot more to consider

Russ Edelman of CNBC states, “in the corporate world, a proactive effort is required to build a culture of trust; one that allows participants to dip their toe in the social networking pool and see the benefits that are duly derived.” Some techniques for building trust with social networking in your business could include recognition of contributions and/or the inclusion of gaming theory (contests and group trivia are some examples) to foster a friendly sense of competition and to motivate the team.

To Regulate or Not to Regulate? Businesses generally have some sort of policy in place that outlines their expectations of social media use within the

It is clear that businesses are beginning to master

company. policies

can

These often

be restrictive, but a

business

must

protect its interests.

when accessing social platforms. The main issue with SMB’s and social media lies within the culture of trust. If your own employees are not willing to promote you, consumers will probably have a difficult time doing so as well.

The trick to developing a social media policy is to figure out the perfect balance between too much regulation and not enough.

Consequently, social media use among

bell•weth•er -noun: one who takes initiative or leadership

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Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...

Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...