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followers, and friends. You can also disseminate videos, photos, and other content across several platforms with the touch of a button. With TweetDeck you can: • Use your TweetDeck Account to add all of your social network accounts in one go • Integrate LinkedIn for your professional contacts • View YouTube videos within TweetDeck, and record and share video clips though TwitVid • Retweet Twitter style - or your style • Manage conversations with @replies and direct messages • See what’s currently hot and trending with Twitter Trends and TwitScoop • Manage multiple Twitter accounts easily

overnight. Stay up-to-date with the ‘Sentiment’ section, which includes sentiment trend over time that allows you to monitor for spikes of positive or negative posts and a snapshot of the three most recent positive and negative posts. • Demographics: Find out more about the authors of social media content with our demographics section. Receive a breakdown of social traffic by gender, age, location and more. • Influencers: Who are the most important members of your social conversation? This section gives you a breakdown of the top influencers from different media channels such as Twitter, news sites, blogs, forums, videos etc. • Content: Know what people are saying about your brands or products by looking at top trending topics, most used keywords, #tags, as well as sample words and phrases from your social traffic.

• Locate your friends • Send longer messages through our new service • Use our scheduling feature to check-in or send a tweet in the future

Looking to spruce up your Facebook page? Check out these awesome apps:

• Add, create and manage Twitter Lists • Use the Global Filter to remove unnecessary tweets by account, service or hashtag

RSS Graffiti: RSS Graffiti periodically checks the RSS/Atom

• Add networks that use a compatible Twitter API, like WordPress and Tumblr

the Facebook Walls that you specify. You can get any feed

• Avoid Twitter spam with TweetDeck’s spam button.

Events and Application Profile Pages). In fact, you can

feeds that you specify and posts any new entries it finds to written on any wall (Facebook Profiles, Fan Pages, Groups, even have multiple feeds to multiple walls. You choose the combination.

Monitoring the Twitterverse: Social Media Metrics and Analytics

SlideShare: SlideShare is the world’s largest community for

A great tool to use to analyze social media activity is Radian6.

documents with your Facebook network, upload portfolios,

Radian6 is often marketed to larger corporations. Radian6

PowerPoint presentations, PDFs, college lessons, etc.

provides in-depth metrics on specific topics, conversations,

Formats supported include: ppt, pps, pptx, odp, pdf, doc,

or industries in real time. With this cloud-based software, you

docx, odt, Keynote, and iWork. The SlideShare app is also

can see what is currently trending across virtually any online

YouTube compatible and allows for direct webinar creation.

social space including: blogs, forums, online communities,

If you’re not an avid Facebook user, the application is also

Facebook, and Twitter.

available for LinkedIn.

Essentially, with Radian6, you are able to measure the

Buddy Media: Buddy Media is one of the hottest Facebook

ubiquity of certain topics and compare them. This can be

platforms available right now. They can do almost anything

important when determining relevant conversations and

-- host contests, create video galleries, and provide user

brand mentions, insertion opportunities, or when gauging


the current sentiment of your audience and industry. Radian6 is very much about understanding consumer sentiment and how your brand fits in. Here are some of its amazing features: • Volume: Learn everything you would want to know about the amount of conversation surrounding your topic. This includes share of voice and share of conversation, a graph of volume trends, a breakdown of volume by media type and Insights information such as top sources. • Sentiment: The way people feel about brands can change

sharing presentations. You can:

share presentations and

Wildfire: Wildfire is the most popular way to run a promotion on Facebook. They offer a thorough suite of apps that allow you to easily set up contests, sweepstakes, and offer coupons. Payvment: Why direct your customers to Amazon when they can buy your product on Facebook? Payvment makes it easy to set up an online store on your page.

bell•weth•er -noun: one who takes initiative or leadership


Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...

Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...